标签： 上海后花园 爱上海

C16 listed, zero run reinvestment ＂cost-effective＂

Text |connected mobility　Xiong Chaoge

Editing | Pony

Walking on the road of cost performance, the zero-run car is "full of determination".

On June 28th, Zero Run C16 was officially launched. This model is positioned as a medium and large SUV within 200,000 yuan, and is equipped with many configurations that are not lost to high-end models, which has triggered heated discussions in the industry.

After tasting the sales sweetness brought by the 2023 C11, Zero Run no longer adheres to the slogan of "exceeding Tesla", but positions itself as the "Uniqlo" of the automotive industry.

On the other hand, the gross profit margin of Zero Run in 2023 has just turned positive, and it has fallen back to negative figures in the fierce price war competition in the first quarter. NIO MONA, Xiaopeng Ledao and other sub-brands have joined the battlefield, and BYD in the mid- and low-end market is still pushing the price to roll in, and the pressure of Zero Run is not small.

Recently, it has been reported that Zhang Weili, senior vice president and chief marketing officer of Zero Run Auto, will leave. In the past six months, Zeng Lintang, Wu Baojun and other senior executives of Zero Run Auto have left. With the reform of Zero Run’s marketing system, Zero Run adjusts its combat effectiveness in the midst of market changes.

At present, Zero Run is focusing on "large rolls and special rolls" at the price of 150,000 yuan, and has released 4 series models and product layout plans for the next 3 years in one breath.

What will this help Zero Run achieve in 2024?

1. With more than 100,000 cars, the investment in zero running is very large?

Looking back at the Zero Run C16 that has not been listed for a long time. This smart 6-seat medium and large SUV includes two power modes of pure electricity and range extension, three versions of smart enjoyment, exclusive enjoyment and smart driving, a total of 6 models, and the listing guide price is 15.68~ 185,800 yuan, that is, the top match does not exceed 200,000.

Zero Run C16 price chart, picture source Zero Run Car official website

Combined with the price range, Zero Run’s investment in this model is considerable.

In terms of spatial layout, the C16’s body size is 4915 * 1905 * 1770mm, which is up to the standard line of medium and large SUVs. In the 2 + 2 + 2 seat layout, it is equipped with a 14.6-inch central control screen, a 15.6-inch rear entertainment screen, a 21-speaker stereo, and a three-temperature zone independent air conditioner.

On the smart cockpit, the C16 uses a smart cockpit based on the Qualcomm Snapdragon SA8295P chip, with AI computing power reaching 30 TOPS.

On the power battery, the C16 pure electric version uses a global 800V silicon carbide high-voltage platform, with 800V fast charging from 30% to 80% for the fastest 15 minutes. It also provides a 215kW drive motor, equipped with a 67.7kWh battery, and the CLTC pure electric battery life reaches 520km. The C16 extended range version uses a new generation of range extender, equipped with a 28.4kWh battery. The CLTC pure electric battery life is 200km, and the CLTC comprehensive operating conditions range reaches 1095km.

Intelligent driving configuration, C16 is equipped with NVIDIA Orin-X chip, Hesai laser radar, and 8 million pixel camera and other 30 sensing hardware, the vehicle computing power reaches 2048TOPS, to achieve urban NAC navigation auxiliary cruise, high-speed, urban expressway intelligent pilot NAP;

In addition, in the car purchase rights and interests, zero run also gives the vehicle lifetime quality assurance, three electricity lifetime quality assurance, 5,000 yuan optional package voucher, 5,000 yuan subsidy, 5,000 yuan discount, 3680 yuan worth of charging pile installation and other discounts.

Zero Run C16 car purchase rights and interests, picture source Zero Run Auto official website

In other words, the price of 161,800 C16 Smart Enjoy pure electric version, for the pre-order activities of 1,000 yuan to 5,000 yuan before the listing, and the zero-run owners who have replacement needs, only 157,800 yuan can complete the selection and landing.

From the price to the configuration, to the promotion activities, the Zero Run C16 feels like a "price butcher". From the market feedback, this model does show the same signs of explosion as the Zero Run C11. Within 48 hours of listing, the Zero Run C16 has been ordered to be 5,208 units. Previously, Zero Run officials had expected that the C16 will be delivered in July about 2,000 units, and in August more than 5,000 units will be delivered in batches.

With so much investment in a 100,000-plus model, what is Zero Running up to?

"C16 selects top BBA suppliers, which not only sets the price down, but also provides better materials and experience." Zhu Jiangming, founder, chairperson and CEO of Zero Run, said at the C16 launch that Zero Run’s goal is to become the "Uniqlo" of the automotive industry and adhere to the route of low price and high matching.

In 2021, when Zero Run opened the "2.0 era", Zhu Jiangming had set ambitious goals such as "surpassing Tesla in three years" and "the top three in new power car manufacturing", but in recent years it has become more and more realistic – starting from the best-selling of the C series models in 2023, low-cost and high-end models have become the main label of Zero Run.

In 2023, the previous sales force of the Zero Run T03 gradually declined in the fierce competition of the minicar, while the sales share of the Zero Run C series jumped from 44.3% in 2022 to over 73%.

Compared with tens of thousands of yuan of T03, C11, which opens the 15 yuan market, will send Zero Run to a stage with more room to play, and Zero Run has the opportunity to implement more high-end technologies in the product, thus completing the Uniqlo-style "flat replacement".

In March this year, Zero Run released the "2024 New Product Family Bucket", launching the first C10 and 2024 versions of T03, C11, and C01.

Zero Run "2024 New Product Family Bucket" tweet, picture source Zero Run Car official WeChat official account

Taking the main sales model C11 as an example, the 2024 new C11 is equipped with leaf 3.0 vehicle architecture, Qualcomm Snapdragon SA8295P cockpit, FSD variable damping shock absorber, NVIDIA Orin-X chip and many other upgrades, which are placed on the new C11 model with the whole series instead of the top, and the starting price is only 148,800 yuan. Compared with the new C16, it is not difficult to see that the zero-run is a strategy to achieve low-cost and high-end, and basically takes out "all the belongings".

