China’s Internet Literature： From ＂Cool Literature＂ to ＂One of the Four Cultural Wonders in the World＂

Text/Yangcheng Evening News reporter Sun Lei

site of activity

"I eat tomatoes"

"Squid who loves diving"

On October 12th, China Online Literature Influence List (2022) was released and Guangdong-Hong Kong-Macao Greater Bay Area Online Literature High-quality Development Seminar was held in Guangzhou. Online literature writers, critics, platform leaders and industry representatives from all over the country gathered together to discuss the present situation and future of online literature.

The event was hosted by the Chinese Writers Association, the Propaganda Department of the Guangdong Provincial Committee of the Communist Party of China, and co-organized by the Network Literature Center of the Chinese Writers Association, the Guangdong Writers Association and Huacheng College of Literature.

I eat tomatoes, love diving squid, drinkers, bandits, I think about saving and other well-known online writers appeared at the venue, as well as online literary critics, platform leaders, cultural industry representatives from all over the country to participate in the activities.

After 20 or 30 years’ development, the online literature born on the Internet platform has gradually bid farewell to the early state of "barbaric growth and mud and sand", constantly breaking through the typed writing of cool articles and gradually moving towards the mainstream, high-quality and even classic development path. The content ecology of online literature has been further optimized, the trend of high-quality products has become stronger, and the trend of "going out to sea" of online literature has gradually become a scale.

The Realistic Trend of Web Theme: Hi? Worry?

On the evening of October 12th, the China Online Literature Influence List (2022) was officially released. After strict initial evaluation, re-evaluation, final evaluation and online voting by readers, the Network Literature Center of China Writers Association launched four lists: online novel list, IP influence list, overseas communication list and newcomer list, with 29 online literary works and 8 newcomer writers on the list.

The reporter found that in this list of works, the theme structure of online literature is more optimized, and the realistic theme has become the "new favorite" of online texts, and excellent works are frequent. Among the works on the list of online novels, works such as Critical Path and Biography of Shanghai Mortal closely follow the pulse of the times and write about real life.

On April 10th this year, the "Research Report on the Development of Network Literature in China in 2022" issued by the Institute of Literature of China Academy of Social Sciences also pointed out this trend: realistic works entered the "golden age" with a high compound growth rate of 37.2%.

According to Huang Fayou, chairman of Shandong Writers Association and professor of Shandong University College of Literature, the prosperity of online literature’s realistic theme creation is, in a sense, an important manifestation of online literature’s mainstream and high-quality practice. "In recent years, the creation of realistic themes of online literature has made remarkable progress and development, which has injected new vitality into online literature and pushed online literature to break through the bottleneck of development, with a broader vision and a more diverse pattern."

The same theme of reform and opening up, online literature works are not only more vivid, but also more interesting, and there is no lack of depth and temperature. The application of network literature techniques and visual narrative means also brings new aesthetics to the creation of realistic themes. Huang Fayou said that, like "Daguo Heavy Industry", it has a deep understanding of the machinery industry, and is full of respect for the exploration spirit of technicians and the fighting spirit of workers who are not afraid of difficulties. The works have a kind of affectionate power.

Wu Lanqi Muge, an associate professor at the School of Humanities, Wenzhou University, emphasized that the greatest feature of online literature is its freedom, popularity and tradition of telling stories, which allows us to have leisure, entertainment and games, which is a very important reason for its existence. "If all online literature develops to realistic literature or high-quality literature, it will certainly fail to learn from the strengths of traditional literature. Network literature has some reasons for its existence. Among some fantasy, fantasy and story-telling theme types, we can see some innovations in ideological artistry and literature and art that are no less than traditional literature and fine literature. In fact, it already has the advantages and disadvantages of traditional literature. "

In addition to realistic themes, sci-fi works, as one of the most important online categories, are still growing at a high speed. In 2022, "science" appeared nearly 250,000 times in the book review area. In this list of works, "We Live in Nanjing" and "Nomenclature of the Night" have developed gorgeous imagination, written fantastic fables in the vast universe, and explored the boundaries of sci-fi theme creation.

With the development of science and technology and the popularity of sci-fi film and television dramas, the post-90s and post-00s are rapidly pouring into the production and dissemination of sci-fi online literature in the activity field of the Internet, which is naturally labeled as "younger". The "Z generation" writers have gradually become the main creative force, and the newcomers of online writers combine the latest cutting-edge technology to create, bringing a new look and atmosphere to the development of the industry.

"Going out", China traditional culture is sought after.

According to the data released by the Network Literature Center of the Chinese Writers Association, by the end of 2022, the overseas market scale of China’s online literature exceeded 3 billion yuan, with more than 16,000 online works exported overseas, and overseas users exceeded 150 million, covering more than 200 countries and regions in the world.

From 2004, qidian began to sell the copyright of online novels to the whole world, to 2006, the translated works of Ghost Blowing Lights and Zhu Xian opened the Southeast Asian market, and then overseas originality and AI translation were launched, and IP adaptation was popular overseas. China’s online literature has spread all over the world, and some people even listed China’s online literature as "the four cultural wonders of the world" along with Hollywood blockbusters, Japanese anime and Korean TV dramas.

On the overseas communication list published this time, "The Return of the Warrior" triggered readers in more than 170 countries and regions around the world to "catch up" with a compact plot and suspense story lines, with more than 500 million hits; Cosmic Pro combines various elements such as reiki revival, live martial arts broadcast and life evolution, and shows the powerful imagination and narrative power of China’s online literature overseas …

It is worth mentioning that, in the tide of "net writing goes to sea", the works that inherit Chinese excellent traditional culture have made outstanding achievements, attracting many overseas readers, and the international communication effect is outstanding.

According to Tian Zhiguo, deputy editor-in-chief of Reading Group, through investigation, they found that overseas readers like China traditional culture and modern China style. In 2022, China-related words appeared 150,000 times in readers’ comments. In readers’ related discussions, the most mentioned China elements include food, martial arts, tea art and panda.

Tian Zhiguo said that with the continuous going out to sea of online articles, the literary style relying on the Internet has become an important entertainment content in Southeast Asia and North America, which is loved by local young people. "We have opened up localized originality in the local area. The main types of works are 15 categories and more than 100 subcategories, mainly focusing on five major themes: city, game competition, science fiction, oriental fantasy and western fantasy. Many of the oriental fantasy themes are influenced by China’s traditional culture and have a strong Chinese style in theme setting and character setting. "

In recent years, many platforms have made efforts in the direction of audio and short video to promote the spread of China’s online literature overseas. According to Xie Guangcai, director and executive vice president of Chinese Online Group, as far as overseas communication is concerned, the current "ReelShort" short play can be described as a shining star in the European and American markets, and its user scale has developed very rapidly, making it a sample for short plays to go to sea. "The short drama of network development is a good outlet in the current two or three years, but its quality is the top priority of commercial operation."

Tong Ye, CEO of Twitter Technology, said that going out to sea is not just a text going out, but more importantly, letting Chinese culture go out. Xie Sipeng, editor-in-chief of tomato novels, also stressed that both the content and the mode of going out to sea are all China’s online articles going out to sea, and they all bear the mission and heavy responsibility of spreading China culture.

The degree of mainstreaming has increased, and excellent originality is still less.

While the iron is hot, you need to be hard. Whether the theme turns or the online text goes out to sea, high-quality online literature works are needed. This is also the core value of this list release and seminar: focusing on the mainstream and quality creation of online literature.

China’s online literature has been in a state of natural growth for quite a long time since it came into being spontaneously. Internet literature, which was born on the Internet platform, pays too much attention to market efficiency and pursues "fast", "long" and "cool" blindly, resulting in the problems of rough quality, vulgar content and deviation from mainstream values, which can be described as "barbaric growth and mud and sand".

In recent years, with the continuous promotion of the trend of quality content, the mainstream degree of online literature at home and abroad has been significantly improved in 2022: in China, 144 online works have been permanently collected by the National Library, and 10 digital versions of online works have been collected in the China National Edition Museum; Overseas, 16 China websites have been collected by the British Library, and they have spread to more than 200 countries and regions around the world, with 901 million users visiting overseas websites.

"It is necessary to promote the mainstream and quality of online literature innovation." Hu Bangsheng, member of the party group and secretary of the Secretariat of the Chinese Writers Association, observed that there are a large number of online literary works and rich types, but there are still few excellent original contents. He believes that holding an online literary and cultural heritage forum and publishing a list of online novels is to inherit the Chinese context, explore the development path, guide online writers to adhere to the correct creative orientation, and launch more online literary masterpieces.

"Mainstreaming, quality and classicalization are a plan for the whole online literature industry, which requires that online literature must serve this era. This requirement also invisibly constrains the creation of each of our online writers, regardless of personal will." According to Ouyang Youquan, a professor at Central South University, the current development of online literature is facing many changes. With the rise of audio and video industrialization, as the source of content, online literature must produce high-quality texts so that our creation can stand, spread and stay.

Guangdong is one of the cradles of online literature in China, and it is also the province with the largest number of online writers, and many "great god" writers who are famous all over the network have been born. According to Zhang Peizhong, Party Secretary and Full-time Vice Chairman of Guangdong Writers Association, by the end of 2022, there were more than 200,000 online literature writers in Guangdong, including nearly 40,000 people who signed contracts with websites and wrote, and 150 head writers. The number of authors, works and readers ranked among the top in China, with strong development momentum and broad prospects. "We should further strengthen the creation of high-quality products, speed up the IP transformation, increase the online literature’s going to sea, and truly realize the two-way development and two-way empowerment of Guangdong-Hong Kong-Macao Greater Bay Area’s online literature and cultural industries", and make Guangdong-Hong Kong-Macao Greater Bay Area an important pole in the development of China’s online literature.

[interview]

"I eat tomatoes":

Focus on creation, not following the market trend.

