After watching Zhang Yi and Zhang Songwen’s new drama, he knew that the winner of the "Break Up" incident in "Hurricane" had always been him

Nowadays, it seems that it is difficult for the TV drama market to experience "phenomenon-level" explosions, and it has been two years since the last "Hurricane" aired.

After the broadcast of "Hurricane" at that time, Zhang Songwen became a hot star actor, and Zhang Yi also consolidated his position with this drama.

But now two years have passed, and when I look back at the works of these two, I realize that he has always been the only winner.

Zhang Yi’s new drama "Nine Prosecutors"

It seems that every summer, there is Zhang Yi’s figure, and this year is no exception.

No matter whether it was the previous "Hurricane" or the current "Nine Prosecutors", the feedback in the market was not generally good.

Especially this new drama, the plot is very tight at first.

The beginning was due to the illegal execution of the task, resulting in the death of the suspect, followed by the transfer to the place, the whole process did not exceed ten minutes.

After arriving at the place, it is also very realistic. If you don’t understand the work content and are not accepted by your colleagues, you can only be idle every day and find things to do by yourself.

Because I don’t understand the situation,Zhang Yi, who just took office, acted privately and bought a bar and an Internet cafeInstead of the imagined recognition, he was told by the leader, which disrupted the original plan.

Although I didn’t say it directly, every detail was saying:Sorry, this environment doesn’t accept you.

But Zhang Yi still bit the bullet and went on. Obviously, when the environment repels you, drinking cold water is stuffed with teeth.

After the school speech, a female student called Zhang Yi to say that she had been bullied.

As a result, just as she was about to take it back, the girl disappeared.

Then the details came, "Nine Prosecutors" did not go directly to the police to find people like other dramas.

But as a party, he was taken back for questioning first, because he violated the basic principles of work, so he had to follow the due process.

After the investigation, there was also news at the scene. Those who didn’t procrastinate kept looking for the heroine, and the protagonist had to find evidence.

It can only be said that there is no fictitious plot, it is all dry goods.

It’s like having yet to accept this Airborne Leader.But no one held back when performing the task, and the IQ of all the staff was online.

Even aside from the plot, Zhang Yi’s acting skills in this drama are also very surprising. He can’t see the shadow of "An Xin" at all, and he feels like an "old fritter" all over his body.

When I first arrived here, I knew that my colleagues were all girls, and I wanted to discuss with the leader about changing departments.

Just hold your hands in front of your body, shake your body slightly, and ask the leader with a more "flattering" smile. The image of "workplace old fritters" is instantly three-dimensional.

After meeting those female colleagues and starting to work together,All the time is a kind of daring to speak out, that "aggrieved" look, really distressed and funny.

But as a prosecutor, Zhang Yi did not always insist on justice like "An Xin", but faced different people with different sides.

It can only be said that it is different from "An Xin", but there is no sense of separation from the characters in this drama.

In the last second, he was still a famous prosecutor, but in the next second, he became a "repairman".

Although he was the leader at a dinner party that he knew was giving him a slap in the face, he was also the most "humble" at the entire table.

All kinds of embarrassed smiles, all kinds of small movements, sure enough, people will be very busy when they are embarrassed.

Wu Jing once said that Zhang Yi treats every filming as the last time in his life, so he will definitely succeed.

Facts proved that Wu Jing was right, and Zhang Yi did it.

He left "An Xin" in that summer two years ago, and then introduced us to "actor Zhang Yi" in different roles.

In the years after the explosion of "Hurricane", Zhang Yi, whether it is a movie or a TV drama, has received a double harvest of word-of-mouth ratings.

But on the other hand, Zhang Songwen, who was also popular because of "Hurricane", seemed almost embarrassed.

Zhang Songwen’s "Lonely Boat"

Just like Zhang Songwen’s latest spy drama "Lonely Boat", many netizens don’t know why he picked up the drama.

Most netizens had the same idea: Did the director save his life?

Otherwise, it was unexpected that Zhang Songwen, who had such requirements for the script, would take the initiative to ask to star in such a lax spy drama.

The most serious flaw in the entire show is the various execution tasks and connections.

First, without investigating the identity of the male protagonist at all, he let the male protagonist join the team, and even took it directly to perform the task.

Isn’t it so sloppy? I see that in "Lost City Lonely", if you don’t investigate your identity, you don’t even say your name!

The male protagonist is like this, and the female protagonist is not much better.

Obviously, he had already been discovered, and he was unwilling to change his clothes, so he went directly to the joint.

Of course, the visual effect is understandable, it doesn’t matter.

But other people’s connectors can’t wait to lower their heads to the ground, and no one should find it. You just stand in front of the connectors so well, are you afraid that no one will be able to find it?

The most difficult thing to understand about the whole TV show is that,In an emergency, the undercover found Zhang Songwen and insisted on connecting, but only for two cans of milk powder.

The most outrageous thing is that the next day, Zhang Songwen actually brought it and sat on the street talking about the children.

Do you have to add such a funny scene to such a more rigorous spy drama?

Have you ever seen Sun Honglei ask Yao Chen if he wants to eat his elbow when he was on a mission in "Hidden"?

Have you seen Liu Yunlong and his brother say in "Kite", no, are you going to buy two clothes for my daughter-in-law?

Completely impossible.

It’s okay to experience a good relationship between you and to be more life-like throughout the show, but at least it has to be logical.

It’s almost dry and smoking here, and you’re waiting to drink milk powder with your mouth open, right?

Of course, in addition to the plot, Zhang Songwen’s acting skills are also very fascinating. Although there is no big problem, there is no breakthrough. It feels exactly the same as the previous dramas.

And the feeling when I first saw "Gao Qiqiang" in "Hurricane" can only be described by the difference between heaven and earth.

Especially when I see Zhang Songwen playing handsome to the camera, I really want to say the title of "oil king", and Mr. Zhang is definitely expected to take over.

Teacher Zhang, if not, let’s take a break and settle down. There is no need to embarrass ourselves so much.

Whether it was "Ice Hunt" some time ago or "Lonely Boat" this time, it was enough to prove that acting was important, but the script was more important.

Therefore, Mr. Zhang should still pick and choose the script, as you said yourself, cherish your feathers as an actor.

Do you think that two years after the "break-up" incident of the "Hurricane" crew, looking back at the current situation of Zhang Yi and Zhang Songwen, is there really a winner?

Sunrise in the East, How to Win – Exploring China’s Confidence from Northern County-level Towns

  No longer stuck in big cities, the trend seems to be turning to the county.

  After a batch of 100 billion county towns such as Kunshan in Jiangsu and Yiwu in Zhejiang shone economically, the tourist army, music festivals, cafes, and resorts have flooded into the county, and even the sports Super League is sinking to the fourth and fifth tier cities.

  The era of the county is approaching.

  When the spotlight shines on the strong counties in the south and Midwest, in addition to the beams of light, there are also some tough and atmospheric northern county cities that are also writing legends.

  In these small cities, which are as tough as Mongolian horses, we may have a better glimpse of China’s resilience and confidence.

  Dongsheng, as a city with a "long story", deserves to be seen.

  Coming to the main urban area of Ordos City, Inner Mongolia, you can somewhat detect her "unusual"; only 40 kilometers away from the desert, but there is the largest aquarium in the northwest; the population is less than 600,000, but there are 146 bars and 439 barbecue restaurants; one county-level city, well-dressed, confident and calm young people can be seen everywhere.

  These conflicting and harmonious elements are mixed together to form a mysterious small city atmosphere: both local and foreign; both real-world friends society, and high administrative efficiency; the left hand has mines, and the right hand is sophisticated.

  Over the years, with a combination of internal training and external training, she has become a frequent visitor to the top of the economic list, and has also gained a kind of Dongsheng experience.

  It is a miniature model of Chinese-style confidence and a new green where Chinese-style resilience is rooted in the earth.

  As a rising emerging city, reading China’s confidence might as well turn to Dongsheng.

  The young man is back.

  Sometimes, Dongsheng Neng and Beijing, Shanghai PK.

  "If I don’t leave, the headquarters will be located in Dongsheng." Wang Haochen, 28, the owner of Chunli Restaurant, a "phenomenon" restaurant in Beijing, left Beijing two years ago due to the pandemic and planned to return to his hometown Dongsheng for a break before returning to Beijing and Shanghai. But in the two years since he returned, he has opened seven barbecue restaurants "with his hands."

