分类： dgftgh

The box office of the Spring Festival in 2024 has broken 5 billion yuan.

According to the data of Lighthouse Professional Edition, as of 11: 46 on February 14th, the total box office (including pre-sale) of the Spring Festival in 2024 (February 10th-February 17th) exceeded 5 billion yuan, and YOLO’s Pegasus 2 and Boonie Bears: Time Twist were temporarily ranked in the top three box offices, and the total box office of these three films exceeded 4 billion yuan.

China Film (600977) told the The Paper reporter: "For the Spring Festival file, we think it is in line with expectations as a whole, and it also shows a good start for the film market this year."

In 2024, a total of nine films were scheduled for the Spring Festival, and as many as five films were produced and distributed by China films. At present, these five films are just the top five in the box office of the Spring Festival.

Chen Jin, a data analyst of Lighthouse Professional Edition, also mentioned that YOLO’s Pegasus 2, Boonie Bears: Time Twist and Article 20 contributed more than 95% of the box office. At the same time, the douban scores of YOLO’s "Pegasus 2" and "Article 20" are all above 7.9, which shows that both the general audience and the fans have recognized the quality of this year’s Spring Festival films.

YOLO performed brilliantly.

Among the top four movies in the box office, Chen Jin said that YOLO was the most eye-catching. The movie topped the box office on the second day of the New Year’s Day, and its box office, times, attendance and attendance rate were all one-day champions. According to the forecast of AI box office of Lighthouse Professional Edition, YOLO’s final box office is expected to exceed 4 billion.

YOLO is a work in which Jia Ling returned to the Spring Festival as a director after Hi, Mom. Jia Ling called it a film whose role has been reduced by 100 Jin, and she has become a boxer. However, the core of YOLO has nothing to do with boxing and losing weight, but a film that "learns to love herself".

For this film, Jia Ling "disappeared" from public view for more than a year, and it was precisely because of Jia Ling’s physical changes that "losing weight" became a big stunt in the film’s announcement stage. Some netizens simply and rudely calculated that if the movie finally grossed 4 billion yuan, every catty of meat lost by Jia Ling would be worth 40 million yuan.

YOLO’s filing information shows that the film was filed in June 2022 by Xinli Media Co., Ltd., which is also the producer of YOLO. The other producers are China Film Co., Ltd., Alibaba Pictures (Beijing) Co., Ltd., Tianjin Yuewen Film Culture Media Co., Ltd. and Beijing Dawan Entertainment Culture Media Co., Ltd. (Jia Ling holds 65% of the shares).

According to YOLO’s release notice, the film involves as many as 30 producers, co-producers, distributors and co-distributors. In addition, Sony Pictures officially won the global distribution rights in YOLO (excluding China and Japan) in Weibo, and earlier, the company also won the English version of the remake rights in Hi, Mom.

At present, the film is being shown, and the above-mentioned companies have not mentioned the benefits that YOLO may bring to their own companies, and most of them are guesses about the benefits that Jia Ling can get.

Compared with Jia Ling’s previous work, Hi, Mom, the film ranked third in the box office list of China film history with a score of 5.413 billion yuan. Beijing Culture (000802), which ranks first in the list of producers in Hi, Mom, has disclosed that it has benefited from Hi, Mom’s related revenue. When the cumulative box office revenue of Hi, Mom is about 2.725 billion yuan, the operating income of Beijing Culture from the box office of this film is about 60 million yuan to 65 million yuan. Traditionally, the sixth-ranked big bowl entertainment is less than Beijing culture. In other words, if Hi, Mom’s total box office reaches 5 billion yuan, Jia Ling’s income will not exceed 120 million yuan.

However, there are also media reports that this time, Jia Ling should be paid more in his new film (it is said that he earned 50 million in Hi, Mom), divided accounts, the right to speak, superimposed box office income, and Jia Ling’s commission for his new film. Analysts said that "Jia Ling’s income this time is expected to exceed 200 million yuan."

Jia Ling said at the road show in YOLO that her next work "Flowers Turn" (titled "Battle of Light") has entered the preparatory stage. The film was co-produced by the original crew of Hi, Mom and YOLO, and it is expected to be starring Jia Ling, Zhang Xiaofei and Andy.

According to the filing information of "Battle of Light" released by official website of the State Film Bureau, the filing unit of the film is WANDA CINEMAS (Hainan) Co., Ltd.

Spring Festival box office is expected to exceed brokerage expectations.

More than half of the Spring Festival holiday has passed. Up to now, only two films, YOLO and Pegasus 2, have grossed more than 1 billion yuan, and Bear Haunted: Reversing Time and Space has also performed well, with the box office exceeding 800 million yuan. In contrast, the box office of The Movie Emperor, directed by Ning Hao and starring Andy Lau, was less than expected. As of press time, the box office income was less than 72 million yuan. The other two animated films "The Lower Bound of the Eight Rings" and "Huang Qi: The Cat from Heaven" also performed poorly, and the box office income of the latter was less than 700,000 yuan.

China Merchants Securities said that the Spring Festival file is one of the core files of the whole year. From 2013 to 2023, the top two films in the Spring Festival file accounted for 60% to 80% of the box office. It can be seen that the head gathering effect of the Spring Festival file is becoming more and more obvious, and the share in the back row is severely compressed.

From 2014 to 2023, the Spring Festival has gone through 10 years, with more than 70 films released and a total box office of over 42 billion yuan. 2024 is the longest festival in history, and the main box office output day increased by 2 days compared with previous years. In the research report, Everbright Securities estimated the box office situation by using the price disassembly method and the film box office summation method. The comprehensive conclusion is that the box office of the Spring Festival in 2024 is expected to exceed 6 billion yuan.

Judging from the current box office performance, the movie box office of the Spring Festival in 2024 is likely to exceed the previous box office estimate of brokers. A film industry official told the The Paper that the box office of the Spring Festival in 2024 can surpass 6.758 billion yuan in 2023.

The Lighthouse Research Institute predicts that the total box office of the Spring Festival in 2024 will be between 7 billion yuan and 7.5 billion yuan. Chen Jin said that the 6-day Spring Festival box office in 2023 will account for 12.31% of the total box office in the whole year, and the Spring Festival box office in 2024 will last for 8 days. If the annual movie box office target in 2024 is 60 billion yuan, then the box office of the Spring Festival will exceed 7 billion yuan at a ratio of 12%.

The Paper reporters sorted out the box office data of the Spring Festival stalls in the first five years (from New Year’s Eve to the sixth day of the first month). In 2020, the Spring Festival stalls were cancelled due to the COVID-19 epidemic. The box office data from 2021 to 2023 were 7.822 billion yuan, 6.035 billion yuan and 6.758 billion yuan respectively, and the box office data in 2019 was 5.905 billion yuan.

