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Financial report analysis ｜ The performance of the world’s three major luxury goods groups is rising, but the gap between them is also increasing.

LVMH, Kering and Richemont, the world’s three major luxury goods groups, have recently released their latest transcripts for this fiscal year. Their strong upward trend in the first half of the year shows that the industry is recovering rapidly from the negative impact of the epidemic. However, compared with before the epidemic, the growth rate of the three major groups is different, and the epidemic is also widening the gap, including the gap between different luxury goods groups, different brands of the same group and primary and secondary business lines.

Capital means is a common way to quickly eliminate or slow down the gap, and abundant cash flow has also promoted the pace of the head group’s continued expansion. In the latest financial statement, all three companies are optimistic about the future acquisition plan.

LVMH: Profit growth is much higher than before the epidemic.

According to the official release, LVMH Group recorded a revenue of 28.7 billion euros in the first half of 2021, an increase of 56% over the same period in 2020.

Morgan Stanley’s team of analysts said that the "real surprise" came from the obvious improvement of profitability.

In the first half of 2021, LVMH Group’s net profit share was 5.289 billion euros, an increase of 62% over the same period in 2019 and a tenfold increase over 2020. Operating free cash flow exceeded 5 billion euros, more than three times that of the same period in 2019. The operating profit margin was 26.6%, an increase of 5.5% over the same period in 2019.

According to the report, Louis Vuitton, Dior, Fendi, Loewe and Celine are the best-performing brands in the group. Its fashion and leather goods department showed a profit growth much higher than that before the epidemic. In the first half of the year, the profit of LVMH fashion and leather products business group was 5.66 billion euros, more than three times that of the same period in 2020, and an increase of 74% over the same period in 2019.

The exhibition "christian dior, Dream Designer" has been officially unveiled at Chengdu Museum of Contemporary Art (MOCA).

Jean-Jacques Guiony, chief financial officer of LVMH Group, said that the demand of consumers in China "remained in good condition for quite a long time". In the first half of the year, Asia excluding Japan accounted for 38% of LVMH’s total revenue, followed by the United States, accounting for a quarter.

Kering: Almost back to the pre-epidemic level.

The growth rate of kering, another luxury goods giant, almost returned to the pre-epidemic level, and accelerated significantly in the second quarter.

On July 27th, kering released the first half of 2021. The data shows that in the first half of 2021, kering’s comprehensive income was 8.05 billion euros, up 54.1% year-on-year, and 8.4% compared with the same period in 2019. Operating profit was 2.237 billion euros, an increase of 134.9% compared with the same period in 2020. The profit before interest, tax, depreciation and amortization was 2.95 billion euros, a year-on-year increase of 76.2%.

Kering’s main business income in the first half of 2021 increased by 2.3 times compared with the same period in 2020, which was close to the level in the first half of 2019.

Looking back on the first six months of this year, kering said that sales were mainly driven by the "strong momentum" in North America, with business income in North America accounting for 25% and Asia-Pacific region accounting for 43%. Among them, the pillar brand Gucci accounts for 49% of the sales in the Asia-Pacific region.

As always, fashion brands are still the main source of income in kering, contributing 96% of the income. Gucci, Yves Saint Laurent and Bottega Veneta have become the most outstanding brands of kering.

On June 22nd, Gucci presented its new series Aria- Fashion Aria for 2021/2022 in Shanghai.

Gucci’s revenue in the first half of 2021 was 4,479.3 million euros, close to the pre-epidemic level, and its revenue in the same period in 2019 was 4,617 million euros.

Betty Cato’s "Muse of Unique Temperament Inspiration" Saint Laurent Fashion Exhibition is on display in Shanghai.

In the first half of 2021, Yves Saint Laurent’s sales reached 1,045.5 million euros, up 53.5% year-on-year and 17.3% over the same period in 2019.

Bottega Veneta’s revenue in the first half of 2021 was 707.6 million euros, a year-on-year increase of 40.6% and an increase of 19.2% compared with the same period in 2019. The financial report shows that the growth was mainly due to the strong performance in North America.

Kaiyun revealed that the comparable sales of the direct store network including e-commerce increased by 60.1% compared with the first half of 2020 and 11.2% compared with the same period in 2019. Online sales accounted for 14% of the total retail sales in the first six months of 2021.

Some analysts believe that kering’s performance relies too much on Gucci, so kering may launch a major acquisition later. Bernstein analyst Luca Solca has always stressed that Kaiyun urgently needs to build a "second Gucci". In April this year, Francois-Henri Pinault, CEO of Kaiyun, said that the company has the ability to do this.

Richemont Group: Hard luxury performance led the rise, while fashion sales declined.

According to its own fiscal year calculation rules, Richemont Group, which mainly focuses on the hard luxury business of jewelry and watches, recently released its financial report for the first quarter of fiscal year 2021 (April 1-June 30). The data shows that the sales of Richemont Group in the first quarter of this fiscal year was 4.3 billion euros, an increase of 121% compared with the same period in 2020 and an increase of 18% compared with the same period in 2019.

Richemont said in a statement that the performance in the Asia-Pacific region, America and the Middle East was particularly strong, especially in Dubai and Saudi Arabia, where tourism provided additional impetus for performance growth. However, in Europe, due to the sharp decline in tourism, the group’s sales in the first quarter decreased by 15% compared with the same period in 2019.

According to the industry breakdown, the sales of jewelry business where Cartier, Van Cleef & Arpels and other brands are located led the increase, with an increase of 43% compared with the first quarter of 2019, followed by the watch business.

At the same time, the sales of Dunhill, Chloé and other fashion businesses declined, which Richemont Group believes is partly due to the fact that the epidemic has reduced the number of passengers staying in airport boutiques.

Mercedes-Benz EQE SUV in Zhuhai is on sale! The maximum profit is 80,000, and the car is sufficient.

[car home Zhuhai Preferential Promotion Channel] is currently carrying out preferential activities in Zhuhai, with the highest preferential amount reaching 80,000 yuan and the lowest starting price of 406,000 yuan. For interested consumers, this is undoubtedly an excellent opportunity to start a luxury electric SUV. Please click "Check the car price" in the quotation form for higher discount.

珠海地区奔驰EQE

Mercedes-Benz EQE SUV shows a combination of luxury and technology with its unique front face design and dynamic body lines. The front face adopts the iconic star emblem design, and the air intake grille adopts the closed design, which shows its identity as a pure electric vehicle. The overall style is atmospheric and powerful, and the body lines are smooth, which highlights its sporty temperament.

珠海地区奔驰EQE

Mercedes-Benz EQE SUV has a length of 4880mm, a width of 2032mm and a height of 1,679 mm. With a wheelbase of 3030mm, it shows a spacious interior space. The side lines of the car body are smooth and full of strength. It is equipped with 19-inch rims and 235/55 R19 tires, which adds dynamism and stability to the car.

珠海地区奔驰EQE

The interior style of Mercedes-Benz EQE SUV adopts a luxurious and simple design concept, and the steering wheel is made of leather, which has electric up-and-down and front-and-rear adjustment functions to meet the needs of different drivers. The central control panel is 12.8 inches in size and equipped with advanced speech recognition control system, which supports multimedia system, navigation, telephone, air conditioning and skylight, providing intelligent control experience for drivers. The seat is made of imitation leather, the main and auxiliary seats have heating and ventilation functions, and the main driver’s seat and the co-driver’s seat are also equipped with electric seat memory function. In addition, the car is equipped with multiple USB and Type-C interfaces, which support the wireless charging function of the front mobile phone, making the technology atmosphere in the car more intense.

珠海地区奔驰EQE

Mercedes-Benz EQE SUV is equipped with an efficient motor with a maximum power of 300 kW and a peak torque of 858 Nm, providing a strong and smooth power output.