  Compared to when he left that year, "Dongsheng is more foreign, and there are more young people."

  According to statistics, since 2005, the population of Dongsheng District has risen year by year, reaching a peak in 2014 654,000 after a sudden stop, turned around and fell to 570,000 in 2015. 1 years, more than 80,000 people left.

  But Wang Haochen found that more and more young people were coming back from Beijing, Shanghai and Guangzhou.

  Gao Liang’s clinic, a doctor of traditional Chinese medicine, was located in a small courtyard called "Ordofu" Lane. There was an old tree in the courtyard that was lush. "At night, you set up a tea table under the tree, drink tea and watch the stars."

  Although he has a house and business in Beijing, Gao Liang came back, first because his father was elderly; second, he was "optimistic about Dongsheng".

  According to the latest data, the permanent population of Dongsheng District 580,800 at the end of 2022, an increase of 4,500 over the end of the previous year.

  If you search on Baidu: Why do we love the county seat? The reasons given by netizens generally boil down to: quiet and comfortable, low cost of living, human touch, historical heritage, beautiful natural environment, slow pace, and close to home.

  In this regard, Dongsheng can be said to have firmly grasped it.

  Travel – Dongsheng has a population of 580,000, more than 200,000 small cars, less than three people own a car, and people can often travel within a half-hour drive.

  Housing prices – According to Anjuke monitoring, the average price of new houses in May this year was 7,186 yuan/square meter. Compared with big cities, the pressure to buy houses has dropped sharply, and 1/4 of the monthly income of ordinary white-collar workers can almost provide a set of two bedrooms and one living room.

  Income – In 2022, the per capita disposable income of urban residents in Dongsheng District was 55,863 yuan. This level is ranked fourth among 31 provinces in the country, second only to Shanghai, Beijing and Zhejiang.

  Consumption – Dongsheng has 146 bars and 439 barbecue restaurants 600,000 less populated.

  Whenever the night is low, the streets and alleys are full of traffic, the lights are bright, and the restaurants of different sizes are like money detectors, swallowing waves of diners.

  Since 2022, Dongsheng has invested a total of 213 million yuan, focusing on building 8 Internet celebrity characteristic commercial blocks.

  "Jiajia Qingchuang 1980 Old Street" is currently the hottest Internet celebrity plot. After renovation, this original shantytown has been praised by young people as "having the taste of Sanlitun, Beijing".

  "The government has played a key role." Shang Xiaowei, the founder of the project, revealed that the shantytown reform area covers an area of 13,000 square meters, which is originally a "hot potato" that cannot be dismantled or dismantled. In 2022, the government will take the lead in strengthening and renovating the 102 sets of shantytown-converted bungalows here through market-oriented operation and leasing them out as a whole.

  This is the wisdom of city governors. Between activating urban plates and transforming old urban areas, Dongsheng governors take a more open stance.

  New urban spaces are constantly being released, attracting new entrepreneurs like a sponge.

  The alley "Erduofu" is also a recent Internet celebrity neighborhood. Jia Qing, the project owner, said that this alley is located in the old city, which was originally dilapidated and full of dilapidated houses. In 2022, the government funded the renovation of hydropower roads and introduced market-oriented operations to revitalize. Currently, it has built traditional Chinese medicine centers, homestays, snack bars and other characteristic courtyards.

  The map of the core business district is also quietly changing.

  A second Wanda Plaza in Dongsheng is under construction and is expected to be topped out by the end of the year. A county-level city has two Wanda buildings at the same time, which is almost unparalleled in the north.

  According to the Dongsheng District government department, the project was finalized as early as the end of 2022, at the end of the epidemic, the domestic economic outlook is unknown, whether it is official or private, the public opinion is generally not optimistic.

  In the generally bearish atmosphere of the economy, Wanda bucked the trend and chose to go to the next city in the county-level city, which shows that it is absolutely optimistic about the Dongsheng market and the "buy buy buy" of Dongsheng people.

  "From the start of the project preparation, the Dongsheng district government set up a special class, and the main leader of the district served as the team leader to help us move forward with the project. The business department is dispatching the progress every week to help us solve the difficulties," said Wang Lijun, project owner of the second phase of Wanda Plaza in Ordos.

  "To attract projects and retain talents, the most important thing is to improve the quality of the city." Han Tao, head of Dongsheng District, introduced that in recent years, Dongsheng has accelerated the promotion of new urbanization with people as the core and focused on developing the living service industry.

  Innovative consumption scenarios and new business models drive consumption growth. Under a series of innovative measures by the local government, Dongsheng’s economic vitality is full of tension.

  From the consumption point of view, in the first quarter of this year, the total retail sales of social consumer goods in Dongsheng District reached 5.769 billion yuan, an increase of 6.7% year-on-year, ranking first in Ordos. According to the type of consumption, the retail sales of goods 5.139 billion yuan, an increase of 5.5% year-on-year; catering income 630 million yuan, an increase of 17.7% year-on-year.

  In terms of investment, fixed asset investment in Dongsheng District increased by 29.9% year-on-year in the first quarter. Among them, investment in the tertiary industry increased by 97.4% year-on-year, accounting for 73.4% of the total investment. In terms of breakdown, investment in real estate development increased by 151.4% year-on-year, investment in the social sector increased by 59.8% year-on-year, and private investment increased by 4.3% year-on-year, accounting for 60% of all investment.

  On March 27, Jiao Yun, a citizen, came to the Dongsheng District Government Service Center to apply for a self-employed business license. So far, the number of market entities in Dongsheng District has exceeded 100,000 households.

  Among them, there are 34,921 enterprises and 65,083 individual industrial and commercial households, accounting for 34.15% of the total market in Ordos City, becoming the first county-level city in Inner Mongolia with 100,000 surviving market entities.

  Compared with 2013, the number of market players in Dongsheng District has increased sixfold in the past 10 years.

  "This is the result of a comprehensive factor-oriented approach. There is room for expansion, in-place decentralization and management services, and optimization of the business environment. In short, the operators are optimistic about the government and the market." Wang Chenyu, deputy director of the Dongsheng District Government Service Bureau, believes.

  Han Tao, the head of Dongsheng District, told this story. "A commercial complex in the south came to Dongsheng for inspection and found a phenomenon. According to business rules and calculations, there are no more than 10 jewelry counters on the first floor of their shopping mall. In Dongsheng, there are 17. They said that this shows that your spending power is very strong."

  According to data, in 2022, the retail sales of gold, silver and jewelry in Dongsheng units above designated size will increase by 25.3%.

  In addition, in 2022, the per capita consumption expenditure of residents across the country was 24,538 yuan, a year-on-year decrease of 0.2%. The per capita consumption expenditure of urban permanent residents in Dongsheng District was 36,648 yuan, an increase of 0.2% year-on-year.

  In 2021, the national figure was 24,100 yuan and an increase of 12.6%, while Dongsheng was 36,575 yuan and an increase of 15.6%.

  Even under the influence of the epidemic, Dongsheng still maintained a stable and good spending power and willingness, becoming one of the few "growing" cities in Inner Mongolia at that time.

  Holding on to the strong wind, stabilizing its footing, and having its own climate, how can a small county-level town do it?

  This spring, a well-known retired veteran journalist in China visited Dongsheng. When he came to the Ordos Wildlife Park, he looked at the aquarium in the vast background unique to the northwest, and was "greatly shocked".

  On his personal social media account, he wrote, "Even being on the edge of a desert drought can’t stop the people of Dongsheng from yearning for the ocean."

  Understanding Dongsheng, Safari Park is a good perspective.

  In July 2012, Ordos Wildlife Park officially opened, from making ends meet to transforming into enterprises and turning losses into profits, from annual visitors 300,000 to the first scenic spot in Inner Mongolia with a single annual number of tourists exceeding one million, to the introduction of the first pair of giant pandas in the northwest, and the construction of the country’s largest animal viewing area and the Ordos Aquarium with the "largest scale, largest number and most complete categories in the northwest". Stories like "counterattack" are not uncommon in Dongsheng.

  Building an aquarium in the sand sea, from a cashmere sweater factory to a world-class cashmere town, perhaps it is with such wild romantic courage and decisive action that Dongsheng can accomplish many things that are almost "fantasy".