However, in the red sea of price wars, the road to low prices and high matching requires great determination and investment.

2. To break through the encirclement, it still depends on "cost performance"

On the road to "cost performance" of Zero Run, Zero Run C11 is an indispensable product.

At the market end, the main sales model of Zero Run completed the "succession" from T03 to C11, and with the help of this model, the delivery volume of Zero Run in 2023 reached a record high of 144,155 vehicles, ranking among the top three sales of new forces, and achieving a positive gross profit margin of 1.2% in the third quarter of 2023, and then a positive gross profit margin of 0.5% for the whole year.

Zero Run 2024 T11, picture source Zero Run Car official website

The Zero Run C11 once sold more than 10,000 yuan, becoming the sales champion of medium-sized new energy SUVs in the range of 15-200,000 yuan in 2023, accounting for 56% of Zero Run’s sales that year. In the annual report, Zhu Jiangming concluded: "We redefine the selection criteria for new energy vehicles in the RMB 150,000-200,000 yuan level."

Previously, Zhu Jiangming said that in the future, Zero Run will deeply cultivate models of more than 150,000 yuan, and strive to sell 30,000 vehicles per month. In 2025, the first product of the A series with a price of 100,000 yuan will be listed, and 3 B series models in the range of 100,000 yuan to 150,000 yuan will be listed. In 2026, Zero Run will launch 3 models of the D series 200,000 yuan.

From the product layout, the 150,000 yuan is the "anchor point" of the zero-run car in the low-end market. The first stop is the current C series focusing on the price segment of 150,000 yuan to 200,000 yuan, while the A, B, and D series models are respectively arranged at both ends of the price segment.

At present, from the layout of the model, with the C11 as the stepping stone, the main strategy of Zero Run has been fully transferred to "cost performance", challenging the product positioning of high-end models.

In addition to the intelligent pure electric minicar T03 and the intelligent sedan C01, Zero Run’s main sales products are concentrated in the SUV, a new energy must-compete model, including two medium-sized SUV products C10 and C11, and a medium-sized and large SUV product C16, which are mostly similar to the ideal L6, L7, L8, and Qjie M7 and M9.

In the face of netizens’ ridicule of C16 "ideal flat replacement" and "half-price ideal L8", Zhu Jiangming responded to the media that Zero Run did not mind this statement. "Users who are used to buying Chanel occasionally buy Uniqlo and buy products like C16. After using it, they find that it is the same, and they may become loyal fans of Zero Run."

In the first quarter of this year, Zero Run Auto recorded revenue of 3.486 billion yuan, an increase of 141.7% year-on-year, and net loss narrowed to 1.013 billion yuan, a decrease of 10.59% year-on-year. In addition, as of the end of the first quarter, Zero Run cash and cash equivalents, restricted cash, financial assets at fair value into profit and loss and bank time deposits totaled 17.584 billion yuan.

But in the fierce price war of the industry, Zero Run launched many promotional activities, and the gross profit margin fell back to negative -1.4% again. This means that Zero Run, which has accumulated sales of 33,400 vehicles in the first three months, lost an average of 1,460 yuan for each one sold, and accidentally slipped off the "wire" and returned to the situation of "selling more and losing more".

But for the price war, Zero Run is already mentally prepared. Zhu Jiangming said that "the market is mature, and it is unrealistic for everyone not to fight a price war." He believes that the price war will continue for three years, the competition will remain fierce, and the process of new energy vehicles will be completed in three years. At that time, pure fuel vehicles will account for less than 10%. During this period, new energy vehicle companies will fully compete and seize positions.

In the red ocean of price involution, cost performance is the main focus, which means that how to balance costs will be a long-term proposition for zero runs.

3. Cost control will be a long-term problem for zero running

After 2023, when the strategy is gradually clear, Zero Run gradually focuses on "cost control".

In 2024, Zero Run officially proposed a sales target of 250,000 to 300,000, and it is expected to achieve profitability by the end of 2025 and early 2026. Before that, around the cost, Zero Run cars need to continue to withstand two tests.

First, increase sales. In 2023, Zero Run failed to meet 200,000 sales target. In the first half of 2024, Zero Run accumulated sales of 66,500 vehicles in the first five months, and in June it ushered in the outbreak, delivering 20116 vehicles, breaking through 20,000 sales for the first time, but overall, Zero Run sold 86,696 units in the first half of the year, only completing the annual sales target of about 35%. Zero Run’s sales volume is not low among its peers, but the strategy of focusing on small profits but quick turnover makes it particularly need sales scale.

Second, to further reduce costs. To achieve the route of low price and high matching, Zero Run must allow its own products to have cost advantages while benchmarking with competitors in exchange for price and configuration. At present, Zero Run relies on global self-research, making the product self-made rate exceed 70%, of which more than 60% of the core parts of the vehicle cost are self-developed. Zhu Jiangming previously said that the three rounds of technical cost reduction that Zero Run has completed will reach 40% in 2023, and it is entering the fourth round of cost reduction cycle.

In fact, the increase in the scale of sales, zero running can get more in the production and manufacturing has the voice over, and reducing costs means directly improving the competitiveness of products.

Zhu Jiangming, founder, chairperson and CEO of Zero Run Auto, pictured on the official website of Zero Run Auto

In an interview with Late Auto, Zhu Jiangming said of sales and costs, "At this stage, the annual sales 500,000 can survive, 1 million have stronger vitality, and the best way to live is more than 3 million". When the scale is large enough, the advantages of refined management will appear. He said that Zero Run paid attention to the cost issue when it launched the C11, and used cost optimization to set more convincing prices for all models in March last year, which promoted sales to rise all the way.

Zero Run Auto’s financial summary in the past five years, picture source Zero Run Auto’s 2023 financial report

In the past five years, Zero Run has lost more than 14 billion yuan. Under the background that the stock price of Hong Kong stocks has been declining and has not yet risen back to the issue price, Zero Run Auto must face the next challenges cautiously. Now, in addition to products, Zero Run is also constantly seeking reforms and opportunities.

