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Do you know whether the pinyin ＂O＂ is pronounced ＂O＂ or ＂Wo＂？ The expert replied.

　　On July 6, 2021, in Mingzhu Community, Minzhu Town, Langao County, Ankang City, Shaanxi Province, the staff of "4: 30 Class" were teaching children to read pinyin. Xinhua news agency

　　Xin Yuan/Cartography

　　figure 1

　　　Recently, the pronunciation of the pinyin letter "O" has aroused widespread concern and discussion, and the reading volume of related topics is nearly 100 million. One of them is entitled "Do you know? Is the pinyin "O" pronounced "Ou" or "Wo"? Weibo believes that "many people will ‘ o’ Read as ‘ Wo ’ . The staff of the Ministry of Education said that according to the current teaching standards, the pronunciation of # Pinyin O should be pronounced in Europe #. "

　　　According to the author’s search, the content comes from a tweet "Pinyin" O pronounced "Europe" or "Wo" published by WeChat official account Capital Education, the official WeChat of Beijing Municipal Education Commission. 》。 The article holds that: "At present, academic circles are concerned about ‘ o’ The pronunciation of ""has always been controversial, and there is no special unified consensus. At present, the pronunciation of teachers in teaching is set according to the teaching standards issued by the education authorities every year, and the current standard is to identify ‘ o’ It is a single vowel, pronounced ‘ Europe ’ 。”

　　　From this point of view, it seems that reading the vowel "o" as "ou" is the official opinion. However, the paper does not point out the source of the document "Teaching Standards issued by the education authorities every year", and the author has no way to verify it.

　　　As a member of the research group entrusted by the Ministry of Education, I was very concerned about this topic. Here, I want to talk about how to pronounce the vowel "o" from three aspects: the source of the Chinese Pinyin Scheme (hereinafter referred to as the Scheme), the original intention of the developer and the actual pronunciation of Beijing pronunciation.

　　　First of all, we should make it clear that the pronunciation of Chinese phonetic letters in the Alphabet (called the "names" of letters in the Scheme) is not the same as the pronunciation of initials and finals in the Initial List and the Final List. When people ask how to pronounce the "O" in "ι, O, E", they refer to the pronunciation of the vowel "O", not the pronunciation (name) of the letter "O" in the Alphabet "N, O, P". Therefore, what we are discussing here is the pronunciation of the vowel "o", not the pronunciation of the letter "o", although the pronunciation of the two is the same in the Scheme.

　　　The author thinks that the vowel "o" in the vowel table should be pronounced "wo" instead of "ou".

　　　Historically, the Scheme comes from the phonetic alphabet developed by the Pronunciation Unification Association before liberation (agreed in 1913, published in 1918, revised in 1920, and renamed as "phonetic symbol" in 1930) and the "French phonetic alphabet of Mandarin Roman characters" developed by the Mandarin research society "Several People Association" (agreed in 1926 and published in 1928).

　　　Li jinxi, a famous linguist, used to be a member of the Research Committee of Mandarin Romance Pinyin, and also a member of the Association of Several People. In his book The Basic Tool of Chinese Standardization — — From phonetic alphabet to phonetic alphabet, it is clearly pointed out that the phonetic alphabet "ㄛ" is "‘ Wo ’ It explains that Beijing has always pronounced the vowel "ㄛㄛ" as "ㄨㄛ" because it can only spell "ㄨㄛ".

　　　Qian Xuantong, a famous linguist, is one of the members of the "Association of Numbers". He interprets the pronunciation of "O" in the Roman characters (Latin letters) in Mandarin as follows: In fact, there is no such vowel in Mandarin, "Wo, Guo, Kuan, Fire, Wave, Slope, mo, Buddha, Duo, Camel, Nuo, Luo, Zuo, Wrong, Suo. As for other sounds, they must be spelled with uo. (quoted from Wang Li’s Chinese Phonology)

　　　Zhou Zumo, a famous linguist and professor of Peking University, once served as a member of the "Audition Committee" after liberation. He pointed out in the "Chinese Pinyin Letter Learning Method (Revised Edition)" that "O" is a post vowel. The tongue position is lower than u, and later. The back of the tongue surface bulges to the soft palate, the tip of the tongue hangs under the lower teeth, the lips are slightly round, but not prominent, and the muscles are not tense. This is the vowel sound in the words "dial" (bō), "slope" (pō) and "touch" (mō).

　　　Mr. Zhou Youguang, a famous linguist who participated in the development of the Plan, once said when recalling the formulation process of the Plan: "bo" is written in Beila (referring to "the new Latin script of northern dialect") and "do" is written in Duomo. Pinyin (referring to "Scheme") means "bo" for "Bo" and "duo" for "Duo". It is suggested that all the letters can be saved by writing in Beila. It is also suggested that the word "wave" should be written as "buo", which is unified in specifications and conforms to the principle. After studying, the Program Committee decided to adopt the traditional writing method of phonetic alphabet. ("Recalling the Formulation Process of the Chinese Pinyin Scheme")

　　　Mr. Xu Shirong participated in the development of the Program, and served as a member of the Audition Committee for two times. When explaining the pronunciation of the vowel "o", he said: [see Figure 1]=o, and the vowel with a round lip in the second half [see Figure 1] is a slightly opened symbol under [o]. Appears after "lip sounds" B, P, M, F and round-lipped vowel u([u] or [w]). A Brief Introduction to Phoneme in Beijing.

　　　Since the vowel "O" in the Scheme is used to mark the vowels of the words "Bo" (bō), "Po" (pō), "Mo" (mō) and "Buddha" (fó) according to the original intention of the developer, the correct pronunciation of "O" should take the vowels of these words, that is, these syllables. The author is not from Beijing, but has lived in Beijing for more than 20 years. The author tried to ask several Beijing-born teachers and friends, and they would naturally pronounce uo.

　　　The vowel "O" after the initial of lip sound in Beijing pronunciation is a variant of the same vowel as "uo" after other vowels, which can not only be verified by Beijing people’s sense of language, but also be supported by experimental phonetics.

　　　When describing the phonetic value of the vowel "o" in Putonghua, famous experimental phoneticians, Professor Lin Tao from Peking University and Professor Wang Lijia pointed out that the tongue position of o[o] is slightly lower than that of the positioning vowel [o] in the international phonetic alphabet, and it is a post vowel between half-high and half-low, and the strict phonetic notation should be [oт]. Because the tongue position of [o] is obviously lower than that of [u], the degree of round lips is also worse than that of [u]. In Mandarin, [oт] only appears after the lip consonant alone, and there is often a very short [u] in front of it, so the strict phonetic notation of [o] should be [uoт], but this [u] is actually only a transitional sound between the lip consonant and [o], and the degree of round lips is poor, which is also the inevitable result of the low tongue position. (Phonetics Course)

　　　Mr. Shi Feng, a well-known experimental phonetician and a member of the research group "Formulation of Pronunciation Criterion of Putonghua and Revision of Pronunciation Table of Different Pronunciation Words in Putonghua", pointed out when describing the phonetic value of the vowel "o" in Putonghua: the actual pronunciation of the vowel o[o] after the lip consonant is lipped [u] and has a vowel u, which should be a second-order vowel like the uo after other initials. ("Reanalysis of Putonghua Vowels")

　　　The Chinese character marked with the vowel "O" in the Scheme is "Oh". The word "oh" has two pronunciations, one is an exclamation (also written as "oh") and the other is a cock’s cry (w), so we are not sure how to pronounce the vowel. However, according to the descriptions of several scholars who participated in the development of Mandarin Roman characters and the Plan, we know that this vowel refers to the vowel in the syllables represented by the Chinese characters "Bo, Po, Mo and Buddha", not to the vowel of the exclamation.

　　　Of course, we can’t completely rule out the speculator’s intention to use the exclamation "oh" to express the vowel of a single vowel (going back to Qian Xuantong’s Notes on the Changes of Phonetic Symbols in the Past Eighteen Years, we can see that the Chinese characters he noted on the vowel "o" are really "oh", which is contradictory to his own statement about the vowel "o" quoted in the previous article). However, the reading method of interjections changes greatly in people’s oral actual sound value, or has great vagrancy and uncertainty. The reason why "oh not" is written as "oh" and "yo y not" is written as "yo" shows that the vowel "o" in exclamatory words is closer to the [] in the international phonetic alphabet (see Wu Shuyan’s Pronunciation of the vowel o in Chinese Pinyin Scheme), so the exclamations "oh (oh)" yo (yo).