In a blink of an eye, there is only less than one month left in 2019. Although the overall sales volume of the market is in a downward trend this year, the speed at which car companies launch new products has not slowed down. In the coming year of 2020, many new cars will still be on sale. The online car market combed the new car planning of major car companies and summarized the 10 most anticipated cars. These 10 models can be said to be all fine products, and the price range is basically around 100,000-200,000 yuan. Let’s take a look at what models are available.

The eighth generation of Volkswagen

Golf is a classic model owned by Volkswagen. Since its birth in 1974, it has launched seven generations of models. The eighth generation golf has been released in overseas markets in 2019 and will be sold in China in 2020. In China, golf has been named as a "magic car", and a new generation of models is naturally more worth looking forward to. The brand-new golf still continues its classic design, and the changes in details are more exquisite. The application of LED light sets enhances the sense of technology for the whole car.

The interior of the new car has adopted a brand-new design, which has broken the previous impression of being dull. The central control panel adopts suspended design, and it is also equipped with a full LCD instrument panel, which enhances the sense of science and technology to a higher level. The air outlet of the air conditioner moves to the lower part of the central control panel and adopts a penetrating shape. Only a few physical buttons are reserved in the center console part. In addition, the compact electronic lever is matched with the electronic handbrake to make the interior look cleaner and fresher.

In terms of power, the overseas version provides eight power combinations, three are 48V light hybrid, two are GTE plug-in hybrid (pure electric battery life is 60km), the gasoline version introduces 1.0T three-cylinder and 1.5T four-cylinder engine versions, and both have high and low power adjustment, and the diesel version is equipped with 2.0T engine. The domestic eighth-generation golf is expected to be provided except diesel power.

Byd Han

BYD’s "Dynasty Series" has launched four series products of Qin, Tang, Song and Yuan, and Han will be listed in June 2020. The new car is positioned as a medium-sized car with a four-door coupe body design as a whole. Judging from the previously exposed spy photos of the road test, Han still adopts BYD Dragon Face family-style design language, and the interior adopts embracing design and uses a lot of curves and lines. The center console is equipped with a large-size central control panel and is expected to still support rotation.

According to the previous information, the size of the new car is 4950×1890×1490mm, and the wheelbase is 2940 mm. The overall size is similar to that of the Tesla Model S. In terms of power, Han will launch plug-in hybrid and pure electric versions. The plug-in hybrid version is divided into two driving forms: front-drive and full-time four-wheel drive. The front-drive model uses a power combination consisting of a 2.0T engine and a motor with a power of 110kW to match powershift; On this basis, the full-time four-wheel drive version adds a rear-drive motor with a power of 350kW.

Geely brand-new car

Next year, Geely will launch a brand-new car, which is expected to be a production version of the previously released concept car Preface, and it is also the first car built under the Geely brand based on CMA architecture. The spy photos of the new car road test have been exposed, and the overall shape continues the design of the concept car. The front grille is expected to extend the straight waterfall layout of the concept car, and the rear of the car adopts a bilateral single exhaust layout with chrome decoration.

The power of the new car is expected to be equipped with a 1.5T three-cylinder engine, which has been used in many models such as Bo Yue, Borui and Binyue. The maximum power is 130kW and the peak torque is 255N.m The transmission system is matched with a 6MT or 7DCT gearbox. In addition, this car is expected to provide traditional fuel, MHEV, PHEV and other power for consumers to choose from. Geely brand has launched a coupe based on CMA architecture — — Xingyue has achieved good market response, and cars built based on CMA architecture are also worth looking forward to.

Honda brand-new Fit

Honda Fit, a car of about 100,000 yuan, has attracted many young consumers with great modification potential. It has also become the first car of many families with its excellent internal space performance. At the Tokyo Auto Show, known as the "Electric Auto Show" in 2019, a new generation of Fit (the fourth generation) was officially released. The new car has a younger design, and the overall appearance is more rounded. The area of the headlight group is enlarged and the LED daytime running lights are integrated inside, which makes it look very cute. Some netizens even compare it to Bulbasaur (a character in Nintendo’s pocket monster).

The new Fit interior design is very simple. The center of the center console is equipped with a large screen with air-conditioning air outlets on both sides and an air-conditioning control area with knobs and buttons at the lower part of the screen. The steering wheel is double spoke with multi-function buttons. In addition, it can be seen that the new car is equipped with one-button start, electronic handbrake and other configurations. The overseas version of the power part is equipped with a 1.5L naturally aspirated engine code-named L15B, and the specific parameters have not been announced yet. In addition, a hybrid version with a 1.5L engine and dual motor sets is also available. The official has denied the news that the domestic new Fit will adopt a 1.0T three-cylinder engine, and said that it will continue to use a four-cylinder engine.

Modern ten-generation Sonata

Hyundai Sonata is also a classic model. The first generation model was born in 1985 and has a history of 34 years. In 2002, the fifth-generation Sonata was introduced into China as the first model after its establishment, and it was an instant hit after its listing, with sales exceeding 50,000 vehicles in the first year. I believe that you must have had a short contact with Sonata. Sonata has traveled all over the streets as a taxi in many areas, which has also made China people know more about this model. Compared with the nine-generation model, the tenth-generation Sonata has a comprehensive evolution, and its strength is equally worth looking forward to.

Nowadays, the tenth generation Sonata based on the modern third-generation platform (GMP platform) has been released in China market, and will be officially launched for sale in 2020. In terms of appearance, the new car adopts the latest family design language, with a long and narrow headlight group and a slip-back shape similar to Audi A7, which is in sharp contrast with previous products. The English logo "SONATA" is attached to the trunk lid of the rear part of the car, and the through LED taillight group is adopted, which has high recognition. The interior is equipped with a 12.3-inch full LCD instrument panel and a 12.3-inch central control panel. The air-conditioning control area of the center console is a touch button instead of the button+knob used in overseas models. With the push-button shift mechanism, the interior becomes more concise and refreshing.

In terms of size, the overseas version of the tenth Sonata has been lengthened, and the domestic version has further improved the body length and wheelbase, leading the competing products such as Volkswagen Passat. In terms of power, the new car is equipped with 1.5T and 2.0T engines. The maximum power of the former is lower than that of the current 1.6T, but the fuel consumption performance is expected to be better. The 2.0T engine is slightly higher than the current maximum power, and exceeds the 2.0T engines of Magotan and Cadillac CT5 (the maximum power of the two cars is 162kW and 177kW respectively). In the transmission system, the 1.5T model matches 7DCT, while the 2.0T model adopts 8AT.

Kia brand new K5

KIA K5 can be regarded as the brother model of modern Sonata. In China market, there was a saying of "three treasures", namely Suoba, K5 and Mai Rui Bao, which also proved that KIA K5 occupied a place in the medium-sized car market. The brand-new K5 has been released in overseas markets, and the domestic K5 will be synchronized next year. The overall design of the new car is younger and more sporty, which is in line with the trend of younger consumers in China market.