On the one hand, Zero Run is reforming its marketing system and further deploying the lower-tier market. In May, Zero Run merged its three original sales departments into a "sales department", and plans to increase the number of lower-tier market outlets from more than 500 to 800. It will open a 4S store in the Motor City, using the "1 + N" model of many display stores in the surrounding area of the 4S store to cover cities without outlets.

On the other hand, Zero Run’s overseas cooperation with Stellantis is progressing steadily. In May this year, Zero Run and Stellantis joint venture Zero Run International were officially established. It plans to land in 9 European countries in September. It will enter India and Asia Pacific (excluding Greater China), the Middle East and Africa, and South America from the Q4 quarter. It will cover major markets outside North America within a year. In the asset-light model that is not responsible for marketing and production, Zero Run is expected to obtain a healthy cash flow.

On the one hand, it covers the product layout planning for the next three years, and on the other hand, it strives to reduce costs and seek to go overseas. The ambition of Zero Run is fully demonstrated. Low price and high matching is a sharp blade with pressure. How effective it can be depends on the specific operation of Zero Run this year.

Peng Yuyan left his old love Jolin Tsai and flirted with Ito

　　


　　Peng Yuyan likes to make Chiaki Ito happy both inside and outside the play.


　　NetEase Entertainment, March 3rd, "Eddie" Peng Yuyan left his old love "Jolin" Jolin Tsai, and passed on another new love, the object is the sun star Chiaki Ito. It is rumored that the two have been in love for a long time due to their co-production of "Honey Lucky Grass", and they often chat together in private. Eddie also sent his own endorsement of penguin puppets and peaked caps to Ito, and drank a cup of hot cocoa in public without avoiding suspicion.


　　Eddie gives endorsements as gifts


　　Peng Yuyan’s affair with Jolin last year caused a stir. It is reported that the two are still in contact, but he has been filming the "bee" drama and is eyeing Ito Chiaki, who is a bird and a person. Witnesses told the media that the two had multiple opposing scenes in the "bee" drama. They flirted with each other, and Eddie often made Ito Chiaki happy.


　　Not only that, Eddie also gave Chiaki Ito the penguin puppet and painted cap that he endorsed in a high profile. In addition to eating bento together and chatting about their thoughts during the filming break, he would also grab Ito’s drink from time to time and play the "indirect kissing" game.


　　Ito will return to Japan


　　Speaking of Ito Chiaki, Eddie was all smiles yesterday. He graciously admitted to admiring Ito, "But she’s going back to Japan after filming!" He seemed to be worried that the relationship would fall apart once Ito returned. Then he added: "Whether it’s Miss J or Ito, they are good friends!"


　　Flirting, romance warms up


　　In the face of Eddie’s generous show of love, Ito pouted and complained: "Every time I shoot a movie and shout cold, Eddie will pretend to take off his coat for me to wear, but in fact, he secretly buttons all the buttons." Although she said she was bullied, but asked her to choose between Zheng Yuanchang, Li Guoyi and Peng Yuyan, Ito still answered without hesitation: "Eddie!" The friendship between the two is gradually warming.

Editor in charge: Sun Jie

Looking forward to the listing price of U8 Deluxe Edition of 1.098 million, positioning the million-level with subversive technology.

On September 20th, 2023, Wangwang Automobile’s first product, Wangwang U8 Deluxe Edition, was officially launched with a listing price of 1.098 million yuan. Users can purchase and place orders by looking up at the official car App or applet. Looking up to U8 to locate a million-level new energy hard-core off-road, with the blessing of the two core technologies of Yifangfang and Yunqi -P intelligent hydraulic body control system, it has 1,200 super horsepower, comparable to the third-generation main battle tank, with the fastest acceleration of 3.6 seconds. It has the ability of all-terrain in-situ U-turn, flat tire and emergency floating, bringing unprecedented extreme safety, extreme performance and extreme experience to users, and is expected to rewrite the market structure of million-level luxury cars. Looking forward to the U8 Deluxe Exhibition Car will arrive in 13 cities including Shenzhen, Shanghai, Chengdu, Hangzhou and Ningbo, and users can experience it in person. The first batch of U8 Deluxe Edition will be delivered to users in late October.

Take the first two subversive core technologies: Easy Sifang and Yunnian-P.

The two subversive core technologies, Yi Sifang and Yunqi -P, are the solid foundation for U8 to surpass the extreme and never before. Traditional cars are limited by the central driving form with two wheels driven, and active safety still has great limitations. Looking up to U8, which is equipped with easy Sifang technology platform, with distributed four-motor as the core and four-wheel torque independent vector control, has the technical characteristics of fast sensing speed, accurate recognition accuracy and strong control ability, and is the golden key to unlock the safety of body attitude control. Yunqi -P intelligent hydraulic body control system opens six degrees of freedom of the vehicle in three dimensions, and fully realizes the horizontal-vertical-vertical integrated control of the vehicle. Yunqi -P has a strong ability to recognize the road environment, fast adjustment speed and high control accuracy for the suspension and body posture, and has a total adjustment stroke of 150mm for ultra-high suspension, three-level stiffness and continuous adaptive damping adjustment, matching 15+1 off-road modes, so that Wangqi U8 Deluxe Edition can calmly cope with all kinds of complex terrain and fully release the driving pleasure.

1,200 super horsepower, with the fastest acceleration of 3.6 seconds. It has the ability of all-terrain in-situ U-turn, flat tire and emergency floating.