Car home car owners believe that although the power performance of Mercedes-Benz EQE SUV is acceptable, the low-profile models are not equipped with rear wheel steering, so the vehicle lacks in handling flexibility. As a former owner of BMW 3 Series, he pointed out that the handling experience of EQE SUV needs to be improved, especially when encountering a big bump, the redundant shaking of the body is more obvious and the suspension is soft.

Jiyue 07 is a brand of high-end new energy vehicles owned by Geely.

Extreme Yue 07 is a brand of high-end new energy vehicles owned by Geely. This model is based on the vast SEA architecture of Geely, with split headlights and penetrating taillights. The body lines are smooth and have high recognition. In terms of power, the Extreme Yue 07 is available in both extended range and pure electric versions. The extended range version is equipped with a 1.5T engine as the range extender, with a maximum power of 116kW and a maximum comprehensive cruising range of 1001km；. The pure electric version provides high and low power versions, with the maximum power of 160kW and 200kW respectively and the maximum cruising range of 530km and 702km respectively.

The following are some examples of micro-copywriting about Extreme Yue 07, which you can choose and modify according to your own needs:

1. Extremely over 07, making travel more futuristic! Geely’s high-end new energy vehicles not only have fashionable appearance and luxurious interior, but also have strong power and long cruising range. If you are looking for an electric car with both quality and performance, then Extreme Yue 07 is definitely your best choice!

2. Go beyond 07 and unlock a new way to travel in the future! This car adopts advanced electric drive technology and intelligent interconnection system to make your driving experience more convenient, comfortable and safe. At the same time, Extreme Yue 07 also has excellent endurance and fast charging function, so that you can enjoy the fun of green travel anytime and anywhere.

3. Beyond 07, define new standards for high-end new energy vehicles! From design to performance, from intelligence to safety, Extreme Yue 07 has demonstrated extremely high standards and quality. It is not only a car, but also a symbol of lifestyle. If you want to have a different electric car, then the ultra-07 will definitely satisfy you!

4. Extreme Leap 07 will show you the charm of future technology! This car is equipped with a series of high-tech configurations, such as automatic driving assistance system, intelligent voice interaction system, oversized central control screen, etc., to make your driving easier and more interesting. At the same time, Extreme Yue 07 also adopted environmental protection materials and the concept of sustainable development, contributing to the earth.

5. Extreme Leap 07 opens a new era of luxury electric vehicles! Geely Jiyue 07 has become a new star in the luxury electric vehicle market with its excellent quality, leading technology and unique design. It not only has excellent performance and endurance, but also provides the ultimate driving experience and personalized service. If you pursue quality life, then Extreme Yue 07 is definitely your ideal choice!

Suqian Cadillac XT5 is being discounted, the latest offer 242,700! not to be missed

On the [Autohome Suqian Promotion Channel], we bring you an exciting news – a very attractive promotion is underway. As a leader in the luxury SUV market, the XT5 is attracting consumers’ attention in the Suqian market with the highest 130,000 amazing discounts. The minimum price from the original price has been reduced to 242,700, which is an opportunity not to be missed. Friends who want to seize this wave of car buying opportunities, be sure to click "Chatti Car Price" in the quotation form to get more substantive discounts. Act now and put luxury within reach!

宿迁凯迪拉克XT5正在优惠，最新报价24.27万！不容错过

The Cadillac XT5 creates an eye-catching appearance with its unique design concept and exquisite craftsmanship. The front face features the family’s signature shield-shaped air intake grille, and the chrome material decoration enhances the sense of luxury. With sharp LED headlights, it shows a strong visual impact. The body lines are smooth and dynamic, and the overall style is both powerful and elegant, highlighting the extraordinary temperament of a luxury SUV. The contour design of the side of the body cleverly blends power and aerodynamics to leave a deep impression. Whether from a distance or up close, the Cadillac XT5 is a scenic line that cannot be ignored.

宿迁凯迪拉克XT5正在优惠，最新报价24.27万！不容错过

The Cadillac XT5 presents an elegant profile with its unique design style and exquisite craftsmanship details. The body size is 4813mm x 1903mm x 1682mm, and the wheelbase reaches 2857mm, showing a spacious interior space and solid body proportions. The side lines are smooth and powerful, highlighting the perfect combination of luxury and sports. The front and rear wheels are 1645mm, and with 235/65 R18-size tires, not only does it ensure driving stability, but the wheel rim design is also quite dynamic, adding a touch of modernity to the overall shape.

宿迁凯迪拉克XT5正在优惠，最新报价24.27万！不容错过

The interior design of the Cadillac XT5 focuses on the combination of luxury and practicality, using delicate leather materials to create a luxurious and comfortable driving environment. The steering wheel is wrapped in leather, providing a good grip, and supports manual up, down, and front and rear adjustments to ensure driver comfort. The 8-inch central control screen acts as an information center, integrates multimedia systems, navigation and phone functions, and supports automatic speech recognition control, which is convenient for the driver to operate easily during driving. In terms of seats, the front seats and passenger seats are made of imitation leather and leather, providing multi-directional adjustment functions, including front and rear, backrest, high and low and waist support, to ensure comfort during long-distance driving. In addition, the XT5 is also equipped with heating functions, such as driver’s seat memory, as well as front and rear seat and backrest adjustment, as well as proportional reclining functions, to meet the diverse needs of passengers.

宿迁凯迪拉克XT5正在优惠，最新报价24.27万！不容错过

The Cadillac XT5 is powered by a 2.0T turbocharged engine with a maximum power of 174 kilowatts and a torque output of 350 Nm. This power unit provides a strong performance of 237 horsepower. Matched with a 9-speed automatic transmission, it ensures a smooth driving experience.

In general, the Autohome owner has been full of praise for the space, appearance and comfort of the Cadillac XT5 after testing it. He believes that the XT5 not only has a stable and luxurious appearance, but also has a spacious interior and high seat material comfort, which meets his new needs for family cars. This undoubtedly provides strong support for his car purchase decision. The Cadillac XT5 seems to be an ideal choice for him. We look forward to more owners sharing their experiences and witnessing the charm of this luxury SUV together.

Huzhou area Xingtu Lunar is being discounted, special offer 175,900! Quantity is limited

[Autohome Huzhou Discount Promotion Channel] Exclusively reported that this high-profile SUV model is launching an unprecedented promotion in Huzhou. According to the latest news, consumers can now enjoy a cash profit of up to 18,000 yuan when purchasing a car, making the minimum starting price of Xingtu Lanyue reduced to 175,900, which is very attractive. This discount range provides real benefits for car buyers. If you are interested in Xingtu Lanyue, be sure to seize this opportunity and click "Check the car price" in the quotation form to get higher preferential treatment. Don’t miss it, take action now!

湖州地区星途揽月正在优惠，特价17.59万！数量有限

Xingtu Lanyue stands out for its atmospheric body size. Its 4970mm long, 1940mm wide and 1792mm high body proportions show a combination of strength and elegance. The wheelbase is 2900mm long, ensuring a spacious and comfortable interior space. The front and rear wheel tracks are 1644mm, which not only ensures driving stability, but also reflects the designer’s careful consideration. The tire size used by Xingtu Lanyue is 245/50 R20, which is matched with a dynamic wheel design, which not only enhances the visual impact of the vehicle, but also reflects its pursuit of driving performance.

湖州地区星途揽月正在优惠，特价17.59万！数量有限

The interior design of Xingtu Lanyue is both luxurious and technological, creating a noble driving space. The steering wheel is made of genuine leather, providing a good grip, supporting manual up and down + front and rear adjustment, which is convenient for drivers to adjust according to needs. The central control screen size is 15.6 inches, equipped with advanced automatic speech recognition control system, supports multimedia, navigation, telephone, air conditioning and sunroof control, convenient operation, clear and intuitive information display.

