Never die! 165,000 frames repaired, every frame is precious!

  Two days ago, Observer Jun attended a special movie premiere.

  It is special because this film is not a new film in the traditional sense.

  It is an old classic that has been reborn with the help of new technology — —

  The first black-and-white 4K restoration feature film "Never Gone Radio Wave" jointly produced by CCTV Video and China Film Archive.

Film premiere scene

Film premiere scene

  At the premiere ceremony, a promotional film with restoration effect was played on the big screen, and the black-and-white picture changed from blurred black and white to clear color.

  After watching it, Observer Jun suddenly understood why Tian Hua, a 93-year-old performance artist, was so excited at the opening ceremony of the Beijing International Film Festival:

  "Too fresh! It’s so vivid ‘ Color ’ Teacher Sun Daolin is so handsome! This kind of shock can only be completely felt on the big screen. "

  Knowing that the restored film will be released on October 6, I observed that Jun did one thing immediately after the premiere — — Find the small partners of the project repair team and "force" them to "confess". How did you repair the film so vividly?

  How did you do it? Did you really use magic? Don’t worry, and listen to the observation gentleman to tell you in detail!

Repair the coloring process

Repair the coloring process

  4K power:

  Repairing as old can rejuvenate you.

  "Never Gone Radio Wave" was filmed in 1958. At that time, film was the original carrier of movies. Sixty-three years have passed, and after years of precipitation, this film has also left traces of time — —

  Because of the age, there are many problems on the film, such as dust, dirt, mildew, fading, image jitter, scratches, flicker, noise, discoloration, blurring and so on. Therefore, it is necessary to adopt digital film restoration and processing technology to deal with them, so as to obtain higher image quality.

Damaged film specimen

Damaged film specimen

  The intention of restoration, on the one hand, is to "repair the old as the old". With the help of digital restoration technology, the lost image on the old film can be restored to the original "taste" of the film as much as possible.

  On the other hand, it is to make old films "rejuvenate" and be able to enter the cinema again. The resolution of the original film is 5460*4250, but with the erosion of time, the quality of the film base will react chemically. Under the existing technical conditions, the resolution of 4K is an ideal state for film restoration.

  Before 2017, the digital restoration of old movies in China mostly followed the 2K standard. The 4K resolution is based on the 2K resolution, which fully increases the picture information by 4 times.

  Therefore, before the repair, each frame of the picture must be magnified by the repairman four times before the damage can be seen clearly.

The repairman checks the film.

The repairman checks the film.

  For the more serious and complicated damage, it is even necessary to extract some materials, and after careful observation and analysis in the appraisal theater, further decide how to repair it and what software to use.

  For some special damaged pictures, the repairman must transfer the single frame of the picture to the later special effects software, and use the special effects function to realize 4K repair, restore the original flavor of the film, and restore the new life if it is old.

  Triple repair:

  What is the experience of clicking the mouse 20 thousand times a day?

  The restoration of classic movies is generally divided into three stages: physical restoration, digital restoration and artistic restoration. The first two can be classified as technical repair.

  The so-called physical restoration, the main task is to remove impurities from the picture, restore the visual texture of the picture at the beginning of production, and bring more comfortable and clearer visual experience to the audience.

  Friends can refer to the movie One Second, where the projectionist played by Fan Wei washes and repairs the film by hand.

Film One Second hand-washed film screen

Film One Second hand-washed film screen

  The original wrinkled film can be clearly shown again after proper scrubbing and drying. However, in the film, the copy volume was repaired, and this time, "Never Gone Radio Wave" repaired the original film background.

  Digital restoration is to digitize the film, which is the largest stage of the whole restoration process. As mentioned in the previous part, after the film is digitally scanned, 4K digital restoration technology is used to deal with various problems such as mildew, fading, image jitter, scratches, flicker, noise, discoloration and blur frame by frame.