Easy Sifang technology endows the U8 Deluxe Edition with 1,200 super horsepower comparable to the third-generation main battle tank, making it the world’s first mass-produced new energy vehicle to climb the "Desert Everest" Bilutu Peak; The maximum power of the whole vehicle is 880kW, and the fastest acceleration is 3.6 seconds, which is comparable to super-running. Looking up at U8 Deluxe Edition, the wheel end torque is as high as 8700N·m, and with the precise control ability of Easy Square, it breaks through the friction restrictions of different roads with high and low attachments, and can realize all-terrain in-situ U-turn, greatly improving the mobility of hard-core off-road. Easy Sifang technology, through the independent and accurate control of four-wheel torque, makes Wangwang U8 Deluxe Edition still stable and controllable in the case of tire puncture, greatly expanding the boundary of vehicle active safety. In extreme situations such as rainstorm waterlogging or wading in the wild, in order to ensure the safety of users to the greatest extent, U8 Deluxe Edition is expected to have emergency floating capacity. Based on the sealing advantages of the whole vehicle and its core components, combined with the control ability of Easy Square, looking up at U8 Deluxe Edition can float in 30 minutes, still maintain a stable posture, and realize the forward and direction control of the vehicle to help users get out of danger quickly. Emergency floating capacity is an emergency function that is passively triggered. Officials advise users not to try it easily in non-emergency situations. Once triggered, it needs to be sent back to the direct service store for maintenance.

Extreme security, all-round security from the inside out

Looking up to U8 Deluxe Edition equipped with plug-in hybrid power system, combined with the easy Sifang technology platform, CLTC has a comprehensive cruising range of 1000km, which fully meets the long-life needs of users for outdoor travel. Support up to 110kW DC fast charging, 30% to 80% charging only takes 18 minutes at the earliest, and timely and efficiently recharge the power in case of emergency. Look forward to the external discharge function of U8 Deluxe Edition with a maximum power of 6kW to ensure the safety of outdoor energy supply. This function can be compatible with a variety of electrical equipment at the same time, and supports the continuous use of 2kW ultra-high power electrical appliances for about 25 hours. There are 3 wireless charging places in the front and rear rows, which can support 50W fast charging, and it can also be charged quickly and conveniently when many people travel. Looking up to U8 Deluxe Edition, it is equipped with NVDIA ADRIVE Orin intelligent driving processor with 38 high-precision components and a fusion computing power of up to 508Tops, which has high sensing accuracy and sufficient computing power, further improving driving active safety. In order to continue the ultimate safety gene, U8 Deluxe Edition is equipped with blade battery, supplemented by CTC battery chassis integration technology, and the blade battery is directly connected to the girder as a safety structure. The excellent side column collision safety advantage fully guarantees the travel safety.

Quality materials and innovative scientific and technological functions endow new energy with off-road luxury travel experience.

Beyond the hardcore, look up to the cockpit design of U8 Deluxe Edition, fully integrate the sense of luxury, innovative technology configuration and off-road attributes, and create a unique technological luxury feeling of new energy hard-core off-road. Based on the profile design requirements of the interior, Wangwang U8 pioneered the design of 12.8-inch R800 Xinghe curved screen, which uses OLED material and 2K resolution to restore the true color, and the color contrast is 50 times higher than that of the traditional LCD screen. The curved screen of Xinghe is seamlessly connected with the two 23.6-inch mini LED screens of the main driver and the auxiliary driver, creating a borderless immersion, forming a unique triple screen, which is as colorful as the Milky Way Waterfall, and with the symmetrical structure of the double-encircling star-ring cockpit, the seating space is surrounded, showing the unique luxury style of new energy.

Looking up at U8 Deluxe Intelligent Cockpit, equipped with 4nm 5G chips jointly customized by BYD and Qualcomm, has high computing speed and strong compatibility, and is embedded in the intelligent networking system of Looking Up at Link, which has a complete application ecology. The front 70-inch AR-HUD head-up display, the central control screen of the Milky Way curved surface, the co-driver multimedia screen and two 12.8-inch rear suspended multimedia screens have the function of borderless five-screen linkage, which is not limited by space and supports information interaction between multiple screens, bringing a richer intelligent experience to the drivers and passengers of the whole car. Full-scene intelligent voice can support independent interaction of four-tone areas, and voice commands between different tone areas can also produce linkage. Users can also customize common scenes through voice to fully meet the personalized use requirements. The 70-inch AR-HUD upgrades the head-up display from a plane image to a 3D stereoscopic image, and the vehicle road information is projected on the screen in real time, so that the driver can easily grasp various information such as vehicle status or map, and concentrate on driving without leaving the road.

Looking up to U8 Deluxe Edition, the whole car seat is made of high-grade Nappa leather, with high-end Sabili wood, which has uniform texture and delicate touch, showing the visual texture of pure natural logs and the touch of fingertips to the fullest. The whole vehicle is equipped with intelligent fragrance system with natural solar terms theme and compressor refrigerator with anti-forgetting reminder, which makes the ride quality further. When the vehicle speed reaches 60km/h, look up to the U8 Deluxe Edition, and the interior noise will not exceed 55dB, creating a quiet and enjoyable space at the library level. The whole vehicle is equipped with the world’s first Hi-End audio of Dana Platinum Evidence Series, with a total of 22 speakers, creating a 7.1.4 Dolby panoramic sound to restore the real sound field. The extraordinary NVH quietness and high-quality audio bring users a heavenly hearing enjoyment. In view of the requirements of off-road properties, we look up to the design of some physical buttons adopted under the curved screen of U8 luxury center console, which can quickly switch and adjust various driving modes and enhance the convenience and practicability of off-road control. Focusing on the senses of sight, hearing, smell, taste and touch, we hope that the interior design of U8 Deluxe Edition will make every place the ultimate luxury experience.

Looking up to U8 Deluxe Edition, there are five kinds of car paint colors in appearance, including dragon stone green, obsidian black and fluorite white, and matte dragon stone green and matte moonlight silver are optional. The interior provides two color matching schemes: black orange and gray brown; The whole vehicle comes standard with 22-inch sports forged wheels, and provides 22-inch simple forged wheels and 20-inch sports forged wheels for users to choose, which fully matches the personalized selection needs of users.

The ultimate technology has made Looking Up, and the trust of users has made Looking Up to the brand "faithful" hospitality. Looking Up to the car will use the full direct mode to serve users. At present, more than 70 direct stores are under construction, and it is expected that more than 90 stores will be opened in more than 40 cities across the country this year, so consumers can experience looking up to the car’s products and services more conveniently. Looking up to the car will uphold the most sincere service attitude and bring users a more extreme brand experience!