Network writer "I eat tomatoes", whose real name is Zhu Hongzhi, is called "tomato". In 2005, he began to serialize The Legend of the Star Peak in qidian, and since then, he has started the journey of online literature creation, and has successively published works such as The Star Change, Panlong, Swallowing the Starry Sky, The Age of the Wild, and The Professional Player of the Universe, breaking many online records.

Among them, Panlong, Swallowing the Starry Sky, Cosmic Professional Player and many other works are also representative works of online writing, which have been translated into English, Korean, Thai, Indonesian and other languages.

Yangcheng Evening News: For you personally, what is the biggest change in online literature over the years?

I eat tomatoes: the external environment has been changing, and we need to adhere to the initial intention of creation while adapting to the environment. Online novels developed vigorously in 2002, and it has been about 20 years now. Its future still has great potential and possibility. All we have to do is write a good story, and your story may spread explosively at the right time. You can’t follow the trend just because of what the market is, like the short video of the fire now, not that you have to do it. Writers still have to concentrate on creation, write a good work, and then wait for the opportunity.

Yangcheng Evening News: Now discussing online literature, many critics have put forward the expectation of "mainstreaming" and "quality". As an online writer, do you want your works to enter the mainstream vision?

I eat tomatoes: the ancients said, "If you take it, you will get it." You can set a high goal and then work hard in this direction. As for the result, I think it will be left to future generations to evaluate.

Yangcheng Evening News: Apart from online literature, have you tried to create more profound and serious literature?

I eat tomatoes: the boundaries of serious literature are actually rather vague. The essence of literature is to convey ideas. If the ideas you convey can still have a good influence on people after a hundred years, then I think your works are excellent literary works, and you are creating with a very serious attitude, which is exactly what I have been pursuing.

Yangcheng Evening News: Where does your creative source come from? What is the creative motivation?

I eat tomatoes: the source of my creation is the bits and pieces in my life, like sometimes looking at the blue sky and white clouds outside, I will conceive a very illusory world in my mind, or watching a news, which will also trigger some associations. These are the sources of creative materials.

If you are motivated to create, I feel that people still have to pursue something, and they can’t live in a daze all the time. I started writing in 2005, and it’s been 18 years now, which is equivalent to doing it all the time during the most creative period. Since this is the most important career in your life, I still hope to create some excellent works. If there are still works that are widely welcomed by readers many years later, it is still a very fulfilling thing for me.

Yangcheng Evening News: In your opinion, how does online literature creation relate to the times?

I eat tomatoes: as a member of society, the author will of course be influenced by various social news when he creates. However, for me personally, there is a certain time difference. Because when I write a novel, it is often long, up to several million words, so before I start writing, I will first determine the outline of the novel, and once it is decided, it will not be easily changed. Just like Jin Yong’s novels, there are many foreshadowing in the early stage, and these foreshadowing have already decided the direction of the later article. So the touch of news events may generally be integrated into the creation of my next work.

Yangcheng Evening News: Do you analyze readers’ preferences when creating?

I eat tomatoes: I may listen to readers’ opinions in the process of preparation, but once I start writing, I will stick to telling the story in my heart. I have written many creative themes, such as Xian Xia, science fiction, magic, city and so on. I like to challenge some unwritten themes, and different attempts are more fresh.

Yangcheng Evening News: What do you think or suggest about China’s online literature going out to sea?

I eat tomatoes: the first step of online literature is translation, so the translator is very important. A good translator should first like the work itself, and then be able to translate it into other languages smoothly. Besides the translator, the original work itself is fundamental. Another is the platform, which needs a suitable platform to spread excellent online literary works and reach overseas readers.

"Squid who loves diving":

Net articles with deep expression will have more audiences.

The online writer "Squid Who Loves Diving", whose real name is vilen, is a signing writer at the starting point and a platinum writer of Reading Group. He has written many online novels, such as "The Record of Death" (formerly known as "The Way to Immortality"), "The Divine Immortal", "The Master of Mysticity" and so on. Among them, the number of hits on the Internet of "The Divine Works of Olympiad Mathematics" exceeded 12 million, ranking first in the list of online novels in China in 2015 by Chinese Writers Association, and winning the first Biennial Award for Excellence in Chinese Online Literature.

He has also won the second "Mao Dun Literature Newcomer Award of Chinese Literature Foundation" and the third "Orange Melon Network Literature Award" and other honors. In 2016, he was elected as the vice chairman of the 8th Sichuan Writers Association. In 2019, he was elected as the chairman of Sichuan Network Writers Association.

Yangcheng Evening News: What do you think of the proposition of "classicalization" of online literature?

Squid who loves diving: I think there may be a long way to go to talk about the "classicalization" of online literature. What we should do first is to make it fine. As a creator, classicalization is definitely an unavoidable desire. But at this stage, as far as I am concerned, I can only say that I am constantly exploring in my own creative field and writing more timeless works, which can be passed down as much as possible.

Yangcheng Evening News: Will deep thoughts conflict with the pursuit of story in online literature?

Squid who loves diving: Not really, because online literature is aimed at hundreds of millions of readers. Some readers prefer relaxed and cool articles, while others want to see some works that can touch people’s hearts and arouse resonance. Network literature can’t please everyone, and it can only attract favorite readers as much as possible in its own field. On this basis, online literature with deep expression will have more audiences in the future.

Yangcheng Evening News: In your opinion, how has online literature changed in the past 20 or 20 years?

Squid who loves diving: the progress of technology has brought many changes to online literature. The earliest online literature was only serialized on the internet, and it was still a literary expression in essence. Later, with the development of technology, the era of mobile internet was ushered in, and many readers used their mobile phones to read books. At this time, as the author of online literature, in order to optimize the mobile phone reading experience, he will try to split long sentences into short sentences and remove large inner monologues. Now, with the assistance of AI, it can help to name the supporting role of the work, and even provide some story outlines, giving some ideas and inspiration. Of course, technology is always only an aid, which cannot replace the uniqueness of human creation, nor can it simulate the inner mental journey of each individual.

Yangcheng Evening News: What changes have you brought by engaging in online literature creation?

Squid who loves diving: I am very grateful to the industry of online literature, which makes me jump out of the established box.

Figure/Cai Yisheng

Central Meteorological Observatory： Cold air is ready to go, affecting most parts of China from the 15th.

　　CCTV News:According to the website of the Central Meteorological Observatory on November 13, yesterday, cold air went deep into the southern region, and the temperature in many places "dropped". At 14 o’clock yesterday, there was a temperature drop of 6~10℃ in eastern Sichuan, western Chongqing, south-central Guizhou, Guangxi and other places, with the most severe temperature drop in Guizhou and Guangxi, and the drop in Luodian, Guizhou and Donglan, Guangxi exceeded 14℃.

　　At present, the influence of cold air is coming to an end. From 13th to 15th, the temperature in most parts of central and eastern China will rise. From 15th to 17th, another cold air will affect most parts of China from west to east. The temperature will drop by 4 ~ 6℃ successively, and the local temperature drop will reach 8 ~ 10℃. There are small to medium snow or sleet in parts of central and northern Shaanxi, northwestern Shanxi, central and eastern Inner Mongolia, and northeast China, and heavy snow in eastern Heilongjiang. Please pay attention to the latest forecast information of cold air and adjust the dress in time.

　　In terms of rain and snow, it is expected that there will be small to medium snow or sleet in parts of northern and eastern Xinjiang, Gansu, northern Qinghai, Ningxia and other places today and tomorrow. Among them, there is heavy snow in Altay area of Xinjiang, Tacheng area and areas along Tianshan Mountain and Qilian Mountain area of Gansu. There are rainy weather in parts of Southwest China, Jiangnan and South China, mainly light rain, and moderate to heavy rain in central and southern Yunnan, western Guangxi and Hainan Island.

　　In addition, from 13th to 14th, the winds in China’s offshore waters are still relatively strong, and the Central Meteorological Observatory continued to issue a blue gale warning this morning: it is predicted that there will be strong winds of magnitude 7-8 and gusts of magnitude 9 in most of the East China Sea, Taiwan Province Strait, east of Taiwan Province, bashi channel, northern and central South China Sea, and Beibu Gulf from day to night, among which the winds in parts of the Taiwan Province Strait can reach magnitude 9 and gusts of magnitude 10. Ships sailing and operating in the above-mentioned sea areas should pay attention to safety.

Announcement of the State Council Customs Tariff Commission on Reducing Import Tariff of Consumer Goods for Daily Use

Announcement of the State Council Customs Tariff Commission on Reducing Import Tariff of Consumer Goods for Daily Use
Announcement No.4 [2018] of the Tax Commission

In order to further meet the people’s needs for a better life, promote structural reform on the supply side, and actively expand opening up, starting from July 1, 2018, the MFN tax rate for some imported consumer goods will be reduced, involving 1449 tax items. Due to the adjustment of MFN tariff rate, since July 1, 2018, the provisional MFN tariff rate of 210 imported goods has been cancelled, and the provisional MFN tariff rate of other goods will continue to be implemented. See the annex for specific tax items and tax rate adjustment.

It is hereby announced.

Attachment:

1. MFN tariff adjustment table for imported consumer goods

2. Temporary MFN tariff rate adjustment table for imported goods

The State Council Customs Tariff Commission
May 31, 2018

A few cents per episode supports 20 billion markets! The short drama of the explosion is also crazy overseas. What business models and participants are there？

At present, the short play market is hot. We estimate that the paid income of short plays will exceed 20 billion yuan in 2023. Short plays going to sea is also the main direction in the future. It is expected that overseas film and television companies and streaming media platforms may also join the short play blue ocean market.

