Xinhua AUTO: After four years, the Beijing Auto Show was grandly opened. Hongqi brought a total of 22 products from three sub-brands to the Beijing Auto Show. With a strong product lineup, it fully demonstrated the brand’s upward and accelerated transformation, and created an enterprising posture of extraordinary experience for users.
On April 25th, on the first day of the 2024 Beijing Auto Show, the brand new Red Flag brand sunflower was officially released, and Liu Yigong, general manager of China FAW, personally introduced the product release. With the majestic national car image, Red Flag Sunflower shows a strong gas field and becomes the eye-catching focus of the auto show.
This auto show is the first time that the Hongqi Golden Sunflower brand has independently participated in the international auto show, which represents the integration of the top craftsmanship of Hongqi and the Millennium civilization of China. Hongqi Golden Sunflower strives to build an ultra-luxury executive car, Hongqi Golden Sunflower "Guoya", a top luxury flagship car, Hongqi Golden Sunflower "National Gift" and an ultra-luxury full-size SUV, Hongqi Golden Sunflower "Guoyao". In addition to three mass-produced cars, the red flag of this auto show also brought a sunflower concept car, which uses a very exaggerated integrated scissor door, and the overall visual effect is quite flamboyant and full of sci-fi colors; This release is a very important milestone for China FAW and Hongqi brands.
Hongqi sunflower brand made a big debut.
Since 1958, the Hongqi brand has proudly gone through 66 years. The Hongqi sunflower brand has always carried countless brilliant moments and national memories, and has undertaken important tasks in major state events such as G20 Summit, Belt and Road Summit Forum, BRICS Summit, and shined on the international stage with leaders’ visits. It is this heavy historical accumulation and solemn national car style that makes Hongqi Sunflower brand the only ultra-luxury car brand in China, showing the powerful influence of China automobile brand in the world’s top luxury car market.
At the auto show, Ma Weidou, Liang Zhaohui, Zhao Cong, Wang Yi and many other big coffees visited and shared their wonderful opinions. Focusing on topics such as cultural charm, elegant craftsmanship and style gift, they talked about the foundation of science and technology, the perfection of craftsmanship, the charm of culture and the gift of national cars carried by the Red Flag sunflower brand from the perspective of consumers, so that the charm of top-class cars could be presented delicately.
The Hongqi Golden Sunflower brand also carefully created a courtesy delivery ceremony for the owners of Hongqi Guoli at the scene, opening a full-cycle, full-dimensional, all-round and full-journey car experience for users.
With Hongqi Guoya officially accepting global reservations at the auto china site, four models of Hongqi Sunflower brand formed the Golden Sunflower State Guest Team: a full-size SUV Guoyao, which highlights the majestic image of a great country and leads with heroic posture; The sense of ceremony is full of honor and glory, and the national ceremony of the top luxury flagship car is displayed in the ceremony. The ultra-luxury executive car with elegant style as a whole and elegant temperament in details is elegant; Warmly treat guests from all over the world, and enjoy the country with a great country style. They represent a great country, a country of etiquette. The highest courtesy, welcome all directions.
The official said that the first batch of Red Flag Guoya subscribers can enjoy triple rights. First, enjoy the rights of worry-free cars. Booking users can enjoy life-long "free warranty", "free rescue", "free delivery" and "free maintenance", which truly makes the car worry-free. The second is to enjoy the exclusive rights of sunflower products. Booking users can give priority to tasting the brand-new products of Hongqi sunflower with friends in the circle, and I can enjoy the priority delivery rights of all products of Hongqi sunflower. The third is to enjoy the rights and interests created by top users. Booking users can be the pioneer of the Red Flag Golden Sunflower brand co-creation, create in depth with designers, and tailor-made exclusive cars for themselves.
Ultra-luxury executive car Hongqi sunflower elegant style.
Under the background of the new era, people urgently need a brand-name ultra-luxury product that fully demonstrates national self-confidence, so that those who have won praise for the nation can have a proud choice to engrave the mark of China, and the appearance of the ultra-luxury executive car Red Flag Sunflower Guoya just meets this demand from all levels.
The way of elegance is elegant and magnificent. The overall design of Hongqi Guoya inherits the connotation of Chinese culture and incorporates national classic elements. The exterior colors of Chinese traditional colors are combined with beautiful lines, revealing the beauty of meaning and rhyme. Chinese aesthetics and cutting-edge technology are integrated, simple and full of tension. The local headlights in the front of the sky show the way of harmony and accessibility, and even the simplicity of the pen highlights the details, highlighting the temperament of the whole vehicle; The headlights, which symbolize the growth of all things, are very China-like. The front lights bloom and light up. From a distance, they look like vast mountains, lakes and seas, and the near appreciation is like the flow of the Milky Way, flashing and stunning. The straight waterfall grille and the exclusive lifting beacon show the majestic posture of the national car.
The way to enjoy yourself is carefree. The elegant space of the red flag sunflower shows the carefree realm. The ultimate luxury of quiet and comfortable, just right interpretation of what is longing. The classic central axis is symmetrical, and the front cabin presents a big sense of encirclement, which is upright and luxurious. Megapixel DLP smart headlights can achieve multiple functional configurations while creating a distinguished welcoming ceremony, redefining the smart cockpit experience of ultra-luxury cars.