The air intake grille on the front face of the brand-new K5 is integrated with the light groups on both sides, and the interior of the grille is decorated with a wavy structure, and the light strips are lightning-like. The car side adopts the popular slip-back design, with lower lines and lower visual center of gravity. At the rear of the car, the popular through-light group is used, and the line-type light strip is integrated inside, which has high recognition after lighting. With reference to overseas models, the interior adopts a double-screen design, and the center console inclines to the driver’s side as a whole, which is convenient for operation during driving.

Guangzhou Automobile Chuanqi New GA8

Chuanqi GA8 is one of the representative products with self-owned brand and upward brand. It is positioned as a medium-sized and large-sized car, and next year Chuanqi GA8 will usher in the listing of mid-term redesigned models. Although the new car is a mid-term redesigned model, it still has very obvious changes, which is worthy of consumers’ expectation. The exterior part of the new car adopts the latest Lingyun wing design of the family, and the large-size front air intake grille is decorated with banner chrome. The overall lines on the side of the car body are smooth, which is very stable from the visual point of view. The rear design is relatively simple. The LED light source is used inside the large-size taillight group, and the taillight shape has also been redesigned.

In terms of dimensions, Chuanqi’s new GA8 has a length, width and height of 5003×1868×1505(1520)mm and a wheelbase of 2900mm, respectively. Compared with the cash, the wheelbase of the new car is slightly shortened by 7 mm. In terms of power, the high-power version of the new car will be replaced with a 2.0T engine code-named 4B20J1, with a maximum power of 185kW and a peak torque of 390N.m, which has been fully upgraded to the national VI emission standard, with a fuel consumption of 7.8L in 100 km, and the transmission system is expected to match the 8-speed automatic manual transmission.

CCTV News:The website of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection reported on September 26th that according to the news of the Discipline Inspection and Supervision Team of the State Commission for Discipline Inspection in The Export-Import Bank of China and the Supervision Committee of the Yunnan Provincial Commission for Discipline Inspection, recently, with the approval of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection, the Discipline Inspection and Supervision Team of the State Commission for Discipline Inspection in The Export-Import Bank of China and the Yunnan Provincial Supervision Committee conducted a disciplinary review and supervision investigation on Li Li Li, the former party secretary and president of The Export-Import Bank of China Beijing Branch, the former party secretary and president of Shanghai Branch and the former general manager of the transportation financing department.

After investigation, Li Li violated the party’s political discipline, failed to fulfill the responsibility of strictly administering the party’s first responsible person in an all-round way, paid attention to the party building work as a formality, and did not equip the party branch secretary according to the regulations, so that people could write personal inspection materials for the democratic life meeting, be a "two-faced person" and be a "two-faced person", accept organizational criticism in person, and publicly make false statements behind the scenes; Violation of the spirit of the eight central regulations, spamming welfare in the name of reimbursement of education and training fees, illegally accepting customer banquets, travel arrangements and accepting expensive gifts and shopping cards; Violation of organizational discipline, violation of the principle of democratic centralism, and "personal decision-making" on major decision-making matters; Violating the discipline of honesty, the spouse takes advantage of his position to accept huge amounts of money from customers and illegally undertake business; Violation of work discipline, intervention in bidding activities, concealment of large funds revenue and expenditure to escape supervision; Violation of national laws and regulations, taking advantage of his position and influence to obtain loans for enterprises, providing assistance to illegal intermediaries in the field of financial leasing, illegally accepting huge amounts of property and original shares of listed companies alone or in collusion with others, is suspected of accepting bribes.

As a leading cadre of party member, a state-owned financial enterprise, Li Li lost his ideals and beliefs, abandoned his original mission, ignored the party discipline and state laws, and was disloyal and dishonest to the party; The relationship with customers is "close" and "clear", and they are willing to be "hunted"; Taking advantage of the credit right and industry influence in hand to help others, collecting wealth alone or through their spouses, and collecting huge "commissions" together with others violate the spirit of the eight central regulations and the party’s discipline, which constitutes a crime of violating the law of duty and not stopping after the 18 th or even 19 th National Congress of the Communist Party of China. It is serious in nature and has a bad influence, and should be dealt with seriously. According to the Regulations on Disciplinary Actions in the Communist Party of China (CPC), the Supervision Law of People’s Republic of China (PRC), the Law on Administrative Actions of Public Officials in People’s Republic of China (PRC) and other relevant regulations, Li Li was expelled from the Party after being studied and decided by the Party Committee of The Export-Import Bank of China. According to the research decision of the Discipline Inspection and Supervision Group of the State Commission for Discipline Inspection in The Export-Import Bank of China, Li Li was dismissed from government affairs and his disciplinary income was confiscated; The Yunnan Provincial Supervisory Commission transferred the suspected crime to the procuratorial organ for examination and prosecution according to law, and the property involved was dealt with according to law.

Li Li’s resume

Li Li, female, Han nationality, was born in April 1967, joined the work in August 1989 and joined the Communist Party of China (CPC) in August 2000.

In December 1994, he was transferred to work in The Export-Import Bank of China, and served as a cadre, assistant director and deputy director of the credit department of the head office, and director of the third and second divisions of the export credit department;

In December 2006, he served as Deputy General Manager of the Shipping Finance Department and the Transportation Finance Department of The Export-Import Bank of China Head Office;

In March 2009, he served as the general manager of the Transportation Finance Department of The Export-Import Bank of China Head Office;

In March 2012, he served as Party Secretary and President of The Export-Import Bank of China Shanghai Branch;

In July 2019, he served as Party Secretary and President of The Export-Import Bank of China Beijing Branch;

He was dismissed in January 2022.

(Discipline Inspection and Supervision Team of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection in The Export-Import Bank of China, Supervision Committee of the Yunnan Provincial Commission for Discipline Inspection)

LVMH, Kering and Richemont, the world’s three major luxury goods groups, have recently released their latest transcripts for this fiscal year. Their strong upward trend in the first half of the year shows that the industry is recovering rapidly from the negative impact of the epidemic. However, compared with before the epidemic, the growth rate of the three major groups is different, and the epidemic is also widening the gap, including the gap between different luxury goods groups, different brands of the same group and primary and secondary business lines.

Capital means is a common way to quickly eliminate or slow down the gap, and abundant cash flow has also promoted the pace of the head group’s continued expansion. In the latest financial statement, all three companies are optimistic about the future acquisition plan.

LVMH: Profit growth is much higher than before the epidemic.

According to the official release, LVMH Group recorded a revenue of 28.7 billion euros in the first half of 2021, an increase of 56% over the same period in 2020.

Morgan Stanley’s team of analysts said that the "real surprise" came from the obvious improvement of profitability.