The competitive advantage of domestic manufacturers is that they have rich experience in short drama production and streaming, and the speed of setting up overseas short drama shooting teams and responding to hot content is more agile, which is expected to seize users’ minds and market share in the early stage of industry start-up. The emerging mini-drama complements and perfects the existing video ecology in two dimensions: content form and distribution link, and there is a huge blue ocean market to be explored at home and abroad.

Source: New Fortune Magazine (ID: xcf Plus)

Author: Kuang Shi (chief analyst of GF Securities Media Internet) Xu Chengjuan (senior analyst of GF Securities Media Internet)

01

Estimation of the market size of short plays

According to the data of flying melon, the huge engine predicts that the short play market will consume 20 billion yuan in 2023. According to the hot cloud data, the average return on investment (ROI) of the short play industry is about 1.1, so we expect that the paid income of short plays will exceed 20 billion yuan in 2023.

The scale of sub-account income of short plays is expected to be less than 1 billion yuan. According to De Tawen, in the first half of 2023, there were 481 mini-dramas launched on domestic long and short video platforms, with 100 mini-dramas launched on Tencent Video, Youku, Mango TV, iQiyi, Tik Tok and Aauto Quicker, 72, 28, 7, 212 and 68 respectively. According to Yunhe’s data, in the first half of 2023, among the micro-short dramas launched online, the sub-accounts of "Provoking" and "Locking Love" exceeded 10 million yuan, and the sub-accounts of 30 short dramas exceeded 1 million yuan. Assuming that the average sub-accounts of the remaining 451 short dramas were 500,000 yuan each, the sub-accounts revenue of micro-short dramas in the first half of 2023 totaled about 360 million yuan. We expect that in 2023,

The market scale of small program short plays has grown rapidly, surpassing the fast-shaking short plays and long-video short plays that have been developed for many years. The main reason is that the "Tik Tok+Jump Payment" mode of small program short plays has a stronger spread in the information flow algorithm and a better user experience than the mode of fast-shaking short plays with promotion and payment at the end. In the diversion dimension, the completion rate of paid video is naturally low, and based on the algorithm, its propagation radius in the short video platform is small.

In the second half of 2022, Tik Tok opened a link of "massive star map purchase → Tik Tok platform diversion → jumping to WeChat applet → paying to watch short plays". Through a large number of film and television experts on Tik Tok platform, the eye-catching plot of short plays of small programs was edited into short video material and put in Tik Tok station. The broadcast effect of the material was good, the reach radius was wide, and the delivery link settled by CPS was accurate. In the dimension of user experience, if you insert video content that needs to be paid to watch completely in the information stream, or directly mount paid short plays, it will hurt the feelings of short video users who are used to free use to some extent, while short plays with small programs need to jump to small programs before entering the payment link, which separates free users on the short video platform from potential users with strong willingness to pay, effectively reducing the bad review rate of talent accounts and streaming materials.

The key miniseries in Tik Tok, Aauto Quicker and long video platforms must pass the content review of the radio and television administrative departments and obtain the Network Drama Distribution License. At present, the small program miniseries are mainly self-reviewed by WeChat and Tik Tok platforms, with a short review period and relatively loose scale.

02

Discussion on the future business model of short play: free VS payment

At present, the main profit model of small program short plays is pay-per-view, and the industry dilemma lies in the low profit level. According to the report of Whale Platform, the single episode of small program short play lasts about 1-2 minutes, the price of single episode ranges from a few cents to 3 yuan per episode, and the delivery cost accounts for about 80%-90% of the total paid income. The production cost of a single short play ranges from 100,000 yuan to millions of yuan, and then the technical service fee of the platform is deducted (for example, WeChat small program charges 10% technical service fee and gives back 6% incentive advertising fee).

The overall profit rate of small program short plays is low, the core reason is that the content of short plays is extremely homogeneous at present, and the product competition is concentrated in the delivery end, which leads to the average ROI of investment rolling up to about 1.1. According to our statistics, from January 1st to November 5th, 2023, the short dramas on the list in Tik Tok’s short program drama explosion weekly list accounted for 34% of the theme of "God of War". The solution to the low profit rate of small programs and short plays is to create differentiated competition through short play content and attract users to pay by virtue of outstanding content quality; The second is to accumulate loyal users through the supply of large-scale short plays and private domains such as APP, community and small programs, so as to improve the stickiness and repurchase rate of platform users and reduce the demand for purchases.

Figure 1: The value industrial chain structure of small programs and short plays

Source: WeChat Advertising Assistant, Reyun Data, Guangfa Securities Development Research Center.

From the perspective of market demand, compared with the content form and distribution link of long videos, short plays have the advantages of short episodes and fast plot rhythm, which are more suitable for the fragmented and exciting entertainment needs of contemporary netizens; and the production threshold is lower, the content supply is more huge, and Tik Tok and other streaming channels are superimposed, so that accurate distribution can be realized according to user tags. Therefore, we judge that after the quantity and quality of content supply in short drama industry are upgraded, there is still much room for further growth in market scale. On the one hand, we can gain new users in the sinking market and increase the viewing frequency, on the other hand, we can gain the fast-paced demand of some users on the long video platform.

From the perspective of business model, the scale effect of three business models, namely, payment on demand, membership subscription and free viewing of advertisements, is increasing. It is expected that the short play industry is similar to the online reading industry, and the free mode will eventually win most of the market share. At the same time, the scale effect of the free model is very strong, and we expect the platform to be highly centralized. Paid short plays will still occupy a certain market share with differentiated high-quality content. The core competitiveness is the content quality of short plays, and the market structure is expected to be relatively dispersed.

There is still some potential market space for short plays. According to the "Data Value Report of Aauto Quicker Short Plays in 2022" compiled by the magnetic engine, in 2021, the number of users who have seen Aauto Quicker short plays in China has exceeded 1 billion; According to people’s entertainment reports, as of July 2022, the daily users of short plays in Aauto Quicker reached 260 million. According to the report of the Capital Radio and Television Program Producers Association, the number of paid daily users (DAU) of mini-mini-dramas has exceeded 10 million. Assuming that the monthly paid users of short plays are divided into 0.3, 0.6, 0.9, 120 and 150 million, and the average user income (ARPU) is 50 yuan/month/person, the annual paid income of the corresponding short plays is 180, 360, 540, 72 and 90 billion yuan. Assuming that the daily users of free short plays are 1.0, 1.3, 1.7, 250 and 330 million, and the average advertising revenue generated by a single DAU is 0.7 yuan/day/person, the annual advertising revenue of the corresponding short plays is 256, 319, 426, 639 and 852 million yuan. According to LatePost, the revenue of tomato novels exceeds 10 billion yuan. According to QuestMobile, the average DAU of tomato novels in 2022 is 61.82 million, and the average advertising revenue achieved by a single DAU is about 0.44 yuan/day/person. Considering the short play content, the advertising forms that can be inserted are more diverse than the text content, and the advertising value is higher. However, it is expected that the free mode will seize most of the short drama users’ time, leading to a decline in the overall payment rate of the short drama industry.

03

There are many short plays, and the online platform presents a first-Mover advantage.

This year’s explosive small program short play market and low production threshold attracted a large number of players. At present, there are mainly the following participants in the short drama industry.

The first is the web platform. This kind of participants have two competitive advantages. One is that the IP of the reserved web text can be adapted into short plays, which are highly coincident in terms of user portraits, cool content and so on. The other is that the mature web text investment or distribution link can be reused with small programs and short plays. Due to the resource endowment of the online platform at both ends of copyright and distribution, it is the main player in the short play market of small programs at this stage. According to the huge amount of engine data cited by Whale Platform, from the fourth quarter of 2022 to the third quarter of 2023, the number of short drama copyright owners increased from 41 to 150, of which online literature accounted for 48%. At present, Dianzhong and Kyushu, which are in the first echelon of the small program short play industry, both started as online platforms, accounting for 18% and 15% of the explosion of small program short plays in Tik Tok this year respectively.

The second is the marketing company. The competitive advantages of such participants are: first, they have mature experience in content marketing and streaming; second, they can integrate talents, brand advertisers, e-commerce and other resources in the system, extend the realization chain of short plays, and obtain incremental benefits through online celebrity incubation, advertising placement, live broadcast and delivery.

The third is the film and television company. The competitive advantages of such participants are rich film and television resources and professional drama production ability. With the improvement of industry supervision and the upgrading of users’ aesthetics, the production threshold of small programs and short plays will be improved as a whole, and the quality of content will become a more critical core competitiveness. We judge that film and television companies will become the main players in the short play market in the next stage.

The fourth is the state-owned enterprise of radio and television department. The competitive advantage of this kind of participants is that they have the License of Audio-visual Program for Information Network Communication and related film and television resources.

In addition, many game companies, social platforms, e-commerce companies, comic platforms, etc. are entering the short drama track by virtue of their competitiveness in content production and investment.

Figure 2: Number of times in Tik Tok’s short program and short drama explosion weekly list from January 1, 2023 to November 5, 2023 (times)

Source: Tik Tok, Guangfa Securities Development Research Center.

04

Radio and television, small programs and short plays move towards standardized review

In view of the censorship policy of short plays, short and long video platforms have been brought into the standardized management of radio and television administrative departments, and it is necessary to review the contents of the radio and television administrative departments and obtain the Network Drama Distribution License, or complete the filing of online audio-visual programs in accordance with the relevant regulations on the management of network dramas. At present, platforms such as Tik Tok and WeChat are responsible for the censorship of short plays. On the whole, the content review scale of small program platform is relatively looser than that of radio and television management department, and some small program short plays contain industry chaos such as bad value orientation and vulgar edging. On the one hand, the radio and television management department encourages the industry to develop continuously, on the other hand, it accelerates the improvement of management mechanism and tightens the efforts to control illegal content.