　　　To sum up, the vowel "O" in "Scheme" is used to mark the vowel symbols of "Bo" (bō), "Po" (pō), "Mo" (mō) and "Buddha" (fó) according to the original intention of the developer. "O" is only spelled with the initial consonant of lip sound, while "uo" is only spelled with other initial consonants other than the initial consonant of lip sound, and their positions are complementary, so we can think that "O" and "uo" are different variants of the same vowel. Reading "O" as "Wo" is not only in line with the original intention of the developers of the Scheme and the actual pronunciation of Beijing dialect, but also in line with the principles of general phonetics, and can be verified by experimental phonetics, which is a correct pronunciation, rather than a "misunderstanding" as mentioned in the above-mentioned tweets and posts.

　　　Now some people pronounce the vowel "o" as "ou", which may be influenced by the pronunciation of the English letter "o", and it may also be related to the fact that these people don’t know that the pronunciation of letters in the Alphabet and the pronunciation of vowels in the vowel table are two different things. Reading the vowel "o" as "ou" not only does not conform to the original intention of the developers of the Scheme, but also causes the vowel to be mixed with another vowel "ou ou" that has no historical origin and complementary distribution, which is an undesirable mispronunciation. If the vowel "o" is read as "ou", then "bo", "po", "touch" and "Buddha" should be read as bōu, pōu, mōu and Fó u. Isn’t that ridiculous?

　　　Article 18 of Chapter 1 of the Law of People’s Republic of China (PRC) on National Common Language stipulates: "The national common language uses the Chinese Pinyin Scheme as a tool for spelling and phonetic notation. The Chinese Pinyin Scheme is a unified standard for the spelling of Roman letters in Chinese’s names, place names and Chinese documents, and is used in areas where Chinese characters are inconvenient or unusable. Primary education should be taught in Chinese Pinyin. " The Chinese Pinyin Scheme is the national standard of Chinese Pinyin and has the binding effect of laws and regulations. Reading the vowel "o" as "ou" is a wrong pronunciation and should be corrected. The author appeals that the media should be cautious when releasing information related to language standards or regulations, so as to avoid the negative impact on the teaching of Chinese Pinyin and the promotion of Putonghua in primary education and teaching Chinese as a foreign language.

　　　(Author: Meng Pengsheng, a researcher at the Institute of Chinese Language and Literature, Southwest University)

A few cents per episode supports 20 billion markets! The short drama of the explosion is also crazy overseas. What business models and participants are there？

At present, the short play market is hot. We estimate that the paid income of short plays will exceed 20 billion yuan in 2023. Short plays going to sea is also the main direction in the future. It is expected that overseas film and television companies and streaming media platforms may also join the short play blue ocean market.

The competitive advantage of domestic manufacturers is that they have rich experience in short drama production and streaming, and the speed of setting up overseas short drama shooting teams and responding to hot content is more agile, which is expected to seize users’ minds and market share in the early stage of industry start-up. The emerging mini-drama complements and perfects the existing video ecology in two dimensions: content form and distribution link, and there is a huge blue ocean market to be explored at home and abroad.

Source: New Fortune Magazine (ID: xcf Plus)

Author: Kuang Shi (chief analyst of GF Securities Media Internet) Xu Chengjuan (senior analyst of GF Securities Media Internet)

Estimation of the market size of short plays

According to the data of flying melon, the huge engine predicts that the short play market will consume 20 billion yuan in 2023. According to the hot cloud data, the average return on investment (ROI) of the short play industry is about 1.1, so we expect that the paid income of short plays will exceed 20 billion yuan in 2023.

The scale of sub-account income of short plays is expected to be less than 1 billion yuan. According to De Tawen, in the first half of 2023, there were 481 mini-dramas launched on domestic long and short video platforms, with 100 mini-dramas launched on Tencent Video, Youku, Mango TV, iQiyi, Tik Tok and Aauto Quicker, 72, 28, 7, 212 and 68 respectively. According to Yunhe’s data, in the first half of 2023, among the micro-short dramas launched online, the sub-accounts of "Provoking" and "Locking Love" exceeded 10 million yuan, and the sub-accounts of 30 short dramas exceeded 1 million yuan. Assuming that the average sub-accounts of the remaining 451 short dramas were 500,000 yuan each, the sub-accounts revenue of micro-short dramas in the first half of 2023 totaled about 360 million yuan. We expect that in 2023,

The market scale of small program short plays has grown rapidly, surpassing the fast-shaking short plays and long-video short plays that have been developed for many years. The main reason is that the "Tik Tok+Jump Payment" mode of small program short plays has a stronger spread in the information flow algorithm and a better user experience than the mode of fast-shaking short plays with promotion and payment at the end. In the diversion dimension, the completion rate of paid video is naturally low, and based on the algorithm, its propagation radius in the short video platform is small.

In the second half of 2022, Tik Tok opened a link of "massive star map purchase → Tik Tok platform diversion → jumping to WeChat applet → paying to watch short plays". Through a large number of film and television experts on Tik Tok platform, the eye-catching plot of short plays of small programs was edited into short video material and put in Tik Tok station. The broadcast effect of the material was good, the reach radius was wide, and the delivery link settled by CPS was accurate. In the dimension of user experience, if you insert video content that needs to be paid to watch completely in the information stream, or directly mount paid short plays, it will hurt the feelings of short video users who are used to free use to some extent, while short plays with small programs need to jump to small programs before entering the payment link, which separates free users on the short video platform from potential users with strong willingness to pay, effectively reducing the bad review rate of talent accounts and streaming materials.

The key miniseries in Tik Tok, Aauto Quicker and long video platforms must pass the content review of the radio and television administrative departments and obtain the Network Drama Distribution License. At present, the small program miniseries are mainly self-reviewed by WeChat and Tik Tok platforms, with a short review period and relatively loose scale.

Discussion on the future business model of short play: free VS payment

At present, the main profit model of small program short plays is pay-per-view, and the industry dilemma lies in the low profit level. According to the report of Whale Platform, the single episode of small program short play lasts about 1-2 minutes, the price of single episode ranges from a few cents to 3 yuan per episode, and the delivery cost accounts for about 80%-90% of the total paid income. The production cost of a single short play ranges from 100,000 yuan to millions of yuan, and then the technical service fee of the platform is deducted (for example, WeChat small program charges 10% technical service fee and gives back 6% incentive advertising fee).

The overall profit rate of small program short plays is low, the core reason is that the content of short plays is extremely homogeneous at present, and the product competition is concentrated in the delivery end, which leads to the average ROI of investment rolling up to about 1.1. According to our statistics, from January 1st to November 5th, 2023, the short dramas on the list in Tik Tok’s short program drama explosion weekly list accounted for 34% of the theme of "God of War". The solution to the low profit rate of small programs and short plays is to create differentiated competition through short play content and attract users to pay by virtue of outstanding content quality; The second is to accumulate loyal users through the supply of large-scale short plays and private domains such as APP, community and small programs, so as to improve the stickiness and repurchase rate of platform users and reduce the demand for purchases.

Figure 1: The value industrial chain structure of small programs and short plays

Source: WeChat Advertising Assistant, Reyun Data, Guangfa Securities Development Research Center.

From the perspective of market demand, compared with the content form and distribution link of long videos, short plays have the advantages of short episodes and fast plot rhythm, which are more suitable for the fragmented and exciting entertainment needs of contemporary netizens; and the production threshold is lower, the content supply is more huge, and Tik Tok and other streaming channels are superimposed, so that accurate distribution can be realized according to user tags. Therefore, we judge that after the quantity and quality of content supply in short drama industry are upgraded, there is still much room for further growth in market scale. On the one hand, we can gain new users in the sinking market and increase the viewing frequency, on the other hand, we can gain the fast-paced demand of some users on the long video platform.

From the perspective of business model, the scale effect of three business models, namely, payment on demand, membership subscription and free viewing of advertisements, is increasing. It is expected that the short play industry is similar to the online reading industry, and the free mode will eventually win most of the market share. At the same time, the scale effect of the free model is very strong, and we expect the platform to be highly centralized. Paid short plays will still occupy a certain market share with differentiated high-quality content. The core competitiveness is the content quality of short plays, and the market structure is expected to be relatively dispersed.

There is still some potential market space for short plays. According to the "Data Value Report of Aauto Quicker Short Plays in 2022" compiled by the magnetic engine, in 2021, the number of users who have seen Aauto Quicker short plays in China has exceeded 1 billion; According to people’s entertainment reports, as of July 2022, the daily users of short plays in Aauto Quicker reached 260 million. According to the report of the Capital Radio and Television Program Producers Association, the number of paid daily users (DAU) of mini-mini-dramas has exceeded 10 million. Assuming that the monthly paid users of short plays are divided into 0.3, 0.6, 0.9, 120 and 150 million, and the average user income (ARPU) is 50 yuan/month/person, the annual paid income of the corresponding short plays is 180, 360, 540, 72 and 90 billion yuan. Assuming that the daily users of free short plays are 1.0, 1.3, 1.7, 250 and 330 million, and the average advertising revenue generated by a single DAU is 0.7 yuan/day/person, the annual advertising revenue of the corresponding short plays is 256, 319, 426, 639 and 852 million yuan. According to LatePost, the revenue of tomato novels exceeds 10 billion yuan. According to QuestMobile, the average DAU of tomato novels in 2022 is 61.82 million, and the average advertising revenue achieved by a single DAU is about 0.44 yuan/day/person. Considering the short play content, the advertising forms that can be inserted are more diverse than the text content, and the advertising value is higher. However, it is expected that the free mode will seize most of the short drama users’ time, leading to a decline in the overall payment rate of the short drama industry.