In the first half of 2021, LVMH Group’s net profit share was 5.289 billion euros, an increase of 62% over the same period in 2019 and a tenfold increase over 2020. Operating free cash flow exceeded 5 billion euros, more than three times that of the same period in 2019. The operating profit margin was 26.6%, an increase of 5.5% over the same period in 2019.

According to the report, Louis Vuitton, Dior, Fendi, Loewe and Celine are the best-performing brands in the group. Its fashion and leather goods department showed a profit growth much higher than that before the epidemic. In the first half of the year, the profit of LVMH fashion and leather products business group was 5.66 billion euros, more than three times that of the same period in 2020, and an increase of 74% over the same period in 2019.

The exhibition "christian dior, Dream Designer" has been officially unveiled at Chengdu Museum of Contemporary Art (MOCA).

Jean-Jacques Guiony, chief financial officer of LVMH Group, said that the demand of consumers in China "remained in good condition for quite a long time". In the first half of the year, Asia excluding Japan accounted for 38% of LVMH’s total revenue, followed by the United States, accounting for a quarter.

Kering: Almost back to the pre-epidemic level.

The growth rate of kering, another luxury goods giant, almost returned to the pre-epidemic level, and accelerated significantly in the second quarter.

On July 27th, kering released the first half of 2021. The data shows that in the first half of 2021, kering’s comprehensive income was 8.05 billion euros, up 54.1% year-on-year, and 8.4% compared with the same period in 2019. Operating profit was 2.237 billion euros, an increase of 134.9% compared with the same period in 2020. The profit before interest, tax, depreciation and amortization was 2.95 billion euros, a year-on-year increase of 76.2%.

Kering’s main business income in the first half of 2021 increased by 2.3 times compared with the same period in 2020, which was close to the level in the first half of 2019.

Looking back on the first six months of this year, kering said that sales were mainly driven by the "strong momentum" in North America, with business income in North America accounting for 25% and Asia-Pacific region accounting for 43%. Among them, the pillar brand Gucci accounts for 49% of the sales in the Asia-Pacific region.

As always, fashion brands are still the main source of income in kering, contributing 96% of the income. Gucci, Yves Saint Laurent and Bottega Veneta have become the most outstanding brands of kering.

On June 22nd, Gucci presented its new series Aria- Fashion Aria for 2021/2022 in Shanghai.

Gucci’s revenue in the first half of 2021 was 4,479.3 million euros, close to the pre-epidemic level, and its revenue in the same period in 2019 was 4,617 million euros.

Betty Cato’s "Muse of Unique Temperament Inspiration" Saint Laurent Fashion Exhibition is on display in Shanghai.

In the first half of 2021, Yves Saint Laurent’s sales reached 1,045.5 million euros, up 53.5% year-on-year and 17.3% over the same period in 2019.

Bottega Veneta’s revenue in the first half of 2021 was 707.6 million euros, a year-on-year increase of 40.6% and an increase of 19.2% compared with the same period in 2019. The financial report shows that the growth was mainly due to the strong performance in North America.

Kaiyun revealed that the comparable sales of the direct store network including e-commerce increased by 60.1% compared with the first half of 2020 and 11.2% compared with the same period in 2019. Online sales accounted for 14% of the total retail sales in the first six months of 2021.

Some analysts believe that kering’s performance relies too much on Gucci, so kering may launch a major acquisition later. Bernstein analyst Luca Solca has always stressed that Kaiyun urgently needs to build a "second Gucci". In April this year, Francois-Henri Pinault, CEO of Kaiyun, said that the company has the ability to do this.

Richemont Group: Hard luxury performance led the rise, while fashion sales declined.

According to its own fiscal year calculation rules, Richemont Group, which mainly focuses on the hard luxury business of jewelry and watches, recently released its financial report for the first quarter of fiscal year 2021 (April 1-June 30). The data shows that the sales of Richemont Group in the first quarter of this fiscal year was 4.3 billion euros, an increase of 121% compared with the same period in 2020 and an increase of 18% compared with the same period in 2019.

Richemont said in a statement that the performance in the Asia-Pacific region, America and the Middle East was particularly strong, especially in Dubai and Saudi Arabia, where tourism provided additional impetus for performance growth. However, in Europe, due to the sharp decline in tourism, the group’s sales in the first quarter decreased by 15% compared with the same period in 2019.

According to the industry breakdown, the sales of jewelry business where Cartier, Van Cleef & Arpels and other brands are located led the increase, with an increase of 43% compared with the first quarter of 2019, followed by the watch business.

At the same time, the sales of Dunhill, Chloé and other fashion businesses declined, which Richemont Group believes is partly due to the fact that the epidemic has reduced the number of passengers staying in airport boutiques.

　

　　On July 6, 2021, in Mingzhu Community, Minzhu Town, Langao County, Ankang City, Shaanxi Province, the staff of "4: 30 Class" were teaching children to read pinyin. Xinhua news agency

　　Xin Yuan/Cartography

　　figure 1

　　 　Recently, the pronunciation of the pinyin letter "O" has aroused widespread concern and discussion, and the reading volume of related topics is nearly 100 million. One of them is entitled "Do you know? Is the pinyin "O" pronounced "Ou" or "Wo"? Weibo believes that "many people will ‘ o’ Read as ‘ Wo ’ . The staff of the Ministry of Education said that according to the current teaching standards, the pronunciation of # Pinyin O should be pronounced in Europe #. "

　　 　According to the author’s search, the content comes from a tweet "Pinyin" O pronounced "Europe" or "Wo" published by WeChat official account Capital Education, the official WeChat of Beijing Municipal Education Commission. 》。 The article holds that: "At present, academic circles are concerned about ‘ o’ The pronunciation of ""has always been controversial, and there is no special unified consensus. At present, the pronunciation of teachers in teaching is set according to the teaching standards issued by the education authorities every year, and the current standard is to identify ‘ o’ It is a single vowel, pronounced ‘ Europe ’ 。”

　　 　From this point of view, it seems that reading the vowel "o" as "ou" is the official opinion. However, the paper does not point out the source of the document "Teaching Standards issued by the education authorities every year", and the author has no way to verify it.

　　 　As a member of the research group entrusted by the Ministry of Education, I was very concerned about this topic. Here, I want to talk about how to pronounce the vowel "o" from three aspects: the source of the Chinese Pinyin Scheme (hereinafter referred to as the Scheme), the original intention of the developer and the actual pronunciation of Beijing pronunciation.

　　 　First of all, we should make it clear that the pronunciation of Chinese phonetic letters in the Alphabet (called the "names" of letters in the Scheme) is not the same as the pronunciation of initials and finals in the Initial List and the Final List. When people ask how to pronounce the "O" in "ι, O, E", they refer to the pronunciation of the vowel "O", not the pronunciation (name) of the letter "O" in the Alphabet "N, O, P". Therefore, what we are discussing here is the pronunciation of the vowel "o", not the pronunciation of the letter "o", although the pronunciation of the two is the same in the Scheme.