On November 15th, 2023, the State Administration of Radio, Film and Television once again launched a one-month special rectification work, focusing on the orientation, title, content, aesthetics, personnel, publicity, broadcasting and other aspects of online mini-dramas, increasing the disposal of illegal online mini-dramas, and improving the review mechanism of advertising promotion. Subsequently, Tik Tok, WeChat, Aauto Quicker and other platforms have issued disposal announcements. Tik Tok recently removed 119 micro-short plays that violated regulations in small programs and disposed of 1188 Tik Tok accounts that illegally promoted micro-short plays; Aauto Quicker removed more than 10 illegal mini-dramas, and punished 13 accounts that posted illegal content according to the degree of violation. In the future, the State Administration of Radio, Film and Television plans to formulate "Detailed Rules for the Creation, Production and Content Audit of Internet Miniature Plays" to promote the inclusion of Internet Miniature Plays APP and applets in daily institutional management.

We judge that the content review requirements of small program short plays in terms of film title, theme, plot, aesthetics, personnel, etc. will gradually be in line with the network short plays of long and short video platforms, especially for key short plays with certain influence or popularity. Previously, the industry chaos that some small programs and short plays attract users through vulgar and eye-catching plots will eventually be completely managed, and the content competition will turn to the production and development capabilities of dramas under the compliance framework. Finally, the network micro-short drama APP and small programs will be included in the daily institutional management under the radio and television system.

05

Short Play Going to Sea: Blue Ocean Market, which is expected to create a leading vertical APP.

Short drama APP is a new "top stream" for China’s application to the sea. According to data.ai Intelligence data, short drama manufacturers began to try to enter the overseas market in 2022. As the head product ReelShort accelerated the launch of local original short dramas and increased the scale of launch, the overseas downloads of short drama apps began to explode in June 2023. From July to October, the overseas monthly downloads of short drama apps remained above 2 million.

As a kind of short video content, short plays have both short and compact narrative rhythm and continuous plot development. When short plays go to sea, users have lower understanding threshold, stronger audio-visual experience, and it is easier to build a production system that specializes in producing content (PGC) overseas. Therefore, we expect that short plays will go to sea more easily than long video platforms and web platforms.

Figure 3: Overseas monthly downloads of popular short drama apps go by.

Data source: data.ai Intelligence, Guangfa Securities Development Research Center.

Similar to the current situation of the domestic short drama industry, the current short drama participants are mainly online text manufacturers, game companies, marketing companies and video platforms with overseas experience. Among them, online text manufacturers have also seized the leading position in the overseas short drama market by virtue of their rich IP reserves, domestic short drama production experience, overseas investment ability and user accumulation. It is expected that overseas film and television companies and streaming media platforms may also join the short drama blue ocean market in the future. The competitive advantage of domestic manufacturers lies in their rich experience in short drama production and streaming, and their ability to form overseas short drama shooting teams and respond to hot content is more agile, which is expected to seize users’ minds and market share at the initial stage of industry start-up.

From the perspective of ReelShort’s starting path, the core driving force is the content of explosive short plays and the scale of delivery. According to the little data, the download volume and income of ReelShort increased significantly in July, the end of August and the end of October this year, corresponding to ReelShort’s launch of explosive short plays "Fated to My Forbidden Alpha" and "The Double Life of My Billionaire Hubband" in June. On August 28th, the short drama "Goodbye, My CEO" was launched, and on October 21st, the short drama "I Got Married Without You" was launched. At the same time, according to APPgrowing, ReelShort’s launch scale has increased synchronously around the above time point. ReelShort’s distribution channel is mainly Meta-system. According to APPgrowing, the delivery channels of ReelShort this year accounted for 25%, 25%, 24% and 24% respectively.

06

Investment direction: There is a huge blue ocean market to be explored at home and abroad.

The emerging short play of small programs complements and perfects the existing video ecology in two dimensions: content form and distribution link, and there is a huge blue ocean market to be explored at home and abroad. In China, the paid income of small programs and short plays is expected to exceed 20 billion yuan this year, and it still maintains a relatively fast growth rate, but the overall profit rate is low due to the relatively low content quality and fierce competition at the delivery end. The State Administration of Radio, Film and Television has begun to tighten the content review. It is expected that the overall quality, matching user range and profit level of short plays will be significantly improved after the clearing of the industry and the entry of professional production institutions. It is judged that the business model of short plays in the future will be paid and free. The core competitiveness of the free short play platform is the user scale and will occupy the main market share, and the core competitiveness of paid short plays is the differentiated high-quality content. Overseas, a large number of short drama apps have been launched and their rankings have risen rapidly. At present, the estimated revenue of ReelShort, the leading product, has exceeded US$ 20.51 million so far this year, and the overseas short drama market is still in the stage of large-scale content capacity building and user cultivation.

At present, the head short video platform’s support for short drama content at home and abroad and its extension to the production of short drama content deserve special attention. Pay attention to reading companies with rich IP and high synergy with short drama format; In addition, based on rich experience in content production, some film and television or game companies will release their production capacity and competitive advantage in the next stage, and they can pay attention to the stimulation of the emergence of explosive works on industrial development. At the same time, the content output cycle of short drama industry is short, and the iteration is fast. Marketing announcement is an important help for product breakthrough. With more short drama platforms and content going out to sea in 2024, it is expected that the marketing budget will also increase at a high speed. Paying attention to marketing companies with content marketing and going out to sea will extend the realization chain of short drama content.

However, at present, the short drama industry still needs to pay attention to four major risks. First, the State Administration of Radio, Film and Television has tightened its censorship policy on small programs and short plays; Second, the intensified competition in the industry has further reduced the profit rate; Third, the uncertainty of the income of short drama projects; Fourth, the progress and performance of short drama business of listed companies are less than expected.

Any information and information mentioned in this article is only the expression of the author’s personal views or the statement of specific events, and does not constitute recommendation and investment advice, and does not represent the position of the society. Investors should bear the risks and consequences of investing accordingly.

Online celebrity blogger was subjected to domestic violence： Chen Mou was detained for 20 days for intentional injury.

　　On November 25th, after Weibo’s "YUYAMIKA" (He Moumou, female, 28 years old) reported on the Internet that she had been subjected to domestic violence by her ex-boyfriend Weibo’s "Tuotuo Feng Mo Jiao" (Chen Mou, male, 44 years old), the relevant departments immediately investigated and dealt with it.

　　After investigation by the public security organs in Jiangbei District, Chen Mou repeatedly committed illegal acts of intentional injury to He Moumou from the beginning of April 2019 to the end of August 2019 (He Moumou’s injury degree was less than minor injury or above). In addition, it was found that Chen Mou also committed illegal acts that threatened the personal safety of others through WeChat. In view of the above-mentioned two illegal acts in Chen Mou, the public security organs respectively imposed administrative penalties according to the Law on Public Security Administration Punishment, combined with administrative detention for 20 days, and imposed a fine.

　　In order to prevent Chen Mou from intentionally injuring him again, He Moumou applied to Jiangbei District People’s Court for a personal safety protection order on November 27th. At present, the hospital has made a personal safety protection order for He Moumou according to the facts identified after examination. (CCTV reporter Yan Liang)

Notice on Launching the Special Action of ＂Clear and Clear Network Violent Control＂

Network Information Offices of Party Committees of all provinces, autonomous regions and municipalities directly under the Central Government, and Network Information Offices of Party Committees of Xinjiang Production and Construction Corps:

According to the overall arrangement of the "Qinglang" series of special actions in 2023, the Central Network Information Office decided to launch a one-month special action of "Qinglang Network Malicious Remediation" nationwide from now on. The relevant matters are hereby notified as follows.

First, clear work objectives

Focus on the key links where online rage is easy to breed, severely crack down on malicious attacks, provoke group opposition, vent extreme emotions and other outstanding issues, resolutely punish a number of illegal accounts, groups and website platforms, and effectively curb the spread of online rage. By carrying out special rectification, we will further compact the main responsibility of the website platform, find out the problems and loopholes in depth, improve the system and mechanism for preventing and controlling network rage, effectively protect the legitimate rights and interests of the majority of netizens, and maintain a good network ecology.

Second, focus on rectifying 7 kinds of outstanding problems

The special action focuses on key platform types such as social networking, short video and live broadcast, and resolutely cracks down on the following seven issues:

1. The behavior of "network toilet" and "opening a box to hang people".Create special BOT accounts, post bars, topics, groups, etc., and receive and publish mocking, malicious comments, curses and abuse information for specific groups or individuals through anonymous submission and shouting from a distance. Maliciously "open the box" and "hang people" in the name of exposure and criticism, and disclose other people’s names, ID numbers, mobile phone numbers, home addresses, work units, personal photos, social accounts and other personal privacy information, inciting netizens to attack and abuse.

2. Malicious by social hot eventsdefame, rumor attack.Make rumors and slanders about the parties involved in emergencies, or edit and process pictures and videos that are seriously inconsistent with the facts, and induce netizens to attack and question the parties. Make use of the image of the parties involved in hot events, make and publish expression packs, and use AI software to synthesize false pictures or videos such as vulgar pornography and bloody horror, and carry out rumor attacks and spoofs.

3. Stigmatize specific groups and incite regional opposition.Associating individual malignant social events and negative figures with gender, occupation, region and other characteristics, stigmatizing and labeling specific groups negatively, publishing statements of gender opposition, class opposition and regional discrimination, and carrying out generalized attacks to intensify social contradictions.

4. Fighting PK and other vulgar bad live broadcast behaviors.Network anchors use acts such as bravado, PK drinking, swearing and spitting dirty, etc., to increase powder and drain. In the process of other people’s live broadcast, they use barrage, even wheat and other functions to carry out personal attacks, and even encourage extreme behaviors such as suicide and self-harm. Fabricate violent conflict scripts such as fighting and fighting, attract netizens to watch and disrupt public order.