In the era of intelligence, intelligence is also the standard of luxury. The intelligent and comfortable configuration of Hongqi Sunflower Guoya shows wisdom and care. The first national wind flexible scroll screen, like an ancient scroll, slowly unfolds, showing ingenuity in details. Extremely emotional and intelligent, strategizing. Take care of yourself. The security of "Guoya" shows the protection of state secrets. The "China Core" which adopts the "national secret algorithm" allows customers to have no worries about their private information interaction.
The red flag sunflower is the driving force of elegance, showing China’s strength. Hongqi sunflower has a length, width and height of 5,353/1998/1,511 mm and a wheelbase of 3260mm, respectively. It is located in a large car and offers two hybrid versions of 3.0T and 4.0T, in which the maximum engine power of the former is 290kW and the latter is 360kW, both of which match ternary lithium batteries. With the extraordinary power combination of smart four-wheel drive +8AT, the power can be felt. According to official data, the dynamic acceleration performance of 3.0T is ≤5.5S, and that of 4.0T is ≤ 4.5s..
Top luxury flagship car Red Flag Sunflower "National Gift" Style
Red flag sunflower national gift, that is, a new generation of red flag L5. The design is more advanced, the front face becomes thicker, and the middle net is pulled up to enhance the visual impact. The classic retro round lamp has been preserved, and even the lampshade style is similar to the original one. The turn signal and fog light are integrated and the bumper has been redesigned.
The shape of the side of the Red Flag Golden Sunflower National Gift seems to have not changed much, but it can be felt that the size of the body has been lengthened, especially the rear space has been lengthened; The rear window is obviously longer, and the new car looks more harmonious and reasonable in the whole tail. The taillights are no longer too abrupt and move upward to optimize the overall feeling; The exhaust system has also been optimized to increase harmony; The length, width and height of the new car are 5980/2090/1710mm respectively, and the wheelbase is 3730mm.
The interior style of the Red Flag Golden Sunflower National Gift is unique and has China characteristics: the double screen center console runs through the whole interior space, the wood grain decoration still exists, but the physical buttons are concentrated in the central gear area, and the seat is spacious and comfortable, and the texture and color matching all show the charm of China elements. The rear seat has been redesigned to be two independent seats, and the backrest and front-rear angle can be adjusted. In addition, there are large handrails in front of the vehicle for controlling air conditioning and multimedia systems.
Hongqi Sunflower Guoli Power is equipped with a 4.0T turbocharged V8 engine, and adopts advanced technologies such as cylinder "Y" quasi-circular high-rigidity structure, two-stage and three-layer double-sided silent chain timing system, and high-precision balanced combustion technology. The maximum power is 265 kW (360 HP), matched with an 8-speed automatic gearbox and a four-wheel drive system. The official 0-100km/h acceleration time is 9.1 seconds, and the top speed is 200 km/h.
Ultra-luxury full-size SUV red flag sunflower "national glory" style
Hongqi sunflower Guoyao is also the only SUV in the sunflower brand this time. The predecessor of the new car is Hongqi LS7, which has been upgraded and improved in appearance, size and configuration. The length, width and height of the new car are 5695/2095/1985mm, and the wheelbase is 3309mm, which is larger than Lincoln Navigator (5355 mm long) and Rolls-Royce Cullinan (5314 mm long). The estimated price and
The appearance of Hongqi Golden Sunflower Guoyao adopts a family-style design style, the front design is full of domineering atmosphere, the middle net adopts a straight waterfall design, and the LOGO of Hongqi is also very eye-catching; After the daytime running lights are lit, the effect is strong, and the overall design conforms to the performance of this class of vehicles; As a high-end SUV model, the car’s windows, door handles and other parts are decorated with chrome, creating a sense of luxury.
The overall size of Hongqi Sunflower Guoyao is very large and burly, with a car length of more than 5 meters and a wheelbase of more than 3 meters. The diameter of the tire is about 21 inches, and the tail is designed with through taillights and decorated with chrome trim. The exhaust system adopts concealed design. It is predicted that its size will be consistent with LS7.
The red flag sunflower Guoyao interior combines retro elements and modern elements to create a unique color scheme with a sense of atmosphere. The steering wheel adopts two-picture design, the instrument panel adopts full LCD display, and the central control screen adopts mosaic design. On the whole, the interior uses a large number of wood grain decorative panels, and the door is also equipped with golden cylindrical handrails, which is very distinguished. The car will be equipped with a full LCD instrument and a large central control screen. In the second row, the car has double independent seats and has rich functions.
In terms of power system, Hongqi Guoyao will continue to be equipped with a 4.0T V8 twin-turbo engine and an 8-speed automatic manual transmission. At the same time, the car also provides a four-wheel drive system with a maximum power of 265 kW (360 HP) and a maximum torque of 500 Nm. The transmission system is matched with an 8-speed automatic manual transmission and a four-wheel drive system. The official 0-100km/h acceleration time is 9.1 seconds and the top speed is 200 km/h.
Written at the end: With the surge of electric intelligence, China automobile brands have occupied a decisive position in the international market. Go new and speed up the transition. Hongqi brand is embracing the world with a more open attitude, opening a new chapter in the green transformation of new energy, creating "wonderful travel, beautiful experience and good life" for users, providing new kinetic energy for the upward development of China automobile brand and injecting new vitality into the innovation of China automobile industry. Hongqi sunflower brand is full of a strong sense of mission for China’s automobile manufacturing industry to stand as an ultra-luxury brand in the world. In the future, it will continue to deepen its efforts in brand culture construction, product research and development layout and after-sales service guarantee, so that the ultimate charm of Hongqi sunflower brand and products will bloom in a broader world stage.