There are many short plays, and the online platform presents a first-Mover advantage.

This year’s explosive small program short play market and low production threshold attracted a large number of players. At present, there are mainly the following participants in the short drama industry.

The first is the web platform. This kind of participants have two competitive advantages. One is that the IP of the reserved web text can be adapted into short plays, which are highly coincident in terms of user portraits, cool content and so on. The other is that the mature web text investment or distribution link can be reused with small programs and short plays. Due to the resource endowment of the online platform at both ends of copyright and distribution, it is the main player in the short play market of small programs at this stage. According to the huge amount of engine data cited by Whale Platform, from the fourth quarter of 2022 to the third quarter of 2023, the number of short drama copyright owners increased from 41 to 150, of which online literature accounted for 48%. At present, Dianzhong and Kyushu, which are in the first echelon of the small program short play industry, both started as online platforms, accounting for 18% and 15% of the explosion of small program short plays in Tik Tok this year respectively.

The second is the marketing company. The competitive advantages of such participants are: first, they have mature experience in content marketing and streaming; second, they can integrate talents, brand advertisers, e-commerce and other resources in the system, extend the realization chain of short plays, and obtain incremental benefits through online celebrity incubation, advertising placement, live broadcast and delivery.

The third is the film and television company. The competitive advantages of such participants are rich film and television resources and professional drama production ability. With the improvement of industry supervision and the upgrading of users’ aesthetics, the production threshold of small programs and short plays will be improved as a whole, and the quality of content will become a more critical core competitiveness. We judge that film and television companies will become the main players in the short play market in the next stage.

The fourth is the state-owned enterprise of radio and television department. The competitive advantage of this kind of participants is that they have the License of Audio-visual Program for Information Network Communication and related film and television resources.

In addition, many game companies, social platforms, e-commerce companies, comic platforms, etc. are entering the short drama track by virtue of their competitiveness in content production and investment.

Figure 2: Number of times in Tik Tok’s short program and short drama explosion weekly list from January 1, 2023 to November 5, 2023 (times)

Source: Tik Tok, Guangfa Securities Development Research Center.

Radio and television, small programs and short plays move towards standardized review

In view of the censorship policy of short plays, short and long video platforms have been brought into the standardized management of radio and television administrative departments, and it is necessary to review the contents of the radio and television administrative departments and obtain the Network Drama Distribution License, or complete the filing of online audio-visual programs in accordance with the relevant regulations on the management of network dramas. At present, platforms such as Tik Tok and WeChat are responsible for the censorship of short plays. On the whole, the content review scale of small program platform is relatively looser than that of radio and television management department, and some small program short plays contain industry chaos such as bad value orientation and vulgar edging. On the one hand, the radio and television management department encourages the industry to develop continuously, on the other hand, it accelerates the improvement of management mechanism and tightens the efforts to control illegal content.

On November 15th, 2023, the State Administration of Radio, Film and Television once again launched a one-month special rectification work, focusing on the orientation, title, content, aesthetics, personnel, publicity, broadcasting and other aspects of online mini-dramas, increasing the disposal of illegal online mini-dramas, and improving the review mechanism of advertising promotion. Subsequently, Tik Tok, WeChat, Aauto Quicker and other platforms have issued disposal announcements. Tik Tok recently removed 119 micro-short plays that violated regulations in small programs and disposed of 1188 Tik Tok accounts that illegally promoted micro-short plays; Aauto Quicker removed more than 10 illegal mini-dramas, and punished 13 accounts that posted illegal content according to the degree of violation. In the future, the State Administration of Radio, Film and Television plans to formulate "Detailed Rules for the Creation, Production and Content Audit of Internet Miniature Plays" to promote the inclusion of Internet Miniature Plays APP and applets in daily institutional management.

We judge that the content review requirements of small program short plays in terms of film title, theme, plot, aesthetics, personnel, etc. will gradually be in line with the network short plays of long and short video platforms, especially for key short plays with certain influence or popularity. Previously, the industry chaos that some small programs and short plays attract users through vulgar and eye-catching plots will eventually be completely managed, and the content competition will turn to the production and development capabilities of dramas under the compliance framework. Finally, the network micro-short drama APP and small programs will be included in the daily institutional management under the radio and television system.

Short Play Going to Sea: Blue Ocean Market, which is expected to create a leading vertical APP.

Short drama APP is a new "top stream" for China’s application to the sea. According to data.ai Intelligence data, short drama manufacturers began to try to enter the overseas market in 2022. As the head product ReelShort accelerated the launch of local original short dramas and increased the scale of launch, the overseas downloads of short drama apps began to explode in June 2023. From July to October, the overseas monthly downloads of short drama apps remained above 2 million.

As a kind of short video content, short plays have both short and compact narrative rhythm and continuous plot development. When short plays go to sea, users have lower understanding threshold, stronger audio-visual experience, and it is easier to build a production system that specializes in producing content (PGC) overseas. Therefore, we expect that short plays will go to sea more easily than long video platforms and web platforms.

Figure 3: Overseas monthly downloads of popular short drama apps go by.

Data source: data.ai Intelligence, Guangfa Securities Development Research Center.

Similar to the current situation of the domestic short drama industry, the current short drama participants are mainly online text manufacturers, game companies, marketing companies and video platforms with overseas experience. Among them, online text manufacturers have also seized the leading position in the overseas short drama market by virtue of their rich IP reserves, domestic short drama production experience, overseas investment ability and user accumulation. It is expected that overseas film and television companies and streaming media platforms may also join the short drama blue ocean market in the future. The competitive advantage of domestic manufacturers lies in their rich experience in short drama production and streaming, and their ability to form overseas short drama shooting teams and respond to hot content is more agile, which is expected to seize users’ minds and market share at the initial stage of industry start-up.

From the perspective of ReelShort’s starting path, the core driving force is the content of explosive short plays and the scale of delivery. According to the little data, the download volume and income of ReelShort increased significantly in July, the end of August and the end of October this year, corresponding to ReelShort’s launch of explosive short plays "Fated to My Forbidden Alpha" and "The Double Life of My Billionaire Hubband" in June. On August 28th, the short drama "Goodbye, My CEO" was launched, and on October 21st, the short drama "I Got Married Without You" was launched. At the same time, according to APPgrowing, ReelShort’s launch scale has increased synchronously around the above time point. ReelShort’s distribution channel is mainly Meta-system. According to APPgrowing, the delivery channels of ReelShort this year accounted for 25%, 25%, 24% and 24% respectively.

Investment direction: There is a huge blue ocean market to be explored at home and abroad.

The emerging short play of small programs complements and perfects the existing video ecology in two dimensions: content form and distribution link, and there is a huge blue ocean market to be explored at home and abroad. In China, the paid income of small programs and short plays is expected to exceed 20 billion yuan this year, and it still maintains a relatively fast growth rate, but the overall profit rate is low due to the relatively low content quality and fierce competition at the delivery end. The State Administration of Radio, Film and Television has begun to tighten the content review. It is expected that the overall quality, matching user range and profit level of short plays will be significantly improved after the clearing of the industry and the entry of professional production institutions. It is judged that the business model of short plays in the future will be paid and free. The core competitiveness of the free short play platform is the user scale and will occupy the main market share, and the core competitiveness of paid short plays is the differentiated high-quality content. Overseas, a large number of short drama apps have been launched and their rankings have risen rapidly. At present, the estimated revenue of ReelShort, the leading product, has exceeded US$ 20.51 million so far this year, and the overseas short drama market is still in the stage of large-scale content capacity building and user cultivation.

At present, the head short video platform’s support for short drama content at home and abroad and its extension to the production of short drama content deserve special attention. Pay attention to reading companies with rich IP and high synergy with short drama format; In addition, based on rich experience in content production, some film and television or game companies will release their production capacity and competitive advantage in the next stage, and they can pay attention to the stimulation of the emergence of explosive works on industrial development. At the same time, the content output cycle of short drama industry is short, and the iteration is fast. Marketing announcement is an important help for product breakthrough. With more short drama platforms and content going out to sea in 2024, it is expected that the marketing budget will also increase at a high speed. Paying attention to marketing companies with content marketing and going out to sea will extend the realization chain of short drama content.