  On a bright spring day, with the Anji wheel full of more than 70,000 tons of Indonesian coal docked at Caofeidian Port, the import coal business of Dongsheng private enterprise Xinhe Resources set a number of firsts in its own history, such as the first time signing contracts with overseas suppliers in its own name, and applying for import licenses in the Ministry of Commerce in its own name for the first time. This also marks that Xinhe Resources imported coal purchases in the first quarter officially exceeded 1 million tons.

  Just four years ago, Xinhe Resources and its legal entity, Chen Bo, nearly went bankrupt.

  From the small boss of the Internet cafe to the coal boss with a net worth of over 100 million, Chen Bo has been immersed in the coal logistics industry for more than 20 years.

  Fortunately, until now, the company has finally embarked on the right track of steady growth, becoming "the largest one in Inner Mongolia in the coal logistics industry without coal mines", with sales revenue reaching 21.80 billion yuan in 2022.

  "Confidence is more expensive than gold, and I am the most typical kind of person. No matter what time, I always think that I can do it, and I will definitely be able to do it."

  "One thought, two efforts, three perseverance, equal to success", this is Chen Bo’s life creed. In fact, this is also a certain portrayal of Dongsheng’s spirit.

  "Double-digit" increases in urban vitality

  Over the years, Dongsheng has frequently appeared on the major strength rankings, and has continued to advance in a calm manner.

  In 2022, it will rank 18th in the "Top 100 Areas in Western China", 25th in the "Top 100 National Investment Potential Areas", and 45th in the "Top 100 National Comprehensive Strength Areas".

  Recently, the "China Municipal District High-Quality Development Report 2023" was released, ranking Dongsheng 56th among the top 100 high-quality development districts in 2023 (prefecture-level city districts), an increase of three places from 2022.

  When more and more young people return from Beijing, Shanghai and Guangzhou, when the streets of teahouses and wine shops are full of fireworks, and when more invisible champions appear here, this small northern city deserves a good look.

  What is Dongsheng, we must go back to the depths of time to find the answer. Through those ups and downs of the past, we can clarify the thrilling history of a little-known northern town in the annals of China’s economic history.

  In the early days of the founding of New China, our country’s agriculture accounted for a relatively high proportion, and its industry and service industry were relatively weak. Dongsheng, located in the northwest corner, is located at the highest point of the Ordos Plateau, with poor soil and droughts for ten years.

  Statistics record that in 1962, the GDP of Dongsheng region was only 6.75 million yuan.

  After the reform and opening up, a number of private enterprises have been enjoying the spring breeze, growing and rising, opening a new chapter in the region’s rapid development.

  As is known to all, Ordos first became prosperous because of coal, but that was a later story.

  In 1979, in Dongsheng, a company called Ikzhaomeng cashmere sweater factory imported technology, equipment and management from Japan by way of compensation trade, and deducted the price of equipment with product discounts.

  This is the first foreign investment project in Inner Mongolia.

  In an era when people were still talking about whether a company should have a "public" or a "private" surname, Dongsheng has begun to explore the introduction of foreign capital, becoming the starting point of Inner Mongolia’s exploration of reform and opening up.

  In 1991, the proportion of Dongsheng’s three industries was 5.7:69.6:24.7; by 2005, the regional GDP exceeded the 10 billion mark and achieved 13.60 billion yuan.

  In the midst of China’s urbanization wave, Dongsheng directly skipped the confusion and loneliness of ordinary small counties and confronted the sudden wealth and opportunities.

  First, in the late 20th century, the Ordos Group, with its large-scale production lines, high-density manpower, and entire industrial chain, promoted the development of local commerce, transportation, and manufacturing, and laid the foundation for the industrialization of Dongsheng and the socialization of consumer services.

  Then in the 21st century, the entire Ordos rapidly rose due to coal resources, and the per capita GDP once surpassed that of Hong Kong. As the political, economic, cultural and educational, population and transportation center at that time, Dongsheng once became a hot spot for coal mining and selling and real estate bursting.

  At that time, restlessness and composure intertwined, gambling and rationality coexisted, and two sides of the coin appeared in this land.

  On the one hand, a group of powerful private energy groups such as Yitai and Ordos Group began to emerge, writing down the entrepreneurial genes of bravery and tenacity in the city; Dongsheng’s rulers tried their best to avoid the "resource curse", taking advantage of the high coal price to lay out the manufacturing industry, and introduced automobile and precision manufacturing industries in large quantities, laying the foundation for Dongsheng’s industrial scale and quality. Since then, business and the development of manufacturing have become topics that Dongsheng cannot avoid.

  On the other hand, the concentration of wealth, the surge of hot money, and the soaring consumption and purchasing power of local residents have brought large-scale urban construction and renewal to Dongsheng, shaping the urban framework, and the modern service industry has flourished rapidly.

  Around 2016, Dongsheng GDP fell from 94.27 billion yuan to 69.18 billion yuan, equivalent to 2010.

  The big waves wash the sand, the glitz dissipates, and the loss and gain of Dongsheng develop in time.

  The Dongsheng people who have settled down reflect on the past, think about the future, and start the "third business" with a smile.

  Spotting opportunities is important, but seizing them is even more important.

  Throughout the history of Dongsheng’s development, at many important junctures, Dongsheng has been able to seize opportunities and take the lead.

  Taking the manufacturing industry as an example, in the early stage of the "Eleventh Five-Year Plan", Dongsheng, which was making rapid progress in the industrial boom led by large coal and large coal power, took a long-term view and put forward the idea of transformation and development earlier in Inner Mongolia, and decided to plan and build a non-coal industrial base.

  After more than a decade, the Ordos Equipment Manufacturing Industrial Park, which is based on five industrial chains of automobile and parts manufacturing, energy equipment manufacturing, electronic product manufacturing, energy conservation and environmental protection, and new materials, has become a bridgehead for Dongsheng’s emerging industries. Equipment manufacturing accounts for 31% of industrial output value, and the main economic indicators of the park rank among the top in Ordos Industrial Park.

  According to the Federation of Passengers, Chery’s wholesale volume reached 118,548 vehicles in April this year, an increase of 120.4% year-on-year. It ranked third in the entire ranking, after BYD and FAW-Volkswagen.

  In the context of the downturn in the domestic auto market, Chery’s countertrend is due to Dongsheng. Among Chery’s 9 production bases, Chery Ordos is the most large-scale base.

  In other factories, ZTE Special Auto, Zhuzhou Times Windmill Blade, BOE, etc. are all industry leaders and invisible champions.

  With Chery’s new energy vehicles, CRRC Group wind turbines, BOE electronic display screens and other early projects established a solid foundation, in recent years, under the pace of building a world-class new energy industry in Ordos, Dongsheng has accelerated the introduction of a number of upstream and downstream supporting extended chain, supplementary chain, strong chain projects, and successively introduced a number of key new energy projects such as Lanhe Intelligent and JA Photovoltaic Industry Chain Project.

  Therefore, in Dongsheng, the new energy heavy truck industry chain, the wind industry chain, and the energy storage industry chain continue to grow and expand, showing a trend of integration, promoting the development of industrial clusters.

  "The electronic display devices, complete vehicles, and key auto parts of the equipment manufacturing industrial park initially constitute the foreign trade framework of the Ordos High-tech Zone." *******, director of the Investment Promotion Bureau of the Ordos High-tech Zone, introduced that in 2022, the High-tech Zone will produce 87.05 million electronic display screens, 98,556 passenger cars, and 2,755 special vehicles. The products are mainly sold to Iran, Brazil, Belarus, Mongolia, South Korea and other countries. Among them, Yuansheng Optoelectronics’s total import and export volume exceeded 700 million US dollars last year, and the total import and export volume ranked first in Ordos.

  Emerging industries are on the rise, and traditional industries are also constantly being reborn.

  After more than a decade of technological research, Ordos Group has recently overcome the problems of uneven dyeing, rough finished products, and fading in washing when applying the "sky dyeing" process to cashmere products, becoming the only company in the industry to achieve batch application of the "sky dyeing" process on cashmere products.