Ask the world to respond to the online query： Huawei has invested more than 1,000 people in R&D team, and the new M7 model has a loading capacity of over 630kg.

On September 22 nd, AITO asked Jiejie Automobile to respond to a series of online queries today, mainly focusing on space performance, chassis suspension and safety.

Previously on IT House: According to "Electric Planet", a staff member from LI conducted a series of "popular science" for M7, a "friendly product", when recommending his own L7 model.The performance of the M7 non-new platform development, "oil-to-electricity" vehicle type, suspension chassis, shock absorber and ultimate load-bearing are questioned..

The response given by the industry is as follows:

Mini LED TV, the first choice in 2024, Highlights Analysis of Hisense TV E5N Pro

   [Tianji. com IT News Channel]As users are increasingly pursuing a high-quality viewing experience, Mini is firmly in the mainstream of the market. In 2024, many brands in the TV field also launched Mini  With the new LED products, the market competition is becoming more and more fierce. So, what kind of products can be more recognized by users?

    On March 14th, Hisense TV E5N&ensp made its debut in 2024AWE; Pro gives the answer. This TV, as an iteration of the E5 series of Hisense TV online explosion machine, relies on ULED  Mini  New technologies such as LED display technology and AI image quality adjustment have become the king of image quality in the same price segment of the industry. Coupled with the long-standing brand advantage and reputation of Hisense TV E5 series, Hisense TV E5N  Pro will also become the preferred Mini&ensp in 2024; LED TV word-of-mouth king.

    So, this Hisense TV E5N  What are the new highlights of Pro? Let’s reveal the secrets for everyone.

    The display technology is fully upgraded, and the picture quality is better.

    For a TV, display technology is the key factor to determine the quality of the picture. And the new generation Hisense TV E5N  Pro has upgraded its display technology and adopted a more advanced ULED  Mini  LED technology. In the 65-inch, 75-inch, 85-inch and 100-inch versions, there are 336, 512, 576 and 704 partitions respectively, which can improve the light control precision by 83%, the luminous area by 112% and the picture adjustment effect by 35%, effectively reducing the problem of uneven brightness and darkness of TV screens.

    Based on ULED  Mini  Application of LED technology, Hisense TV E5N  Pro can bring users a viewing experience with high color reproduction and clearer picture details. Taking the image scene passing through the tunnel as an example, every light and shadow in the film can be accurately presented, and the bright field will not be overexposed to blur the picture, while the dark field will keep the picture visible without losing details, thus enhancing the overall perception experience of users with realistic picture effects, and also bringing users a professional cinema-level immersive viewing effect.

    Equipped with the letter AI picture quality chip, the picture control is more humanized.

    As a quality king product launched by Hisense TV in 2024, Hisense TV E5N  Pro is also equipped with an AI image quality chip with strong image adjustment capability, which can be recognized and processed at pixel level according to different scene requirements. Moreover, the fast response capability of the Xinxin AI quality chip can ensure the immediacy of image processing, and provide more accurate and precise support for image perception, calculation and adjustment.

    This function can also bring many benefits to users’ viewing. First of all, it can realize the automatic optimization of TV image quality. Whether watching the magnificent snow scene in the sun or the shining stars in the night sky, Hisense TV E5N  Pro can optimize the identified picture scenes to ensure that users always get a * good image quality experience.

    Secondly, the AI quality chip is matched with the 4K&ensp of this TV; 144Hz native screen with high refresh rate can provide users with smooth moving pictures. In the fast-moving scenes such as rocket launch and European Cup, the Xinxin AI image quality chip can recognize and process at the pixel level, so that users can clearly see the Mach ring of the rocket and the smooth flight trajectory of the football, and satisfy users with smooth moving pictures as if they were watching on the spot.

    Equipped with a 2.1-channel independent subwoofer, the stereo field is super shocking

    In addition to bringing peak image quality to users, Hisense TV E5N  Pro can also meet the needs of users listening to concerts at home. This product can get a real experience of 2.1 channels without external system, and the sound covers every corner. Whether it is a band performance or a shocking blockbuster, it can be accurately restored and the sound quality is moving.

    The DTS and Dolby dual audio decoding technology can ensure the original playback of large sound effects and provide support for creating * immersion. Coupled with Hisense’s self-developed Hi-Sound Teana Engine, through the simulation algorithm technology of sound source and content, the audio parameters are adjusted according to the content of different scenes to optimize the effects of human voice, bass and sound field. At the same time, there is also a professional team of golden ears to adjust and create a high standard sound effect and restore a good voice.

    Hisense TV E5N  Pro is also equipped with an upgraded version of the game console, which can perfectly adapt to the three console games of Switch, PS and Xbox. Enhancing game performance through AI intelligence can bring users a smooth and high-quality home game experience.

    Generally speaking, Hisense TV E5N  Pro has brought many practical benefits to users with its long-term accumulated user reputation, excellent image quality performance and advanced letter AI image quality chip. Whether it is true color reproduction, smooth moving pictures, or flexible adaptation to the home environment, users can find functional points that meet their own needs from this TV.

    In addition, during the pre-sale period of new products from March 14th to April 3rd, Hisense TV also prepared many benefits for users, such as 100-inch free installation, extended warranty, six interest-free issues, etc. Users who want to buy them should go and snap them up. Believe in Hisense TV E5N  Pro will also be used as Mini&ensp in 2024; The first choice for LED TV is word of mouth, which will win the recognition of more users and will continue to lead the development trend of the industry.

Type: advertising

The earliest beauty of spring flowers! Come to Zhongshan Park to watch the Spring Festival.

In order to enrich the cultural life of citizens and tourists and set off the festive atmosphere, Zhongshan Park will hold a series of cultural activities for the Spring Festival. The flower shows in Tanghuawu and Huifang Garden will open to welcome guests, and citizens can also enjoy the earliest beautiful spring flowers in the dead of winter.