However, at present, the short drama industry still needs to pay attention to four major risks. First, the State Administration of Radio, Film and Television has tightened its censorship policy on small programs and short plays; Second, the intensified competition in the industry has further reduced the profit rate; Third, the uncertainty of the income of short drama projects; Fourth, the progress and performance of short drama business of listed companies are less than expected.

Any information and information mentioned in this article is only the expression of the author’s personal views or the statement of specific events, and does not constitute recommendation and investment advice, and does not represent the position of the society. Investors should bear the risks and consequences of investing accordingly.

Notice on Launching the Special Action of ＂Clear and Clear Network Violent Control＂

Network Information Offices of Party Committees of all provinces, autonomous regions and municipalities directly under the Central Government, and Network Information Offices of Party Committees of Xinjiang Production and Construction Corps:

According to the overall arrangement of the "Qinglang" series of special actions in 2023, the Central Network Information Office decided to launch a one-month special action of "Qinglang Network Malicious Remediation" nationwide from now on. The relevant matters are hereby notified as follows.

First, clear work objectives

Focus on the key links where online rage is easy to breed, severely crack down on malicious attacks, provoke group opposition, vent extreme emotions and other outstanding issues, resolutely punish a number of illegal accounts, groups and website platforms, and effectively curb the spread of online rage. By carrying out special rectification, we will further compact the main responsibility of the website platform, find out the problems and loopholes in depth, improve the system and mechanism for preventing and controlling network rage, effectively protect the legitimate rights and interests of the majority of netizens, and maintain a good network ecology.

Second, focus on rectifying 7 kinds of outstanding problems

The special action focuses on key platform types such as social networking, short video and live broadcast, and resolutely cracks down on the following seven issues:

1. The behavior of "network toilet" and "opening a box to hang people".Create special BOT accounts, post bars, topics, groups, etc., and receive and publish mocking, malicious comments, curses and abuse information for specific groups or individuals through anonymous submission and shouting from a distance. Maliciously "open the box" and "hang people" in the name of exposure and criticism, and disclose other people’s names, ID numbers, mobile phone numbers, home addresses, work units, personal photos, social accounts and other personal privacy information, inciting netizens to attack and abuse.

2. Malicious by social hot eventsdefame, rumor attack.Make rumors and slanders about the parties involved in emergencies, or edit and process pictures and videos that are seriously inconsistent with the facts, and induce netizens to attack and question the parties. Make use of the image of the parties involved in hot events, make and publish expression packs, and use AI software to synthesize false pictures or videos such as vulgar pornography and bloody horror, and carry out rumor attacks and spoofs.

3. Stigmatize specific groups and incite regional opposition.Associating individual malignant social events and negative figures with gender, occupation, region and other characteristics, stigmatizing and labeling specific groups negatively, publishing statements of gender opposition, class opposition and regional discrimination, and carrying out generalized attacks to intensify social contradictions.

4. Fighting PK and other vulgar bad live broadcast behaviors.Network anchors use acts such as bravado, PK drinking, swearing and spitting dirty, etc., to increase powder and drain. In the process of other people’s live broadcast, they use barrage, even wheat and other functions to carry out personal attacks, and even encourage extreme behaviors such as suicide and self-harm. Fabricate violent conflict scripts such as fighting and fighting, attract netizens to watch and disrupt public order.

5. Organize malicious abuse and report others.In the name of "helping to do things" and "solving worries and relieving anger", we provide paid substitute scolding services, and leave messages to abuse and attack private messages on specific accounts. Organize fan groups to use the platform’s functions such as "reporting" and "anti-black" to maliciously report others in batches. Release comments in the fields of entertainment, sports, e-sports and other fields, and induce fans to tear each other and criticize each other.

6. Fabricate network slang and maliciously create stalks.Malicious fabrication of vulgar and bad buzzwords through pinyin, homophonic, demonstrative pronouns, etc., pollutes the network atmosphere. Use foul language and foul language, deliberately provoke contradictions and create conflicts of opposites.

7. Incite extreme emotions on the Internet.Fabricate sensational post titles and publish "anger posts" that are out of nothing and have no bottom line. Malicious exaggeration of the contradiction between teachers and students, rendering parents "oppress" and "squeeze" their children, provoking the opposition of relations, and forming a bad direction for minors. Deliberately play up negative feelings, anxiety and resentment, and spread hate and opposition.

Third, severely punish illegal accounts, groups and platforms according to law.

During the special campaign, we should stick to heavy punches, focus on closing a number of account groups with serious violations and bad influence, resolutely ban a number of functional sections with angry gathering and outstanding problems, and strictly investigate and deal with a number of website platforms that fail to perform their duties and commit crimes against the wind, forming a powerful shock.

1.Strictly investigate and deal withviolate regulationsaccount number、groupPost it..In-depth investigation of high-risk accounts and groups, resolutely ban accounts and groups with the theme of "network toilets", "opening boxes to hang people" and "stepping on the battlefield", severely investigate and deal with anchor accounts that organize vicious PK and live broadcast, severely punish "self-media" accounts that publish "headline party" content and deliberately incite online rage, and focus on closing a number of circles and super-words named after insulting words and crowded with online rage.

2. Strictly investigate and deal with itviolate regulationsFunction setting.Strengthen the management of key functions such as live barrage, continuous wheat and PK, and resolutely clean up and dispose of the content of online suffocation. Centralized cancellation of a number of functional applications that organize malicious reports in batches. It is forbidden to push "online toilet" accounts to users through functions such as "related recommendation", "TA attention" and "people who may be interested". Strengthen the audit management of emoticons, P-picture puzzles, video clips, AI synthesis and other functions, and clean up emoticons, pictures and videos that contain spoof attacks and provoke opposition.

three.Strictly investigate and deal with illegal platformsLink.Supervise the website platform to strengthen the management of lists, topics, recommendations, comments, private messages, etc. It is strictly forbidden to push content that incites and promotes online anger in lists, recommendations, etc., and reduce the harassment of strangers’ private messages by setting up "private message folding" and "message boxes". For websites, apps, and small programs with outstanding problems, punishment measures such as rectification within a time limit, fines, suspension of related functions, and shutdown and removal shall be taken according to law.

Fourth, refine the work requirements

1.Do a good job in deployment and promotion.In combination with local conditions, formulate detailed implementation plans, fully equip and strengthen the work force, pay close attention to the task deployment and implementation, organize the evaluation of the governance effect of the website platform as appropriate, and urge the rectification and implementation.

2.Compaction platform responsibility.Guide the local website platform to comprehensively investigate problems and loopholes, focus on key links, sections and functions, carry out in-depth self-examination and self-correction, improve the content management mechanism, and ensure the effectiveness of special actions.

3.Strengthen publicity and exposure.Announce the launch and phased progress of special actions, and publish typical cases on key platforms every week. Strengthen education and guidance, encourage netizens to actively participate in reporting complaints and jointly resist online rage.

Secretariat of the Central Network Information Office

November 10, 2023

Selling 200,000 vehicles this year？ New energy VAN sold nearly 50 thousand vehicles in the first quarter

Speed reading:

1. In the first quarter of 2024, the total sales volume of new energy VAN system was 45,869 vehicles, up 46.36% year-on-year;

2. In the first quarter, there were 7,129 micro-surface sales, including 25,491 medium-surface sales and 13,249 large-surface sales;

3. 7 Fangda led the rapid growth of VAN Department, with a year-on-year increase of over 480%.

With the release of sales in March, sales in the first quarter of 2024 also settled. According to the data of tram resources, the total sales volume of new energy VAN series vehicles in the first quarter of 2024 was 45,869, an increase of 46.4% compared with the first quarter of 2023, which was a successful conclusion for the first quarter.

This sales achievement of VAN series cars in the first quarter has greatly boosted the confidence of the industry. According to previous years’ experience, it is better to predict that the annual sales volume of VAN series cars is expected to reach 200,000 this year.

Sales volume: Sales volume rose in the first quarter, but it may fall back in April.

According to the data of tram resources in the first quarter, the new energy micro-surface sold a total of 7129 vehicles, down 35.4% year-on-year; A total of 25,491 vehicles were sold in the new energy market, up 41.4% year-on-year; A total of 13,249 new energy vehicles were sold, up 481.1% year-on-year.

The first quarter is often the key to the annual sales. In previous years, due to the car parking at the end of the year, the sales volume in the first quarter was low in the whole year. With the end of 2023, the sales system of new energy logistics vehicles has also turned to normal development. Overall, the sales volume in the first quarter of 2024 was a good start.