  "Sky dye" has a history of thousands of years in our country. With the rise of the chemical industry, it has faded out of the mainstream for 150 years. "At present, natural material cashmere products have been industrialized in our brand ‘1980 ‘, and the chromatographic range of natural dye cashmere products will be further expanded in the future," said Jin Yongle, manager of the new product research department of the technology center of Ordos Resources joint stock company.

  In 2022, the R & D investment of Ordos Group exceeded 100 million yuan, accounting for 4% of sales revenue. In addition, the "China 500 Most Valuable Brands" was released in 2022, and the Ordos brand ranked first in the textile and garment industry for 16 consecutive years, ranking 51st with a brand value of 150.675 billion yuan.

  The cashmere industry is Dongsheng’s characteristic industry. The cashmere production accounts for 14% of the country and 10% of the world. The famous Ordos brand "Warm the World" is in Dongsheng. In 2022, Ordos was awarded the title of "China’s Velvet Capital". To some extent, the core of Velvet is Dongsheng.

  From July 21 to 23, the "6th China (Ordos) International Cashmere and Wool Exhibition" will be held in Dongsheng. According to the organizers, this exhibition will further expand international cooperation and comprehensively demonstrate the strength of Ordos to build a world-class cashmere industry.

  "We have industry leaders like BOE, Chery, JA Technology and CRRC, as well as companies with great development potential and good market prospects like Longtong Carbon Fiber, Shanhe Juding Intelligent Manufacturing, Yingfeng Automobile, Jiuke Environmental Protection, ZTE Special Auto, Ruilong Automotive Power, etc. At the same time, we also attach great importance to project reserves. Focusing on leading industries, we have currently reserved more than 100 projects, laying a solid foundation for the next development." Han Tao said.

  Data show that in 2022, Dongsheng signed 107 projects, the total investment of the agreement was 179.50 billion yuan, 258 key projects were implemented, and the investment was 11.70 billion yuan. The five industrial chains of automobile and parts manufacturing, energy equipment manufacturing, electronic product manufacturing, energy conservation and environmental protection and new materials were basically formed, and the annual output value exceeded 20 billion yuan.

  In 2023, Dongsheng District will attract investment as a "first-in-command" project, continue to fight for projects and investment, and focus on precision. Recently, the "Dongsheng District Investment Promotion Three-Year (2023-2025) Action Plan" was issued, which clarified the development direction of the key industrial chain, key investment areas, and what industries to recruit? Where to recruit? With the action plan, investment promotion personnel can follow the map, quickly determine the target enterprises, and achieve accurate investment, and also allow enterprises to settle in Dongsheng District. The prospects are clear at a glance.

  According to the latest statistics, from January to April, there were 221 statistical fixed asset investment projects in Dongsheng District, and the investment amount increased by 47.9% year-on-year. Among them, the investment in the secondary industry increased by 23.2% year-on-year, accounting for 39% of the total investment amount; the investment in the tertiary industry increased by 70.9% year-on-year, accounting for 61% of the total investment amount.

  In particular, industrial investment has a significant role in driving, with investment in manufacturing growing at a high speed. From January to April, industrial investment increased by 17.5% year-on-year, accounting for 40.3% of fixed asset investment. Among them, investment in manufacturing increased by 134.6% year-on-year, accounting for 27% of fixed asset investment and 67% of industrial investment. Investment in large projects over 100 million yuan increased by 7.6% year-on-year, and private fixed asset investment increased by 20.2% year-on-year, accounting for 59% of fixed asset investment.

  Double-digit or even triple-digit increases in these indicators are enough to make first-line and coastal regions envious. At a time when confidence is comparable to gold, Dongsheng can be called fertile soil worth trusting.

  City of "people"

  As the Italian writer Calvino wrote in "Invisible Cities," "What you like about a city is not its seven or seventy wonders, but its answers to your questions."

  Let the residents have their place and everyone have their own place, which is the ultimate pursuit of Dongsheng.

  Recently, the 24 "warm city e-stations" that have just been put into use have gradually opened up a situation among the groups of takeaway brothers, couriers, and cleaners.

  In the room of more than 100 square meters, water dispensers, mobile phone charging equipment, first aid kits, microwave ovens and other supplies are readily available, and many people wearing work clothes come and go.

  "We work for a long time every day, and sometimes we are really anxious when our mobile phones are out of power. Now we have a’warm city e-station ‘, so you can come and charge and rest at any time. There is a microwave oven here, and you can eat a hot meal when you are in a hurry," said Hu Yanhui, a courier.

  This year, on the basis of the 24 completed, 46 "warm city e-stations" will be put into use one after another.

  Guo Liu is a well-known craftsman who has been supporting his family by setting up small stalls for more than 20 years. Recently, the chengguan has planned a new place for him and other vendors to set up stalls, not too far from their original location, but also to rectify the street.

  This year, Dongsheng plans to set up more than 800 stalls in 12 convenience small and micro markets, providing free business venues for flexible workers. Citizens only need to register through the WeChat Mini Program "Smart Convenience Stall" to apply for booths.

  Historically, China has gone through the earliest engineering city building, and then the industrial city building, and now it has ushered in a new stage – focusing on the activities of people in the city.

  This year, Dongsheng District plans to implement 49 old community renovation projects, about 499,000 square meters, benefiting 4745 households, the current project has been started one after another, all renovation projects are scheduled to be completed in November.

  In order to speed up the resolution of outstanding contradictions reported by the masses in residential areas, Dongsheng District has also launched a centralized rectification action for legacy problems in residential areas, targeting areas with outstanding problems such as fire protection, heating, gas supply, waterproofing and insulation, water supply and drainage, damage to residential and surrounding municipal roads, and difficulty in charging new energy. It is planned to complete the centralized rectification of 368 residential areas within two years. In 2023, 188 residential areas with relatively many rectification problems and prominent contradictions are planned, and in 2024, 180 residential areas with relatively few rectification problems are planned.

  Whether it is Zibo, which is on fire during the "May Day" holiday, or Anji, Zhejiang, which is out of the circle with small town cafes, it is ordinary people who live seriously and operate honestly that bring soul and vitality to the city. This atmosphere and value is the "city temperature".

  In Dongsheng, let small stalls bid farewell to guerrilla warfare and live with dignity, which is its unique urban temperature and permeates the government’s detailed management skills.

  Every month, the regional administrator will rate the stall owner’s hygiene, compliance, environmental protection, etc. If it is lower than 60 points, the stall owner will enter the "blacklist", and will not be allowed to apply for a stall in this area for three months. If the monthly test score is full, the stall can be selected first.

  "We organically combine rigid law enforcement with humanized services to continuously increase the temperature of the city and make our city more smoky," said Liu Peng, an instructor at the Tianjiao branch of the Dongsheng District Urban Management Comprehensive Administrative Law Enforcement Bureau.

  In recent years, Ordos City has proposed the concept of building a "warm city". As the main urban area and a quarter of the city’s population, Dongsheng has comprehensively improved urban management, administrative efficiency, convenience services, community transformation, and people’s livelihood benefits around the word "warm". It can be said that it has made great efforts.

  At the same time as becoming a "warm city", Dongsheng also wants to become a city that "comes and doesn’t want to leave".

  Gao Yidong, party secretary of the Ordos High-tech Industrial Development Zone and party secretary of Dongsheng District, said, "We put talents in the shining’C ‘position with the mind of all rivers, the enthusiasm for seeking talents, and the feelings of waiting for positions. Let talents and the city go in both directions and move forward hand in hand."

  On March 24th, the 2023 "Looking for City Partners" investment promotion and "Invitation to Warm City, Introduce Talents to Win" financial empowered talent innovation and entrepreneurship event was held in Dongsheng.

  18 venture capital institutions and Financial Institution Group have provided financial support of 1.345 billion yuan to 37 enterprises, benefiting more than 300 innovative entrepreneurs of all kinds.

  At the same time, it took the lead in launching "talent loan, talent investment, and talent insurance" in the autonomous region, with contracted funds reaching 1.345 billion yuan, injecting financial vitality into high-level talents and their enterprises.

  Since 2020, the three sessions of "Looking for City Partners" have attracted 236 projects and signed 40 projects; 12 talent teams have been introduced, including 63 high-level talents and high-tech talents; the signing intention amount is 4.414 billion yuan, which has become the "engine" of local talent recruitment.