5. Organize malicious abuse and report others.In the name of "helping to do things" and "solving worries and relieving anger", we provide paid substitute scolding services, and leave messages to abuse and attack private messages on specific accounts. Organize fan groups to use the platform’s functions such as "reporting" and "anti-black" to maliciously report others in batches. Release comments in the fields of entertainment, sports, e-sports and other fields, and induce fans to tear each other and criticize each other.

6. Fabricate network slang and maliciously create stalks.Malicious fabrication of vulgar and bad buzzwords through pinyin, homophonic, demonstrative pronouns, etc., pollutes the network atmosphere. Use foul language and foul language, deliberately provoke contradictions and create conflicts of opposites.

7. Incite extreme emotions on the Internet.Fabricate sensational post titles and publish "anger posts" that are out of nothing and have no bottom line. Malicious exaggeration of the contradiction between teachers and students, rendering parents "oppress" and "squeeze" their children, provoking the opposition of relations, and forming a bad direction for minors. Deliberately play up negative feelings, anxiety and resentment, and spread hate and opposition.

Third, severely punish illegal accounts, groups and platforms according to law.

During the special campaign, we should stick to heavy punches, focus on closing a number of account groups with serious violations and bad influence, resolutely ban a number of functional sections with angry gathering and outstanding problems, and strictly investigate and deal with a number of website platforms that fail to perform their duties and commit crimes against the wind, forming a powerful shock.

1.Strictly investigate and deal withviolate regulationsaccount number、groupPost it..In-depth investigation of high-risk accounts and groups, resolutely ban accounts and groups with the theme of "network toilets", "opening boxes to hang people" and "stepping on the battlefield", severely investigate and deal with anchor accounts that organize vicious PK and live broadcast, severely punish "self-media" accounts that publish "headline party" content and deliberately incite online rage, and focus on closing a number of circles and super-words named after insulting words and crowded with online rage.

2. Strictly investigate and deal with itviolate regulationsFunction setting.Strengthen the management of key functions such as live barrage, continuous wheat and PK, and resolutely clean up and dispose of the content of online suffocation. Centralized cancellation of a number of functional applications that organize malicious reports in batches. It is forbidden to push "online toilet" accounts to users through functions such as "related recommendation", "TA attention" and "people who may be interested". Strengthen the audit management of emoticons, P-picture puzzles, video clips, AI synthesis and other functions, and clean up emoticons, pictures and videos that contain spoof attacks and provoke opposition.

three.Strictly investigate and deal with illegal platformsLink.Supervise the website platform to strengthen the management of lists, topics, recommendations, comments, private messages, etc. It is strictly forbidden to push content that incites and promotes online anger in lists, recommendations, etc., and reduce the harassment of strangers’ private messages by setting up "private message folding" and "message boxes". For websites, apps, and small programs with outstanding problems, punishment measures such as rectification within a time limit, fines, suspension of related functions, and shutdown and removal shall be taken according to law.

Fourth, refine the work requirements

1.Do a good job in deployment and promotion.In combination with local conditions, formulate detailed implementation plans, fully equip and strengthen the work force, pay close attention to the task deployment and implementation, organize the evaluation of the governance effect of the website platform as appropriate, and urge the rectification and implementation.

2.Compaction platform responsibility.Guide the local website platform to comprehensively investigate problems and loopholes, focus on key links, sections and functions, carry out in-depth self-examination and self-correction, improve the content management mechanism, and ensure the effectiveness of special actions.

3.Strengthen publicity and exposure.Announce the launch and phased progress of special actions, and publish typical cases on key platforms every week. Strengthen education and guidance, encourage netizens to actively participate in reporting complaints and jointly resist online rage.

Secretariat of the Central Network Information Office

November 10, 2023

Notice of Guangdong Provincial Department of Natural Resources on Strengthening the Guarantee of Building Stone Resources in Guangdong Province

People’s governments at the local and municipal levels, departments and institutions directly under the provincial government:

　　In recent years, the demand for building stone materials in our province has continued to be strong, the price has been rising, and the contradiction between supply and demand of building stone resources has become increasingly prominent, which has affected the construction progress of some key projects. In order to further strengthen the development and utilization of building stone resources in our province, and effectively improve the ability to guarantee building stone resources, with the consent of the provincial people’s government, the relevant matters are hereby notified as follows:

　　First, attach great importance to and correctly understand the significance of doing a good job in ensuring building stone resources.

　　Building stone resources are important state-owned natural resources and strategic resources, which play an important role in supporting and ensuring infrastructure construction and economic and social development. All localities and relevant departments should adhere to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, fully implement the spirit of the 19th National Congress of the Communist Party of China and the Second, Third and Fourth Plenary Sessions of the 19th Central Committee, thoroughly implement the spirit of the important speech and instructions given by the General Secretary of the Supreme Leader to Guangdong, implement the Supreme Leader’s ecological civilization thought, adhere to the ecological priority, and adhere to the green development concept of "developing while protecting". Make overall plans to promote ecological environment protection and rational and effective development and utilization of resources, give full play to the decisive role of the market in resource allocation, better play the role of the government, improve government regulation and supervision, increase the supply of building stone resources according to laws and regulations, stabilize market supply, maintain market order, and provide solid and powerful resource guarantee for the economic and social development of our province.

　　Two, planning guidance, scientific and rational layout of building stone resources mining areas and mining rights.

　　(1) Strengthen planning guidance. All localities should take the land space planning and mineral resources planning as the guide, follow the idea of "overall planning, rational layout, adjusting measures to local conditions, and industrial agglomeration", and comprehensively consider factors such as resource endowment, market demand, transportation, environmental bearing, land development, ecological restoration, engineering project construction, etc., and scientifically and rationally lay out building stone resources mining areas.

　　(2) Optimize the allocation of indicators in quarries around the country. Maintain the total control index of 1150 quarries in the province unchanged, and optimize and adjust the indicators of various places. In the future, it will be dynamically adjusted according to the development and utilization of resources in various places and the overall planning of mineral resources in our province. All localities should make full use of the quarry indicators issued to ensure adequate supply of building stone resources.

　　(3) Defining the task of building stone production capacity of building gravel. According to the total production capacity requirement of 300 million cubic meters (cubic meters) of building rubble in the province, the annual production capacity task of listing at all levels is refined (see the annex for details). All localities should ensure that the output is achieved as scheduled according to the task requirements before the end of 2022, and then according to the principle of annual total balance, the production capacity withdrawn due to resource exhaustion or policy closure of quarries will be supplemented with new mining rights in time.

　　(four) the construction of a number of building stone production bases. All localities should build a number of large-scale building stone production bases in accordance with the requirements of industrial agglomeration, scale, intensification and green development. Guangzhou, Zhuhai, Shaoguan, Heyuan, Huizhou, Jiangmen, Yangjiang, Zhaoqing, Qingyuan, Yunfu and other cities should focus on building a number of super-large building stone production bases with reserves of more than 100 million cubic meters.

　　(five) synchronous planning mechanism sand production capacity. Form an industrial system integrating building stone mining and machine-made sand production, and strengthen the guarantee of machine-made sand resources by supporting the production capacity of machine-made sand with building gravel mining rights. Encourage building stone mining rights holders to simultaneously support more than 20% of the machine-made sand production capacity according to the building gravel production capacity. Support and encourage existing quarries to add machine-made sand production lines.

　　Third, take multiple measures to comprehensively improve the ability to guarantee building stone resources.

　　(a) to strengthen the implementation of the transfer plan. When formulating the annual transfer plan of mining rights, all localities should take the mining rights of building stones as the focus of transfer, and those that have not been included in the annual transfer plan can be supplemented according to actual needs. Once the transfer plan is formulated, the mining right should be put into use quickly and effectively. If the government has requisitioned (leased) land or the land owner (user, lessee) applies voluntarily, it will be given priority in the transfer plan.

　　(two) the implementation of "net mine" transfer. All localities should actively promote the transfer of net mining rights with clear resource reserves, clear land ownership in mining areas, land disposal in place and in line with relevant access conditions, and shall not set illegal access conditions without authorization. Before formulating or implementing the mining right transfer plan, the local people’s government at the county level should organize relevant functional departments and people’s governments at the township level to conduct joint field survey on the proposed mining right, fully demonstrate the access conditions involved in land space planning, mineral resources planning, ecological environmental protection, soil and water conservation, safe production, use of forest land and so on, and scientifically avoid ecological protection red lines and nature reserves. The review opinions signed by the relevant departments should be clear whether they agree to set the mining right; Do not agree with the establishment, it should be clearly stated on the basis of laws, regulations and policies. The review opinions signed by the relevant departments shall be used as the basis for formulating or implementing the mining right transfer plan. If the net mining right is transferred by auction or listing, the starting price of transfer can be calculated based on the market benchmark price of mining right transfer income under the premise of ensuring competitiveness.

　　(three) to support the reuse of surplus and adjacent resources in existing quarries. For quarries that have been closed, abandoned or lost in mining rights and existing quarries whose resources in mining licenses are on the verge of exhaustion, if there are still resources in the original mining area and adjacent areas of mining industrial sites, support and encourage the re-transfer of mining rights by means of bidding, auction and listing according to laws and regulations, and promote the scientific, reasonable and safe reuse of resources. For the existing land use right holder (contractor) or the existing quarry mining right holder in the mining area and mining industrial site to be transferred, a written commitment or agreement should be obtained from the relevant right holder to agree to dispose of or transfer the relevant assets, assist in handling the relevant transfer procedures, hand over the site within a limited time, and actively cooperate with the transfer of mining rights.

