Original Li chi shou chi huo institute
Some time ago, the price of local ice cream in Northeast China rushed to the topic because it was too cheap. In fact, the price of local ice cream has not increased much in recent years. Except for some very famous online celebrity products, the price of most ice cream can meet the ideal of buying a big bag for 10 yuan.
As a child in Northeast China, I really miss the days when I wholesale popsicles in boxes and chew popsicles all year round!
The snowman is full of candied haws and popsicles.
01
Ice cream and popsicles
/Accompany the Northeast people all the year round/
More than 20 years ago in winter, a child in Northeast China bought a few cents roasted sweet potatoes at the school gate after school, covered his hands while eating, and his breath formed a white fog in front of his face. Then, less than an hour after I turned home, I dug out a popsicle from the ice cream box in the yard and began to chew …
In the past, my southern roommate asked me curiously, why are Northeasters afraid of cold and heat? I said, "Imagine that it is MINUS 30℃ outside the house and 20℃ above zero in the house in winter. When the temperature difference between indoor and outdoor reaches 50, are you afraid?"
Frozen food is usually required to be stored below MINUS 18℃. The outdoor temperature in winter in the three northeastern provinces is much lower than this. Eating ice cream in winter can also save electricity at home, and the balcony or yard of every household is a natural refrigerator. Ice cream, frozen meat and frozen fruit are neatly arranged, and it is not unusual to sell ice cream on the street.
Popsicles and ice cream are all on the table, freezer? No need! Tuchong creativity
It is precisely because of the particularity of the weather that ice cream is bought all year round, and ice cream brands are not worried about selling.
Around the 1990s, the "new three items" of China families replaced the "old three items", and refrigerators became more and more popular as common household appliances. There are fewer and fewer aunts walking around with ice cream boxes on their backs, and there are all kinds of ice cream packed independently in small shops.
Creative ideas of sorbet boxes in 1980s and 1990s.
In summer, the old railway in Northeast China is even more presumptuous. With a refrigerator at home, ice cream is bought by the box, and several neighbors can enjoy the discount price and wholesale directly from the ice cream factory. There is no middleman to earn the difference. If you want to buy it in bulk, you can also buy it at any time at the designated window in the ice cream factory.
When I was a child, I especially liked to go to the ice cream factory, which is different from the small shop. There is a thick wall outside the ice cream factory, and there are several small windows on the wall. The windows are well sealed. Every time a salesperson opens the small windows, he will take out air conditioning from the inside. In the era when there is no air conditioning, the ice cream factory is a luxury for me in summer.
Ice-cold ice cream factory (the picture and text don’t match) What a creative idea
02
Childhood Memories of Children in Northeast China
/Popsicle, ice cream, ice cream, everything/
There are popsicles, milk bricks and milk cakes in Northeast China, among which popsicles are the most. If you ask others to help you buy a popsicle, you can buy 7 or 8 brands. The early popsicles were almost the same, and they were basically original milk flavor. At that time, the inner roll of popsicles was not as powerful as it is now.
The freezer in the canteen shoots Li eating hands.
Milk bricks and milk cakes have higher milk content and can be eaten quickly in summer. Now the glutinous rice paste in Zhongjie, which sells for 50 cents, still tastes the same as before. When I first ate glutinous rice paste, it felt like a sticky bean bag frozen outside in winter at home. However, the glutinous rice skin is not sticky at all, and it is soft, thin and a little strong. The ice cream milk inside is sweet and not greasy, and it melts in the mouth. Later, I ate other glutinous rice cakes, the price was several times higher, and it was not very delicious.
Glutinous rice cake zjbd
There is also the ice cream with waffles and milk cakes, which children especially like. There is no ice cream stick, so you have to drag it with a packaging bag when you eat it, and you will accidentally melt it. For example, the milk tofu of Hongqi is wrapped in wafer cakes on all sides, with milk cakes in the middle; There are many sandwiches in the square cake on Sunday, some of which can resist hunger like eight-treasure porridge; There are also hundreds of Wafer Ice Cream from Sofia, which is also a very popular classic …
Red flag milk tofu, shoot Li Chishou.
