作者： admin

　　[car home News] The Guangzhou Auto Show at the end of November was the last large-scale auto show in China this year. Many domestic and foreign manufacturers brought the latest and hottest products at this auto show, and Chery also brought 11 models of its two series, Arrizo and Tiggo, to this auto show. At the same time, on the other side of the globe, Chery also brought a strong lineup at the Sao Paulo Auto Show in Brazil. (|), Tiggo 5x, Tiggo 7, Tiggo 8 and four new energy vehicles made their local debut at the same time, which can be said to be Chery’s biggest exhibition in South America.

　　South America is an important and representative market for Chery. In Brazil, Chery has established a joint venture company with CAOA, the largest local automobile manufacturer and seller. Since the establishment of the joint venture company, Chery has shown a strong upward trend in Brazil. In other South American markets, such as Chile, Chery sells through cooperation with SKBERGE, the general agent. At present, it has ranked in the top 20 among more than 70 brands in the Chilean market and maintained a certain growth momentum. In November, car home started filming the series of documentaries "China Brand Going Out", and the first visits were Brazil and Chile. Starting today, we will talk to you about Chery’s development in Brazil and Chile in words. At the same time, let’s look forward to the official launch of the documentary "China Brand Going Out" in January.

Introduction to the essence of this article

　　★ How big is Chery’s overseas territory? Export first in 15 years, covering more than 80 countries and regions;
　　★ Chery’s dream in Brazil is not only the first brand in China, but also the long-term goal of catching up with modernity;
　　★ Tiggo 2 has been listed in the top 15 SUVs for more than half a year, and more than 7 models of Tiggo 5x and Tiggo will land;
　　★ Dealers are completely innovated, switching from Chery standard to Chery Kao standard;

● Chery’s overseas territory: the export sales volume ranked first for 15 consecutive years, covering more than 80 countries and regions.

　　As a China brand that went abroad earlier, Chery’s overseas business has achieved sufficient development. According to the information we obtained from the government, the sales of Chery Automobile have covered more than 80 countries and regions overseas, and more than 1,300 sales and service outlets have been established overseas. In 2001, Chery officially entered the Middle East market, which opened the prelude to its entry into the international market. At present, it has accumulated more than 430,000 users. In Latin America, Chery has entered Brazil, Chile, Argentina and other countries. In addition, Chery has been operating in markets such as Russia, Ukraine and Egypt for many years.

　　In addition to pure export, Chery has set up 10 KD factories overseas, which are scattered in Russia, the Middle East, North Africa, Southeast Asia and South America. At the same time, it has set up three R&D centers in Europe, the Middle East and South America, which are responsible for the localization development of models.

　　Although Chery can’t be said to be the first China automobile brand to go abroad, it has firmly established its first position in overseas sales. From 2001 to the end of 2017, Chery’s total overseas exports have exceeded 1.3 million, of which 107,727 new cars were exported in 2017, up 22.3% year-on-year, ranking first in China brand passenger cars for 15 consecutive years. According to the official data released by Chery in December, Chery exported 10,675 vehicles in November and 118,017 vehicles from January to November, an increase of 18.7% year-on-year, which has exceeded the export volume of last year.

　　Chery’s achievements are worthy of recognition, but this does not mean that we can sit back and relax. Although it won the top spot among China brands, Chery still has a long way to go compared with mainstream overseas brands, especially Japanese and Korean brands, which are the most directly competitive.

● Brazil: New attempts bring a new beginning to Chery.

The goal is to compete with Hyundai in the Brazilian market.

　　Chery’s story in Brazil can be traced back to 2009. As the largest automobile market in Latin China and one of the most important emerging automobile markets in the world, Brazil has attracted many American automobile companies, and Chery has also built the first China automobile manufacturing plant there. However, the instability of the Brazilian market has caused the China brand to stumble locally. Due to political crisis, economic downturn and many other factors, the total sales volume of Brazil’s auto market in 2016 fell by 19.8% year-on-year, and the overall sales volume was the worst year in more than a decade. The weak China brand has become a "victim" of the market volatility. Chery’s local sales fell by 42% in 2015 and 63% in 2016.