　　(4) Introducing the disposal method of "asset package". In order to ensure the smooth implementation of the transfer of net mining rights and safeguard the legitimate rights and interests of relevant rights holders, the expenses related to obtaining the right to use land (forest land) from the original rights holders can be included as additional expenses in the "mining rights transfer asset package". If the existing quarry surplus and adjacent resources are used to re-transfer mining rights, under the premise of ensuring fairness, justice and openness, the original mining rights surplus resource reserves, land (forest land) use fees, surplus value of production and living facilities (production systems and mining equipment) can be merged into the "mining rights transfer asset package" after evaluation by a third-party asset appraisal agency. "Mining right transfer asset package" is paid directly to the original obligee by the bidder of mining right. Involving government non-tax revenue, it shall be handled in accordance with relevant regulations.

　　(5) Explore the development mode of "overall planning of mine and land, mine first and land later". Overall consideration and integrated planning of building stone resources development and utilization and land development and utilization. If the land within the scope of the land use right to be transferred needs land development and leveling, and building stone resources are excavated and meet the conditions for transferring mining rights, it is encouraged to set mining rights first and then transfer the state-owned land use right. Specifically, it can be realized by supporting and encouraging the overall development and leveling of the mountain to be leveled into construction land, and after the underground excavation, it will be used as a residual mud and muck landfill or built into a mine landscape park. If the above-mentioned building stone resources development and utilization mode is adopted and conforms to the national spatial planning, the relevant technical plan report should be prepared in a targeted manner according to the needs of land development and utilization in the later period, and the relevant land use procedures should be handled as a whole according to law; When transferring mining rights, it is necessary to specify the mining completion period and the terms of withdrawing from the site within a time limit in the mining rights transfer contract. Involving new construction land, the required land use planning indicators are given priority by cities and counties, and the province will give preferential support in combination with land use planning management policies.

　　(6) Encourage the comprehensive utilization of resources. On the premise of ensuring the comprehensive recovery and utilization of resources, existing solid mines can use their tailings resources and the waste rocks and waste soil inevitably produced according to the mining mode and mining sequence stipulated in the development and utilization plan to produce building rubble and machine-made sand within the approved mining area and the validity period of the mining license, and there is no need to collect the proceeds from the transfer of mining rights and handle the mining registration separately. Existing solid metal mines are allowed to mine sand and gravel resources in the form of new minerals and new resource reserves, in addition to mining the approved main minerals within the approved mining area, and the transfer income is calculated and levied according to the principle of high market evaluation price and market benchmark price of mining right transfer income, and the registration of mining right change is handled. Before the transfer of new mining rights in solid mines, all the valuable resources available in the mining area should be included in the verification of reserves, the preparation of development and utilization plans and the evaluation of the transfer income of mining rights.

　　(seven) to encourage the existing quarry to improve production capacity and timely resumption of production. Support existing quarries to expand production scale and increase production capacity through technical transformation, capacity expansion, upgrading and other measures. Involving the change of mining methods, mining sequence, mining elements, and the development of transportation methods, it is necessary to re-compile the development and utilization plan of mineral resources. For quarries that have been temporarily shut down and rectified, local natural resources, ecological environment, emergency management and other departments should take active actions to guide mining rights holders to implement rectification as soon as possible, and resume production in time after passing the acceptance.

　　(eight) standardize the management of engineering construction projects and law enforcement confiscation of sand and gravel. For the approved construction project and the restoration project implemented in accordance with the ecological restoration plan in the overall restoration area, except for the self-use of the project, the surplus sand and gravel excavated in the construction scope and during the construction period are allowed to be sold according to the law and regulations, and the sales proceeds are included in the local financial management as the paid use income of other state-owned resources (assets). The relevant law enforcement departments investigate and deal with the confiscated sand and gravel soil, and the people’s governments at or above the county level or their designated administrative departments can openly sell them through the public resource trading platform, and the sales proceeds will be included in the local financial management as confiscated income. Encourage existing mining enterprises and units capable of solving earthwork stacking sites to participate in bidding, and the sales reserve price can be determined with reference to the market benchmark price of mining rights transfer income. Encourage the sale of sand and gravel soil for the production of building gravel and machine-made sand.

　　(9) Properly handle issues left over from history. Before the issuance of the Notice of the Ministry of Land and Resources on Improving the Management of Examination, Approval and Registration of Mineral Resources Exploitation (No.16 [2017] of the Ministry of Land and Resources) (that is, before December 29, 2017), the original mining right registration authority has issued an approval document agreeing to expand the mining area, or the people’s government at or above the county level has agreed to expand the mining area, and the resources are transferred in stages within the mining area approved by the existing quarry mining license, the mining right can be determined according to the principle that the market evaluation price and the market benchmark price of mining right transfer income are higher.

　　Four, simple and efficient, and effectively improve the level of examination and approval services.

　　(a) simplify the application materials for mining rights of building stone resources. When a mining enterprise prepares the application materials for the mining right of building stone resources, it can combine the development and utilization plan of mineral resources, the protection of mine geological environment and the land reclamation plan into the overall plan for the development, utilization and protection of mineral resources; The environmental impact report can be compiled for the sand and gravel soil and stone mining and processing projects that do not involve environmentally sensitive areas.

　　(2) Effectively improve the efficiency of examination and approval. Natural resources, ecological environment, water conservancy, emergency management, forestry and other departments should further optimize the approval process, compress the approval time limit, change the serial approval to parallel synchronous approval, implement the requirements of "doing it right away, simplifying it and doing it efficiently", and effectively improve the efficiency and service level of approval.

　　Five, make concerted efforts to form a joint force of development, utilization, protection and supervision.

　　(1) Strengthen organizational leadership. People’s governments at local and municipal levels should attach great importance to the protection of building stone resources, proceed from the overall situation of ensuring supply and promoting development, earnestly strengthen organizational leadership, dare to take responsibility and take the initiative, take effective measures to promote the implementation of various tasks, effectively improve the supply capacity and management level, and ensure the implementation of various tasks.

　　(2) Strengthen supervision and management. While ensuring the supply of building stone resources, all localities should strictly implement the requirements of quarrying according to law and ecological quarrying, implement the responsibility of ecological restoration according to the standards of green mine construction, and develop and utilize mineral resources in an orderly manner according to law. All relevant departments should conscientiously perform their duties, strengthen policy linkage, promote industrial upgrading, jointly create an environment conducive to the healthy and sustainable development of the sand and gravel industry, and promote the high-quality development of the industry; It is necessary to strengthen supervision, form a joint effort, severely crack down on illegal mining and illegal mining and environmental pollution, strictly guard against destructive mining, indiscriminate mining and blind expansion of production scale, and urge mining rights holders to strictly do a good job in safety production.

　　(3) Strengthening the building of a clean government and accountability. All localities and relevant departments should adhere to administration according to law, earnestly enhance the awareness of risk prevention and control of clean government, strictly implement the record system of greeting behavior about intervening in natural resource management, strictly abide by the bottom line of honesty and self-discipline, and consciously accept supervision by the masses and society. All localities and relevant departments will seriously investigate the responsibilities of relevant units and personnel for acts such as abuse of power, dereliction of duty, intervention of leading cadres, failure to implement the main responsibility, failure to take responsibility, buck passing, and ineffective law enforcement supervision in the implementation process. Once verified, all relevant intermediaries suspected of fraud will be included in the blacklist of integrity, and relevant institutions and personnel will be investigated for responsibility according to law.

　　The building stone resources referred to in this notice include three types of mineral resources, such as building rubble, cement raw materials and decorative stone. The specific types of minerals are determined by the Provincial Department of Natural Resources in accordance with relevant regulations. Other land mining construction sand and ordinary clay minerals shall be implemented with reference. Local listing can be based on the actual situation, in accordance with the provisions of this notice, formulate specific implementation opinions.

　　This notice shall come into force as of December 1, 2020 and shall be valid for 5 years. The Notice of Guangdong Provincial Department of Land and Resources on Further Strengthening the Management of Quarries (No.71 [2014] of Guangdong Provincial Department of Land and Resources) shall be abolished at the same time. Problems encountered in the implementation of all localities should be reported to the Provincial Department of Natural Resources.

　　Attachment: Guangdong Province Building Stone Capacity Task Allocation Table

Guangdong Provincial Department of Natural Resources

October 27, 2020

Related Interpretation: Policy Interpretation of Notice of Guangdong Provincial Department of Natural Resources on Strengthening the Protection of Building Stone Resources in Guangdong Province

　 　 　 　 　 　 　 　 [Illustration] Notice of Guangdong Provincial Department of Natural Resources on Strengthening the Protection of Building Stone Resources in Guangdong Province

Attachment:

1. Attachment: Guangdong Province Building Stone Capacity Task Allocation Table. pdf

News BBC released the list of the top 100 dramas in the 21st century.

The top ten on the list are FireWire, Mad Men, Breaking Bad, Life in London, Game of Thrones, I can destroy you, Watch the Earth, American spy dreams, Laughing at the Office, and The Battle of Inheritance.　

A Lang, editor-in-chief of our magazine, was also invited to submit a list of his top ten plays, including Life in London, Battle of Inheritance and Game of Thrones.

# Movie News #

?　Riz Ahmed’s Talk on [Venom: Deadly Guardian] and Actor’s Self-cognition.

"I’m not saying that I don’t like these blockbusters, I just don’t know how to put myself in.

Those movies can teach you endurance, technology and craft, and can dig out your own artistry in that environment, which is also a skill.

Look at javier bardem in [007: Breaking the Sky]. At that time, I had not developed this set of skills to support my technical and emotional expression. "

"The idea of creating masks and wearing masks is very natural to me, because I am a person who grew up alternately between different cultural environments and class environments.

Performance is actually through’ transformation’(change yourself)To adapt to different environments, and recently I’m thinking about taking off my mask.

Of course, if you feel deep down that you are not who you really are-the right skin color, appearance, accent, etc.-then you will instinctively wear a mask.

So for me, this is a change of self-awareness, and I will say,’ You know what? I am perfect, we are all perfect.’ "

[memento mori],Nolan, don’t use Pete, use the new guy.