　　 　The author thinks that the vowel "o" in the vowel table should be pronounced "wo" instead of "ou".

　　 　Historically, the Scheme comes from the phonetic alphabet developed by the Pronunciation Unification Association before liberation (agreed in 1913, published in 1918, revised in 1920, and renamed as "phonetic symbol" in 1930) and the "French phonetic alphabet of Mandarin Roman characters" developed by the Mandarin research society "Several People Association" (agreed in 1926 and published in 1928).

　　 　Li jinxi, a famous linguist, used to be a member of the Research Committee of Mandarin Romance Pinyin, and also a member of the Association of Several People. In his book The Basic Tool of Chinese Standardization — — From phonetic alphabet to phonetic alphabet, it is clearly pointed out that the phonetic alphabet "ㄛ" is "‘ Wo ’ It explains that Beijing has always pronounced the vowel "ㄛㄛ" as "ㄨㄛ" because it can only spell "ㄨㄛ".

　　 　Qian Xuantong, a famous linguist, is one of the members of the "Association of Numbers". He interprets the pronunciation of "O" in the Roman characters (Latin letters) in Mandarin as follows: In fact, there is no such vowel in Mandarin, "Wo, Guo, Kuan, Fire, Wave, Slope, mo, Buddha, Duo, Camel, Nuo, Luo, Zuo, Wrong, Suo. As for other sounds, they must be spelled with uo. (quoted from Wang Li’s Chinese Phonology)

　　 　Zhou Zumo, a famous linguist and professor of Peking University, once served as a member of the "Audition Committee" after liberation. He pointed out in the "Chinese Pinyin Letter Learning Method (Revised Edition)" that "O" is a post vowel. The tongue position is lower than u, and later. The back of the tongue surface bulges to the soft palate, the tip of the tongue hangs under the lower teeth, the lips are slightly round, but not prominent, and the muscles are not tense. This is the vowel sound in the words "dial" (bō), "slope" (pō) and "touch" (mō).

　　 　Mr. Zhou Youguang, a famous linguist who participated in the development of the Plan, once said when recalling the formulation process of the Plan: "bo" is written in Beila (referring to "the new Latin script of northern dialect") and "do" is written in Duomo. Pinyin (referring to "Scheme") means "bo" for "Bo" and "duo" for "Duo". It is suggested that all the letters can be saved by writing in Beila. It is also suggested that the word "wave" should be written as "buo", which is unified in specifications and conforms to the principle. After studying, the Program Committee decided to adopt the traditional writing method of phonetic alphabet. ("Recalling the Formulation Process of the Chinese Pinyin Scheme")

　　 　Mr. Xu Shirong participated in the development of the Program, and served as a member of the Audition Committee for two times. When explaining the pronunciation of the vowel "o", he said: [see Figure 1]=o, and the vowel with a round lip in the second half [see Figure 1] is a slightly opened symbol under [o]. Appears after "lip sounds" B, P, M, F and round-lipped vowel u([u] or [w]). A Brief Introduction to Phoneme in Beijing.

　　 　Since the vowel "O" in the Scheme is used to mark the vowels of the words "Bo" (bō), "Po" (pō), "Mo" (mō) and "Buddha" (fó) according to the original intention of the developer, the correct pronunciation of "O" should take the vowels of these words, that is, these syllables. The author is not from Beijing, but has lived in Beijing for more than 20 years. The author tried to ask several Beijing-born teachers and friends, and they would naturally pronounce uo.

　　 　The vowel "O" after the initial of lip sound in Beijing pronunciation is a variant of the same vowel as "uo" after other vowels, which can not only be verified by Beijing people’s sense of language, but also be supported by experimental phonetics.

　　 　When describing the phonetic value of the vowel "o" in Putonghua, famous experimental phoneticians, Professor Lin Tao from Peking University and Professor Wang Lijia pointed out that the tongue position of o[o] is slightly lower than that of the positioning vowel [o] in the international phonetic alphabet, and it is a post vowel between half-high and half-low, and the strict phonetic notation should be [oт]. Because the tongue position of [o] is obviously lower than that of [u], the degree of round lips is also worse than that of [u]. In Mandarin, [oт] only appears after the lip consonant alone, and there is often a very short [u] in front of it, so the strict phonetic notation of [o] should be [uoт], but this [u] is actually only a transitional sound between the lip consonant and [o], and the degree of round lips is poor, which is also the inevitable result of the low tongue position. (Phonetics Course)

　　 　Mr. Shi Feng, a well-known experimental phonetician and a member of the research group "Formulation of Pronunciation Criterion of Putonghua and Revision of Pronunciation Table of Different Pronunciation Words in Putonghua", pointed out when describing the phonetic value of the vowel "o" in Putonghua: the actual pronunciation of the vowel o[o] after the lip consonant is lipped [u] and has a vowel u, which should be a second-order vowel like the uo after other initials. ("Reanalysis of Putonghua Vowels")

　　 　The Chinese character marked with the vowel "O" in the Scheme is "Oh". The word "oh" has two pronunciations, one is an exclamation (also written as "oh") and the other is a cock’s cry (w), so we are not sure how to pronounce the vowel. However, according to the descriptions of several scholars who participated in the development of Mandarin Roman characters and the Plan, we know that this vowel refers to the vowel in the syllables represented by the Chinese characters "Bo, Po, Mo and Buddha", not to the vowel of the exclamation.

　　 　Of course, we can’t completely rule out the speculator’s intention to use the exclamation "oh" to express the vowel of a single vowel (going back to Qian Xuantong’s Notes on the Changes of Phonetic Symbols in the Past Eighteen Years, we can see that the Chinese characters he noted on the vowel "o" are really "oh", which is contradictory to his own statement about the vowel "o" quoted in the previous article). However, the reading method of interjections changes greatly in people’s oral actual sound value, or has great vagrancy and uncertainty. The reason why "oh not" is written as "oh" and "yo y not" is written as "yo" shows that the vowel "o" in exclamatory words is closer to the [] in the international phonetic alphabet (see Wu Shuyan’s Pronunciation of the vowel o in Chinese Pinyin Scheme), so the exclamations "oh (oh)" yo (yo).

　　 　To sum up, the vowel "O" in "Scheme" is used to mark the vowel symbols of "Bo" (bō), "Po" (pō), "Mo" (mō) and "Buddha" (fó) according to the original intention of the developer. "O" is only spelled with the initial consonant of lip sound, while "uo" is only spelled with other initial consonants other than the initial consonant of lip sound, and their positions are complementary, so we can think that "O" and "uo" are different variants of the same vowel. Reading "O" as "Wo" is not only in line with the original intention of the developers of the Scheme and the actual pronunciation of Beijing dialect, but also in line with the principles of general phonetics, and can be verified by experimental phonetics, which is a correct pronunciation, rather than a "misunderstanding" as mentioned in the above-mentioned tweets and posts.