A traditional flower boutique exhibition with the theme of "Longteng Shengshi" has met with citizens and tourists in Tanghuawu. More than 70 varieties and more than 1,000 pots of various flowers and plants appear at the same time, and visitors can enjoy the unique charm of spring flowers and winter appreciation.

It is reported that in addition to the special flowers for controlling the flowering period in the park, such as plum blossom, peach blossom, rhododendron, bauhinia and Xifu begonia, there are also festive flowers such as Zhu Dinghong, Cymbidium grandiflorum, giant pumpkin, North American holly and autumn fruit-viewing plants, which are matched with foliage-viewing plants such as dragon’s blood tree and bird’s nest fern, so that visitors can see the four-season flowers with different shapes and charms at one time. In addition, in recent years, the newly cultivated and trial-produced wisteria and Jiexiang in Zhongshan Park will achieve the best display effect, providing different flower viewing experiences for citizens and tourists.

During the Spring Festival, in the quaint and elegant Huifang Garden, the "Four Seasons Fragrance" Beijing Celebrity Orchid and Chunlan Exhibition also welcomes citizens and tourists. More than 90 kinds and more than 200 pots of famous orchids, such as Chunlan and Chunjian, cultivated in Zhongshan Park are exhibited in the exhibition.

Orchids are elegant and fragrant, and Zhongshan Park has a long history of orchid cultivation and a unique orchid culture. Here, citizens and tourists can enjoy the famous orchids such as Haiyan Qi Fei, Hutoulan with Red Tongue, Chunlan, Longzi, Wangzi and Satisfied with Sumei.

In addition, in order to create a "prosperous New Year" flavor, Zhongshan Park has set up five landscape sketches outside Sanmen District and Xitan Gate. In the south gate, the theme scene of "Holding Yang and Ningrui" takes the IP "rumbling" of the Year of the Dragon as the main body of the installation, and combines traditional sectors, lanterns, windmills and other elements to set off a auspicious and peaceful atmosphere of the New Year. The auspicious theme of the Year of the Dragon in the East Gate and the theme of "Happy Plum Blossoms" and "Long Life" in the West Gate are mixed with various traditional China elements, expressing the beautiful New Year wishes to tourists.

Source Beijing Daily Client | Reporter Ren Shan Cheng Gong

Editor Hu Decheng

Liu Weili, Process Editor

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Taian Municipal Hospital held an academic exchange meeting on humanistic nursing theory construction and clinical application practice.

Correspondent Sun Luteng Yuanpeng Li
Snow flies in cold winter, and humanity warms the heart. On December 16th, 2023, Shandong Continuing Medical Education Project —— Academic Exchange Conference on Humanistic Nursing Theory Construction and Clinical Application Practice, hosted by Tai ‘an Municipal Hospital, was successfully concluded. Well-known experts and scholars from all over the country gathered together to express their opinions and share their feelings with the theme of "care, protection, inheritance and innovation", which opened a wonderful academic feast.
At the opening ceremony, Professor Li Huiling, executive director of China Life Care Association, chairman of the humanistic nursing professional committee of China Life Care Association and dean of the School of Nursing of Suzhou University, said in his speech that this meeting, relying on the humanistic nursing professional committee of China Life Care Association, advocates the continuous improvement of nursing humanistic quality and life care ability, which is a great support and practice for the construction of humanistic nursing discipline. She profoundly explained the meaning of "care, protection, inheritance and innovation": care advocates the visualization of care, emphasizing that care can land, be seen and felt; Guarding is the core force to protect life. Guarding needs technology, but also needs temperature and feelings. Inheritance is the inheritance of good humanistic care experience, but also the innovation based on inheritance; Innovation is to apply innovative ideas to clinical practice through learning. She hopes that this exchange will spread the theories related to humanistic nursing, especially the concept that humanistic nursing runs through the whole life cycle, to the north and south of the motherland through the lectures of experts and exchanges with fellow practitioners, and apply the learning content to clinical practice.
At the academic exchange meeting, Professor Liu Yilan, executive director of China Life Care Association, honorary chairman of humanistic nursing professional committee of China Life Care Association, director of nursing department of Union Medical College Hospital affiliated to Tongji Medical College of Huazhong University of Science and Technology, and vice president of nursing school of Tongji Medical College of Huazhong University of Science and Technology, executive director of China Life Care Association, chairman of humanistic nursing professional committee of China Life Care Association, and Professor Li Huiling, dean of nursing school of Suzhou University Medical College, Professor Yang Lijuan, Chairman of Critical Care Professional Committee of Shandong Nursing Association, Executive Deputy Director of Shandong Nursing Quality Control Center, Director of Nursing Department of Shandong Provincial Hospital, Director of China Life Care Association, Deputy Chairman of Humanistic Nursing Professional Committee of China Life Care Association, and Professor Dai Dongmei, Dean of Tai ‘an Municipal Hospital, Member of the expert database of the Hospital Infection Management Committee of Chinese Nursing Association, deputy director of the case management professional committee of Shandong Nursing Association, director of Tai ‘an Nursing Quality Control Center, director of the nursing department of Tai ‘an Central Hospital, Dr. Mao Qiuyun, Ph.D. in Nursing from Naval Medical University, Ph.D. in Joint Training from University of Toronto, Canada, postdoctoral fellow from the School of Nursing of Fudan University, and Associate Professor Wang Jingting from the Department of Nursing of Naval Medical University, conducted discussions and exchanges around the theme of "care, protection, inheritance and innovation", which provided a close academic frontier for the majority of nursing workers.
As the person in charge of this continuing medical education project and the chairman of the academic exchange meeting, Dean Dai Dongmei said at the closing ceremony that this academic exchange meeting aims to further enrich the connotation of humanistic nursing service in clinical nursing, thus promoting the innovation of clinical nursing practice mode and the expansion of service function, and empowering efficiency, creating opportunities and paving the way for practicing the humanistic nursing thought of "starting from specialty, based on humanity and finally satisfying". She hoped that all the colleagues attending the meeting would take this academic exchange meeting as an opportunity, and strive to put the medical humanistic spirit into the whole process of discipline construction and hospital development, and work hard to spread life culture, care for life process, improve life quality and prolong life expectation through a close and stable platform for cooperation and exchange, so as to help build a "healthy China".
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Encouraging women to be ＂independent＂ is also a kind of violence.