When casting [Amnesia Fragments], Brad Pitt was once considered as one of the most suitable candidates in the industry, but Christopher Nolan hoped to play it with a new person.

Guy pearce took the initiative to call Nolan after learning about it. He also knew that it sounded awkward for the actor to ask the director for the role, but he just felt that the role was very suitable for him.

Fortunately, Nolan feels the same way.

? Review the 1984 edition [Dune]

The new version of Dune will be released soon, and those who haven’t seen the 1984 version should hurry up.

Many Hollywood blockbusters that fail in business are often full of glamour:

The suspension change of the project, the legendary director’s tired memories, the adaptation of the original work, and the wonderful difference between the film itself and the current interest, from [sand dune] to [sand dune], can be much more than from worm to worm.

These are all reasons for aftertaste.

Emily Blunt joins Nolan’s new film.

Emily Blunt confirmed to join Nolan’s new World War II film [Oppenheimer]!

The film revolves around the story of Robert Oppenheimer, the father of the atomic bomb, and is expected to be released on July 21st, 2023.

This is also the collaboration between Emily and Cillian Murphy, the leading actor of this film, after Silent Land 2.

?　[Eternal Family] Many starring COVID-19 are closely connected.

Actors Angelina Jolie, salma hayek, gemma chan and Lauren Liedloff, who were scheduled to attend ELLE’s Hollywood Women’s Dinner, were cancelled before the event, because they had "had contact with people diagnosed in COVID-19".

And four actors have also appeared at the world premiere of the movie [Eternal Family] before. In this regard, a Disney official said:

[Eternal Family] The next publicity activities will be held online instead of offline. Up to now, COVID-19, the leading actor of [Eternal Family], has tested negative.

? Asghar farhadi’s new work [A Hero] officially confirmed his bid for the 94th Oscar for Best International Film.

The film tells that Rahim was imprisoned because he was unable to repay his debts. During his two-day parole, he tried to persuade his creditors to withdraw their complaints about paying part of the money, but things did not go as planned. ……

This film won the jury prize of the main competition unit of the 74th Cannes Film Festival.

Fahati will attack his third Oscar statuette after [a separation] and [a salesman].

? Amazon takes Garth Davis.([Lion])Global distribution rights of the new sci-fi thriller [enemy]

Starring Saoirse Ronan, Paul Meska and Aaron Pierre, the film tells the story of a husband who was selected to enter a large experimental space station, and their lives fell into chaos.

It is said that the transaction amount is as high as $30 million.

? A preview of kenneth branagh’s new film [Belfast]

The film, starring caitriona balfe, Judi Dench and jamie dornan, is set in the late 1960s and revolves around the life of a boy in a turbulent period.

The film will be released in North America on November 12th.

? Restricted explosions of Chinese movies

Recently, Netflix’s hit Korean drama "Squid Game" has caused concern and discussion about "teenagers imitating violent games in the drama" in many areas.

On the other hand, in China, in fact, there have been many big Chinese movies that were classified as restricted when they were released abroad.

Among the top ten films in China’s film history, six films were rated as restricted in different countries or regions:

[Wolf Warriors 2]In Alberta, Canada, it is rated as 18A (viewers under 18 must be accompanied by adults).

[Wandering Earth]It is rated as Grade 15 in Britain (suitable for viewers over 15).

[detective chinatown 3]In the United States, it is rated as R (restricted, recommended for viewers over 17 years old).

[Operation Red Sea]It is rated as 18A in many places in Canada (viewers under 18 must be accompanied by adults).

[Chinatown Detective Case 2]In the United States, it is rated as R (restricted, recommended for viewers over 17 years old).

[Mermaid]In the United States, it is rated as R (restricted, recommended for viewers over 17 years old).

The Survival Crisis of Disney in Early Years

Today, Disney is the entertainment overlord, but in the 1940s, it encountered a crisis of survival earlier than other Hollywood giants.

Pinocchio (1940) and Fantasia (1940) failed to continue the commercial success of Snow White, which led to the double financial pressure of Disney.

Within the company, too strict hierarchy led to a large number of animators going on strike and joining competitors, such as MGM or Warner’s animation department.

Then, the United States was involved in World War II, and a large number of animators became government employees to create propaganda animations, which led to the shelving and delay of projects such as Peter Pan, Alice in Wonderland and Beauty and the Tramp.

For the sake of the company’s survival,"suit animation"(The Package Films) has become an emergency measure of the studio, and has produced a loose mode of South American family, music mix and match, short film duet and so on.

The representatives of the first category, namely [To My Friends ](1942) and [Three Horsemen ](1944), are stories with political propaganda.

The second category is [Music for Me ](1946), [Melody Time ](1948) and other short stories that mix and match various musical forms;

The last category is similar to [The Great Adventure of Teacher Yi and Little Toad ](1949). The short stories in it could have been longer and more complete works, but they could not be continued because of the constraints, or they were greatly simplified and had to be packaged and produced.

These animations honed the animators of the studio at that time, and also earned Disney money to tide over the crisis.

?　Ryuhei Matsuda gets married.

Actor Ryuhei Matsuda ([The Story of a Boat]) and British-Japanese mixed-race model Morgan Moyaro announced their marriage, and they have been dating for two years. Morgan is pregnant at present, and the due date is next spring.

Multi-industry accumulation has changed from quantitative change to qualitative change. China’s economic recovery has accumulated multiple advantages

　　CCTV News:On May 11th, China Association of Automobile Manufacturers released the latest monthly industry data. In April, automobile production and sales in China showed a rapid growth, among which the market share of new energy vehicles reached 36%. According to industry insiders, at present, China’s new energy automobile industry has realized the process from quantitative change to qualitative change, and its development speed has exceeded previous expectations.

　　In April, automobile production and sales in China achieved rapid growth.

　　In April, China’s economic prosperity continued to expand as a whole. In that month, China’s automobile production and sales were 2.406 million and 2.359 million respectively, up by 12.8% and 9.3% respectively, showing rapid growth.

　　The growth rate of new energy vehicles exceeds 30%, and the market share reaches 36%.

　　Among them, in terms of new energy vehicles, the production and sales in April were 870,000 and 850,000 respectively, up by 35.9% and 33.5% respectively, and the market share reached 36%.

　　It is noteworthy that among passenger cars, in April, China brand passenger cars sold a total of 1.272 million vehicles, accounting for 63.5% of the total sales, and the share increased by 8.4 percentage points over the same period of last year.

　　The new energy automobile industry in China has changed from quantitative change to qualitative change.

　　Chen Shihua, Deputy Secretary-General of China Association of Automobile Manufacturers, said that in the first four months of 2024, the market share of China brand passenger cars exceeded 60%, and in the month of April, this indicator was 63.5%, continuing the rising trend in recent years. At present, China’s new energy automobile industry has realized the process of quantitative change to qualitative change, and the industrial development speed has exceeded previous expectations.

　　Independent automobile brands accelerate the creation of global brands.

　　At the auto china in 2024, China’s new products of independent new energy vehicles were unveiled, and their high-tech content and fashionable design attracted the attention of multinational car companies. China’s independent automobile brands are also accelerating to build global brands in various ways.

　　Trade-in is beneficial to the development of new energy vehicle industry.

　　On May 11th, Shenzhen, Guangdong, further relaxed the application for new energy vehicle indicators. Shenzhen citizens can apply for incremental indicators of new energy vehicles only by holding residence permits, which will benefit the development of the new energy vehicle market. In addition, the "old-for-new subsidy policy" introduced in April is also being vigorously implemented throughout the country, and it can also be enjoyed in combination with policies such as tax reduction and exemption for new energy vehicles.

　　The influence of China electric vehicles in Latin American market is expanding.　

　　According to the website of "Nihon Keizai Shimbun" reported on May 11th, the influence of China’s electric vehicles in the Latin American market is constantly expanding. In the first four months of 2024, the new car sales of China electric vehicles in the Brazilian market reached eight times that of the same period in 2023.

　　China’s new car sales in the Brazilian market are eight times that of the same period last year.

　　According to the data of the Brazilian Automobile Dealers’ Federation, electric vehicles and plug-in hybrid vehicles made by China automobile manufacturers are becoming more and more popular in Brazil. Since 2024, sales in Brazil have grown rapidly, from January to — In April, the sales volume reached 48,000 vehicles, eight times that of the same period in 2023.

　　According to the statistics of the Brazilian Electric Vehicle Association, in 2023, the sales of electric vehicles (including pure electric vehicles, plug-in hybrid vehicles and hybrid vehicles) in Brazil increased by 91% over the previous year, reaching about 94,000 vehicles, a record high. BYD, Chery and Great Wall Motor of China rank in the top five in the sales list of electric vehicles.

　　British media: Compared with other countries, China’s electric vehicles have obvious advantages.

　　Earlier, the Financial Times interviewed Matthias Mead Reich, CEO of Elektronix, an electric vehicle supply chain enterprise and a Belgian material high-tech enterprise. Midreich stressed that electric vehicles in China are good enough to provide what the market really needs and attract consumers. According to the report, the market sales volume of electric vehicles in China continues to grow due to its excellent performance and economic benefits, and it has obvious advantages compared with electric vehicles in other countries.

　　From January to April, 10,667,400 parcels were exported.

　　From January to April, 2024, Xinjiang Alashankou Cross-border E-commerce Comprehensive Test Zone exported a total of 10,667,400 parcels with a value of about 1,647 million yuan, up 14.53% year-on-year. After leaving the country, these parcels were sent to Belgium, Germany and other EU countries through Central Asian countries, reaching 21 countries in total.

　　1— In April, RMB loans increased by 10.19 trillion yuan.

　　The latest data released by the People’s Bank of China shows that 1-mdash; In April, RMB loans increased by 10.19 trillion yuan. The growth rate of green loans and medium-and long-term loans in manufacturing industry remained at a high level of around 30%, and the growth rate of loans for specialized and special new enterprises was nearly 20%, which injected new momentum into the economy.