However, Tram Resources believes that April sales will not necessarily achieve further growth, but may fall back.

According to the monthly data, due to the influence of the Spring Festival holiday, the overall sales volume of new energy VAN series vehicles declined in February, but the rapid recovery in March brought about a large increase in the first quarter.

At the same time, according to the trend in 2023, March is the peak of sales in the first quarter, and after the peak, it will fall back briefly, so the sales of new energy VAN series vehicles may fall back in April 2024.

Model: The pattern of sales focusing on a single model is breaking.

Judging from the specific hot-selling models, the series is far ahead with a market share of 15.88%. In the first quarter of 2024, the total sales volume of Remote Star Enjoy V was 7,284 vehicles, down 6.03% year-on-year. With the support of the sales volume of remote Star V series vehicles, the total sales volume of remote new energy commercial vehicle VAN series products in the first quarter was 8082, accounting for 17.62% of the new energy VAN series vehicles in the first quarter.

According to the tram resources, the long-range new energy commercial vehicle has accelerated the layout of new energy products. In the first quarter, two VAN series products have been listed, namely, the remote star enjoys the V7E, and the latter is a 7-party model with the family-style design of the remote star. The official guide price starts from 112,800 yuan. It is understood that remote new energy commercial vehicles are also building their differentiated competitive routes. By building a remote e-home, a three-dimensional user service ecology of "buy, use, return and exchange" is created, and it is also one of the few car companies that have introduced the insured repurchase policy.

Ranked second is Ruichi EC75, which sold 4,753 vehicles in the first quarter of 2024, accounting for 10.36% of the market. In terms of sales volume, the sales focus of Ruichi New Energy has been biased towards Ruichi EC75, accounting for 85.5% of the sales volume of VAN series vehicles in the first quarter of Ruichi New Energy. However, Tram Resources has learned that Ruichi New Energy is also adjusting and controlling the situation of five-sided micro-surface, and launched the champion version of Ruichi EC35II in a targeted manner to test the market at a relatively low price, but its use remains to be seen in the subsequent market performance.

The third-ranked Kairui, as the VAN series model promoted by Kairui New Energy, sold 3,250 vehicles in the first quarter of 2024, down 25.75% year-on-year. In terms of overall sales volume, the sales volume of Kairui New Energy in VAN series models mainly depends on Kairui finless porpoise models, accounting for more than 90%. However, according to the tram resources, at present, Kairui New Energy is also subdividing products for market segments, and launching five Kairui finless porpoises E5 and seven Kairui finless porpoises E7, which may effectively improve the situation of "putting eggs in one basket" in the future.

It is worth noting that the product sales of Dongfeng light vehicle, SAIC Chase and Futian are more balanced in market segments. In addition, at present, major OEMs are also launching new models for sub-sectors, such as Kairui’s finless porpoises E5 and E7, Remote Star Enjoy V7E and Beiqi Letch bedding. However, the time to market of these models is relatively late, and the pulling effect on the subsequent sales growth of OEMs remains to be tested by the market.

Cities: Four cities in Guangdong are on the list, and "new gameplay" deserves attention.

In the first quarter city sales list (below), the top four in the TOP10 list are all cities in Guangdong. With a total sales volume of 4,807 vehicles in the first quarter, Shenzhen was far ahead with a market share of over 10.48%, ranking first. In terms of models, the three best-selling models in Guangdong are: Remote Star Enjoy V, Ruichi EC75 and Kairui finless porpoise.

According to the statistics of Collaborative Innovation Center, in 2023, the penetration rate of light new energy cargo logistics vehicles in Shenzhen was close to 70%, far exceeding the national level of 14%. In other words, the fuel light trucks in Shenzhen have been replaced by pure electric vehicles in large quantities, which has formed a replicable and operable model for other cities.

The Pearl River Delta region, with Shenzhen, Guangzhou, Foshan and Dongguan as the core commercial logistics regions, has established the sales pattern of the new energy VAN market. According to the tram resources, the distribution operators in Shenzhen, Foshan and Dongguan have set up a live broadcast system on vehicle sales and leasing, and the role of this new gameplay in driving sales is gradually emerging. At the same time, the four cities have developed economies, close business linkages and prosperous green logistics industry, creating unique conditions for the iterative demand for new energy VAN.

Except for Guangdong, the sales volume of Zhejiang and Jiangsu provinces is equal, and the market share is above 9.5%. Zhejiang’s best-selling models are Remote Star Enjoy V and Ruichi EC75, while Jiangsu’s best-selling models are Dongfeng Yufeng EM27L and Remote Star Enjoy V and there are certain differences in selection.

It is also worth noting that Zhengzhou, Henan Province, as the only city in the Central Plains among the TOP10 cities, has the best-selling models of Ruichi EC75 and Remote Star Enjoy V, but there is no big gap between the sales of the two cars and other models behind, indicating that the overall sales system is also relatively healthy.

summarize

Judging from the sales of hot-selling models, the overall sales of head enterprises are still supported by a single model. However, judging from the vehicle model planning disclosed by the OEM, this pattern is being broken.

Some people in the industry have told Tram Resources that the cost gap of the previous 5-party, 6-party and 7-party models is not big, but there is a big gap in pricing. After the bright price sales model has become the industry consensus, coupled with the poor logistics market, the price difference between generous and large-capacity models and other models is no longer obvious, and end users are more willing to buy generous models.

However, judging from the overall sales trend in the first quarter, the sales volume of new energy VAN has exceeded the same period of last year, and many new models have been on the hot-selling list, indicating that the new energy VAN system as a whole continues to improve and the industry confidence has been greatly boosted. Therefore, some people optimistically predict that the sales volume of VAN series cars is expected to exceed 200,000 this year. What do you think about this? You can discuss it in the comments section.

For more information, please pay attention to tram resources.

Legend of Deification： The Fantasy of Sound and Painting and the Innovation of Content of Domestic Animation Films

　　　　Original title: The dreamland of sound and painting and the innovation of content of domestic animated films.

　　　　Since the release of domestic animated films, they have encountered polarized word-of-mouth differences. Undoubtedly, affirming and supporting the development of domestic animated films is the premise for everyone to comment on Legend of Deification. However, this kind of affirmation and support should not be influenced by the surging patriotic feelings, but should be rationally analyzed and thought within the scope of art. In this way, domestic animated films can find a correct and healthy way of sustainable development without being swayed by loneliness or being confused by sweet words.

Fantasy of sound and painting: the game between the advantages and disadvantages of animated films

Compared with live-action movies, animated movies show the characteristics of media materials themselves, showing a very personalized image style. With the continuous popularization and promotion of digital technology, animated films are more fluent and skillful in creating the illusion of sound and painting. Legend of Deification, which has been created for four years, gives the audience a brand-new "deity world" in visual presentation.

In the past, the Youdu Mountain, Guixu, Ladder and Beihai, which existed in myths and legends, were all rendered and displayed in an all-round way in a complete paragraph in Legend of Deification with a form of great visual impact. Compared with the daily connection brought by "truth" in live-action movies, animated movies rely on lines and color blocks to create an image world, which is more mysterious in the unknown world. In other words, even if it appears in a concrete form and image, people still can’t compare it with the objects in their lives because of stylized media materials, so they can maintain the integrity of a unique aesthetic world.

On the other hand, due to habitual cognition, animated films are often simply equated with cartoons. In fact, animated film is not only a children’s film, but also a film type. Look at the screening halls in Legend of Deification. Children under 14 are everywhere. This is unimaginable for a live-action movie. The decline in the threshold for watching movies means that animated films may have a far-reaching impact and are more conducive to the realization of cultural shaping functions. At the same time, animated films can also be strongly related to the popular secondary culture, and can be widely spread through the cooperation of various sub-groups. The illusion of sound and painting created by animated films is quite attractive to young people.

However, the high dependence of animated films on technology also produces instability. Once the technology is insufficient, it will lead to the rupture of the illusion of sound and painting. This kind of rupture is fatal to animated films, which will interrupt the closed state of the audience in the process of watching movies, thus greatly reducing the viewing experience. It can be seen that in Legend of Deification, technical support has done its best, and many scenes show the progress of current animation technology. However, there are still many obvious defects that need to be repaired. For example, when Jiang Ziya was running towards the market with a girl in his arms, his feet were suspended from the ground and lacked the necessary strength and speed. In addition, Jiang Ziya in close range also lacks the necessary upper body details. This is not consistent with the running state. In the absence of corresponding action performance, the vividness of the voice is embarrassing. Because when you obviously can’t see the running state of the character, there is a hard gasp in your ear. This embarrassment will inevitably weaken the attraction to the audience and eventually become the Achilles heel of the work.