Scanning film

Scanning film

  Each restorer clicks the mouse at least 20 thousand times a day. From this point of view, film restoration needs patience and professionalism.

  The repair time of a frame is as short as a few seconds, and as long as several hours or even days. The total duration of "Never Gone Radio Wave" is 116 minutes, and the whole film has 165,000 frames. With such a huge amount of work, people who can persist must have a heart that loves movies.

  Film restoration is a technical activity, which also needs creative aesthetics. When the physical restoration and digital restoration are over, the film restoration will reach a higher level — — Art restoration.

  That is, follow the principle of "repairing the old as before" and try to restore the film to the maximum extent.

  Specifically: the granularity of the film picture, the tone of the film with a sense of time, the color of clothes, the shadow of tables and chairs, the color of people’s skin, the depth of field of the lens and so on.

  Every place should be reproduced in combination with the original style of the old movie. The person who knows this film best is the creator of that year. To this end, the project restoration team invited the film’s creative staff to the scene as much as possible to guide, try to find the director and photographer at that time, follow their ideas, and determine the restoration standards.

Comparison before and after repair

Comparison before and after repair

  Black and white to color:

  In addition to AI, there is more ingenious "color archaeology"

  "Never Gone Radio Wave" was originally a black-and-white film. To achieve complete restoration, it is necessary to convert the black-and-white image into a color image through AI and artificial coloring technology after completing the triple restoration.

Comparison before and after repair

Comparison before and after repair

  This time, the restoration team combined the human-computer interactive AI coloring with independent intellectual property rights in China with traditional restoration techniques to restore and color the original black-and-white image of the film frame by frame.

  AI has greatly improved the overall work efficiency, but the soul of repair still needs artificial ingenuity. Because there are so many complex elements in focus plane, the current AI technology has limited ability to identify complex objects, and it is often impossible to track the details of moving side face and hand shape changes. At this time, it is necessary to manually solve them frame by frame.

Comparison between AI and artificial coloring effect

Comparison between AI and artificial coloring effect

  In order to make the color of the film more accurate and appropriate, the project restoration team composed of Central Video and Film Archive also launched a large-scale "color archaeology".

  In the film, Bai Lijun, the liaison officer of the underground party, was waiting for the elevator in the Peace Hotel. The lens hurriedly swept a decoration, and the material could not be seen in the black and white environment. The repair team specially contacted Shanghai Peace Hotel and finally determined that it should be the color of blue and white porcelain.

  In order to determine the color of the cheongsam that appears many times in the film, the team specially visited the non-genetic inheritor of the traditional cheongsam in China, and judged the color through the material, lightness and technology, thus giving the cheongsam of the female role in the film a three-dimensional sense, gloss and texture again.

Refer to a large number of cheongsam materials

Refer to a large number of cheongsam materials

  In order to verify the cover color of the thread-bound book A Dream of Red Mansions, which was used by the leading actor Li Xia to transmit information, the team specially invited experts from the Dream of Red Mansions Society, and finally decided that the cover should be the light blue cover of the lead-printed book at that time.

Experts analyze the cover color of A Dream of Red Mansions in the film

Experts analyze the cover color of A Dream of Red Mansions in the film

  In order to color the lips of female characters in the film, the team studied in detail the brightness differences of reddish, vermilion and crimson in black and white pictures, comprehensively considered the role identity and character characteristics, and matched female characters in different camps and stages with bright or elegant colors.

Consider the characteristics of female roles

Consider the characteristics of female roles

  Rebuilding "hearing":

  5.1 surround sound, to achieve real sound immersive.

  When the picture is upgraded to 4K, the sound quality will naturally be repaired simultaneously to meet the current cinema screening standards.

  Generally speaking, movies divide sounds into five categories: dialogue, environmental atmosphere, special effects, onomatopoeia and music. The project repair team must first separate all kinds of sounds, then remove the noise, and then re-complete the mixing recording according to the sound phase of the picture.