　　 　Now some people pronounce the vowel "o" as "ou", which may be influenced by the pronunciation of the English letter "o", and it may also be related to the fact that these people don’t know that the pronunciation of letters in the Alphabet and the pronunciation of vowels in the vowel table are two different things. Reading the vowel "o" as "ou" not only does not conform to the original intention of the developers of the Scheme, but also causes the vowel to be mixed with another vowel "ou ou" that has no historical origin and complementary distribution, which is an undesirable mispronunciation. If the vowel "o" is read as "ou", then "bo", "po", "touch" and "Buddha" should be read as bōu, pōu, mōu and Fó u. Isn’t that ridiculous?

　　 　Article 18 of Chapter 1 of the Law of People’s Republic of China (PRC) on National Common Language stipulates: "The national common language uses the Chinese Pinyin Scheme as a tool for spelling and phonetic notation. The Chinese Pinyin Scheme is a unified standard for the spelling of Roman letters in Chinese’s names, place names and Chinese documents, and is used in areas where Chinese characters are inconvenient or unusable. Primary education should be taught in Chinese Pinyin. " The Chinese Pinyin Scheme is the national standard of Chinese Pinyin and has the binding effect of laws and regulations. Reading the vowel "o" as "ou" is a wrong pronunciation and should be corrected. The author appeals that the media should be cautious when releasing information related to language standards or regulations, so as to avoid the negative impact on the teaching of Chinese Pinyin and the promotion of Putonghua in primary education and teaching Chinese as a foreign language.

　　 　(Author: Meng Pengsheng, a researcher at the Institute of Chinese Language and Literature, Southwest University)

Original Li chi shou chi huo institute

Some time ago, the price of local ice cream in Northeast China rushed to the topic because it was too cheap. In fact, the price of local ice cream has not increased much in recent years. Except for some very famous online celebrity products, the price of most ice cream can meet the ideal of buying a big bag for 10 yuan.

As a child in Northeast China, I really miss the days when I wholesale popsicles in boxes and chew popsicles all year round!

The snowman is full of candied haws and popsicles.

01

Ice cream and popsicles

/Accompany the Northeast people all the year round/

More than 20 years ago in winter, a child in Northeast China bought a few cents roasted sweet potatoes at the school gate after school, covered his hands while eating, and his breath formed a white fog in front of his face. Then, less than an hour after I turned home, I dug out a popsicle from the ice cream box in the yard and began to chew …

In the past, my southern roommate asked me curiously, why are Northeasters afraid of cold and heat? I said, "Imagine that it is MINUS 30℃ outside the house and 20℃ above zero in the house in winter. When the temperature difference between indoor and outdoor reaches 50, are you afraid?"

Frozen food is usually required to be stored below MINUS 18℃. The outdoor temperature in winter in the three northeastern provinces is much lower than this. Eating ice cream in winter can also save electricity at home, and the balcony or yard of every household is a natural refrigerator. Ice cream, frozen meat and frozen fruit are neatly arranged, and it is not unusual to sell ice cream on the street.

Popsicles and ice cream are all on the table, freezer? No need! Tuchong creativity

It is precisely because of the particularity of the weather that ice cream is bought all year round, and ice cream brands are not worried about selling.

Around the 1990s, the "new three items" of China families replaced the "old three items", and refrigerators became more and more popular as common household appliances. There are fewer and fewer aunts walking around with ice cream boxes on their backs, and there are all kinds of ice cream packed independently in small shops.

Creative ideas of sorbet boxes in 1980s and 1990s.

In summer, the old railway in Northeast China is even more presumptuous. With a refrigerator at home, ice cream is bought by the box, and several neighbors can enjoy the discount price and wholesale directly from the ice cream factory. There is no middleman to earn the difference. If you want to buy it in bulk, you can also buy it at any time at the designated window in the ice cream factory.

When I was a child, I especially liked to go to the ice cream factory, which is different from the small shop. There is a thick wall outside the ice cream factory, and there are several small windows on the wall. The windows are well sealed. Every time a salesperson opens the small windows, he will take out air conditioning from the inside. In the era when there is no air conditioning, the ice cream factory is a luxury for me in summer.

Ice-cold ice cream factory (the picture and text don’t match) What a creative idea

02

Childhood Memories of Children in Northeast China

/Popsicle, ice cream, ice cream, everything/

There are popsicles, milk bricks and milk cakes in Northeast China, among which popsicles are the most. If you ask others to help you buy a popsicle, you can buy 7 or 8 brands. The early popsicles were almost the same, and they were basically original milk flavor. At that time, the inner roll of popsicles was not as powerful as it is now.

The freezer in the canteen shoots Li eating hands.

Milk bricks and milk cakes have higher milk content and can be eaten quickly in summer. Now the glutinous rice paste in Zhongjie, which sells for 50 cents, still tastes the same as before. When I first ate glutinous rice paste, it felt like a sticky bean bag frozen outside in winter at home. However, the glutinous rice skin is not sticky at all, and it is soft, thin and a little strong. The ice cream milk inside is sweet and not greasy, and it melts in the mouth. Later, I ate other glutinous rice cakes, the price was several times higher, and it was not very delicious.

Glutinous rice cake zjbd

There is also the ice cream with waffles and milk cakes, which children especially like. There is no ice cream stick, so you have to drag it with a packaging bag when you eat it, and you will accidentally melt it. For example, the milk tofu of Hongqi is wrapped in wafer cakes on all sides, with milk cakes in the middle; There are many sandwiches in the square cake on Sunday, some of which can resist hunger like eight-treasure porridge; There are also hundreds of Wafer Ice Cream from Sofia, which is also a very popular classic …

Red flag milk tofu, shoot Li Chishou.

To say that it is convenient to eat, the most powerful thing is this kind of sorbet. A hundred schools of thought won Sophia’s big bowl of sorbet. The sorbet is cut into small pieces, which can be used with a spoon, fork or chopsticks. It is convenient to eat without getting dirty hands. There are also ice cakes packed in bags by Lao Dingfeng, all of which give people a pleasure of swallowing ice cream.

Bagged sorbet laodingfeng

A bag of ice cubes with several flavors, such as Sprite and Coke, costs a few cents. When you buy it, open a bag and pour it into a big tea pot to soak in water. At that time, it was not popular to freeze your own ice, so it was convenient and convenient to eat it.

Frozen drinks shoot Li eating hands.