New Content: Modern Narration of China’s Story

Telling the story of China well is the mission of contemporary literary creation. Legend of Deification is the modern narrative of China’s story. In the form of animated films, it presents a fairy tale circulating in the blood of China people’s culture. The film tells the story of Jiang Ziya, including not only the remolding of the characters, but also the overall adjustment of the story structure.

The image of Jiang Ziya, the hero, has gone through three stages: youth, middle age and old age. The work shows the process of Jiang Ziya’s belief from establishment, breaking to remolding, instead of directly appearing as the familiar image of "Jiang Taigong", giving the audience a new historical explanation. In addition, there are obvious differences in the image-building of other characters such as Su Daji, Zhou Wang, Nine-tailed Fox and Shen Gongbao. Su Daji has changed from an adult female image that has brought disaster to the country and people to an innocent girl image. All these, to name a few. The drastic change in image gives people a refreshing feeling.

In the story structure, Legend of Deification also has many bright spots. First of all, the focus of the film story is no longer Zhou Wang, da ji and King Wu, but Jiang Ziya’s repeated trials of personal beliefs. The story broke away from the original historical level and continued to speak to the mythical level. Cutting becomes an opportunity, and the key lies in whether to kill the nine-tailed fox. Jiang Ziya’s indecision is an individual’s vigilance against the loss of human nature in the process of evolving into the so-called "God". Secondly, the film takes the nine-tailed fox as the opponent’s strength, and displays it with rich colors, which endows it with tragic color to a certain extent, but from a more essential level, it is to help Jiang Ziya complete the experience of breaking the authority. When Jiang Ziya began to doubt whether "one person" and "sentient beings" were more important, the master who was originally in his heart had actually fallen off the altar.

The change of these two dimensions not only changed Jiang Ziya’s historical narrative, but also changed Jiang Ziya’s behavioral motivation as a mythical figure, and finally shaped him into a modern man. Not afraid of authority, keeping the original heart, became the summary of Jiang Ziya’s spirit.

Literary and artistic works are bound to change, but the changes need to be balanced. Changed, the character story is beyond recognition; Change less, and it’s the same old tune, which is boring. On the whole, Legend of Deification is a relatively successful work. However, there are still some shortcomings in theme refinement and narrative rhythm. The film takes Jiang Ziya’s "personal and ordinary people" inquiry as the core theme, which to some extent lacks resonance with the general audience. Moreover, Jiang Ziya’s inner changes in the film lack great ups and downs, and the protagonist can’t actively promote the progress of the story, which leads to the story being relatively dull, falling into the cliché of narrative procrastination and disordered rhythm, and weakening the strength of the characters. In addition, too many big scenes and a little tired relationship construction make the story telling slow and heavy. This enlightens us that, for China animated films along the way of Princess Iron Fan, Making a scene in Heaven and Lotus Lantern, with the support of rich historical and cultural resources and advanced digital technology, we need to continue to work hard and strive for perfection. (Author Teng Xiaojuan, a lecturer in college of nanjing normal university)

Has the battery life really improved？ Test BYD Qin EV450

　　[car home Professional Evaluation] BYD Qin is an early player in the new energy market, and people are deeply impressed by it. Today, I will bring you a test drive of Qin EV, and some readers may be curious. Now, Qin Pro will be listed soon. Why do you still test Qin? Don’t worry, the Qin brought to you this time is an EV450 model with a ternary lithium-ion battery. What is its endurance performance? Let’s find out together.

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After reading the following, you have read 70% of the full text:

　　1. The endurance under high-speed working conditions can meet the long-distance inter-city travel. Considering the current distribution of charging piles, it is recommended to drive 270km for a recharge. Driving at an average speed of 91km/h, after driving for 280.7km, the remaining cruising range is 62km and the remaining power is 15%.

　　2. The endurance of urban working conditions can meet the daily commuting needs. With the average speed of 29km/h, after driving for 200km, the remaining cruising range is 164km and the remaining power is 41%.

　　3, driving experience, abundant power, suspension adjustment tends to be comfortable.

　　4. In terms of exterior interior design and materials, the exterior interior has basically not changed, and the interior materials are good.

　　5. The performance of driving space is acceptable, but the space expansion needs to be improved.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

　　　Compared with the old Qin EV300 model, BYD Qin EV450 model’s main change is that the power battery has changed and the cruising range has been improved. Its changes in appearance and interior are not obvious, so today we go straight to the point and start with its endurance test.

○ High-speed battery life: basically, cross-city travel is barrier-free, and it is recommended to replenish power once at 270km.

　　High-speed working conditions always test the endurance of electric vehicles, because when driving at high speed, electric vehicles are in a state of high energy consumption, and the cruising range of comprehensive working conditions we usually see will be discounted here. As for how much discount we can make, it will vary from car to car. Car home tests the endurance of electric vehicles at high speed from full charge, with an average speed of about 90 2 km/h, until the remaining power is less than 15% or the subtotal mileage on the meter reaches 300km. The co-pilot will also have a person to take turns driving and be responsible for the whole record.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

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　　According to the actual measurement, after BYD Qin EV450 runs at an average speed of 91km/h for about 2 hours and 58 minutes, the battery power is only about 15%, the actual mileage is 280.7km, and the remaining battery life is 62km. The average remaining battery life consumed per 1km is 1.2km, so it can be concluded that the battery life of the car is about 332km under high-speed working conditions. Because the test is currently conducted in summer, which is more advantageous than the endurance in winter, there will be a certain discount in the performance of endurance driving in winter. However, such high-speed endurance can basically meet the inter-city traffic demand. If you travel long distances across provinces, as far as the current construction status of charging piles is concerned, it is recommended that you make a mid-way recharge every 270km.

○ Low-speed battery life: there will be no mileage anxiety when traveling in cities.

　　After testing the high-speed endurance, we then tested the low-speed endurance. In fact, most friends who buy or want to buy an electric car drive more in the city, so the cruising range under urban working conditions is more reference. In our low-speed endurance test, the average speed is set at 30 2 km/h until the remaining power is less than 15% or the subtotal mileage on the meter reaches 200km.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

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　　After testing, when the cold air conditioner is turned on all the way and the average speed is 29km/h, after the BYD Qin EV450 runs for 200km, the remaining cruising range is 164km, the battery power is 41%, and the average cruising range consumed per 1km is 1.18km. Therefore, it is concluded that the cruising range of the car is about 339km at low speed, which can be easily handled by daily commuting. If the daily commuting is about 60km,

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　　Compared with the previous BYD Qin EV300 model, Qin EV450 is equipped with a ternary lithium-ion battery pack, and the power battery capacity is increased from 47.5kWh to 60.48kWh. In addition, although the motor power is the same as that of the 300 model, the acceleration level is good and the subjective feeling is still very fast.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

○ Dynamic feeling: accelerating performance beyond expectations

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

　　I believe everyone knows the characteristics of the instantaneous maximum torque explosion of electric vehicles, but Qin EV450 will not give you a strong sense of pushing back at the beginning, on the contrary, it is very calm. I think it is appropriate to use the word "calm" to describe it, and the whole process will not give you an obvious sense of suddenness. However, after the speed exceeds 25km/h, the power output becomes very abundant and has a strong sense of pushing back, and you will not feel it until the speed reaches 90 km/h.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

　　Qin EV450 has two gears of energy recovery for the driver to choose from, and the setting of recovery is relatively good, perhaps to avoid a bad ride experience for passengers. Even when the energy recovery is adjusted to the second gear, the dragging feeling is not abrupt and will not affect the ride comfort. If you adjust to the first gear for energy recovery, the feeling after releasing the accelerator pedal is basically similar to that of a fuel vehicle.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

　　In ECO mode, in order to save energy and ensure a high cruising range, the dynamic response seems to be limited, not only the damping sense of the accelerator pedal is enhanced, but also the dynamic response seems to be limited. However, when the driving mode is SPORT, it has completely changed its personality, and the accelerator pedal is sensitive and the power output is more abundant.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

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　　Judging from the 150,000 pure electric vehicles tested by our EV AH-100 at present, it is quite good for Qin EV450 to run to a 0-100km/h acceleration level of more than 7 seconds, which is faster than the official claim of 7.9 seconds. Compared with the current models of the same class, it can be said that it is quite good.