　　Shenzhen — Direct flights from Mexico City landed in the Mexican capital.

　　On the evening of May 11th, local time, China’s first direct passenger flight to Latin America landed at Benito Juarez International Airport in Mexico City. CZ8031, the first flight of China Southern Airlines Shenzhen-Mexico City route, took off from Shenzhen Baoan International Airport, with a total length of over 14,000 kilometers and a flight time of about 16 hours, setting a new record for the longest direct international route in China.

　　From January to April, 6,184 trains were opened in China and Europe.

　　The reporter learned from China State Railway Group Co.,Ltd. that since 2024, due to multiple factors, such as the growth of foreign trade import and export and the obstruction of sea lanes, the demand for China-Europe trains has been strong, and the number of trains opened and the volume of goods delivered have continued to increase in the first four months.

　　The latest data released by China State Railway Group Co.,Ltd. shows that in 2024, 1-mdash; In April, 6,184 trains were operated in China and Europe, and 675,000 TEUs were delivered, up by 10% and 11% respectively. The growth rate continued to expand compared with the first quarter.

　　Behind the growth of train traffic in China and Europe is the ever-expanding demand for transportation capacity. In recent years, due to the continuous turmoil in the international environment, the shipping price is high, especially after the outbreak of the Red Sea crisis at the end of 2023, cross-border e-commerce has a stronger demand for China-Europe trains.

　　Statistics show that by the end of April, China-Europe trains had run more than 1,000 trains in a single month for 48 consecutive months, with a cumulative number of more than 89,000 trains reaching 223 cities in 25 European countries. A stable and efficient transport corridor has effectively promoted the development of China’s foreign trade and provided strong support for the stability and smoothness of the international supply chain.

　　Wang Yangkun, director of the Transportation Technology Center of the Comprehensive Transportation Institute of the National Development and Reform Commission, said that China-Europe trains have relatively unique technical and economic comparative advantages, and their comprehensive logistics costs can be saved by 8% compared with the traditional sea-rail intermodal transport mode. 20%。 It is attractive to the logistics demand with high added value, strong timeliness, especially high "land dependence".

　　Open up new channels, and the capacity of China-Europe trains continues to increase.

　　Accelerating the high-quality development of China-Europe trains is one of the eight actions to jointly build the "Belt and Road" with high quality. Since 2024, China-Europe trains have continuously opened up new channels, optimized customs clearance modes, improved the quality of operation, and provided stable and efficient transportation channels for China-Europe trade.

　　The largest railway hub freight station in Shandong — — In the first four months of 2024, there were 505 China-Europe trains in Jixi Station, an increase of 8.9% compared with the same period in 2023, with an average of 4.2 trains per day.

　　The domestic channel continues to be encrypted and the overseas channel continues to expand, and the Central European train from Urumqi, Xinjiang to Naples, Italy across the Caspian Sea and the Black Sea has been successfully launched. 1— In April, 12 China-Europe trains were opened via Nantong Road, up 71% year-on-year.

　　While the channel is expanding, the efficiency is continuously enhanced. China-Europe train port strengthens cooperation with railway departments of neighboring countries and optimizes cross-border transportation organization. 1— In April, the traffic volume of the three major ports in the west, middle and east increased by 11%, 14% and 7% respectively. Alashankou Station has established a traffic flow forecasting mechanism with Kazakhstan’s railway department to help speed up customs clearance.

　　The running quality of China-Europe trains has been continuously improved. In the first four months, five China-Europe trains will be operated stably every week between Xi ‘an and Duisburg, Germany, and between Chengdu and Lodz, Poland, and 16 China-Europe train return points will be added overseas to better meet the diversified needs of global customers.

　　In 2024, the freight train of the new western land and sea passage exceeded 300,000 TEUs.

　　Qinzhou Port in Guangxi is the hub of land-sea combined transport in the new land-sea passage in the west, where trains, cars and ships are seamlessly connected. In recent years, a large number of goods from western China and ASEAN countries have gathered here, which has given this ancient Silk Road port a new vitality. By May 12, 2024, the number of container goods transported by trains in the western land and sea new channel has exceeded 300,000 TEUs.

　　On May 12th, the X9596 West Land-sea New Passage Tiehai Intermodal Train loaded with polyethylene from UAE, coconut sugar from Sri Lanka and leisure shoes from Vietnam left Qinzhou Port East Station in Guangxi for Tuanjie Village Station in Chongqing. As of the same day, in 2024, the container cargo transported by the western land and sea new channel has exceeded 300,000 TEUs.

　　In order to improve the point-and-line transportation capacity of trains, Guangxi Coastal Railway Co., Ltd. promoted the three major ports of Qinzhou, Beihai and Fangchenggang to work together, and shared information such as ship schedule, berth and cargo in real time to improve the efficiency and accuracy of loading.

　　At the same time, promote the integrated operation of Qinzhou Railway Container Center Station and Beibu Gulf Port Automation Terminal, reduce port connections, and save transportation costs of more than 100 yuan per container. Promote the implementation of rail-sea combined transport projects such as launching 35-ton wide-body containers, reduce the operation links such as disassembling and assembling containers, changing containers and transporting empty containers, realize "one box to the end" and reduce logistics costs.

　　At present, there are 21 rail-sea combined trains in the new land-sea corridor in the west, covering 72 cities in 18 provinces (autonomous regions and municipalities) and 152 railway stations, with goods reaching 503 ports in 121 countries and regions around the world.

　　The number of durians entering Youyiguan Port has increased rapidly.

　　Recently, durian, which has the reputation of "king of fruit", entered the picking season and began to enter the domestic market in large quantities. Youyiguan Port, located in Pingxiang, Guangxi, is an important land passage for fruits from ASEAN countries to enter China. Data show that since 2024, the number of durian imported through Youyiguan Port has increased rapidly, and more and more consumers in China can eat imported durian with fresher and better taste.

　　On May 11th, vehicles loaded with fresh durian imported from ASEAN countries stopped at the inspection platform of Friendship Pass in Pingxiang, Guangxi. After completing the customs supervision, these durians will be transported to major logistics bases, and then distributed to all parts of the country with Pingxiang as the hub.

　　According to customs statistics, in the first quarter of 2024, the value of fresh agricultural products imported through Youyiguan Port was 2.15 billion yuan, of which 1.85 billion yuan was imported from fresh durian, accounting for 86%. Since April, more than 3,500 containers of fresh durian, mainly Thai durian and Vietnamese durian, have been imported, with a total amount of over 56,000 tons.

　　Rapid development of China-ASEAN trade behind the "downward exploration" of durian price.

　　Behind the continuous "downward exploration" of durian prices is China — The rapid development of agricultural products trade in ASEAN. Tropical fruits from ASEAN countries were once limited by transportation and storage conditions, so it was difficult to enter the China market on a large scale.

　　Nowadays, through the convenient cross-border logistics system between China and ASEAN, ASEAN fruits are continuously entering the dining table of consumers in China.

Ministry of Agriculture and Rural Affairs： Activating Rural Domestic Demand and Steadily Promoting Rural Land System Reform

　　Cctv newsAt 10: 00 on April 20th, the State Council Press Office held a press conference to introduce the operation of agriculture and rural economy in the first quarter of 2023 and answer questions from reporters.

　　Zeng Yande, chief agronomist of the Ministry of Agriculture and Rural Affairs and director of the Development Planning Department, said that the countryside is not only a huge consumer market, but also a huge factor market. Activating rural domestic demand plays a prominent role in stabilizing growth and expanding domestic demand.

　　Mainly reflected in two aspects: on the one hand, consumption has potential. China’s rural consumption level is still low, with great potential. According to research and analysis, the per capita consumption expenditure of rural residents in 2022 is 16,600 yuan, which is only 2/3 of the national average, and the gap means potential. As long as farmers’ income increases, farmers’ quality of life will be improved and rural consumption space will be expanded.

　　On the other hand, there is room for investment. Now the city is almost built, but there are still many rural areas that need to be built and should be built, and these have greatly boosted the basic industries. If we transform an acre of facilities and greenhouses, we can consume nearly 2 tons of steel and 0.5 tons of cement. It is estimated that in the next 5 to 10 years, the demand for agricultural and rural investment will be nearly 15 trillion yuan.

　　Activating rural domestic demand is also a systematic project, which requires overall coordination, comprehensive policy, accurate direction, clear path, and long-term contribution and continuous advancement. In the next step, we will focus on the following four aspects:

　　First, develop industries to increase income and empower. It is necessary to highlight the requirements of "local products", base on the endowment of agricultural and rural resources, focus on developing multiple functions of agriculture, tap the diversified values of rural areas, develop and expand rural industries with obvious advantages and distinctive characteristics, broaden channels and spaces for farmers to increase their income, and drive farmers to increase their employment and income.

　　Second, strengthen the traction of construction investment. We will improve the linkage mechanism between government investment and financial and social investment, and guide more funds to invest in construction fields such as high-standard farmland, cold chain logistics for storage and preservation, modern facility agriculture, and improvement of rural human settlements, thus forming an effective investment-driven effect.

　　Third, innovate supply and promote consumption. It is necessary to further promote agricultural production and the "three products and one standard" of agricultural products, increase the supply of green and high-quality agricultural products, and guide the upgrading of food consumption. Improve the rural market circulation system, so that urban products "sink smoothly" and rural products "rise smoothly", and promote the consumption growth of durable goods such as household appliances and furniture. Improve the supply of rural production and living services and expand service consumption.

　　Fourth, deepen reform and stimulate vitality. We will steadily push forward the reform of rural land system, steadily push forward the reform of rural homestead, deepen the reform of rural collective property rights system, and make rural sleeping resources glow with new vitality.