　　In November 2017, for the development of Chery in Brazil, it is a node that may go down in history. Chery announced the establishment of Chery Khao with Khao Group, which is the first Sino-Pakistani joint venture. Kao Group is the largest automobile dealer in Brazil and even Latin America, and Hyundai’s success in the local area can’t be separated from Kao’s help.

　　Hyundai once entered the Brazilian market around 2004, but withdrew in two years. The second time it entered the market, it chose to cooperate with Khao. When Hyundai first entered the Brazilian market, consumers’ cognition of it was the same as that of the current China brand, and they had doubts about the product quality. Thanks to the joint efforts of Kao and Hyundai, Hyundai finally reached its current height and became the top five in the Brazilian market.

　　So, what is Chery’s goal in the Brazilian market? He Weibin, Marketing Director of Chery Kao Automobile Company, said, "According to our current performance in Brazil, our sales volume has surpassed Kia, but in fact our highest goal is definitely Hyundai, and we hope to compete with Hyundai." It is no longer Chery’s concern to be the first brand of China in Brazil. It is Chery’s long-term goal to compete with Hyundai.

Tiggo 2: It feels good to be noticed by other brands.

　　In the Khao era of Chery, the brand-new QQ of mini-car was preserved. This car was also the first car that Chery put into production in Brazil that year, and it had a certain popularity. In April, 2018, Khao Chery ushered in the truly heavy model after its establishment-Tiggo 2, which is the domestic Tiggo 3x.

　　Regarding the achievement of Tiggo 2, He Weibin, the marketing director of Chery Kao Automobile Company, admitted in a dialogue with car home that the market performance of Tiggo 2 exceeded expectations. He mentioned, "In about half a year, the monthly sales volume of Tiggo 2 has exceeded 1,000. The monthly sales of more than a thousand can basically reach about 10 in the SUV. " In October, the sales volume of the Tiggo 2 was 1,045 vehicles, and it ranked 12th in the SUV market in that month, ranking 21st in the whole year. You should know that this car was only listed in April.

　　The success of this car has also attracted the attention of competitors. He Weibin told us a short story: the marketing manager of Chery Kao learned from his peers that Peugeot and Ford basically didn’t pay attention to Chery before, but Tiggo 2 seized the market share of Peugeot 2008 (about 1,000 vehicles per month) and Ford Wing Bo (about 3,000 vehicles per month) after its listing, and now the two brands have begun to formulate corresponding marketing strategies for Tiggo 2. He Weibin finally said frankly, "This feeling of being concerned by others is still quite good."

　　With the help of Tiggo 2 and brand-new QQ, the overall performance of Chery brand in the local market has also made significant progress. Only from the passenger car market (car +SUV), Chery’s sales in October have ranked 13th, surpassing Mitsubishi and Kia. In the coming year, Chery’s goal is to surpass Mercedes-Benz, Citroen and Peugeot, and its ranking can rise to around 11.

Arrizo 5, Tiggo 5x, Tiggo 7 and Tiggo 8 will all land in Brazil.

　　During the Sao Paulo Auto Show, Chery officially announced the price of Arrizo 5 in the local market, 65,990-72,990 Brazilian reais, about 11.64-128,700 RMB. Next, Tiggo 5x and Tiggo 7 will be sold in Brazil in December and January 2019 respectively. During this auto show, the Tiggo 8 was officially launched in South America, and this car is expected to be listed locally in the second half of 2019. By then, Chery will have a product lineup of two cars and four SUVs in Brazil.

　　In addition, CARLOS, chairman of the Kao Group, also mentioned in the dialogue that Chery’s high-end brand EXEED will also enter the Brazilian market in the future, focusing on the high-end market. He Weibin predicted that with the listing of various products, Chery’s expected market share will reach 1.5%-1.7% by the end of 2019. According to the data in October, this market share will surpass Peugeot and Citroen, making Chery rank behind Nissan.

　　There are so many new cars released at the Sao Paulo Auto Show, and it is also inseparable from the improvement of Chery’s booth area. Previously, Chery’s booth area was only about 400 square meters, and this year’s auto show has been upgraded to 1,500 square meters, which is basically consistent with local first-line brands such as Fiat, Chevrolet and Volkswagen, which also makes Chery’s booth qualitatively different from previous years. In addition, with the visit of Brazilian President michel temer, it can be said that Chery staged its biggest exhibition at the Sao Paulo Auto Show.