Sound restoration process

Sound restoration process

  At the same time, according to the picture, the ambient sound is supplemented to enrich the indoor ambient sound, so that the hearing is more telepresence, and the sound is used to supplement the picture for the second time, adding some human voice environmental effects.

  In the end, the black-and-white to color 4K restoration version of "Never Gone Radio Wave" was converted from the original stereo to 5.1 surround sound.

  When watching in the cinema, we will feel a more realistic sound field, and we can appreciate the soul-stirring of the hidden front in the revolutionary era.

  As the first film in New China about the hero of the Party’s hidden front, The Never-Gone Radio Wave is almost the "model" of all the domestic spy films.

  Li Xia, played by Mr. Sun Daolin, has influenced generations of Chinese with his image of Communist party member, which is optimistic, resolute, fearless and courageous.

  Good movies and true heroes should not and cannot be buried by time and space.

Sun Daolin plays Li Xia.

Sun Daolin plays Li Xia.

  Although film restoration doesn’t need high-intensity and orderly cooperation like shooting on the set, it still needs a clear division of labor and seamless cooperation.

  The project restoration team dispatched hundreds of people before and after, and it took seven months to finally complete the restoration of 165,000 black-and-white images of Never Died Radio.

  Chunhua Qiushi, staying up late again and again, comparing frame by frame, and making a little adjustment, finally handed over this answer sheet with renewed vitality.

Repair the coloring process

Repair the coloring process

  Every frame, every second, is a tribute to the hero and a call for fine works of art.

  On October 6th, in the golden autumn season, Observer Jun invited you to walk into the cinema together to see the brand-new scenery of this red classic!

  Producer ▏ Fan Yun Yang Hua Yang Jihong Zhang Lisheng

  Editor ▏ Xu Chaoqing Wang Jian Liu Shuang Lian Xinyuan Yan Shuang 

  Editor-in-Chief: Zhang Yadong Cui Yahua

  Written by Zhang Haitian

  Material ▏ Gong Taoran

  Editor Sun Jiatong Zhang Haoran Zhang Tao

Sales of Beijing Benz in November 2024

Sales this month Accumulated this year last month compare the numbers with the prior period of the same length same period last year compare to the same period of the previous year Mercedes-benz e-class 14126 128732 14500 -2.58% 1786 690.93% Benz GLC 14001 136925 8710 60.75% 5162 171.23% Mercedes benz c class 48V 13200 147690 10800 22.22% 16000 -17.50% Mercedes GLB 3781 47225 3702 2.13% 2523 49.86% Mercedes-benz class a 1550 27853 1568 -1.15% 5017 -69.11% Mercedes GLA 440 6816 four hundred 10.00% 1500 -70.67% Mercedes-benz EQE SUV 348 6953 291 19.59% 1081 -67.81% Mercedes EQE 285 2834 0 0% 1207 -76.39% Mercedes-benz EQB 214 3284 191 12.04% 689 -68.94% Mercedes-benz EQA 155 2542 94 64.89% 433 -64.20% Mercedes summary 48100 510854 40256 19.49% 35398 35.88%

A shares fell by 100 shares, and the Shenzhen Component Index fell by more than 3% and fell below the 10,000 mark.

  Beijing, April 25 (Xinhua)-After the Shanghai Composite Index failed to sprint 3,300 points last week, A shares showed a continuous correction this week. On April 25th, A-shares fell unilaterally in the afternoon, while individual stocks generally fell, and the hot sectors supporting the broader market turned off one after another. The Shanghai Composite Index fell more than 2%, and after falling below 3,200 points, it tested 3,100 points again. The Shenzhen Component Index fell more than 3% and fell below the 10,000-point mark, the biggest drop in nearly five months.