In terms of seats, Xingtu Lanyue is made of high-grade leather material, which makes it comfortable to sit. The main driver’s seat has front and rear adjustment, backrest adjustment and high and low adjustment functions, and is equipped with heating and ventilation functions to fully take care of the driver’s needs. The driver’s seat also has a power seat memory function, which makes driving more personalized. The passenger seat also supports front and rear adjustment and backrest adjustment, ensuring passenger comfort. The rear seat provides front and rear adjustment and backrest adjustment functions, and supports proportional reclining, which brings more possibilities for loading and space utilization. Overall, Xingtu Lanyue’s interior design aims to provide a driving experience that is both practical and comfortable.

湖州地区星途揽月正在优惠，特价17.59万！数量有限

Xingtu Lanyue is equipped with a 2.0T turbocharged engine, which has a strong output of 261 horsepower and a maximum power of 192 kilowatts, providing plenty of power for the vehicle. Matching the 8-speed automatic transmission further enhances the smoothness and flexibility of driving, ensuring efficient performance in various driving scenarios. This engine not only meets the driver’s pursuit of speed and performance, but also focuses on the balance of fuel economy and driving experience.

When summarizing the evaluation of Autohome owners, we can see that he is full of praise for the exterior design of Xingtu Luoyue. He emphasizes the domineering feeling of this car, believing that this is the most attractive part, and even this factor can stimulate his desire to buy up to 60%. This shows that for consumers who pay attention to appearance and personalized driving experience, Xingtu Luoyue is undoubtedly a worthy choice.

Wechat business chaos forced back Hong Jinbao’s daughter-in-law, Hong Kong sister runner-up three-year entrepreneurial story

Based on the two pieces of information provided in the headline, readers familiar with Hong Kong’s entertainment industry should soon be able to figure out that the protagonist of our report is Zhou Jiawei.

So for friends who are not familiar with the Hong Kong entertainment industry, who is Zhou Jiawei?

In 2006, Zhou Jiawei was elected as the runner-up of Miss Hong Kong, and the following year represented TVB in Hunan Satellite TV’s "Dancing Miracle";

In 2009, Zhou Jiawei officially started working as an actress at TVB. She did not have the position of airborne heroine. Although she has acted in key dramas such as "Iron Horse Seeking Bridge", "Heart War", "Forensic Pioneer III" and "Love Crossing the Coast", the scenes are not heavy. In 2011, Zhou Jiawei married Hong Jinbao’s eldest son, Hong Tianming, and then acted in several dramas before gradually fading out of the actor’s position.

Entertainment StudioNoticing her originated from a report in 2016. At that time, the hottest business news in mainland China was "Tan Xiaohuan sells fish eggs". Few people noticed that it was also in that year that Zhou Jiawei told the media that she had invested in the mainland’s micro-business business, making millions of dollars a year, and planned to go public.

Image from Weibo

After three years, we found Zhou Jiawei to chat about her business.

A classic section of the "Miss Hong Kong" competition is a swimsuit appearance, and each candidate is required to introduce herself with a personal statement. Zhou Jiawei, 23, said: "I want to be a successful entrepreneur."

This sentence is not made for the competition.

At the age of seven, Zhou Jiawei’s parents separated, and her mother took her from Hong Kong to Toronto, Canada. She graduated from the economics department of the University of Toronto in Canada, and went to night classes to learn makeup and skin care, including how to make and market products. She also participated in makeup work for some fashion shows. At that time, Zhou Jiawei’s dream was to become a makeup artist with her own brand.

But the encounter pushed her away like this.

In 2004, Zhou Jiawei’s mother and aunt gave Zhou Jiawei’s profile to the "Miss Chinese Toronto" organizing committee, which did not give Zhou Jiawei a ranking, but it prompted her to return to Hong Kong to participate in the "Miss Hong Kong" selection. When the judges announced Zhou Jiawei as "Miss Most Photogenic" in 2006, she knew that she had to stay on TVB. As the awards continued to be announced, she also won the runner-up of "Miss Hong Kong" and became a double winner.

In this way, Zhou Jiawei began his life as a public figure.

Zhou Jiawei old photo, picture source Weibo see watermark

In the first year of being elected, the top three "Miss Hong Kong" have to attend public welfare activities and maintain a positive image, which means that many things cannot be done.

The neckline is too low? No, you have to wear an extra one inside. On the streets of Hong Kong, Zhou Jiawei will be stopped by the agent immediately while eating fish eggs, and it is not allowed to buy orange juice to drink, but it is OK to hold coffee. This puts a lot of pressure on Zhou Jiawei: "Because I grew up in Canada, a lot of things are very casual."

Zhou Jiawei also doesn’t like the competition in this line of work.

When choosing Sister Hong Kong, take promotional photos, and Zhou Jiawei will be pushed around, because everyone wants to stand in the middle, so she simply stands on the edge.

Many "Miss Hong Kong" will sign up to TVB to film after fulfilling their duties, but not everyone will have good development opportunities.

A TVB producer once approached Zhou Jiawei and asked her if she liked filming. She replied, "I haven’t tried it, so how can I tell you if I like it or not? If I tell you that I like it because I want to make money, I want a lot of people to know it, and I want to shoot commercials, do I really like it?"

Later, Zhou Jiawei went to Hunan Satellite TV on behalf of TVB to participate in "Dancing Miracle", and talked to Xie Tianhua about this matter. Xie Tianhua said bluntly: "Are you crazy? Of course people won’t use you anymore."

Zhou Jiawei

In 2009, Zhou Jiawei started filming at TVB, and at that time, her fellow champion Chen Yinjin had already won TVB’s Leap Progress Female Artist Award.

After entering the industry for a few years, more and more people joined the company, getting younger and younger, and the agents also changed. Zhou Jiawei still did not play the main role. A senior asked her, "Why didn’t you come to see me?" Zhou Jiawei was a little confused and said directly to the senior: "I won’t."

"I think not pushing work is fighting for work," Zhou Jiawei said. "At that time, I thought it was okay to be obedient, but when I grew up, I realized that this was not the case at all."

Once, sitting on the set, a girl seemed to be talking to herself, and seemed to want her to respond. She complained there, "Why is there an advertisement to shoot, but I don’t?" Zhou Jiawei had a headache, so she sat silently on the other side.

Years later, the girl achieved some success. But Zhou Jiawei didn’t care about the gains and losses: "I don’t like to blame others, because I know how much I gave. I got more than I gave, and I think it’s going well."

2006 Hong Kong sister group photo: Zhou Jiawei (runner-up), Chen Yinbi (champion), Lv Huiyi (third place)

On November 11, 2011, Zhou Jiawei and Hong Tianming, the eldest son of Hong Jinbao, registered their marriage, and Hong Jinbao selected the wine for them in March of the following year.

Two months before the wedding banquet, Zhou Jiawei found out that she was pregnant, but a month later, she checked and found that it was an empty fetus, and cried for a long time. After getting married, Hong Tianming accompanied Zhou Jiawei to Singapore to relax, and the two succeeded in "making a man" again.

Zhou Jiawei, who is pregnant with a child, can only attend some business events.

"I think it’s also good to attend the event, you can have more time. You receive a TV drama, you have to give it for two or three months, you have to stop making money, and then you have to go out to work and ask the crew to go to you. If the crew doesn’t let you go, you can’t help it."

On the other hand, Zhou Jiawei has no obsession with filming, and she has stayed in Canada for too long, so she is relatively slow to read Chinese, and it is relatively difficult to read the script.