In summer, at the cold drink stand at the entrance of the railway station, you can also eat soft drinks to soak sorbet, dig out several spoonfuls of sorbet balls from the ice cream vat, put them in a plastic cup of about 500 ml, and then open a bottle of iced soft drinks and pour them in. Ice cakes in cold drink stalls generally have low milk content and few flavors to choose from, but they are enough to relieve summer heat.

In addition to these, there are many ice cream with age memory.

Shenyang Huanggu ice cream left in my memory has its own selling sound BGM. After Huanggu ice cream returned, it also submitted a "sound trademark" for applying for registration of selling sound.

Jin Zhiwen has a song called "Pingquan Road", and there are two lyrics singing "Ice cream, ice cream in Changchun Hotel". Ice cream, little cream ice cream. " What I’m talking about is the small cream ice cream in Changchun Hotel.

Compared with the grounding gas of local ice cream brands, foreign brands spend more time on the style of ice cream. And Lu Xue’s green tongue, let me know that ice cream can not only be eaten, but also "scare people", and I have to swing it around for a long time every time I eat it halfway.

Green tongue, shoot, shoot, shoot

At that time, Mengniu and Yili also enriched the ice cream patterns in the supermarket under various competitions, such as small pudding, milk raisins and green mood. What surprised me most at that time was that they updated their products quickly.

Xiao bu ding Shu tu chong creativity

03

Today’s Northeast Ice Cream Market

/Don’t mention it. Come and eat./

The Madiel Cold Drink Hall on Harbin Central Street is the punch-in point for tourists. Founded in 1906, Mattel is one of the earliest cold drink enterprises in China. There are many Russian-style buildings in Harbin. Mattel’s name is very exotic, but ice cream is a very simple strip. Different from other local brands that take the people-friendly route, the average price of Mattel today is more than 10 yuan, even in the high-end ice cream market.

The creative idea of Madiel cold drink hall in Central Street

In recent years, some brands of ice cream in Northeast China are very popular, such as Ruby (Northeast Big Board) and Baijiade, which are very popular with friends in the south. In 2019, when they were hungry, they released a map of China ice cream, and these ice creams were better in the province than in the local area.

Northeast Daban Tuchong Creativity

There are also some ice cream brands in online celebrity that have become popular recently because of their good product marketing, such as Aoxue (double egg yolk ice cream, Northeast pot-stewed), Zhongjie (1946 series), Madiel, De’s (Grando series), Humboldt (grass-burning ice cream), etc. Those who have no perseverance have all gone to chop their hands.

Online celebrity Xuegao Tuchong Creativity

In fact, it is easy to find ice cream decades ago in the freezer of the local supermarket. The owner of the small shop said that many old ice creams were upgraded and changed in packaging, but the inside remained unchanged.

.

The old-fashioned milk cake in the new package was shot by Li Chishou.

People in Northeast China love ice cream, which is not inferior to other cuisines. Many cities have unique ice cream memories. Northeast ice cream, like northeast old iron, is warm and practical, which can make you full and eat well.

What’s the smell of iron railings in the northeast?

Original title: "Northeast children in the 1990s are eating ice cream all year round."

Read the original text

　　CCTV News:In 2008, Guiyang first put forward the Guiyang spirit of "unity of knowing and doing, striving for the first place through cooperation", and integrated Yangming culture into the urban spirit. The Guizhou Provincial Party Committee and the provincial government took Yangming culture as a key cultural business card during the 13th Five-Year Plan period, and regarded "the unity of heaven and man, knowledge and action" as the humanistic spirit of Guizhou, and the inheritance and development of Yangming culture gradually became a prairie fire.

　　How to understand the shaping of urban spirit by Yangming culture and explore the era connotation of Yangming culture? How to build a spiritual highland, boost the development of one side and benefit the people of one side? Let’s see how the experts describe it in the column "On Tao".

　　Describe Guiyang in your heart

　　Gu Jiu, former director of Guizhou Literature and History Research Institute:I want to talk about my feelings about Guiyang in the past, Guiyang today and Guiyang in the future from the perspective of a common people.

　　When we were young, there were basically no buildings in Guiyang. When we climbed to the East Mountain, we saw all the black tile houses, all of which were one floor, including the roof of our house, and the ceiling could be touched when we jumped up. As soon as the door is opened and closed, it is wooden, so there is a "ga". There is also a window. If you don’t hold it well, you will be scolded if the window paper punctures your family.

　　Guiyang at that time may not be too far away from Mr. Wang Yangming’s situation in Guiyang. If Mr. Wang Yangming crosses to today, it would be amazing to see Guiyang and the Dragon Field today. But at the same time, on the other hand, will he also have something that is not satisfied and not satisfied? I thought for a long time, and I said about three sentences:

　　The first sentence is that it should be an abundant but concise material life. In a place like Guizhou, if its products want to prosper endlessly, we may be sorry for nature and the surrounding provinces. If we want to develop the whole of China, maybe the earth can’t stand it, and maybe the resources of other countries can’t stand it. Therefore, I hope that we are "rich". This word is very important. It is very convenient for the elderly to see a doctor, and it is very convenient for children to study. I hope Guiyang is like this.

　　In the second sentence, I hope that the social life in Guiyang will be free and harmonious in the future, and the pluralistic existence of society can find its niche and form a common harmonious ecology. This is my dream for Guiyang’s future;

　　In the last sentence, I hope that my spiritual life is full and full. Enrichment means that every day the sun is a brand-new sun, and every day at sunset, we feel that this day has not been wasted. You are a person who creates beauty, you love nature and exercise, you like painting, you like music, and you can even play the piano.

　　Taken together, the above three sentences, I think it is actually the social ideal of China tradition from Confucius’ great harmony to Wang Yangming. If so, if Guiyang can go to the front, it can set an example for China. If China can do these things, the world will respect Chinese very much, and they will say that traditional culture has returned to China.

　　Open green wisdom

　　Wang Chun, Vice Mayor of Guiyang Municipal People’s Government:From the integration of city and nature, a model is the original old Guiyang; From the integration of cities and industries, we have a new Guiyang after the founding of the people’s Republic of China; Now we are all describing a big Guiyang, and its planning orientation and direction, I think there are three aspects: one is open Guiyang, the other is green Guiyang, and the third is smart Guiyang.

　　The first is openness. Historically, Guizhou has had two major opening-up processes. The first time was Zhu Yuanzhang’s transfer from the north to the south, and 300,000 troops went to Guizhou. This is a tunpu culture; The second big opening was the westward movement of the Anti-Japanese War before the founding of the People’s Republic of China, and many Guizhou people came there at that time after the founding of the People’s Republic of China. So now we are facing a new round of western development, a big opening. The state defines Guizhou as an inland open economic zone, and has issued a plan for land and sea passage, in which Guiyang has important opportunities. Because opening up has brought about entrepreneurship and suitable employment, I think Guiyang, which is open, is an entrepreneurial city.