EV AH-100 score in power part

motive force

zero　Brake and noise test:

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

　　The adjustment of the suspension tends to be comfortable. Although it has a good filtering effect on small potholes on the road, the vehicle will still have an obvious roll when cornering quickly. When passing some higher speed bumps, the springback of the spring is a little delayed, so it would be better if the resilience of the spring can be improved.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

　　The foot feel of the brake is good, the pedal force is moderate, and the braking force is relatively linear. However, due to the high body and large vibration reduction stroke, the wheel has a distance of one punch and three fingers from the wheel cover, and the vehicle still has obvious nodding phenomenon when braking suddenly.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

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　　When the pile is wound, the sense of vehicle roll is obvious, and the steering feel of electronic power-assisted steering is very light. Fortunately, the accelerator pedal is very sensitive, and the continuity and explosiveness of power output are good.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

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　　During the braking test, the brake pedal strength is moderate, and there are few empty positions, and the performance is relatively balanced when braking continuously, which is quite excellent in the same class of vehicles, but the phenomenon that the vehicle leans forward when braking is still obvious.

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　　After the actual measurement, the overall sound insulation of BYD Qin EV450 is good, and the noise value is lower than the recommended value in all kinds of conditions, especially at high speed, the tire noise suppression is not bad (which may be related to the Michelin Grand Hyatt tire), and at low speed, the obvious motor noise will not be heard, so the performance of NVH is still affirmed.

Control part of EV AH-100 score

Control and driving

○ Review of exterior interior

　　For the appearance and interior, I won’t go into details here. I believe everyone is already very familiar with this style. The difference between it and Qin EV300 is only on the net, but the interior is exactly the same. Let’s briefly review it.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

　　Although the appearance of Qin EV450 is not obvious, the changes in the details of China Net make it easy for people to distinguish between new and old models, and at the same time, it also enhances the overall sense of the front face and makes the car look more harmonious.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

　　As for the interior, except the overall layout and style are the same as those of Qin EV300, Qin EV450 also inherits the quality of the old models in terms of the materials and details of the interior. The function buttons are not complicated, the operation is very simple, and the central big screen looks very convenient. In addition, although the car is equipped with multimedia voice control function, the response speed of the system is somewhat average in actual experience, and I hope to have a better performance in the future.

EV AH-100 score of static part:

bodywork

zero　The spatial performance is medium.

　　Because the body size has not changed compared with the old models, the performance in the interior space is the same as that of Qin EV300, which can only be said to belong to the same standard level. However, the soft seat padding and the good length cushion bring good comfort.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

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BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

　　The experiencer with a height of 1.77 meters sits in the driver’s seat, and the height of the seat is adjusted to the lowest, and the front and back are adjusted to a suitable driving posture. The head space has 4 fingers, and the front row remains unchanged. The head space in the back row has 4 fingers, and the leg space performs well.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

　　Compared with similar models, Qin EV’s performance in storage space is moderate, with only one cup holder in the center of the front row, and the central armrest box is average in depth, which can’t hold a bottle of 500ml mineral water, but the depth of the water cup slot on the door panel is good, and there is a water bottle limit mechanism, and a storage slot is also set on the back door panel.

BYD Qin 2018 Qin EV450 Zhilian Zunshang Type

　　Although the trunk is not regular, it can hold three suitcases of 20-inch, 24-inch and 28-inch. However, the rear seats cannot be laid down, which affects the flexibility of storage space.

Total score of BYD e5 450 EV AH-100:

BYD-Qin -2018 Qin EV450 Zhilian Zunshang AH-100 Score Summary

Full text summary:

　　Although the novelty of appearance is not high, fortunately, the changes in details have not let everyone down. The interior texture is good, and it still inherits the quality of the old Qin. At the same time, the upgrade of power battery has further improved its battery life and improved its market competitiveness. On the whole, Qin EV is a model worthy of recommendation, but there is still room for improvement in driving texture and space flexibility. If there will be a significant progress in the next generation of models, it will be. (Text/Photo by car home Liu Liwei/Yao Jia Ji Zhenjia)

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Another ＂killer weapon＂ in Chang’ an, Yi Yi debuted.

Low fuel consumption is very attractive to many office workers. After all, what I think about on my way to and from work every day is definitely not power control, but saving money and ensuring basic travel needs. What we said today. Let’s take a look at it next.

Let’s take a look at the appearance of Yidong first. The front line of Yidong is unique, and with the lattice air intake grille, it looks fuller. At the same time, the headlights present a sharp design style, and the overall look is full of fashion and dynamic sense. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4770 mm * 1840 mm * 1440 mm. The car uses exquisite lines, and the side of the car looks very atmospheric. With large-sized thick-walled tires, it gives people a very soft feeling. In the design of the rear end, the overall shape of the rear end echoes the front end, and the taillight style is more elegant, coupled with the unique exhaust pipe, the sense of neatness is vivid.

Coming into the car, the interior presents a comfortable design style, and the overall shape is remarkable. The steering wheel of the car uses a three-spoke design and is made of imitation leather, which is full of design sense. Let’s take a look at the central control. The car is decorated with a tough touch-control LCD central control screen, which makes the interior design quite layered. The overall design of the central control is very good. Let Xiaobian introduce the dashboard and seats. The dashboard design is remarkable, highlighting the trendy temperament. The car adopts imitation leather seats and is equipped with functions such as electric adjustment of seats, which further improves the comfort of drivers and passengers.

The escape-matched wet dual clutch (DCT) gearbox has a maximum power of 125KW and a maximum torque of 260N.m, and the power performance is good.

The car is equipped with driving mode selection, remote control key, Bluetooth key, traction control (ASR/TCS, etc.), factory interconnection/mapping, Bluetooth /WIFI connection and other configurations, which are rich in functions and greatly enhance its convenience of use.

The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper. If you are concerned, you might as well experience it.

The average monthly loss is 100 million! Lantu is listed to raise 5 billion yuan, and traditional car companies open ＂equity for capital＂

The new energy vehicle market continues to thrive, but Landmap’s performance is lackluster.

A few days ago, the Shanghai United Equity Exchange disclosed the information of the capital increase project of Lantu Automotive Technology Co., Ltd. (hereinafter referred to as "Lantu"). The content shows that before the capital increase, 89.66% of the equity of Lantu Automobile was held by Dongfeng Group, and the remaining 10.34% equity was held by employees. After the capital increase is completed, it is expected that Dongfeng Group will hold no less than 77% equity, strategic investors will hold no more than 15% equity, and the employee stock ownership platform will hold no less than 8% equity. It is understood that the proceeds raised by Lantu Automobile will be used for "technology research and development, digital system construction, capacity construction and marketing investment and other matters related to the main business operation and expansion of the capital increase party."

At the same time, Dongfeng Group disclosed the operating data of Landmap. The operating data shows that, In the first half of 2022, the operating income of Lantu Automobile was 883 million yuan, and the net loss was 738 million yuan. As of June 30, 2022, the total assets of Lantu Automobile were 7.413 billion yuan, and the total liabilities were 6.529 billion yuan.

Sales data show that in the first half of 2022, Lantu accumulated sales of 5676 vehicles, with an average monthly delivery of 946 new cars, and the annual sales target completion rate of 46,000 vehicles was only 13.5%. In contrast, Geely’s high-end new energy brand, JK, delivered a total of 19,010 new cars in the first half of 2022. In contrast, Lantu, which is also a high-end electric brand under traditional automobile companies, has a slightly dismal market performance.

Founded on June 26, 2021, Landmap has high hopes as the vanguard of Dongfeng Group’s impact on the high-end new energy market. Lu Fang, CEO of Landmap Automobile, once said: "Landmap is an important strategic layout for Dongfeng’s transformation and upgrading, carrying the dual mission of Dongfeng’s brand upward and exploring a new model of independent brand development."

At present, Landmap has two models on sale, namely SUV Landmap FREE and MPV Landmap Dreamer, of which Landmap FREE was officially launched in June 2021. According to the official data, Landmap FREE completed the delivery of 10,000 vehicles in only 205 days.

After entering 2022, the development of Lantu is also very unsmooth. According to the production and sales express released by Dongfeng Group, the cumulative sales of Lantu in January-August 2022 are 11100 units, of which 2429 units are sold in September. According to the sales target of 46,000 units expected to be set at the beginning of the year, 24.13% of the annual target has been completed; according to the sales target of 31,000 units adjusted in the middle of the year, 35.81% of the annual target has been completed, and the timeline of 2022 has passed 75%.

Compared with major competitors such as Ideal and AITO, Landmap’s positioning of the target consumer group is not clear, which results in a low user perception of its recognition and value, further affecting consumers, especially those with family car needs.

As a new high-end new energy brand, Lantu chose an extremely difficult route at the beginning. The price range of 30-400,000 yuan belongs to the high-end consumer market. In this price range, consumers considering fuel vehicles will mostly choose traditional luxury brands such as BBA, while consumers considering new energy vehicles may consider high-end new energy models such as Model Y, NIO ES6, and Ideal ONE.