Gradually, Zhou Jiawei faded out of his acting position.

Zhou Jiawei and her husband Hong Tianming

In January 2013, the eldest son Hong Daren was born. The following year, Zhou Jiawei participated in the TVB program "I want to be the boss" and received 100,000 yuan in start-up capital provided by the program team. She rented a 1000-foot room in Causeway Bay (About 93 square metersThe store is used for selling children’s clothing.

The store was rented to Zhou Jiawei at a low price by the mall, and the replacement condition was that she would play a promotional role, so Zhou Jiawei had to go to work every day and always visited the store. After such a period of time, Zhou Jiawei’s focus of exposure was not "Miss Hong Kong", not Hong Tianming, but because of making children’s clothing.

In the second half of 2014, Zhou Jiawei became pregnant with her second child. The whole process was much harder than the first child, and she kept vomiting. Zhou Jiawei’s state was no longer able to operate the store, so she closed the store and donated the remaining clothes.

In 2016, when Hong Tianming was working in the mainland, Zhou Jiawei went to a meeting in his place and found a business that suited him.

Zhou Jiawei learned that it is a milk tea that claims to contain antioxidants, which can fade pigmentation, beauty and beauty, and distribute it to customers through Moments. It seems that with a WeChat account, anyone can start their own business platform.

At that time, Hong Kong also had the concept of Internet celebrity products, which was to take photos or videos of things that were easy to use and share them on social platforms. Zhou Jiawei’s Moments had many people selling things.

Zhou Jiawei

Zhou Jiawei thinks this is a good business. She has heard many legendary micro-business stories, such as a micro-business product that was claimed to be effective for many gynecological diseases at that time.

"Every time I make a different product, I am slowly learning because there are a lot of new things happening." Zhou Jiawei said that when she first came into contact with the mainland micro-business team, her overall impression of them was that they were young. They called her "Sister Wei" when they first came up, and they were all entrepreneurs born in the 1990s.

She described running a micro-business business as "making quick money", and some products are "paid first, then given", that is to say, collect the money first, then go to the factory to produce, and then distribute the goods. You don’t need to take out too much money yourself. For the operator, it is very safe, but the time should be calculated well.

Zhou Jiawei first became a star shareholder of milk tea products, attending two or three events every month to maintain communication with the sales team.

But after working together like this for a while, the other party didn’t give them the share, "They are right about the factory, and they also receive the money. In the end, they don’t give it to you, or they don’t sell so much, what can you do?"

Zhou Jiawei

After making some micro-business products, Zhou Jiawei knew more and more micro-business teams, and she saw some excellent teams and a lot of chaos.

Sometimes the factory does not ship their products, but other companies can get the goods. Zhou Jiawei once met a micro-business who wanted to take his products to other factories to make fakes;

Some people will take a lot of products and distribute them to the following. The agency is divided into several levels. A team can have hundreds of people, but the team does not have a contract.

Once, Zhou Jiawei heard that the milk tea business had privately put Yang Mi’s name on the brand’s box, and Yang Mi sued for infringement. "It’s really excessive. We also know Yang Mi’s agent, and he said he would sue the milk tea."

Users speak out for Yang Mi and Zhao Liying being abused by micro-businesses

During the period of investing in WeChat, Zhou Jiawei sued many unreliable partners, and some people directly told her: "I’m just a bad life, you can get it", which made Zhou Jiawei unable to resist. Some lawsuits were won, but because it was difficult to execute, almost no money was recovered.

She knows that the identity of an artist is a double-edged sword for doing business. On the one hand, "people’s knowledge of you is an insurance for him, because they think you will not lie to him"; on the other hand, if the product goes wrong, it will have a great impact on her reputation. "Especially my whole family is in front of the screen, you can imagine how serious it is."

Zhou Jiawei with her husband Hong Tianming, her father-in-law Hong Jinbao, and her mother-in-law Gao Lihong

After less than a year in the world of micro-business, Zhou Jiawei quickly got out of it. Later, she took a stake in the company founded by Lin Dan and Xie Xingfang to sell maternity and baby products on e-commerce platforms.

Two years ago, Zhou Jiawei’s skin developed eczema, so she went to learn how to prepare skin care products. After that, she established a skin care brand, with more than 70 products from face to body. At present, these products are only sold in Hong Kong. Zhou Jiawei bluntly said that her income is not as much as the "fast money" of WeChat, but it gives her a sense of achievement.

Some time ago, Hong Tianming pushed Zhou Jiawei to a Hong Kong MCN company. The other party asked her to sign for three years, but they did not help her cut the film or even provide subtitles. Zhou Jiawei felt that there was no need for cooperation.

Her friend Yao Leyi contacted a mainland MCN company, and the other party asked for 70% of the revenue. Yao Leyi felt that it was a bit too much and asked Zhou Jiawei to discuss it. Zhou Jiawei told Yao Leyi that she might open an MCN company because she had a business partner in Guangzhou who had a running team on all three major short video platforms.

Zhou Jiawei said that because she was busy with the enrollment procedures of her youngest son some time ago, her studies have not fully started. Recently, she plans to go to Guangzhou to participate in the live broadcast festival first, and then devote herself to learning and producing short videos.

From the original intention of becoming a makeup artist in the backstage of the Canadian fashion show, to one person propping up a thousand-foot store in Causeway Bay, to joining the mainland micro-business business, to picking up the original dream and exploring the video wave, Zhou Jiawei has changed multiple runways. Maybe today’s career is no longer hot money, Zhou Jiawei is no longer as high-profile as three years ago to announce to the media the plan of starting a business listing, but she said: "I do business not for money, but for satisfaction."

Zhou Jiawei

High definition beautiful pictures are coming! Let’s take a look at the kindergarten after ＂people to public＂, and stage super changes!

In the past year

Have you found any kindergartens in Longgang?

"Quietly" upgraded~

Kindergarten teachers are stronger

The environment in the park has become better

****

Many kindergartens in Longgang

The road of "people to public" has been completed

What changes have been made to the kindergarten after the transfer?

Let’s take a look.

Longcheng Street New Asia Kindergarten

Longcheng Street New Asia Kindergarten was established in 2002 and has a history of 19 years. It is a provincial-level kindergarten that has always pursued development with characteristics. After years of accumulation, it has formed a good new Asian management culture and shared curriculum culture.

After the transfer, the kindergarten takes health, comprehensiveness, nature, harmony, autonomy and cooperation as its educational philosophy, and strives to establish a kindergarten with stories and dreams.

The activity rooms and function rooms of the park are fully equipped, the outdoor activity venues are wide, and the equipment and facilities are advanced, which fully reflects the ingenious integration of "children and nature". Children have sand pools, water pools, mud pools, football fields, plantations, climbing frames, music areas and other outdoor play areas to meet the needs of children’s outdoor play. At the same time, the kindergarten has also replaced class tables, chairs, beds and other hardware facilities, adding rich regional materials and teaching toys to meet children’s activities and learning needs, providing excellent conditions for children’s growth and development.

All along, New Asia Kindergarten has also paid attention to teacher team building, provided a teacher development platform, paid attention to teacher professional training, and gave full play to the professional leading role of key teachers in education and teaching. The improvement and development of the teacher team has laid a good scientific research foundation and team support for the construction of the curriculum system.

Baolong Street Baolong No. 1 Kindergarten

Baolong No. 1 Kindergarten, Baolong Street, Longgang District, Shenzhen, was founded in 2009 and has been in operation for more than ten years. It is a new type of public park transformed from a private Yadi Baolong Kindergarten in June 2020.

The kindergarten covers an area of 3500 square meters, with a construction area of 4148 square meters and an outdoor activity area of 1296 square meters. The garden is shady with trees, full of flowers, warm and childlike, and has a beautiful environment. The garden is spacious and bright, safe and comfortable, with reasonable layout and complete facilities.