● Dealer: From Chery Standard to Chery Kao Standard.

　　All along, Chery’s 4S stores in Brazil are operated according to Chery’s overall standards, and these 4S stores also constitute the initial impression of Brazilian consumers on Chery. Chery’s current achievements are inseparable from the efforts of these dealers.

　　For example, in Sao José dos kamps, near the location of Chery’s Caao company, there is a star 4S shop of Chery, which has won many orders because it can provide excellent service. If a customer comes to the store to see the car, but doesn’t have time to test drive, the store will write down the address of the other party’s work or home, and drive the car in person for a test drive at the convenience of the customer. Good service has won the trust of customers. The person in charge of the store said that the store will be doubled in the near future. We can also see that the dealers still have some confidence in Chery.

　　The change is still in progress, and Khao Chery thinks that the old dealer standards can’t completely match Chery’s brand image in Brazil. He Weibin said, "We used to sell mainly QQ, which is an entry-level model. After the models such as Arrizo 5, Tiggo 7 and Tiggo 8 are listed, our product line will be more quality and higher-end, and the change of models is also the reason for us to upgrade dealer standards. " In Sao Paulo, we saw the first 4S store adopting new standards. In the future, new 4S stores will be established according to the new standards, and more than 50 existing 4S stores will be fully upgraded within half a year.

　　The brand-new 4S shop standard was created by the Qao of Chery, which fully combined the suggestions of Chery and Qao, and the latter’s full understanding of the Brazilian market was also the primary reason why Chery chose to cooperate with it. The colors of black, gray and red are not only reflected in the decoration of the store, but also all the details of the staff’s clothes and lanyards strictly abide by the same standards. "Just to give consumers a sense of high quality," He Weibin said.

　　Regarding the number of dealers, Chery currently has 51 4S stores in Brazil, of which 25 are old stores before the establishment of the joint venture company and 26 are new stores after the establishment of the joint venture company. Although these 51 stores cover most states, there are still many blank areas. He Weibin said that by the end of this year, the number of dealers will increase to 65, and by the end of 2019 it will reach more than 100. For reference, the number of Peugeot 4S stores that Chery is determined to surpass next year is 90-100.

● The factory that originally produced modern products will also switch to Chery.

　　In the external publicity, Chery has two factories in Brazil, one of which is Jacarei factory near Sao Paulo, which was established by Chery in that year and is now owned by Chery Kao. The factory has three processes: welding, painting and final assembly. Because of the cost, there is no stamping production line, and stamping parts will be directly transported from China to Jacarei factory.

　　At present, Jacarei factory produces three models, namely brand-new QQ, Tiggo 2 and Arrizo 5. In terms of specific production capacity, He Weibin said, "The average output of the factory is about 68 vehicles a day, and the monthly output is 1,300-1,400 vehicles. The planned annual production capacity of the factory is 50,000 vehicles."

　　Next, Tiggo 5x, Tiggo 7 and other models will also be produced locally, but they will not be put into production at Chery Jacarei factory, but at the Anapolis factory near Brasilia. The latter is currently producing two best-selling modern Creta(ix25) and HB20 models, and we understand that this factory has already started preparations for the production of Chery.

Low hope is full, the road ahead is long.

Only by reaching the top ten can we achieve phased results.

　　In the eyes of Chery people, Chery’s development in Brazil is divided into four stages. The first stage is the general generation mode, the second stage is to recover the general generation right to operate independently, the third stage is to realize local production, and the fourth stage is joint venture operation. In Chery’s three-step strategy of going out, going in and going up, I think it is still in the stage of going in. However, from the outside world, before and after the establishment of the Chery Kao joint venture company, it may represent two different times of Chery in Brazil. Before the joint venture, Chery made a long attempt in Brazil, which had both the joy of success and the pain of failure. After the joint venture with Khao, Chery, together with the most experienced and channel partners, launched a new round of charge to the market. Tiggo 2 is a good start for the young Chery Kao. With the introduction of follow-up products, the test of the joint venture company has just begun.