  On March 24, Yin Anli signed a strategic cooperation agreement with the government and officially became Dongsheng’s "city partner". "The biggest significance is that the government can give preferential policies for corporate loans, reduce the cost of setting up enterprises, and stay in the local area for a long time," Yin Lian said.

  The benefits of "partner" are being unleashed.

  Bi Shujie, chairperson of Inner Mongolia Chundian Holding Group, said that in the past three years, three teams of experts from the Chinese Academy of Sciences and universities and more than 40 high-level talents have been introduced, and breakthroughs have been made in sea buckthorn seedling cultivation and product development.

  A city should really attract and retain people, and be better at doing warm things. This requires attention to the shaping of cultural temperament and the optimization and upgrading of the soft environment.

  As of the first quarter of 2023, Dongsheng has issued "talent service cards" to 115 outstanding talents, integrated with the citizen card, and provided refined services in 10 aspects such as medical treatment, children’s schooling, book lending, leisure and fitness; solved the problem of children’s schooling for 60 outstanding talents, and used public rental housing, talent apartments, and talent hotels to solve housing difficulties for more than 200 talents.

  At present, on the basis of the "30 New Talent Deals" in Ordos City, Dongsheng has formed a package of policies and measures such as "15 New Talent Deals", "Shengdu Gathering Talents" project, "Invitation to Warm City · Introduce Talents to Win" special project action, "Find City Partners", etc., to ensure that all kinds of talents "live in apartments, have platforms, create funds, have insurance, have medical consultants, and have education", and completely relieve the worries of talent officers to start a business.

  "Whether it is the party and government building, the street community, the vegetable market, Zhejiang dialect, Fujian dialect, Sichuan dialect, all over the world, there are many southerners who start families here," said Zhao Yueyang, executive deputy director of the organization department of the Dongsheng District Party Committee.

  No matter whether it is a technical expert who has graduated from a college or university, a college student who has just entered the society, or an entrepreneurial young person with a project and dream, they can all find their personal coordinates in Dongsheng’s talent "map".

  Where there is a city, there are people, and where there are people, there are contradictions. The previous national borrowing and real estate bubbles left a lot of "bad debts" for Dongsheng citizens. In this context, social governance highly tests the wisdom of the government.

  Judging from the "Chang’an Cup", National Civilized City, National Sanitary City and other honors that have been in the bag over the years, Dongsheng has "done a good job".

  In recent years, Dongsheng District has established a multi-resolution mechanism for contradictions and disputes, exploring the "three-adjustment and three-reduction" work method of "street community negotiation and adjustment, social organization warm adjustment, judicial department pre-litigation adjustment, reducing the burden of ordinary people’s lawsuits, reducing the fatigue of judges, and reducing the waste of social resources". In 2022, a one-stop multi-resolution center for contradictions and disputes was built, achieving a one-stop resolution of disputes with "one entry, one window acceptance, full response, and immediate action". In 2022, the center accepted a total of 5,592 contradictions and disputes and resolved 3,702 cases. Conflicts and disputes were basically resolved in the district.

  Meeting the needs of the people is the "root" of social governance in the city. "Our people’s livelihood work is more about starting from a small place, not only solving problems on the point, but also advancing systematically," Han Tao said.

  Facing entrepreneurs and ordinary people, Dongsheng allows "power to be released to the grassroots, people to the grassroots, and money to be invested in the grassroots", forming a city-wide social governance pattern of joint debugging of contradictions and disputes, joint prevention of social security, joint handling of emergencies, joint governance of key issues, joint management of special groups, joint management of service management, joint creation of grass-roots peace, and joint solution of people’s livelihood problems. To solve their real needs such as life outlet, living space, transportation, treatment and elderly care, urban temperature has both the components of humanistic petty bourgeoisie and the bottom line of people’s livelihood security.

  In addition to doing human work, Dongsheng also takes animal affairs seriously.

  To some extent, how one treats animals can better reveal the quality of a person. The same is true for a city.

  In recent years, Ordos Wildlife Park has received 305 requests for animal rescue, and has gone to Ordos, Yinchuan, Hohhot, Baotou, Bayannaoer and other surrounding areas to rescue more than 1,000 animals (138 species).

  Since the opening of the Ordos Aquarium in 2018, a total of 12 species of aquatic wild animals and more than 30 tails (only) have been rescued. Most of the rescue areas are in various flag areas of Ordos City, covering surrounding cities including Hohhot City, Wuhai City, Alxa League and other places.

  With the expansion of "business", on February 22, the only aquatic wildlife rescue agency in the autonomous region, the Inner Mongolia Autonomous Region Aquatic Wildlife Rescue Station, was listed in Dongsheng.

  Dongsheng always has a warm heart towards people, himself and all things in nature.

  Summer new in the cuckoo.

  Reality has proved that the "decentralized" logic of the city has been subverted. People are more eager to return to the essence of spiritual resonance and the return of unadorned value. Dongsheng, which wins with sincerity, is perfectly in line with such changes in demand.

  Not only to provide order, stability and security, but also to show more diversity, humanization, innovation, tolerance and other multi-value, small town Dongsheng, is interpreting what is the Chinese path to modernization and Chinese confidence.

  (Transferred from Xinhua News Agency client side)

The innovative development of the digital economy will promote the green transformation of the industrial structure

  The government work report of this year’s "two sessions" proposed that "vigorously promote the construction of a modern industrial system and accelerate the development of new quality productive forces" as the first task in 2024. New quality productive forces are advanced productive forces generated by revolutionary breakthroughs in technology, innovative allocation of production factors, and deep industrial transformation and upgrading. Further promoteInnovative development and the promotion of high-end, intelligent and green transformation of traditional industries are important measures to accelerate the development of new productive forces.

  The previous report of the 20th National Congress of the Communist Party of China pointed out that it is necessary to "promote deep integration with the real economy and build a digital industrial cluster with international competitiveness." The government work report also emphasized many times that it is necessary to vigorously develop, accelerate the digital transformation of traditional industries and small and medium-sized enterprises, and strive to improve the level of greening. Therefore, the digital economy has become an important driving force for the green transformation of the industrial structure and deeply empowers the development of new quality productive forces.

  The digital economy refers to theAs the core resource, digital technology is the main driver, and the form of economic activities based on digitalization, networking and intelligence. By improvingThe ability to analyze and predict, optimize resource allocation and management, and promote the development of green technologies to guide the whole society to carry out green changes is another important economic growth point in the new era. However, the current digital economy is still in the early stage of development, facing energy consumption, cost, promotion and other issues. It is necessary for the government to take effective measures to guide the healthy and orderly development of related industries and promote deep empowerment.

  data elementsEmpowerCorporate green transformation

  As the core of the digital economy, data elements can provide enterprises with refined data analytics and predictive capabilities, promote sustainable innovation and technological development, optimize resource allocation and supply chain management, and promote changes in market demand. These factors will deeply empower the development of new quality productivity and promote the green transformation of the industrial structure.

  First, provide analytical and predictive capabilities. Deep empowerment of data elements means the collection, collation and analysis of large-scale data, from which valuable information and insights can be extracted. This granular data analytics and predictive capabilities can help enterprises better understand resource utilization, environmental impact and market demand for precise planning and decision-making. Through accurate data analytics, enterprises can identify opportunities for environmentally friendly products and services, optimize resource allocation, reduce energy consumption and waste generation, and achieve a green transformation of the industrial structure.

  Second, optimize resource allocation and supply chain management. Data element depth empower can help enterprises better optimize resource allocation and supply chain management to achieve green transformation. Through comprehensive analysis of data, enterprises can better understand the flow and utilization of resources, identify problems of resource waste and environmental risks, and take corresponding measures to improve. Data element depth empower can also achieve transparency and traceability of supply chains, ensure the sustainability of supply chains for environmentally friendly products, and promote the transformation of the entire industrial structure to green supply chains.

  Third, promote sustainable innovation and technological development. Data elements deeply empower can provide enterprises with more innovation opportunities and the potential of technological development. Through the mining and analysis of right, enterprises can discover environmental protection technologies and sustainable solutions, improve product design and production processes, and promote efficient use of resources and reduction of environmental pollution. Data elements deeply empower can also promote cross-industry and cross-field cooperation and innovation, accelerate the development and application of green technologies, and promote the transformation of industrial structure towards green, low-carbon and sustainable direction.