Unexpectedly, today we met a guest who was lying flat.

I have always encouraged more women to move forward boldly, hoping to record the precious "step forward" taken by those professional women, so as to inspire more ordinary you and me and pick up the courage to move forward.

As the book "Step Forward" says:

Women are not without leadership, but afraid to let go of their dreams. As long as they boldly sit at the table,Participation can bring about change.

But this time, our guest Zhang Chun said that the word "step forward" made her have to be alert-

Is it wrong for a woman to stand still, lie down and cry, and not take a step forward?

Is there only one way for women to move forward?

This is an opportunity for us to collide.

Who is Zhang Chun?

Maybe many people know her because of an advertisement.

She talked about the "double bondage" of secular views on women:

You should have a career, but not too much;

You want to be beautiful, but loving beauty too much is vanity.

It seems that everything women do is wrong.

Source: Polaiya

She is a writer and a psychological counselor, and this kind of gender observation comes from her work.

Because the ratio of male to female visitors is about 1:9, a vivid sample of women shows her that there is a kind of depression called "Female depression”。

Walking as a woman for 40 years, her own experience made her realize a truth:

“Men and women do not live in the same world."

I’m curious, in the wave of encouraging women to go up, why did she loudly say "women can stand still and cry while lying down"? What kind of female world does she see?

Based on this, I had a two-hour conversation with Zhang Chun.

I hope this article today can give you a new perspective and a healing massage.

The following is Zhang Chun’s self-report.

Two gender situations

Step forward?

Now that I hear this, all my alarm bells ring.

Everyone is telling women to move forward, to succeed, to stand up, to become professional women … to stand up, does that mean that it is wrong to sit, squat and lie down?

Any suggestion contains a hidden word, which is "should".

"You should …" We’ve heard so many words.

But I think, instead of telling women "how to make progress", telling women "You have the right to make any choice."The voice is even rarer.

But we need such a voice, instead of finding fault with women again.

Source: TV series "Big and Small Lies"

I am 40 years old this year, and I may have experienced a proposition for the first 38 years of my life:

What the hell am I suffering from?

How did this pain happen? How to describe and describe it? What do they have in common with women and what are their differences?

And why are men so different? How is his coolness cool? What’s his pain like? How is it different from mine?

These doubts come from what I see every day.

For example, if you see such a news-The 70-year-old woman picked up garbage in the middle of the night and was chopped many times. She died on the spot.

What will I notice?

I will notice that this is a woman, a woman who was killed outside in the middle of the night. I can’t help but substitute myself and I will be afraid.

But if the news describes it this way—The man committed a crime at 3 am and was arrested and brought to justice in less than an hour.

The subject changed from a murdered woman to a punished man. I don’t immediately feel "I’m in danger", but I know that criminals will pay the price.

But the news you usually see is almost always the former narrative.

Source: Network

I can’t name the specific news that scared me, but when a woman grew up seeing such news subjects and narratives, she naturally knew:

The world is dangerous, I have to be careful, be careful.

This is women’s daily life, and many women have been looking for an effective strategy to protect themselves in such a threatening atmosphere all their lives.

We are afraid that the courier will see that there is no man at home. Girls who live alone should hang some men’s clothes on the balcony and put a pair of men’s slippers at the door … These self-protection skills are being learned by girls since childhood.

According to my observation, all women have the ability to automatically distinguish "what I do to make others comfortable and what I do to make others uncomfortable".

They will automatically know what they can do to be safer and not put themselves in danger.

Source: TV series "Big and Small Lies"

Maybe you always think that you live in the same world as men, but this is not the case.

The world of women and men has its own narrative. The huge difference in logic determines that what women and men see is an absolutely different world.

The narrative of the female world is: I can’t do anything until I am allowed, and it is repeatedly and explicitly allowed.

The male narrative is: I can do anything until I am stopped, and it is repeatedly stopped until I pay an unbearable price.

A typical example is Wang Sicong’s bitter pursuit of Sun Yining.

Sun Yining has told Wang Sicong many times that he is not interested in him, doesn’t want to see him, and doesn’t want to be his girlfriend, but Wang Sicong seems completely inaudible.

It was not until Sun Yining exposed the chat record and tore her face that Wang Sicong realized that she was really boring to herself.

It’s not just "Wang Sicong". Most men around ordinary women are like this.

I met one on the Internet. I scold him and blacken him every day, but he can still find me again in various ways.

I said there was no possibility with him, but he said:

"I think we are very likely, because you don’t scold others, you only scold me like this. This is a preference, and you can’t have no feelings for me."

I’m really amazed.

Source: TV series "My Genius Girlfriend"

This is indeed the case in men’s world. It is all "I can" until the unbearable price is stopped.

Women are cautious, and they are all "I can’t" until they are explicitly allowed.

The difference between the two kinds of thinking fundamentally leads to two completely different gender situations-

You have your mountain, I have my disaster, and both men and women are trapped in their respective genders.

Twisted women

One day, I saw a poster on the wall of the hospital, which read:

"Pain relief is the basic right of patients."

This sentence triggered an earthquake in my heart, which made me feel so fresh.

I have been suffering from various chronic pain diseases, but I never thought that I could have the right to ask for no pain.

If pain relief is a basic right, can women’s menstrual pain be exempted?

If exempting dysmenorrhea is a basic right, then why do all women tolerate it as usual?

So that when it comes to dysmenorrhea, someone will say, "Drink more hot water and just bear it."

Why are there so many patients with dysmenorrhea, but there is no special treatment department?

Even why does it seem to many people that even childbirth, which is extremely painful to the mother, should be, must, can’t complain and don’t have to be exempted?