Although LANTU FREE provides two power versions of pure electric and extended range, the factors that affect consumers’ car purchases are not only the product itself, but also the brand influence. In other words, although LANTU is positioned as a high-end new energy vehicle brand, the development of Dongfeng Automobile behind it is mediocre. Its passenger car brands, including Fengshen, Scenery, Fengxing, etc., are the main 100,000-level car market, while LANTU is at the 30-400,000 level, with huge differences before and after.

Wang Chuanfu, chairperson and president of BYD, once pointed out to "new players" who build cars: "Maybe losing 5 billion yuan is not much, but losing three years, how much is it worth? You can’t buy it with money."

On July 19, Lantu made the largest personnel adjustment since its establishment: Lantu CEO Lu Fang no longer served as the Chief Technology Officer (CTO), and the position was held by Wang Junjun, deputy director of the DONGFENG MOTOR CORPORATION Technology Center. In addition, Qin Jie served as the interim party committee member and party secretary of Lantu Automobile; Liu Mingjiao served as the interim party committee member, disciplinary committee member, and disciplinary committee secretary of Lantu Automobile; Gong Xuesong and Shao Mingfeng served as the assistant general manager of Lantu Automobile.

Of course, Dongfeng’s expectations for Lantu would not only depend on three to five years of development, nor would it require it to reach a new height in the industry in the short term. Perhaps, with Dongfeng Group, Lantu did not have much advantage, but the latter two like NIO and Ideal might have stronger strength. Therefore, how to make up for the shortcomings and take the long board and compact the competitiveness of the product may be what Lantu needs to study in depth next.

The importance of Landmap to Dongfeng was self-evident, representing Dongfeng’s expectation of attacking the independent high-end market. Behind the personnel adjustment, Dongfeng was dissatisfied with the current situation of Landmap, trying to inject new blood into the management team and open up a new development situation. As for whether Landmap could seize this opportunity, it might determine whether there would be a place for Dongfeng in the second-tier pattern of new forces in the future.

Responsible editor: Yanlin

Daqing Volvo XC60 Hot Promotion! The latest offer is 289,500! just this once

In the [Easy Car Daqing Local Car Market Promotion Channel], we sorted out the ongoing
Preferential activities. As a car that has attracted much attention, the current discount rate of Volvo XC60 is still amazing. The highest discount rate can even reach 132,400, and the lowest starting price is only 289,500. You can win a larger discount rate by clicking the "Inquiry" button in the quotation form. If you are looking for a practical and affordable model, you may wish to learn about the preferential situation of Volvo XC60.

Let’s take a look at the appearance of the Volvo XC60 first. The front face of the Volvo XC60 feels very round and lovely, and it is equipped with a straight waterfall grille, which looks sporty. Coupled with the headlights, the overall look has a certain sense of hierarchy. The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the body size of the car is 4708MM*1902MM*1660MM, and the car adopts dynamic and lively lines, giving people a very round feeling at the side. With large-sized thick-walled tires, the shape is eye-catching. In the rear design, Volvo XC60′ s rear line is simple, the taillights are very beautiful, and with the unique exhaust pipe, the shape is more spiritual.

Coming into the Volvo XC60 car, the front face of the Volvo XC60 looks very young and fashionable, and the visual effect is good. The steering wheel design of this car is very fashionable and dynamic, made of genuine leather, with a high palm fit. From the central control point of view, with a 9-inch central control screen, the interior style is impressive and meets the aesthetic standards of most consumers. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a fashionable dashboard, which looks very tough. The car uses leather/fabric mixed seats, equipped with sports style seats, auxiliary seats with memory electric adjustment, seat with memory electric adjustment, seat proportion down and other functions, and the overall comfort and wrapping are not bad.

The power performance of Volvo XC60 is impressive, and you can feel abundant power output during driving. The design is fashionable and atmospheric, and the lines are smooth and natural, which leaves a deep impression on people. In addition, the space of the vehicle is also very spacious, which can provide a comfortable ride experience in both the front and rear rows. Generally speaking, the Volvo XC60 has excellent performance in power, appearance and space, and is a model worthy of recommendation.

The policy is good again and again! Real estate rose for three consecutive days, leading the industry sector today.

China Business Daily (Reporter Wang Tongxu)On January 26th, the three major indexes of A shares were mixed. At the close, the Shanghai Composite Index rose by 0.14%, the Shenzhen Component Index fell by 1.06%, the Growth Enterprise Market Index fell by 2.23%, the Beizheng 50 Index fell by 2.4%, and the turnover of the Shanghai and Shenzhen stock markets was 828.7 billion yuan. More than 3,000 stocks in the two cities fell, with a net purchase of 1.51 billion yuan in northbound funds.

On the theme of the plate, real estate rose for three consecutive days, and today’s increase is ahead of the industry plate; Affected by good news, the concepts of Hainan Free Trade Zone and Free Trade Port were also among the top gainers.

Today, the fever of real estate stocks continues. Real estate services and real estate development sectors were among the top gainers. Special service 20cm daily limit; Hainan Expressway, Shahe Shares and Pudong Jinqiao have a daily limit of over 10cm; China Communications Real Estate, Sunshine, Waigaoqiao, Everbright Jiabao, Cinda Real Estate, Chinese Enterprises and Guangming Real Estate all rose by more than 9%. In addition, SI Development and Shanghai Lingang also have daily limit.

Recently, there have been frequent policies in the real estate sector, which have been beneficial again and again. After yesterday’s close, the press conference of the State Council Office was held. Xiao Yuanqi, deputy director of the State Administration of Financial Supervision, said at the meeting that the coordination mechanism for urban real estate financing will be accelerated and effective, and financial institutions will be guided to implement the management requirements for operating property loans; Support local city governments and housing construction departments, and further optimize individual housing loan policies such as down payment ratio and loan interest rate due to city policies.

Today, another good news was released. In the morning, the Ministry of Housing and Urban-Rural Development held a deployment meeting of the coordination mechanism for urban real estate financing. The meeting emphasized that the orderly development and construction of the project is the basis for the stable and healthy operation of the real estate market and concerns the vital interests of the people. In view of the current financing problems of some real estate projects, all localities should take projects as the object, study and put forward a list of real estate projects that can be given financing support, coordinate the issuance of loans by financial institutions within their respective administrative regions, and accurately and effectively support reasonable financing needs.

Guojin Securities believes that the central government attaches importance to the health of real estate financing, and the financial industry is duty-bound to strongly support the real estate sector. The follow-up will further optimize the down payment ratio and loan interest rate. The support of the financing side can improve the cash flow of housing enterprises to a certain extent, and the key to the stable and healthy development of the industry lies in the stabilization of sales, which still needs the continuous support of comprehensive easing policies at both ends of supply and demand. Or we can focus on the improved central enterprises and state-owned enterprises with the bottom of the current valuation, good operating conditions and benefiting from the optimization of the industry structure.

In addition, the Shanghai Free Trade Zone has not diminished, and the Hainan Free Trade Zone has also "come from behind".

This morning, the volume of Hainan’s free trade sector rose by more than 4%, and the half-day transaction exceeded the whole day yesterday. Kangzhi Pharmaceutical once hit a daily limit of 20%, and then fell back to an increase of about 9%.

In addition, Hainan Ruize, Jingliang Holdings, Hainan Development, Hainan Coconut Island, Hainan Expressway, Haiqi Group, Strait Shares and Huawen Group all had daily limit.

In the news, Dai Zhen, director of the Foreign Affairs Office of Hainan Province, answered a reporter’s question at the "Director’s Channel" of the Third Session of the Seventh National People’s Congress of Hainan Province yesterday, saying that 30 free trade zones around the world have actively responded to the initiative of joining the global free trade zone (Hong Kong) partnership, and Hainan’s international "circle of friends" is growing.

In addition, the three-dimensional and diversified international network of contacts in Hainan Free Trade Port has taken shape. Last year, Hainan added four foreign friendship cities, resumed and opened 50 overseas passenger and cargo routes, and more than 500 batches of foreign dignitaries, heads of international organizations, representatives of diplomatic envoys in China, executives of Fortune 500 companies and media leaders from more than 100 countries visited Qionglai.

According to Haikou Customs data, in 2023, Haikou Customs supervised a total of 43.76 billion yuan of duty-free sales from outlying islands, up 25.4% year-on-year; The number of duty-free shopping was 6.756 million, a year-on-year increase of 59.9%.

Guosen Securities said that the third phase reconstruction and expansion project of Sanya Airport will start at the end of November 2023, which can meet the annual throughput demand of 30 million passengers in the future. From the mid-line, Hainan Airport has core advantages such as the key airport card position of Hainan Free Trade Port and the duty-free benchmark commercial resources of Haikou Riyue Plaza. In the future, the mid-line is expected to directly benefit from the customs clearance construction of Hainan Free Trade Port.

(Note: The picture comes from a straight flush, and this article does not constitute any investment advice.)

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