To say that it is convenient to eat, the most powerful thing is this kind of sorbet. A hundred schools of thought won Sophia’s big bowl of sorbet. The sorbet is cut into small pieces, which can be used with a spoon, fork or chopsticks. It is convenient to eat without getting dirty hands. There are also ice cakes packed in bags by Lao Dingfeng, all of which give people a pleasure of swallowing ice cream.
Bagged sorbet laodingfeng
A bag of ice cubes with several flavors, such as Sprite and Coke, costs a few cents. When you buy it, open a bag and pour it into a big tea pot to soak in water. At that time, it was not popular to freeze your own ice, so it was convenient and convenient to eat it.
Frozen drinks shoot Li eating hands.
In summer, at the cold drink stand at the entrance of the railway station, you can also eat soft drinks to soak sorbet, dig out several spoonfuls of sorbet balls from the ice cream vat, put them in a plastic cup of about 500 ml, and then open a bottle of iced soft drinks and pour them in. Ice cakes in cold drink stalls generally have low milk content and few flavors to choose from, but they are enough to relieve summer heat.
In addition to these, there are many ice cream with age memory.
Shenyang Huanggu ice cream left in my memory has its own selling sound BGM. After Huanggu ice cream returned, it also submitted a "sound trademark" for applying for registration of selling sound.
Jin Zhiwen has a song called "Pingquan Road", and there are two lyrics singing "Ice cream, ice cream in Changchun Hotel". Ice cream, little cream ice cream. " What I’m talking about is the small cream ice cream in Changchun Hotel.
Compared with the grounding gas of local ice cream brands, foreign brands spend more time on the style of ice cream. And Lu Xue’s green tongue, let me know that ice cream can not only be eaten, but also "scare people", and I have to swing it around for a long time every time I eat it halfway.
Green tongue, shoot, shoot, shoot
At that time, Mengniu and Yili also enriched the ice cream patterns in the supermarket under various competitions, such as small pudding, milk raisins and green mood. What surprised me most at that time was that they updated their products quickly.
Xiao bu ding Shu tu chong creativity
03
Today’s Northeast Ice Cream Market
/Don’t mention it. Come and eat./
The Madiel Cold Drink Hall on Harbin Central Street is the punch-in point for tourists. Founded in 1906, Mattel is one of the earliest cold drink enterprises in China. There are many Russian-style buildings in Harbin. Mattel’s name is very exotic, but ice cream is a very simple strip. Different from other local brands that take the people-friendly route, the average price of Mattel today is more than 10 yuan, even in the high-end ice cream market.
The creative idea of Madiel cold drink hall in Central Street
In recent years, some brands of ice cream in Northeast China are very popular, such as Ruby (Northeast Big Board) and Baijiade, which are very popular with friends in the south. In 2019, when they were hungry, they released a map of China ice cream, and these ice creams were better in the province than in the local area.
Northeast Daban Tuchong Creativity
There are also some ice cream brands in online celebrity that have become popular recently because of their good product marketing, such as Aoxue (double egg yolk ice cream, Northeast pot-stewed), Zhongjie (1946 series), Madiel, De’s (Grando series), Humboldt (grass-burning ice cream), etc. Those who have no perseverance have all gone to chop their hands.
Online celebrity Xuegao Tuchong Creativity
In fact, it is easy to find ice cream decades ago in the freezer of the local supermarket. The owner of the small shop said that many old ice creams were upgraded and changed in packaging, but the inside remained unchanged.
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The old-fashioned milk cake in the new package was shot by Li Chishou.
People in Northeast China love ice cream, which is not inferior to other cuisines. Many cities have unique ice cream memories. Northeast ice cream, like northeast old iron, is warm and practical, which can make you full and eat well.
What’s the smell of iron railings in the northeast?
Original title: "Northeast children in the 1990s are eating ice cream all year round."
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