  Fourth, promote the green transformation of market demand. Data elements are deeply empowered, which can help enterprises better understand changes in market demand and consumer preferences, adjust the positioning of products and services in a timely manner, and meet the needs of green consumption. With the strengthening of environmental awareness and the government’s increasing requirements for environmental protection, consumer demand for green products and services continues to grow. Data elements are deeply empowered, which can help enterprises capture these market opportunities, develop products and services that meet green requirements, and promote the development of industrial structure in the direction of green transformation.

  Digital factors promote industrygreentransformationreturnexistWhat bottlenecks?

  The current digital economy-related industries are in the early stages of development, and there are some shortcomings in promoting the green transformation of the industrial structure.

  First, the energy consumption of industries related to the digital economy is relatively high. The rapid development of the digital economy has brought about the demand for large-scale data storage, processing and transmission, which requires a huge energy supply to support.Is supportThe critical infrastructure for big data processing and online services usually requires a large number of servers and network equipment, while big data processing requires large-scale computing resources and storage devices. These devices generate a lot of heat during operation and require cooling systems to maintain a stable working temperature. Cooling systems usually consume a lot of energy, resulting in increased energy consumption. Moreover, the development of the digital economy requires a large amount of data transmission and communication. The Internet, mobile communication and data transmission networks all need to consume a lot of electricity to maintain their operation and coverage. With the growth of the digital economy, the energy consumption of network transmission and communication has also increased accordingly.

  Second, the cost of digital transformation in traditional industries is high. First, the digital transformation of enterprises requires updating the existing technology infrastructure, introducing new software and hardware systems, and training employees to adapt to new workflows, resulting in higher technology update and training costs. Second, digital transformation may require closer collaboration and information sharing with suppliers, partners, and customers, which in turn incurs supply chain adjustment and integration costs. Finally, the digital transformation of enterprises also needs to ensure thatEnsuring the security and privacy of data may require additional investments, such as establishing secure data storage facilities, adopting encryption technology and implementing strict access control measures

  Third, the scope of digital economy empowerment is still insufficient. Traditional industries usually have complex business processes and traditional information systems. Introducing digital technology into these systems may require large-scale technical and system integration work. This may involve issues such as compatibility with existing systems, data migration, security, etc., resulting in slow digital transformation. In addition, the construction and penetration of digital infrastructure in some less developed regions is relatively low, and the popularization of digital skills and knowledge is relatively low. Therefore, these regions may face certain difficulties in carrying out green transformation and digital development.

  Policy recommendations to deeply empower data elements

  The first is to optimize the layout, improve equipment and systems and other measures to improve energy efficiency and promote the green development of the digital economy industry. Optimizing the layout can not only reduce cooling demand and reduce energy consumption, but also promote the effective use of renewable energy. For example, building data centers in the western region rich in air-conditioning resources, using natural airflow for alternative cooling. Moreover, the western region also has better wind and light resources. Through the matching update with the power sector, it can greatly realize the dependence on traditional energy and reduce carbon emissions. In addition, governments and regulators can strengthen environmental supervision of the digital economy industry and develop corresponding policies and standards to promote the use of more energy-efficient servers, optimized equipment configuration, and improved cooling system efficiency in data centers, providers, and operators, among others, in order to promote the development of a green and sustainable digital economy.

  Second, strengthen data infrastructure building and technology popularization, strengthen data privacy and security protection, and improve the enthusiasm of enterprises for digital transformation. The government can increase investment in data infrastructure in underdeveloped areas, including high-speed Internet, data centers, cloud computing platforms, etc. At the same time, strengthen data science,Talent training and skill upgrading in areas such as big data analytics can provide basic support for local enterprises to deeply empower data elements. In addition, clear and stable policies can provide a favorable environment for deeply empowering data elements, and the construction of laws and regulations on data privacy and security should be strengthened. Strengthening technologies and measures to ensure that user data is properly protected, and establishing regulatory mechanisms to supervise the compliance of data processing and use can enhance the good expectations of enterprises and the public for data elements empowering, and promote the further development of the digital economy, thereby providing stronger momentum for the development of new quality productivity.

  Third, promote data sharing and openness, promote data exchange and cooperation between different departments, institutions and enterprises, and remove "stumbling blocks" to development. The government can encourage enterprises and research institutions to conduct innovative research and development in terms of deeply empowering data elements by providing incentives such as funding and tax incentives. The government can also establish innovation support platforms and incubators to provide technical support and market orientation to help innovative projects land and grow. At the same time, by establishing data sharing platforms and formulating data open standards and policies, it can facilitate data sharing and openness among various departments and organizations, thereby encouraging the wide use and innovation of data elements, and opening up data channels for the green transformation of industrial structure and the development of new quality productivity.

Volvo S60 domestic pre-sale price exposure from 288,000 yuan.

    [XCAR Information Original]

    It will be officially launched in China tonight. Recently, a dealer revealed the pre-sale price of this model in China. (|) Six models will be launched.The pre-sale price range is 288,000-529,800 yuan.. Equipped with 2.0T and 3.0T engines respectively, Volvo S60 will be imported into China, which is far lower than the media’s previous expectations from the pre-sale price. See the following table for the price of specific models:

Volvo S60 model Official guide price (ten thousand yuan) 2.0T Zhishang Edition 28.80 2.0T Comfort Edition 30.50 2.0T Zia Edition 33.98 2.0T Zhizun Edition 36.98 3.0 T6 Zia Edition 42.98 3.0 T6 Zhizun Edition 52.98 Aika Auto Network Tabulation www.xcar.com.cn 

Volvo New Volvo S60

Volvo New Volvo S60 Volvo New Volvo S60
Volvo S60

    In terms of power unit, import domestic Volvo S60 in advance.T6 engine and 2.0GTDi engineThe T6 engine has a displacement of 3.0 liters, a maximum output power of 304 HP and a maximum torque of not less than 440Nm. And inS60 2.0TIn fact, it is equipped with a combination of GTDi in-cylinder direct injection gasoline turbocharged engine and Powershift six-speed powershift. Its maximum power and torque are 203 HP and 300Nm respectively, and the acceleration score of manual vehicles is 7.7 seconds.

Volvo New Volvo S60
Volvo S60

Volvo Volvo S60
Volvo S60

    Security configurationThe new car comes standard with 6 airbags, tire pressure monitoring, ESP body stability system, brake assist, seat belt unfastened reminder, City Safety urban safety system, active steering xenon headlights and daytime running lights, among which the top model is equipped with ACC adaptive cruise, automatic braking pedestrian collision warning, more deviation of the channel and driver drowsiness reminder.

Volvo New Volvo S60

Volvo New Volvo S60 Volvo New Volvo S60
Volvo S60 Interior

    It is worth mentioning thatThe new Volvo S60 comes standard with the new City Safty function, which can effectively prevent vehicles from colliding when driving at low speed in the city (within 30 kilometers per hour). At the same time, S60 is equipped with a brand-new pedestrian detection system, which detects moving or stationary pedestrians through sensors to avoid collision with pedestrians. This function can work normally within 35 km/h..

Volvo Volvo S60
Volvo S60

    Other aspects of comfort configurationThe new Volvo S60 comes standard with electric leather sports electric heating seat (the driver’s seat has memory function), automatic dual-zone air conditioning, electric heating automatic folding rearview mirror, multi-function steering wheel, DVD player, central display and GPS navigation.

Volvo New Volvo S60
Volvo S60

    Editor’s comment:Previously, the media expected that the starting price of Volvo S60 might be around 320,000 yuan. After all, this is an imported model with a starting power of 2.0T. In the end, Volvo may give us a big surprise. The price of 288,000 yuan is already very attractive for S60. We should know that the starting price of the domestic (|) 2.0T model with good cost performance is also 309,800 yuan.

 


Volvo S60 domestic pre-sale price exposure from 288,000 yuan.


 

    Extended reading:Let the tiger go back to the mountain! Volvo Future China Strategy Release

    2011-02-25 In Beijing, China, Volvo Car Corporation announced and launched its development strategy in China in the next five years, includingEstablish two production bases in China, Chengdu and Daqing, and Shanghai headquarters base, and achieve the goal of 200,000 vehicle sales and 20% luxury car market share in China in 2015..