　　The second aspect is green Guiyang. We all feel this deeply, especially from other places. When we arrive in Guiyang, it is really refreshing. Guiyang has a green environment, air and blue sky. Guiyang is an ecological city, a livable city and a healthy city. More and more people come to live in Guiyang, so living and working in Guiyang has good competitiveness.

　　The third aspect is wisdom Guiyang. If opening up may still lag behind other cities in the country, green may lead other cities in the country, and when it comes to big data, then we are on the same starting line as the whole country. Therefore, Guiyang in the future is also a digital city and a modern city.

　　Therefore, with the development goals, open Guiyang, green Guiyang and smart Guiyang also spur the municipal government to plan and build Guiyang better.

In order to implement the relevant provisions of the Personal Information Protection Law of People’s Republic of China (PRC), standardize personal information processing activities, and promote the rational use of personal information, according to the Regulations on Certification and Accreditation of People’s Republic of China (PRC), the State Administration of Market Supervision and the State Internet Information Office decided to implement personal information protection certification, encouraging personal information processors to enhance their personal information protection capabilities through certification. Certification institutions engaged in personal information protection certification shall carry out relevant certification activities after approval, and carry out certification in accordance with the Implementation Rules for Personal Information Protection Certification (see Annex).

It is hereby announced.

State Administration for Market Regulation

National Internet Information Office

November 4, 2022

Rules for the implementation of personal information protection certification

　　1 Scope of application

　　These Rules are formulated in accordance with the Regulations on Certification and Accreditation of People’s Republic of China (PRC), and stipulate the basic principles and requirements for the certification of personal information processors in their personal information collection, storage, use, processing, transmission, provision, disclosure, deletion and cross-border processing activities.

　　2 certification basis

　　Personal information processors shall meet the requirements of GB/T 35273 Information Security Technology Personal Information Security Specification.

　　For personal information processors who carry out cross-border processing activities, they should also meet the requirements of TC260-PG-20222A "Safety Certification Specification for Cross-border Processing Activities of Personal Information".

　　In principle, the latest version of the above standards and specifications shall be implemented.

　　3 authentication mode

　　The authentication mode of personal information protection authentication is:

　　Technical verification+on-site audit+post-certification supervision

　　4 certification implementation procedures

　　4.1 Certification entrustment

　　The certification body shall specify the requirements for certification entrustment materials, including but not limited to the basic materials of the certification client, the certification power of attorney, relevant supporting documents, etc.

　　The certification client shall submit the certification entrustment materials according to the requirements of the certification body, and the certification body shall timely feedback whether it is accepted or not after reviewing the certification entrustment materials.

　　The certification institution shall determine the certification scheme according to the certification entrustment data, including the type and quantity of personal information, the scope of personal information processing activities involved, the information of technical verification institutions, etc., and notify the certification principal.

　　4.2 Technical verification

　　Technical verification institutions shall carry out technical verification in accordance with the certification scheme, and issue technical verification reports to the certification institutions and certification clients.

　　4.3 on-site audit

　　Certification bodies conduct on-site audits and issue on-site audit reports to certification clients.

　　4.4 Evaluation and approval of certification results

　　The certification body makes a comprehensive evaluation according to the certification entrustment data, technical verification report, on-site audit report and other relevant information, and makes a certification decision. To meet the certification requirements, issue certification certificates; For those who do not meet the certification requirements temporarily, the certification client may be required to make rectification within a time limit, and if they still do not meet the requirements after rectification, the certification client shall be notified in writing to terminate the certification.

　　If it is found that the certification client or personal information processor has cheated, concealed information, intentionally violated the certification requirements and other acts that seriously affect the implementation of certification, the certification will not be passed.

　　4.5 Post-certification supervision

　　4.5.1 Frequency of supervision

　　Certification bodies shall, within the validity period of certification, continuously supervise certified personal information processors and reasonably determine the frequency of supervision.

　　4.5.2 Contents of supervision

　　Certification bodies should take appropriate measures to implement post-certification supervision to ensure that certified personal information processors continue to meet the certification requirements.

　　4.5.3 Evaluation of supervision results after obtaining the certificate

　　The certification body makes a comprehensive evaluation of the supervision conclusion and other relevant information after obtaining the certificate, and can continue to maintain the certification certificate if it passes the evaluation; If it fails, the certification body shall suspend or even revoke the certification certificate according to the corresponding circumstances.

　　4.6 Time limit for certification

　　The certification body shall clearly stipulate the time limit of each link of certification, and ensure that the relevant work is completed according to the time limit. The certification client shall actively cooperate with the certification activities.

　　5 certification certificate and certification mark

　　5.1 Certification Certificate

　　5.1.1 Maintenance of authentication certificate

　　The certificate is valid for 3 years. During the validity period, the validity of the certification certificate shall be maintained through the post-certification supervision of the certification body.

　　If the certificate needs to be used continuously upon expiration, the certification client shall submit the certification entrustment within 6 months before the expiration of the validity period. The certification body shall adopt the way of supervision after obtaining the certificate, and issue a new certificate for the entrustment that meets the certification requirements.

　　5.1.2 Change of certification certificate

　　During the validity period of the certification certificate, if the name, registered address, certification requirements and certification scope of the certified personal information processor change, the certification client shall submit a change entrustment to the certification body. According to the content of the change, the certification body evaluates the entrusted information of the change and determines whether the change can be approved. If technical verification and/or on-site audit are required, they should also be carried out before approving the change.

　　5.1.3 Cancellation, suspension and revocation of certification certificate

　　When the certified personal information processor no longer meets the certification requirements, the certification institution shall suspend the certification certificate in time until it is revoked. The authentication client may apply for suspension or cancellation of the authentication certificate within the validity period of the authentication certificate.

　　5.1.4 Publication of certification certificate

　　Certification bodies shall publicize the relevant information such as the issuance, alteration, suspension, cancellation and revocation of certification certificates in an appropriate way.

　　5.2 Certification mark

　　Personal information protection certification marks excluding cross-border processing activities are as follows:

　　Personal information protection certification marks including cross-border processing activities are as follows:

　　"ABCD" stands for certification body identification information.

　　5.3 Use of Certification Certificates and Certification Marks

　　Within the validity period of the certification certificate, the certified personal information processor shall correctly use the certification certificate and certification mark in advertisements and other publicity in accordance with relevant regulations, and shall not mislead the public.

　　6 detailed rules for the implementation of certification

　　Certification institutions shall, in accordance with the relevant requirements of these Rules, refine the implementation procedures of certification, formulate scientific, reasonable and operable implementation rules for certification, and publicize them for implementation.

　　7 certification responsibility

　　The certification body shall be responsible for the on-site audit conclusion and certification conclusion.

　　Technical verification institutions shall be responsible for the conclusion of technical verification.

　　The certification client shall be responsible for the authenticity and legality of the certification entrustment materials.