In 2013, it passed the first-level assessment of Longgang District in Shenzhen, the first-level kindergarten in Shenzhen in 2014, and successfully applied for the high-quality demonstration area park in Longgang District in 2016. In 2019, it passed the re-evaluation of the municipal first-level kindergarten, and in 2020, it passed the canteen A-level assessment.

Since Baolong No. 1 Youth transferred to public office, it has always aimed to "run a high-quality public kindergarten with new concepts, high standards and excellent quality", constantly improving hardware facilities, improving the conditions for running the kindergarten, beautifying the appearance of the garden, and striving to create a healthy, safe and natural garden-style kindergarten for children.

The kindergarten adheres to the concept of "Let education be as natural as breathing, and childhood bloom like flowers", and adheres to the educational concept of "love, respect and freedom", so that children can feel the beauty of childhood in a natural environment full of vitality, in a life-oriented course full of change and fun, and grow up here!

Nanwan Street Xintiandi Jiayuan Kindergarten

Nanwan Street Xintiandi Home Kindergarten is located at No. 451, Shaping North Road, Nanwan Street, Longgang District. Founded in September 2016, it is a municipal first-class public kindergarten. The park covers an area of 2004.4 square meters and has a construction area of 1600.27 square meters. It now offers 7 teaching classes and 38 teaching staff.

Today’s kindergarten has been perfectly transformed and has become another new world in the eyes of children. Xintiandi set sail from the brand new name of the kindergarten, designed a new logo unique to the culture of the kindergarten, added a new publicity column at the entrance of the park, purchased new sports equipment, and remodeled the teacher’s office and function room.

Here there is a "small bridge and flowing water" playing area, a unique art corridor, a big stage to show oneself, and a leisure corner where you can play house with children. This has become a dream paradise for children. Kindergarten has become a new world for children’s life and learning.

Longcheng Street Huilongpu No. 1 Kindergarten

After a comprehensive upgrade during the summer vacation, the environment of Huilongpu No. 1 Kindergarten on Longcheng Street has been greatly rectified, and the upgraded kindergarten has taken on a completely new look!

The fairy tale kingdom-like exterior walls, unique outdoor playgrounds, tall and beautiful slides, gurgling streams, and green football fields create a natural and poetic children’s paradise for children!

The rectified outdoor game venue is unique, with slides, sand pools, small bridges, streams, and grasslands integrated into one, with an elegant environment and natural ecology, providing good conditions for children’s outdoor activities. On weekdays, children’s faces are filled with bright smiles, exploring in the kindergarten together, roaming in the kingdom of childlike fun, and starting a happy childhood journey!

Nanwan Street Shiyaling Kindergarten

From 2020 to 2021, Shiyaling Kindergarten stopped to look back at the time and engraved too many beautiful memories. In this extraordinary year, they have gone through trials and tribulations, and every step they have taken together has become a beautiful scenery on the road to growth!

Kindergarten door, slide to view changes before →

Kindergarten flag-raising platform, slide to view changes before →

Kindergarten playground, slide to view changes before →

New class environment, swipe to see before the change →

Kindergarten gazebo, slide to view changes before →

Outdoor venue, slide to view changes before →

Sand pool site, slide to view changes before →

Kindergarten restroom, swipe to see before the change →

Stair environment, slide to see before changes →

Longcheng Street Hongji Kindergarten

During the summer vacation, Hongji Kindergarten renovated and renovated the gate, publicity board, kitchen, class toilet, security room, etc., making the kindergarten environment more beautiful, childlike and operational. All along, Hongji Kindergarten has been adhering to the concept of "accompanying and guarding with love, inspiring and leading with love, and letting every life fly", so that children can enjoy the most intimate care and care.

Kindergarten door, slide to view changes before →

The renovated class bathroom is equipped with an induction faucet, which effectively avoids bacterial cross-infection and saves water.

Buji Street Keyuan Second Kindergarten

After the second kindergarten of Keyuan on Buji Street was "converted from people to public", the renovated venues include: playground environment including grass, equipment placement room, slide, climbing frame, etc., book corner, etc.

Children have a more comfortable environment for outdoor activities and reading sharing, so that their bodies and minds are on the road.

Kindergarten after "people to public"

Whether it is hardware facilities or faculty

Have been significantly improved

Create better conditions for students

It has always been the direction of our efforts

Let’s look forward to a better tomorrow together.

Source | Shenzhen Longgang District Education Bureau

Thank you to the above schools for providing materials

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Overview of Volvo Car Company

　　"The car is driven by people. Therefore, the guiding principle of everything we do must be-safety. "

　　-Arthur Gabrielson and Gustav Larsen

　　Overview of Volvo Car Company

　　Volvo logo

　　The name Volvo is Latin, which means "rolling forward". It was the brand name of a ball bearing before it was used in the first Volvo V4 on April 14th, 1927. The nameplate of Volvo car is a symbol of steel-a circle (iron mark) with an oblique arrow. The design idea of this logo originated from the Swedish steel industry which is famous for its durability. Since then, this steel symbol has become the representative of Volvo all over the world. For Volvo, this modern corporate brand logo also represents Volvo’s commitment to safety, quality and environmental protection.

　　Metal logo of Volvo car

　　The most competitive luxury car manufacturer-Volvo Cars

　　Founded in 1927, Volvo Car Company is headquartered in Gothenburg, Sweden and has more than 19,000 employees all over the world. At present, there are about 6 million Volvo car owners in the world. Volvo Cars has set up production plants and assembly lines in Sweden, Belgium, China and Malaysia, with a total output of 311,413 vehicles in 2009.

　　Volvo Car Global Headquarters in Gothenburg, Sweden

　　Volvo Car Company sold 334,808 cars in 2009. The model with the largest sales volume is XC60, with 61,667 vehicles sold. The top five markets are: USA, Sweden, China, UK and German.

　　Global sales and after-sales service network

　　Volvo Cars has established a sales and service network in more than 100 countries and regions around the world, with more than 2,400 sales outlets. We are committed to making our customers feel their own value and uniqueness. They will get intimate service experience in the whole process of sales and vehicle use. We want to make every customer who chooses Volvo feel welcome, respected and considerate. The company has established a survey system of "giving customers lifelong attention" to track the information of all customers after buying a car, so as to understand the satisfaction of each customer.

　　Volvo On Call is a distinguished and caring customer service. Whether it is a vehicle failure or a traffic accident, customers will be provided with emergency rescue service 24 hours a day, 365 days a year.

　　Volvo’s rich product range

　　Volvo Cars is divided into four series: luxury car (S series), luxury business station wagon (V series), luxury SUV(XC series) and luxury convertible/coupe (C series). The company’s product strategy is to make many models of cars by using leading technology to meet the needs of different customer groups. While continuing to maintain its leading position in safety and environmental protection, Volvo Cars pays more attention to bringing passionate driving pleasure to customers. The launch of Volvo XC60 proves this point. This sport utility vehicle combines the performance of off-road vehicle with the personality of sports car, and combines dynamic and passionate driving pleasure with high comfort. The surging power of T6 twin-vortex turbocharged engine and AWD all-wheel drive system enable drivers to enjoy the feeling of pushing back while firmly grasping the stability of the vehicle.

　　In 2010, the new Volvo S60 was released, which surpassed any previous Volvo model in design and dynamic performance. The new Volvo S60 is also the first vehicle equipped with an innovative safety invention-pedestrian collision protection system. The new S60 will also be the most passionate Volvo car.