  At the close, the Shanghai Composite Index closed at 3,123.83 points, down 2.43%; The Shenzhen Component Index closed at 9907.62 points, down 3.21%; Growth enterprise market index closed at 1669.98 points, down 2.84%. The turnover of the two cities totaled 733.4 billion yuan, which was enlarged from the previous trading day. The total net outflow of foreign capital was 1.21 billion yuan. Among them, Shanghai Stock Connect has an outflow of 310 million yuan; Shenzhen Stock Connect has an outflow of 900 million yuan.

  Regarding the recent trend of A-shares, some analysts believe that there is no strong upward momentum above 3200 points in the Shanghai Composite Index in the short term, and investors’ wait-and-see mood begins to increase. In addition, PMI (Purchasing Managers Index) will be announced soon in April, and investors’ risk appetite in the market will decline.

  According to the statistics of Industrial Securities, as of April 22, the amount of holdings of listed companies in April was less than the amount of holdings, with the amount of holdings being 2.921 billion yuan and the amount of holdings being 559 million yuan. Zhou Du reduced its holdings by 49 companies and increased its holdings by 10 companies.

  On the 25th, stocks in the two cities generally fell, with only 3,326 stocks falling, including 104 stocks including Shengyun Environmental Protection, Western Venture and Longjian, and 26 stocks including HNA Technology and Bonded Technology.

  On the plate, according to Tong Daxin, there is no industry or concept plate in the two cities, and the plates all fell by more than 1%. Oil, coal, environmental protection, automobile and other sectors were among the top losers; Conceptual sectors such as fuel cells and industrial hemp, which performed strongly in the early stage, also fell sharply, with a drop of over 5%.

  In the news, on April 24, the central bank launched a targeted medium-term lending facility (TMLF, commonly known as "special spicy powder") operation of 267.4 billion yuan. After the TMLF operation, the superimposed central bank twice denied the RRR cut. Most research institutions believe that the expectation of RRR cut has basically failed in the short term.

  On the 25th, Liu Guoqiang, deputy governor of the central bank, said at the press conference of the State Council Office that the monetary policy orientation at this stage is steady, the operation method is camera choice, pre-adjustment and fine-tuning, and the operation goal is moderate tightness. The central bank has no intention of tightening monetary policy, nor does it intend to relax monetary policy. We don’t want to see a shortage of market liquidity, nor do we want to see a flood of market liquidity.

  Fortune securities believes that the liquidity expectation supporting the rapid valuation and repair of the previous market can basically come to an end. The core logic of the formation of long cattle and slow cattle in this round of stock market lies in reform. The structural improvement of the supply side means that leading enterprises with high-quality, efficient and effective supply capacity will continue to outperform the market, and the follow-up market will become a dominant market.

  Guolian Securities believes that the economic data of the first quarter released by China slightly exceeded expectations as a whole. At present, the market is worried that the current bull market atmosphere will not change as the economy stabilizes, especially after a wave of adjustment, growth stocks may be expected to usher in better opportunities.

Listed at the end of 2023, exposing the patent picture of Geely Galaxy Light

  [Autohome News] Recently, some overseas media have exposed a set of Geely (|) patent images. The car is positioned as a pure electric mid-to-large coupe, and the exterior and interior all show the design style of Geely cars in the new energy field in the future. It is reported that its production version is expected to be launched by the end of this year.

Autohome

Autohome

  In terms of appearance, through the patent map exposed this time, it is basically the same as the concept version of the previous model. Specifically, its front face adopts Geely’s ripple aesthetic design style, which reinterprets the ripple aesthetic through the design method of optoelectronics. And the headlight shape that absorbs the rising momentum of the cornices gives the entire front face a more vivid effect. In terms of technology, the front face integrates high definition cameras, radar sensors, and information display panels, of which the information panel is similar to the Dynamic Island of the iPhone, which can realize the information interaction between cars and cars and people.

Autohome

Autohome

  The side shows the design highlights of the coupe model, and the more sporty attitude makes people look twice even when static. In addition to styling, in terms of technology configuration, streaming rearview mirrors, hidden door handles, side sentinel mode camera screens, NFC unlock areas, charging ports, outdoor mobile charging power supplies, outdoor mobile lighting tools, etc., are not only rich in functions, but also maintain a simple style in design. The new car’s wind resistance coefficient is only 0.19Cd.