Volvo China Strategy Conference
Volvo’s China Strategy Release in the Next Five Years

Volvo China Strategy Conference
Volvo Car China Strategy Conference Site

    For the future development of Volvo in China, especially how to deal with the relationship between Geely and Volvo in China, I think these are all of your interests.On this issue, Aika Automobile also interviewed Mr. Li Shufu, the global chairman of Volvo Car Company.He said: We will continue to strictly implement "Geely is Geely and Volvo is Volvo ".. After brainstorming, careful study and extensive argumentation, we have worked out a very correct business strategy for China.The next task is to release the tiger to the mountains, restore Volvo cars to their former glory as soon as possible, further enhance its tradition of "Nordic design, global luxury brand" and adhere to its core concept of "safety, low-key and high-grade".

Volvo China Strategy Conference
 Mr. Li Shufu, Global Chairman of Volvo Car Company

Volvo China Strategy Conference

    Mr. Li Shufu, Global Chairman of Volvo Car Company, Mr. Stefan Jacoby, Global President and CEO of Volvo Car Company, Mr. Freeman Shen, Global Senior Vice President and Chairman of China District of Volvo Car Company, and all senior executives of China District of Volvo Car Group attended the conference.

Volvo China Strategy Conference
Volvo Car China Strategy Conference Site

    Mr Stefan Jacoby, President and CEO of Volvo Cars Worldwide, announced that the board of directors and global management of Volvo Cars approved the Chengdu base and supported the implementation of the Daqing base, but ultimately it needed the approval of the China government. At the same time, Volvo Car Company decided to speed up the construction of Shanghai headquarters and China technology center.

Volvo China Strategy Conference
Mr. Stephen Jacobs, President and CEO of Volvo Cars

    Mr. Li Shufu, the global chairman of Volvo Car Company, said: "I and other members of the board of directors are very satisfied with the work achievements made by Mr. Jacob, the global management and all Volvo employees in the past few months. Now we have formulated the development strategy for such a vital market as China, and the European and American markets have made a very good start this year. Now it is time for us to act."

Volvo China Strategy Conference
Group photo of guests at Volvo Car China Strategy Conference.

    Mr. Jacob said: "China is the second domestic market for Volvo cars, which plays a vital role in the success of Volvo cars. After the successful delivery on August 2, 2010, Volvo Cars immediately launched extensive investigation and research to formulate the development strategy of Volvo Cars in China in the next five years. Our goal is to reach 200,000 units sales and 20% market share of China luxury car market in 2015. "

Volvo China Strategy Conference
Mr. Freeman Shen, Senior Vice President of Volvo Cars and Chairman of China District.

    In order to implement the China strategy, a brand-new organizational structure of China was also announced. Mr. Freeman Shen is the global senior vice president and chairman of Volvo Car Group in China; Mr. Tong Zhiyuan is the CEO of China District; Mr. Wang Zhaoxing served as President of China District; Mr. Lars Danielsson is the vice president in charge of production and quality control in China; Richard Snijders is the President and CEO of China Sales Company of Volvo Car Group. Volvo Car’s business structure in China has grown from a national sales company to a full-featured business group, with business scope ranging from product development, manufacturing, quality control, procurement, sales, marketing and customer service to investor relations, finance, law, human resources and public affairs.

Second aunt looks at fashion: the CEO of Fulang Group is replaced; De Beers’ high-level reshuffle; Levi’s CEO will retire

21st century business herald reporter Gao Jianghong Intern You Yunqian Zhang Yizhen Beijing Report

Last week, many companies experienced major personnel changes. HanesBrands, the parent company of Champion, appointed a new chief marketing officer, and the senior management of Lanvin Group of Fulang Group and De Beers De Beers Group changed.

In terms of financial report, lululemon’s sales rose by 19% in the third quarter and lowered its annual performance guidance. The performance of British luxury watch retailer Watches of Switzerland did not increase in the first half of the fiscal year.

In terms of brand activities, Ralph Lauren will speed up the layout of the China market and open more than 30 stores every year; LVMH Group will sell a majority stake in the cruise retail business; Alibaba’s representative will withdraw from Farfetch’s board of directors; Amazon will drastically cut the fees of cheap clothing sellers; Balenciaga will set foot in the field of high-end jewelry for the first time; Miuccia Prada and Raf Simons will appear in Prada Shanghai exhibition; and PANTONE will announce the representative color of 2024.

1. lululemon’s sales rose by 19% in the third quarter, and its annual performance guidance was lowered.

Recently, Lululemon, a yoga sportswear brand, released its financial report for the third quarter of fiscal year 2023. In the first three quarters, the group’s sales increased by 20% to $6.414 billion. In the third quarter ended October 29th, lululemon’s sales increased by 19% year-on-year to US$ 2.2 billion, including 12% in North America, 49% in international business, 57% in overall gross profit margin and 2.6% in net profit to US$ 249 million.

For the fourth quarter of fiscal year 2023, lululemon expects net revenue to be between $3.135 billion and $3.170 billion, an increase of about 13% to 14%, which is lower than analysts’ expectations. For fiscal year 2023, lululemon expects net revenue to be between $9.549 billion and $9.584 billion, an increase of about 18%.

However, due to the tightening of spending by consumers, lululemon expects sales in the holiday season to be lower than expected. At the same time as the financial report was released, the board of directors of the group approved an additional share repurchase plan of up to $1 billion.

Comments: The revenue guidance in the fourth quarter lags behind Wall Street’s expectations, which is a rare mistake for this retailer whose performance often exceeds investors’ expectations. However, lowering the performance guidance may also be to achieve "unexpected growth", which is their old routine.

2. Ralph Lauren will speed up the layout of the China market and will open more than 30 new stores every year.

Ralph Lauren will accelerate its development in China market in 2024 and realize long-term and sustainable growth and value creation. Cai Xinhui, CEO of the brand’s China market and Southeast Asia, revealed that Ralph Lauren plans to open more than 30 new stores in China every year in the next few years, which will spread to more smaller cities while occupying a place in major cities.

Comments: In the cold winter of the market, mid-range luxury brands are eager to find a new way out. Although Ralph Lauren has been synonymous with the style of "old money" on social media in the past two years, the market has never reached a consensus on whether Ralph Lauren is a luxury brand. It is a foregone conclusion that refined luxury style will return. As a representative brand of this style, Ralph Lauren’s popularity has been rising in recent two years, especially in the China market. In the little red book, there are more than 90,000 notes related to "old money style". Besides fashion, this style has even penetrated into more subdivided fields such as home decoration, wedding and manicure. Continuing to bet on the China market is a promising move for Ralph Lauren.

3. Watches of Switzerland, a British luxury watch retailer, has no growth in the first half of fiscal year.

In the six months to the end of October, the sales of Watches of Switzerland recorded a year-on-year flat record of 761 million pounds, and the adjusted EBITDA fell by 10% to 94 million pounds, and the operating profit plummeted by 16% to 78 million pounds. By region, income in Britain and Europe decreased by 4% to 433 million pounds, while income in the United States increased by 5% to 328 million pounds.

Comments: Earlier, it was reported that the waiting list of Rolex watches was shortening, and the number of people waiting for some watches was shortened from 10,000 to 8,000, partly due to the cooling of global luxury consumption and reduced market demand. On the other hand, the downturn in the cryptocurrency market has further weakened the demand for luxury watches. It is true that the luxury watch market is blocked.

4. LVMH Group sells a majority stake in the cruise retail business.

French luxury goods giant LVMH Group said on December 8th that it has signed an agreement to sell a majority stake in Cruiseline Holdings Co., the parent company of Starboard & On Board Cruise Services, to a group of investors led by Jim Gissy.

Jim Gissy is the executive vice president of Westgate Resorts, a Florida timeshare company. Starboard was founded in 1958 and is headquartered in Miami. By the end of 2022, Starboard had more than 700 duty-free retail outlets selling handbags, jewelry, watches and beauty products on about 82 holiday cruise ships of companies such as Carnival Cruise Line, Royal Caribbean and Holland America.

Comments: LVMH will remain an "important minority shareholder" of the new entity despite the sale of equity. LVMH said in a statement: "New investors are strategic partners in the field of holiday retail, with innovative culture and growth philosophy." Who can do it for you? Cruise ships are also an important part of the luxury industry, and the development prospects are still considerable.