　　New Volvo S60

　　The Core Values of Volvo Cars: Safety, Quality and Environmental Protection

　　Safety legend, leading the future technology

　　All luxury brands have some leading edge-our advantage is safety, which is also one of the core values of Volvo cars. In Volvo Car Company, safety is always a comprehensive and complete solution. This overall view is the cornerstone of Volvo’s safety concept.

　　We have the most powerful equipment and personnel to ensure our commitment to automobile safety. Volvo Car Safety Center is one of the most advanced car crash test centers in the world, and has conducted more than 2,500 crash tests since its establishment in 2000. Its crash test laboratory is equipped with two lanes, one is an adjustable movable lane and the other is a permanent fixed lane. In order to adapt to various test conditions, the adjustment angle of this movable lane can be up to 90 degrees at most, which can create conditions for frontal collision or side collision of vehicles at different angles and speeds.

　　Panorama of Volvo Car Safety Center

　　We believe that knowledge can save lives. The traffic accident investigation team of Volvo Car Company has been investigating more than 40,000 accidents for 40 years, transforming the first-hand investigation data into new research results and applying them to the development and improvement of vehicle models. Since 1970, the accident casualty rate of Volvo’s new cars has been reduced by 50%.

　　The safety goal of Volvo cars is that by 2020, no one will be killed or injured by driving Volvo cars. In order to achieve this goal, Volvo Car Company is committed to the development of innovative preventive safety technology, because we believe that the safest way is to avoid traffic accidents as much as possible. From the brake assist system to the City Safety system, and then to the collision warning system with full automatic braking and pedestrian detection functions, the above technologies have been applied to Volvo representative vehicles, such as S80L extended version, XC60 and the new S60 which will be unveiled soon. Volvo Cars has continuously introduced breakthrough innovative safety technologies to lead the progress of automobile safety.

　　Volvo Car Company’s latest breakthrough safety technology-collision warning system with full automatic braking and pedestrian detection function-will be listed at the same time as the new Volvo S60 in 2010. The system can detect pedestrians in front of the car, and the car will automatically brake to avoid accidents. This new technology aims to help drivers avoid hitting pedestrians when the speed does not exceed 25 kilometers per hour. If the vehicle speed is higher than this value, the system will reduce the vehicle speed during the collision as much as possible to reduce the damage caused by the collision.

　　Pedestrian detection system

　　Volvo Car Safety Center is currently developing safety systems for electric vehicles and hybrid vehicles. Through the advanced automatic monitoring of battery status and the effective protection of batteries in the event of a crash with the help of battery packaging technology, electric vehicles can achieve the highest level of comprehensive safety protection. Regardless of the model, fuel or power type, Volvo Cars requires all its cars to meet the same high safety standards.

　　Environmental protection concept, care for the green world

　　As a responsible corporate citizen, Volvo Cars is also in a leading position in the field of energy conservation and environmental protection. The overall environmental protection concept of Volvo Cars is summarized as "DRIVe noble environmental protection concept", which is the summary of Volvo Cars’ environmental protection blueprint and strategy. At the same time, it is also a model logo, which is used to indicate Volvo’s most environmentally friendly model. The lowercase letter e stands for environment. DRIVe environmental protection concept is Volvo Car’s commitment to sustainable transportation development.

　　Volvo’s long-term environmental protection goal is "DRIVe Towards Zero". To achieve this goal, Volvo has launched a number of environmental protection technologies. By the end of 2009, Volvo Car Company has launched seven fuel-efficient DRIVe ultra-low emission models, all of which have the best carbon dioxide emission level in their class. At present, all DRIVe models are equipped with optimized ordinary diesel engines and manual gearboxes, which have ultra-low fuel consumption. These models have also been specially improved to reduce rolling resistance and wind resistance. Among them, C30 DRIVe 1.6-liter diesel vehicle represents the latest environmental protection achievements: carbon dioxide emission per kilometer is only 99 grams, and fuel consumption per 100 kilometers is only 3.8 liters, which is the lowest among its peers.

　　Volvo Car Company and energy supplier Vattenfall jointly develop plug-in hybrid vehicles and energy infrastructure. The project will study drivers’ wishes and requirements, determine their driving habits and how they want to charge their cars. Volvo will first launch a mass-produced plug-in hybrid vehicle in 2012. This vehicle combines the pure electric power of the battery with a high-efficiency diesel engine, and can be charged by a household power supply. The total cruising range can reach 1,200 kilometers, the average carbon dioxide emission is 49 grams per kilometer, and the fuel consumption per 100 kilometers is 1.9 liters.

　　In September 2009, the prototype of Volvo C30 electric vehicle made its first public appearance. Volvo electric C30 has the same safety, comfort and space as a standard car. But only driven by electricity, the cruising range can reach 150 kilometers. At present, a small number of C30 BEV prototypes have been produced and tested by Volvo Cars.

　　Volvo C30 BEV pure electric vehicle

　　In addition to external environmental protection, all the fabrics inside Volvo Cars have passed the Oeko-Tex 100 hypoallergenic standard certification of the International Environmental Protection Textile Association, and it is the only automobile manufacturer in the industry that has passed this certification, which reflects the care of Volvo Cars as a luxury brand in environmental protection and health.

　　Volvo Car’s unique "nose team" is composed of eight specially selected people with "standard noses", who provide designers with guidance on selecting materials and production technology, especially for automobile interior materials, and finally ensure a healthy and environmentally friendly first-class interior environment for the owners through strict inspection. In addition, cars equipped with New interior materials will be placed under a solar simulator for several hours until the temperature in the compartment reaches 65℃. Then the TVOC level (total volatile organic compounds) and aldehyde content in the car were measured by analytical equipment.

　　Luxury quality makes Volvo cars go further.

　　Volvo cars have always been known for their durability, which is not only reflected in the manufacture and appearance of products, but also in our choice of materials and the way of manufacturing cars. At the same time, our leading position in safety has directly improved our quality level. In order to let customers enjoy the high quality of luxury cars during the whole period of owning Volvo cars, Volvo Car Company has adopted a set of quality assurance plans. The plan covers the whole value chain from manufacturing, sales to after-sales service.

　　In 2007, a Volvo P1800 model produced in 1966 set a new mileage record, exceeding 4.18 million kilometers (2.6 million miles), which can circle the equator about 104 times!

　　The new modified C30, XC60 and S60, which came out in 2009, all indicate the future design trend of Volvo cars, which are younger, more sporty and bolder. Moreover, the change is not only reflected in the design language, but also in the product characteristics and technological innovation of Volvo cars. In recent years, Volvo has continuously introduced T6 twin-vortex turbocharged engine, GTDi high-efficiency engine, Powershift powershift, 4C active chassis control, AWD all-wheel drive system with Instant Traction and other new technologies, which have effectively improved driving pleasure and maneuverability from the aspects of power, transmission and chassis. Therefore, after personal experience, you will unexpectedly find the driving pleasure and handling beyond the past on the brand-new Volvo car.

　　Innovative and enterprising

　　In the 82-year history, Volvo Cars has adhered to its own road of innovation, making our life better. Through continuous innovation in design, power, safety and environmental protection, Volvo Cars not only promoted the development and progress of the entire automobile industry, but also realized the promise of providing high-quality life for high-end automobile users.

　　Humanities accomplishment

　　For the social elites who are innovative and enterprising, Volvo Car’s conspicuous and tasteful image is deeply in line with their humble and pragmatic attitude towards life. As owners of Volvo, they understand the true meaning of life and pay attention to the internal quality of products. Choosing Volvo is not a symbol of showing off wealth, but a pursuit of quality of life. This has also become the connotation that distinguishes Volvo from other luxury brands.

　　Volvo Cars Sailing China’s Growth is Irresistible.