Geely Automobile, Galaxy Light 2023, concept car

  In terms of interior, in addition to the already common center console large LCD screen, the new model is designed with LED screens on the left and right door panels and the rear row, forming a kind of encircling and penetrating "galaxy ring screen". Through the one-touch "information flash" interaction mode, it provides a smoother, more natural and safer interaction experience. The front row can push car information to the rear row to share, and they can also enjoy entertainment without disturbing each other. The rear row can also provide driving information assistance for the front driver, such as navigation, destination sending, etc. (Compiler/Autohome Zhouyi)

The car body is lengthened by 45mm Chery Tiggo 8 Pro will be launched in April.

  A few days ago, Netcom learned from relevant channels that Chery Tiggo 8Pro will be listed in April. The large blackened grille on the front face of the new car, with sharp headlights and LED strip on both sides, enhances the recognition of the vehicle and has great momentum as a whole. In the power part, Tiggo 8 Pro will provide 1.6T and 2.0T different power. It is worth mentioning that the length of the new car is 45mm longer than that of the Tiggo 8 to 2710mm, which has more advantages in space.

  Combined with the previous declaration, the new car adopts Chery’s latest family-style design language, and the overall shape is more imposing. In the front part, the Chery Tiggo 8 Pro adopts a huge blackened air intake grille with a scattering design inside, which is highly recognizable with the slender headlights and LED strip on both sides of the front. In addition, the new car also adds air guides on both sides of the front enclosure to further enhance its sports properties.

  The tail shape of Tiggo 8 Pro is full, and the through LED taillight group has strong recognition after lighting. In addition, the new car is also equipped with a bright black roof spoiler, which is dynamic in combination with the roof shark fin antenna; The bottom is surrounded by blackening and equipped with bilateral double-outlet exhaust, which has a strong overall sense of movement.

  In terms of configuration, Chery Tiggo 8 Pro will also provide front camera, microwave radar, sunroof, front radar and car ETC devices. In the power part, the new car will provide 1.6T and 2.0T engines with maximum power of 145kW and 187kW respectively.

  (Photo/Text Netcom Shi Rui)

Experts say it is beneficial to the practicality of foreign languages to cancel professional titles in many places.

  BEIJING, Beijing, December 23 (Lv Chunrong) Recently, Anhui made it clear that the national English proficiency test will be cancelled in 2017. As soon as the news came out, it aroused public concern about the abolition of English tests such as "English Band 4 and Band 6". College entrance examination English, CET-4 and CET-6, postgraduate entrance examination English, and professional title English … … How should the various English tests in China be reformed in the future?

  Will it be a trend for Anhui to cancel the national English proficiency test?

  A few days ago, Anhui Education Admissions Examination Institute issued a notice: According to the actual situation of the development of the national English proficiency test in Anhui Province, the national English proficiency test in Anhui Province will stop in 2017. As soon as the news came out, some netizens interpreted this as "Anhui will cancel the CET-4 and CET-6". After the official voice clarified, Anhui only canceled the national English proficiency test, not the CET-4 and CET-6.

  It is understood that the English name of the National English Test is Public English Test System (PETS), which is designed and implemented by the Examination Center of the Ministry of Education. Candidates, regardless of age, education, household registration and other backgrounds, can choose their own level as long as they have a certain English foundation.

  As the first province in China to cancel the national English proficiency test, why did Anhui stop the national English proficiency test? A few days ago, the relevant person in charge of the Anhui Education Admissions Examination Institute responded, "Because the number of people taking exams in our province has decreased in recent years. According to the actual examination work, after careful consideration, our province decided to stop this examination. "

  Xiong Bingqi, vice president of 21st Century Education Research Institute, analyzed in an interview with Zhongxin. com that the National English Test is a socialized test, and candidates can choose to take it. However, in recent years, because employers don’t care much about the test, not only Anhui, but also the number of applicants from all over the country is small.