I suddenly realized that these are all violence, telling women that your feelings are not important.

There is more common physical violence, which is the humiliation of women’s body, appearance and sexual value.

"You shouldn’t be so fat."

"You should be whiter."

"If you want to wear this underwear, it will look fuller, and if you wear that one, it will look thinner and colder."

……

All these are telling women that your body doesn’t belong to you.

Although I began to consciously use the gender perspective in these three or five years, understanding the differences between the two sexes began when I knew I was a girl, and even then I didn’t necessarily have memories.

I believe other women are the same.

At the moment you were born, the doctor picked you up, patted your ass and said, "Wow, it’s a big fat son" or "it’s a little princess".

At that time, the response from all the people around you was already educating you about gender.

Some fathers saw that it was a girl and fainted on the spot; Some mothers immediately shed tears and said, "What a girl!".

Whether she is an expected child or not, girls can realize it subtly very early.

When they grow up, adults teach their children to know their own bodies. When they see the little boy, they will say:

"Look, this is your little ear, nose and mouth, this is your little hand and arm, and this is your little * * (private part), your calf and foot …"

But when teasing little girls, they will say:

"These are your little eyes and ears, your little arms, hands and navel, and your calves and feet …"

At that moment, the girl could not speak or read, but she knew that one part of her body was taboo.

What is more shameful than keeping a certain part of your body secret?

Source: TV series "My Genius Girlfriend"

This is the beginning of our understanding of our female identity, and it is also the beginning of our being concealed and bound.

Based on this, most of the female visitors I met had a kind of gender-specific depression, and I named it "female depression".

They came to me with the same question-"Should I not feel this way?"

Because the education they have experienced is telling them:

You don’t know how you feel.

You know how you feel, but you shouldn’t feel that way.

You can feel it, but you shouldn’t say it.

You have feelings, but your feelings are not important.

These all point to "you shouldn’t" can’t "and" don’t allow ",and all true feelings are erased.

For example, a woman who has been subjected to domestic violence is asking, "Is this my problem?" Before, they would ask: "Is it a domestic violence that I encountered?"

When feelings are blurred, women don’t know if they are hurt, which is very common in daily life.

Source: TV series "My Genius Girlfriend"

The little girl in kindergarten was pigtailed. She cried and she was sad, but the adults told her that "people like you". How can she tell the harm?

The normalized violence experienced by women is based on this.

From feeling physical violence, women are shaped from the inside out.

No one listens to what they say. They have to say a word 300 times, and they have to shout and smash things at the same time, so that someone will realize that women are speaking.

They are abused by domestic violence, and some people will say, "Did you annoy him?" "Just bear it with the family."

Women’s lives are "distorted" and they don’t know how to define their bodies and feelings, thus entering a kind of "spiritual collapse".

Some of them may seem to have a good life, but they will still fall into depression and be unhappy.

The real "step forward"

I heard a visitor say:

"I can’t see the model bloggers who know life, travel and do accounts. They are anxious at first sight. All their photos and videos are telling me that I am not living right."

Of course, I believe that there must be some women who will be inspired by these role models, so as to "step forward" and do something to make her feel better.

But at the same time, there must be others who feel disciplined, condemned and criticized by these shiny things, but they usually don’t make a sound.

Those voices that are active and make many changes are certainly good, and it has also formed a torrent.

It is also the true feelings and choices of some women that they cannot be pushed to take a step forward.

It’s just that there are too few voices encouraging women to tell their true feelings, and they are more asked.

But there is no end to meeting the requirements of the outside world.

Source: TV series "My Genius Girlfriend"

You can imagine a woman who has to deal with many people for a long time and accept the demands of voices from all directions, and these voices are bound to conflict.

Some people told her to be careful, while others told her to be bold.

This incident made her speak cautiously, and that project made her bold.

I think all girls should have heard a saying:You’d better be a civil servant, a doctor and a teacher. ……

This is the requirement of many people for her to be a "wife" in the future.

But on the other hand, women have been educated and gone to college, and they have seen many successful women live in various ways.

They say that a girl’s life is more than that. Don’t just try to be stable, but imagine more possibilities.

And today’s requirements for women are:

You should be a professional woman who takes a step forward and an all-round housewife; It is necessary to bear all responsibilities, but also to be emotionally stable and quiet.

There is a tear between the left and right everywhere.

Her self is shaking more and more in these tears, shaking to a certain extent, and it is broken.

The next step may be to become depressed.

That’s why I’m so wary of "step forward", of orders packaged as proposals, and of what should be hidden behind suggestions.

I don’t think it is necessary for women to live an independent, beautiful and successful life if they really take a step forward.

But you firmly believe that you are right no matter what you choose, you must have your reasons, and you have the right to go back on your word after you choose.

This "step forward" is a person’s subjectivity and interpretation right, and does not let liberation become a new bundle.

Source: TV series "My Genius Girlfriend"

There is violence, distortion and deception around us. I also have great anger at the world and want to do something that I think is right.

For example, when I saw a man urinating on the side of the road, I stopped him. Even when I did this for the first time, I was ready to fight, but after stopping him, it was really cool.

Of course, sometimes I just don’t want to get high. Today, I feel that I don’t love the world, and it’s not worth doing any construction here, so I choose to ruin it and do nothing.

The point is, I know I made the right choice.

Some time ago, there were several violent incidents against women. Like my visitors, I was inevitably angry and disappointed, as if I had been touched by all the traumatic experiences in the past.

During the most sad "beating incident", during the 20-minute break between each consultation, I would open the video of President Zhang Guimei’s examination submission for a while.

I saw her doing the same thing day after day, sending the girls out of the mountains, but the fate of the girls who took the college entrance examination was different.

Source: People’s Daily

But more often I will remind myself:I’m fine. I don’t have to be perfect.

As women, we are not destroyed by those cruel things, which is something we should be proud of forever.

There will never be a correct and successful answer to women’s way forward.

Remember, taking a step forward is to get back your rights, which is your choice and always right.

Light up at the end of the text[Forward]+[Like], encourage each other.

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