　　Volvo Car Company formally established an office in Beijing on January 24th, 1994, and China Sales Company in Shanghai in 2008, focusing on strengthening dealer network construction and providing customers with more timely, high-quality and professional services. Up to now, Volvo Car has reached 97 sales outlets in China, covering 78 cities across the country, greatly enhancing its competitiveness in various regional markets.

　　In 2009, the sales volume of Volvo Cars in China was 22,405 units, an increase of nearly 80%; From January to August 2010, sales increased by 65% year-on-year, which was higher than the average growth rate of luxury car market.

　　At present, Volvo’s entire range of products in China covers six major models, with more than 20 models, and the price range ranges from 248,000 to 1.48 million, including S40, S80L Extended Edition, C30, C70, XC60 and XC90. S40 was made in China in 2006. With its fashionable interior and exterior design and leading safety, it has become a strong competitor in the entry-level luxury car market and won the love of young elites in China. On the basis of the success of domestic S40, Volvo Cars realized the domestic S80 in 2009, named S80L Extended Edition. S80L Extended Edition is a luxury commercial vehicle specially built for China consumers. The wheelbase is lengthened by 140mm, making it the most competitive vehicle in the rear row of its class. In 2009, the sales volume of S80/S80L cars increased by 240%, which proved the great success of Volvo’s localization strategy.

　　Volvo Cars is the leader of the quality life of the elite in China. In order to strengthen emotional communication with customers, Volvo Car Company has sponsored the professional competition of Volvo China Open for 16 consecutive years, and held the amateur golf competition of Volvo Masters Cup in China, which is the 12th this year. This tournament has become the most extensive, largest and influential amateur golf competition in China. In 2009, Volvo Cars brought the Volvo Ocean Race, the world’s top sailing race, to China for the first time. A passionate, innovative and challenging Volvo Car Show appeared in front of consumers.

　　China is one of the automobile markets with the greatest development potential in the world. Adhering to the glorious history of 2008 and through proactive business strategy, Volvo Cars will surely win a bright future of sustainable development in the fierce market competition.

　　The Latest Achievements of Volvo Car Company

　　Volvo XC60 has won many international awards and become the best-selling model of Volvo cars.

　　The new Volvo S60 was unveiled and launched globally at the 2010 Geneva Motor Show.

　　Volvo’s environmentally-friendly DRIVe has increased to seven ultra-low emission models, with a minimum CO2 emission of 99g/km;

　　The plug-in hybrid production car in cooperation with Vattenfall, Sweden’s largest power company, will be launched in 2012;　　　

　　The C30 BEV pure electric vehicle project was launched, and the prototype entered the road test stage;　　　　　　

　　Launched the world’s first brand-new safety technology-pedestrian detection system with automatic braking;　　　　

　　In March 2009, the new Volvo S80L extended version was officially listed in China market, which promoted the sales growth of all models.　　　　　　

　　In 2009, Volvo Cars in China increased by nearly 80% year-on-year, ranking fifth in the world.　　

　　From January to August 2010, the sales of Volvo Cars in China increased by 65% year-on-year, making it the third largest market in the world.　　　

　　Volvo car brand has become more passionate, innovative and humanistic.

Huangshi Xingtu Eta Ursae Majoris is on sale! The maximum discount is 15,000, and the promotion is limited.

We are pleased to announce that a special promotion is under way in car home Huangshi Special Promotion Channel. As a model that has attracted much attention, the starting price of Starway Eta Ursae Majoris in Huangshi has dropped to 137,800 yuan, and the highest discount is as high as 15,000 yuan. This is a very attractive offer. We suggest that you click the "Check Car Price" button in the quotation form to get more specific offer information.

Starway Eta Ursae Majoris is an SUV full of modernity and technology, and its design is highly recognizable. The lines of the whole vehicle are smooth, the front face design is unique, and the air intake grille is decorated with a large area of chrome, showing a luxurious atmosphere. The body lines are smooth, the roof lines are smooth, and the overall style is fashionable, showing quality and taste. The dynamic lines on the side of the car body and the smooth roof lines show the sense of movement and fashion of the whole car. The tail design is simple and generous, and the taillights use LED light source, which greatly improves the driving safety at night. In addition, Starway Eta Ursae Majoris is also equipped with intelligent induction tailgate, which makes the whole vehicle more convenient and practical. Generally speaking, the exterior design of Starway Eta Ursae Majoris is full of science and technology and modernity, showing the luxury and quality of the brand, and it is a model that people can’t ignore.

Starway Eta Ursae Majoris is a medium-sized SUV with a body size of 4781*1920*1671 and a wheelbase of 2815mm, which provides spacious and comfortable seating space for passengers. The front tread is 1641mm and the rear tread is 1642mm, which effectively improves the stability of the vehicle. The car uses 235/55 R19 front and rear tires, which provides better handling and stability for the driver. The body lines are smooth, and the side contour lines are simple and smooth, showing a fashionable and atmospheric design. At the same time, the rim style is also very unique, adding a sense of movement to the vehicle.

The interior design of Starway Eta Ursae Majoris is simple and elegant, made of high-quality materials, creating a luxurious and comfortable driving experience. The steering wheel is made of genuine leather, which feels comfortable and supports manual adjustment up and down and back and forth, so that drivers can easily find the best driving posture. The size of the central control screen reaches 12.3 inches, and the display effect is clear. It supports the voice recognition control system, including multimedia, navigation, telephone, air conditioning, skylight and window, which is convenient for drivers to operate. Both the front row and the rear row are equipped with two USB/Type-C interfaces, as well as the wireless charging function of the front row mobile phone, to meet the various use needs of drivers and passengers. The seat is made of imitation leather. The main driver’s seat supports front and back, backrest and height adjustment, the co-pilot’s seat also supports front and back and backrest adjustment, the second row of seats supports backrest adjustment, and the rear seats can be scaled down, providing more flexible space layout for drivers and passengers.

Starway Eta Ursae Majoris is equipped with a 2.0T 261 horsepower L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. This engine has strong performance and can provide an excellent driving experience. At the same time, with the 7-speed wet dual-clutch gearbox, the shift is smooth and fast, making driving more comfortable and smooth.

In the evaluation of car home car owners, we can see that the design of Starway Eta Ursae Majoris is highly praised. He described this model as "a gasoline car but a new energy car" and praised the design of the side and rear of the car body as "particularly beautiful, and the more you look at it, the more durable it is". This is enough to prove the intention and innovation of Starway Eta Ursae Majoris in design. As a newly listed vehicle, it not only adopts hybrid technology in the power system to achieve the goal of low fuel consumption and zero emission, but also breaks through the framework of traditional gasoline vehicles in appearance design, showing its unique charm. These characteristics not only satisfy car owners, but also provide a new choice for other consumers. It can be said that the appearance of Starway Eta Ursae Majoris has brought a new wave to the whole automobile market, and also brought more diversified car purchase options to consumers.

＂Dual Personality＂ Executive Class Car, Test Drive a New Generation Mercedes-Benz E300 L

"Since 1947, we have delivered more than 14 million E-class cars to customers all over the world. It is the best-selling model in Mercedes-history and the veritable backbone of the brand." Yang Ming, President and CEO of Mercedes-Sales & Service Co., Ltd., was full of pride when talking about E-Class.

In 2005, the E-class car became the first domestic model launched by the strategy of "Made in China, Exclusive to China". After 15 years of development, it was accepted by more and more consumers in China, and at the same time, it achieved 3 million vehicles. On the eve of this year’s auto show, a new generation of long-wheelbase E-Class sedan was officially launched, and 12 new models were launched, with the price ranging from 430,800 yuan to 642,800 yuan.