  Cancel the title of English test expert in many places: it is beneficial to the practical use of foreign languages

  Different from the "minority" national English test, the English test for professional titles has received more attention, but it is also facing the possibility of being cancelled.

  In the view of Lin Ping, a special primary school teacher in Quanzhou, Fujian, the English title examination should be cancelled, which is of little use to practical work. She introduced that in order to evaluate the professional title, it took a lot of effort to pass the English professional title exam, which was not only time-consuming and laborious, but also cost a lot of money.

  It has become the consensus of many people to cancel the English test for professional titles. In March this year, the "Opinions on Deepening the Reform of the System and Mechanism of Talent Development" issued by the Central Committee clearly stated that the leading role of the employer in the evaluation of professional titles should be highlighted, the evaluation authority of professional titles should be reasonably defined and decentralized, and the independent evaluation of universities, research institutes and state-owned enterprises should be promoted; There is no uniform requirement for the professional title foreign language and computer application ability test.

  The reporter of Zhongxin. com noted that at present, at least Beijing, Guangdong, Henan, Shandong, Jiangsu and other places in China have issued policies to cancel the rigid requirements of foreign language examination for professional titles, and make it clear that "foreign languages for professional titles are not required uniformly" or "foreign languages for professional titles are not a necessary condition for job evaluation".

  Some people point out that the assessment of "English ability" was included in the professional title examination because different people were engaged in different jobs and it was difficult to establish standards. Therefore, it was both difficult and operational to adopt the unified English examination. In this regard, Xiong Bingqi analyzed that the English test for professional titles is led by the administration, and it is unreasonable to evaluate professional titles only after passing the test. Units should also assess employees’ actual working ability according to job requirements.

  Wang Xiaochu, then deputy director of the Ministry of Human Resources and Social Security, also said that the reform of foreign language titles has been carried out in an orderly manner, and the pilot direction has been divided according to different professional fields. In some cases, it is not possible to avoid the test and prevent one-size-fits-all and formalism. The reform will make the foreign language of professional titles more practical and effective for practical work.

  Should CET-4 and CET-6 also be socialized?

  Similarly, as one of the popular English tests, CET-4 and CET-6 have also been controversial in recent years. "Cheating problem", "CET-4 and CET-6 are linked to degrees" and "students care about certificates rather than abilities". Many problems derived from CET-4 and CET-6 also make many people call for their socialization. Like TOEFL, IELTS and GRE, students can choose according to their personal needs.

  Some experts have pointed out that CET-4 and CET-6 have played an important role in promoting and improving the English level of college students and the quality of school teaching in China. However, with the development of society, science and technology and education, CET-4 and CET-6 can no longer meet the needs of the country for the quality of personnel training, and this examination has become an obstacle to deepening the reform of college English teaching.

  Xiong Bingqi suggested that CET-4 and CET-6 should be socialized. He pointed out that there are always scandals such as cheating in exams, which shows that there are problems in the current exams. Under the administrative-led reasons, without the participation of social organizations, the quality and credibility of the exams are gradually weakened.

  The national English proficiency test will be launched before 2020.

  College entrance examination English, CET-4 and CET-6 English, and professional title English … … At different stages of life, many people will encounter English exams with different forms, backgrounds and purposes. Can many English tests be unified into one test?

  In this regard, some people think that it is difficult to meet all the needs with a ruler in setting up a unified English-speaking national examination. A unified English proficiency test should avoid the tendency of homogenization of English education, and should also consider how to reform the existing examination system, teaching mode, teaching materials and examinations.

  The Ministry of Education announced in November this year that the main body of the China English Proficiency Scale has been developed, and the National English Proficiency Test is planned to be gradually launched before 2020. This means that China will establish a unified English assessment system in the future.