5. Levi’s CEO will retire.

Levi’s recently announced that CEO Chip Bergh will retire on April 26th next year, and the current president Michelle Gass plans to succeed him as the new leader of the group on January 29th next year. During Chip Bergh’s 12-year tenure, Levi’s has gradually developed into one of the best clothing companies in the world, promoting brand performance to achieve breakthrough growth.

Comments: Bergh reshaped Levi’s brand image, maintained its brand characteristics in the ever-changing competitive landscape, did not blindly pursue the trend, and paid attention to brand marketing. The great hero is about to retire. At present, consumers are increasingly cautious. The prospect of jeans brands or manufacturers like Levi’s, whose income comes from wholesale channels, is full of uncertainty. Can Levi’s new CEO take on the heavy responsibility?

6. Champion parent company HanesBrands appoints a new chief marketing officer.

HanesBrands, the parent company of American Fashion Champion and the American underwear and sportswear manufacturer, announced the appointment of Richard Mcleod as the vice president and chief marketing officer of Champion. In this position, Richard Mcleod will be responsible for promoting Champion’s global brand strategy and omni-channel brand positioning.

It is reported that before joining Champion, Richard Mcleod worked for Canada Goose, a Canadian down coat brand, and served as senior vice president of Canada Goose, responsible for brand development, growth and performance. Previously, he held senior leadership positions in companies such as Foot Locker, LVMH’s Hennessy, Pernod Ricard and Bacardi, and led the marketing activities of well-known wine and spirits brands such as Grey Goose, Bombay Sapphire and D’usse Cognac.

Comments: HanesBrands Group announced its third-quarter financial report, showing that sales decreased by 9.5% year-on-year to $1.51 billion, gross profit margin was 31.1%, and operating profit plummeted by 53% to $66 million. Can the new coach effectively reduce losses and turn losses into profits?

7. The top management of Lanvin Group of Fulang Group has changed greatly.

LANVin Group (NYSE: Lanv), a global fashion and luxury goods group, announced on December 8 Joann Cheng Yun, chairman and CEO of the group, had submitted his resignation to the board of directors and would start a new business in the future.

The board of directors of the group announced the appointment of director Huang Zhen as the new chairman of the group and Eric Chan as the CEO of the group, effective from December 7.

Fulang Group said that the appointment of Chen Jianhao comes at an important moment for the Group to expand the retail market in North America, Europe, Asia and the Middle East around the next stage of its brand growth. Huang Zhen said that Chen Jianhao’s rich experience in the fields of real estate and consumption will provide great value for the next stage of the Group’s growth and expansion of global business.

Comments: Fulang Group has now developed into a global fashion luxury group listed on the NYSE, and has maintained a steady growth momentum in the past few years. The two generals have extraordinary strength. Can they continue to write a chapter?

8. Alibaba’s representative withdrew from Farfetch’s board of directors

China’s e-commerce giant Alibaba recently announced that its president and board member, J. Michael Evans, has resigned from Farfetch’s board of directors, with immediate effect. It is understood that J. Michael Evans has been the president of Alibaba Group since August 2015 and joined the board of directors when Alibaba became a shareholder in Farfetch in 2020.

Comments: Previously, Richemont Group, which is also a shareholder, said that it would not undertake any financial obligations to Farfetch and did not intend to provide loans or investments to Farfetch. Ali also made a statement now, and Farfetch’s prospects were not good. Judging from the global situation of consumers returning to offline consumption experience, the reduction of non-essential expenses and the overall slowdown of luxury goods industry this year, Farfetch’s sudden departure seems to be certain.

9. The demand for diamonds is sluggish, and the giant De Beers has reshuffled its top management.

De Beers, the world’s largest diamond supplier, announced on Monday that two senior executives, namely David Prager, executive vice president and chief brand officer, and Ryan Perry, executive vice president of strategy and innovation agency, will remain on the executive committee until a successor is found. David Prager and Ryan Perry will continue to serve on the Executive Committee and oversee the transition of their responsibilities to other members. Tom Johnson is appointed as the general counsel, with effect from January 1, 2024. He will join the Executive Committee and be responsible for supervising the company’s legal and secretariat functions.

Comments: A series of personnel changes are considered as necessary measures for De Beers to cope with the current global diamond industry crisis. According to media reports, the global demand for diamonds has dropped to the lowest level since the epidemic, because global economic challenges continue to affect people’s demand for luxury goods. However, what needs to be more vigilant is the impact of the laboratory cultivation diamond industry on natural diamonds.

10. Amazon slashed the fees of cheap clothing sellers to meet the challenges of Shein and Temu.

Amazon, an American e-commerce giant, is slashing the fees for clothing sellers with prices below $20. The transaction fees for clothing products with prices below $15 will be reduced to 5%, and those for clothing with prices between $15 and $20 will be reduced to 10%, compared with 17% in the past.

Lucas Barnes, a former Amazon executive, said, "This will make Amazon more competitive in the field of low-priced clothing, because a dollar or two can make a big difference."

Comments: Although the company did not explain why it did this, it is widely believed that this shows that Amazon is preparing to fight a price war with China’s cross-border e-commerce companies Shein and Temu.

11. Open up new maps! Balenciaga set foot in the field of high-end jewelry for the first time.

The French luxury brand BALENCIAGA and Jacob & Co cooperated to create the "Diamant" high-end jewelry series, which was unveiled at the fall fashion show in 2024. This is the first time that Balenciaga has set foot in the field of high-end jewelry. It is understood that the series is made of 18-carat white gold and diamonds, including a large and heavy necklace and bracelet, a text theme style called "Typo", including a thin necklace and an oversized two-finger ring, designed to spell the word BALENCIAGA in a handwritten font style, and each diamond is hand-inlaid. Balenciaga x Jacob & Co. series has been exclusively booked on Rodeo Drive immediately after the show, and each model is customized for individuals. The production and delivery cycle is 3 months.

Comments: Since Demna Gvasalia became the new design director of Balenciaga, a lot of popular global fashion products have emerged. With exaggerated design and high price, the new products have a strong topicality, which often explodes the Internet. It is precisely this controversy that makes Balenciaga have a high flow among luxury brands, and it has risen rapidly in the fashion circle, and the products have become a proper out-of-stock king. What new trend will it bring when it comes to high-end jewelry this time?

12. Miuccia Prada and Raf Simons appeared in Prada Shanghai Exhibition.

To celebrate the opening of Pradasphere II exhibition in Shanghai START Star Art Museum, Prada co-creative directors Miuccia Prada and Raf Simons, as well as a group of brand executives appeared at the event site. This exhibition is the second appearance after the Pradasphere exhibition was successfully held for the first time in 2014, and will be open to the public free of charge from December 7 to January 21, 2024. The exhibition traces the history of Prada since its founding in 1913, and exhibits more than 400 physical and digital works of art, including the collection of fashion archives and the achievements of cross-border cooperation with art, architecture, culture and sports for decades.

In addition, Prada CEO Gianfranco D’Attis said that the company’s goal is to double its business in China in the medium term. Prada will open more stores, launch more localized products and marketing activities in China market. This means that the corresponding investment will increase, including opening larger stores, launching more localized products and holding more marketing activities. He also revealed that Prada plans to take the hotel concept as part of its globalization strategy and may launch it in 2024-2025.

Comments: After the construction of "Prada Universe" is completed, it is not difficult to see its ambition of further becoming upstream. To achieve this goal, the China market is a key link.

13. PANTONE announces the representative color of 2024.

PANTONE, an international color authority, recently released the representative color of 2024, and named it "Peach Fuzz" after PANTONE 13-1023. This is a comfortable and warm peach color, which just blends the elements of pink and orange, showing a fresh, soft and emotional atmosphere.

Since 2000, PANTONE has made annual color forecasts, which are selected through in-depth trend forecasts and socio-economic conditions, lifestyles and political influences (such as fashion, entertainment and tourist destinations).

Comments: Looking back at the popular colors released by Pan Tong in recent years, Viva Magenta, Very Peri and Illuminating Yellow all represent high saturation. At present, the pressure of life and work is great, and the popular colors turn into softer tones, which seems to correspond to "harmony" and "recovery"”。

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