Although it is a mid-term modified model, the change of a new generation of long-wheelbase E-class cars can also be called "replacement". The overall design is gradually returning to the exquisite elegance of the W211 era. The interior design vividly interprets luxury and leads the trend impeccably. In terms of power, it maintains three mature and reliable engines, 1.5T and 2.0T, of the previous models. In addition, in terms of intelligence, a new generation of long-wheelbase E-class cars has also been innovated. So, how will this younger and more exquisite luxury benchmark perform when it is opened?

This time, the model of the car headline APP test drive is a new generation of E300 L distinguished model (hereinafter referred to as "new"). The new car still maintains both luxurious and sporty appearances, setting a brand-new design benchmark and injecting "movement" into the elegant executive car shape.

First of all, the brand-new shield grille design is matched with the classic standard. The grille shape abandons the sharp edges and corners, adopts a rounded corner design that highlights the sense of science and technology, and cooperates with the penetrating front enclosure design from the S-class car, which is magnificent and neat.

On the sports car, a single chrome trim and a sparkling star-like grille make the front face look more dynamic and avant-garde, and the double ridged line design on the hood is highly recognizable, combined with the AMG-style front-surrounded air intake grille with two air blades on both sides, it has its own sports style like AMG GT.

Long-range geometric multi-beam LED headlights adopt a brand-new "front eyebrows and bright eyes" design, which inherits the classic "four-eye headlights" of E-class cars. When lighting, 84 independent LED light sources of each headlamp bring fine beam distribution, providing an illumination range of nearly 650 meters.

The soothing waistline of the car body divides the length of the front and rear doors into the ultimate beauty of the golden ratio. Wherever you look, the slender and smooth lines still provide clear recognition for the E-class, and the perfect front-rear ratio makes it still look the most pleasing. "Long wheelbase luxury car".

In short, when you come to the scene and pay attention to it, you will find that all the E-class cars outlined in the photos are inaccurate. From all directions, you can still clearly realize that this is the most perfect E-class car in history.

Stepping into the car, the familiar embracing curve extends horizontally, and the first inductive touch steering wheel is the icing on the cake. In addition to the outstanding experience advantage, it seems to pay tribute to the classics in a unique way. Through the breakthrough capacitance sensing technology, the new steering wheel can detect the driver’s control state of the steering wheel, replace the traditional physical torque perception, and identify the driver’s control driving state more quickly.

Compared with foreign standard wheelbase models, the long-wheelbase E-Class car brings more than 10 luxury additions to China’s rear row, such as extended wheelbase, rear 7-inch touch screen and rear private triangular window.

According to different models, the inductive touch steering wheel wrapped in NAPPA leather has two styles of "gull-wing" and "two-wing" movement, and adopts capacitance sensing technology, which can control the dashboard and multimedia display screen like a smart phone, so as to identify the driver’s control driving state more quickly and accurately, and improve the convenience and safety of driving.

The newly optimized central display screen supports multi-touch, and the focus of intelligent upgrade is the newly equipped MBUX intelligent human-computer interaction system. In the speed of speech recognition, MBUX intelligent human-computer interaction system has improved by 33% compared with the previous generation technology, and the accuracy has increased by more than 10%. At the same time, it supports the interactive way of natural voice, touch and gesture to control the relevant settings and services in the car.

Specifically, thanks to the extraordinary running ability of NVIDIA Parker 128 smart chip, MBUX has significantly reduced the phenomenon of stuck and crashed due to high image quality, and can smoothly load a large number of 3D depth-of-field effects, bringing an immersive visual experience.

The newly added "mind-reading voice assistant" has the ability of natural language recognition, which can complete the operation of corresponding functions through simple words, and can recognize Cantonese and Sichuan dialects in addition to Mandarin. The "Real-life Crossing Navigation" using augmented reality technology realizes the combination of real-life pictures and virtual icons, and the navigation display is more clear and intuitive, and it can also be familiar with strange roads. Finally, the "intelligent induction assistant" can recognize the hand movements of the driver and the front passenger, and can make personalized preset, so as to understand its operation requirements and realize the corresponding functions such as turning on the reading light.

In addition, through OTA online upgrade, some functions of MBUX intelligent human-computer interaction system can be easily updated and constantly improved.

A variety of power combinations are newly provided for consumers, among which E350 L 4MATIC, E260 L 4MATIC and E260 L models are all equipped with 48V intelligent motors, which can achieve the excellent driving experience of "smooth start-up, quiet driving and low fuel consumption" while gaining 10kW extra power. The output power and peak torque of E350 L 4MATIC equipped with a 2.0-liter inline four-cylinder turbocharged engine are 220kW and 400Nm respectively. The E300 L model of this test drive is equipped with a 2.0-liter inline four-cylinder turbocharged engine, and its maximum power and peak torque are 190kW and 370Nm respectively.

In terms of transmission, all models will continue to come standard with a 9-speed automatic manual transmission. At the same time, the chassis type of the new car is front multi-link independent+rear multi-link independent suspension.

In the road test drive composed of various road conditions such as expressways, provincial highways, mountain roads and urban highways, with the departure of the motorcade, the speed adjustment function based on the path can adjust the speed in advance according to the data of traffic information, and automatically reduce the speed when the congested road section is detected.

The traffic jam assistance system specially optimized for China market can not only shorten the following distance, but also activate the active stop assistance function to automatically start acceleration when the intelligent pilot distance limit function is turned on and the speed is lower than 60km/h on the expressway or urban road, thus making it easy for the vehicles in the driving team to follow the car. When the test driver needs to change lanes, the activation speed of the active lane-changing assistance system is reduced from 80 km/h to 60 km/h, which can better meet the actual driving needs of China roads.

In addition, in the face of potential collision risk, the newly added active brake assist system with turning function can apply braking force to reduce the degree of collision or even avoid collision in the case of finding stationary vehicles ahead and pedestrians crossing the road. When turning at an intersection, the steering detection function can also identify the potential opposite collision risk and provide timely warning and braking assistance.

At the same time, in the event of a side collision with other road users in the blind spot area, the upgraded active blind spot assistance system with the function of getting off the bus will give a visual and audible warning. At this time, if the passenger in the car tries to open the door, the system will alert him through sound and lighting warning.

It can be said that behind the excellent driving assistance performance is the linkage support of sensors covering 360 degrees of the car body. On the basis of four panoramic cameras and binocular stereo cameras, the new generation of long-wheelbase E-Class cars are also equipped with five millimeter-wave radars and 12 ultrasonic sensors, and the maximum detection distance can reach 500 meters.

In addition, in a variety of car scenarios, the new can also bring a more intelligent experience anytime and anywhere. For example, when arriving at the parking lot, the intelligent parking function with PARKTRONIC and 360 camera can automatically identify the parking mark, and can detect the parking space even if there is no car on the left or right, so as to complete parking in vertical or lateral parking spaces, making parking easier. When leaving the parking space, the system can remind the driver to pay attention to the lateral traffic behind the vehicle and apply auxiliary braking when necessary.

In addition to many active safety technologies, new cars have accumulated profound wisdom in the field of passive safety to ensure the highest safety standards. The body-in-white of a new generation of long-wheelbase E-class vehicles is carefully mixed with steel and aluminum materials, ranging from thermoformed and ultra-high-strength steel widely used in the passenger compartment, to the energy-absorbing design adopted by the front anti-collision beam, from the high-pressure aluminum die-casting parts used in the front shock absorption tower and the rear shock absorption area, to the high steel-aluminum mixed design of the rear floor, etc., which further reduces the body weight while achieving the highest collision requirements. The safety of passengers and road users is ensured to the maximum extent from the integrated molding process to the advanced body connection technology, and then to the pedestrian protection of the engine compartment cover by raising the engine compartment cover through active hinges to reduce the pedestrian collision injury.

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