  Lin Huiqing, Vice Minister of Education, previously revealed that the main body of the China English Proficiency Scale has been developed, and it is expected to be officially released in 2017. This is the first competency standard covering English teaching, learning and assessment at all stages of education in China. It will help to solve the problems of different English test standards, separation of teaching and testing objectives and incoherent teaching objectives at all stages in China, and realize "one-stop" English teaching and mutual recognition of various learning achievements.

  Liu Jianda, vice president of Guangdong University of Foreign Studies, also revealed to the media that the newly formulated rating scale will be divided into nine grades. Among them, Grade 1 and Grade 2 roughly correspond to the primary school level, Grade 3 corresponds to junior high school, Grade 4 corresponds to senior high school, Grade 5 and Grade 6 corresponds to universities, Grade 7 corresponds to English majors, and Grade 8 and Grade 9 correspond to high-end foreign language talents.

  "This level of examination standard can also be used for multiple purposes, reducing repeated examinations and meeting various needs such as teaching evaluation, further studies and employment." Liu Jianda said. (End)

Jaguar Land Rover: the global engine of China market and the peak of innovation in the field of new energy vehicles.

  In recent years, the automobile market in China has shown a vigorous development momentum, and Jaguar Land Rover is an important driving force behind this prosperity. In Jaguar Land Rover’s global strategy, the position of China market has become increasingly prominent, which has become a key driving force for its global performance, especially in the field of new energy vehicles. This paper will discuss the rise of Jaguar Land Rover in China market and the key role this market plays in its global strategy.

  China market has always been famous for its huge consumption potential and rapid economic growth. Jaguar Land Rover quickly seized this opportunity and made the China market a core part of its global strategy. In China market, Jaguar Land Rover has not only successfully built a strong brand image, but also made product innovation and customization in close connection with local market demand, making its products very popular in China market.

  In particular, China has become one of the largest new energy vehicle markets in the world, and Jaguar Land Rover has made remarkable achievements in this field with its advanced electric vehicle technology. As one of the innovators in the automotive industry, Jaguar Land Rover not only has outstanding performance in traditional fuel vehicles, but also climbs the peak in the field of electric vehicles. Its series of new energy vehicles launched in the China market have attracted much attention, successfully meeting the demand of China consumers for environmentally-friendly and high-tech vehicles.

  Jaguar Land Rover has been so successful in China market, not only because of its excellent products, but also because of its active investment in localization strategy. The establishment of a production base in China and the introduction of local teams not only improved the adaptability and localization level of Jaguar Land Rover products, but also took the lead in the market competition. At the same time, Jaguar Land Rover also actively participates in social responsibility activities, promotes sustainable development together with local partners in China, and contributes to the prosperity of China automobile market.

  The contribution of China market is not only reflected in sales performance, but also reflected in the strategic positioning of Jaguar Land Rover’s global strategy. The strong demand in China market has become a powerful engine for Jaguar Land Rover to promote global product innovation and technological upgrading. Through in-depth understanding of the needs of consumers in China, Jaguar Land Rover not only improved the localization level of its products, but also promoted brand upgrading and innovation around the world.

  Driven by the China market, Jaguar Land Rover also actively participates in the global new energy vehicle market competition. The successful experience of China market provides Jaguar Land Rover with the enlightenment of globalization strategy, which not only has stronger competitiveness in product innovation, but also shapes a more dynamic and innovative brand image on a global scale.

  On the whole, China market is not only a sales market for Jaguar Land Rover, but also a key fulcrum of its global strategy. Driven by the strong market in China, Jaguar Land Rover has made remarkable achievements in the world. Through localization strategy, product innovation and active participation in social responsibility activities, Jaguar Land Rover has successfully built the China market into the pinnacle of its global strategy. In the future, with the continuous rise of China market, Jaguar Land Rover will continue to write its own brilliant chapter in the global automotive field.

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