"October car +SUV sales of various brands"

　　The road ahead is still long. Although Chery has been able to rank among the top 15 in Brazil and will continue to sprint 11th next year, the gold content in the ranking is not as high as expected. Looking at the Brazilian automobile market (car +SUV), the best-selling brands are Chevrolet, Volkswagen, Fiat, Ford, etc. According to the October data, Chevrolet’s monthly sales can reach about 40,000, and most of the top ten brands can achieve monthly sales of more than 10,000, and finally Nissan can sell 8,000 vehicles per month. On the other hand, Peugeot, which ranks 11th, has a monthly sales volume of less than 2,000 vehicles. It can be said that there is a clear watershed between the top ten and the brands ranked behind. Therefore, for Chery, it is not a success to surpass Peugeot to become the 11th place, and it is only when it can reach the top ten clubs that it can achieve phased results.

Brand recognition is not high.

　　The popularity and recognition of China brand in South America is not very high, which is also the dilemma faced by Chery. We had a random conversation with several taxi drivers on the street, and each other said they didn’t know or understand the brand. We can also see that Chery is trying to change this situation, whether it is a brand-new standard dealer or a club established by many local car owners, it will play a leading role in brand communication and image enhancement.

Who gets a small car wins the world?

　　The characteristics of the Brazilian market are very distinct, and miniaturized products are deeply loved by consumers. Looking at the local sales rankings, the top sales of passenger cars are all-in-one small cars, such as Chevrolet Onix, Hyundai HB20, Ford Ka, Volkswagen Gore /Polo and Chevrolet Prisma. The reason why Tiggo 2 can make a good start is also due to the positioning of its small SUV. In Brazil, we can say that small cars win the world.

　　Compared with Chery, the small car strategy of the first group brand is more flexible and targeted. For example, Chevrolet’s two best-selling cars, Onix and Prisma, are special models, and Fiat and Volkswagen are also building new cars for the local market. If Chery wants to further expand its achievements in the small car market, it needs not only the support of market strategy, but also more flexible response at the product level. Next, Chery’s models launched in Brazil are all developing to a higher level, especially the following Tiggo 7 and Tiggo 8. How to make consumers accept these higher-level products also requires manufacturers to spend more brains.　　　

● Full text summary

　　Although Chery faces many opportunities and challenges in the future in Brazil, we have to admit that the joint venture between Chery and Khao is an appropriate choice. Chery, which just entered Brazil nine years ago, may be regarded as a green-headed person who dares to rush and fight. It has made achievements and met with a rebuff. Now Chery in Brazil, let us see a more mature brand, and join hands with local giants to seek a win-win situation. This is a brand-new beginning for Chery’s business in Brazil, and it also gives Chery the opportunity to pull more products to distant Brazil and Volkswagen, Hyundai and Ford for more direct killing.

　　Fighting with competitors is inseparable from excellent products. Chery, as one of the representatives made in China in Brazil, will launch a new round of attack on its rivals. We are also pleased to see that China manufacturing is increasingly recognized by overseas consumers. Next, Chery will face numerous challenges. What I can be sure of is that Chery’s pace in Brazil will be more solid than before. (Text/car home Chen Hao)

If you don’t consider the cost of using the car later when you buy a car, you will regret it afterwards. For example, today’s performance in this respect is worth talking about. Come and see it quickly.

Let’s take a look at the appearance of Geely Geometry M6. The front face of Geely Geometry M6 is dignified and looks sporty. The front headlights are very in line with the aesthetics of consumers and look full as a whole. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4432MM*1833MM*1560MM, and the car body looks very calm with large-sized thick-walled tires, and the smooth lines run through the whole car side. At the rear of the car, the rear of the car echoes the front face, and the taillights look very simple and neat.

Coming into the Geely Geometry M6 car, the interior design of Geely Geometry M6 looks young and easy to impress the hearts of young consumers. The steering wheel design of the car is very fashionable and sporty, and it is made of leather, which makes people fondle it. Take a look at the central control. The car is equipped with a stylish and generous touch-control LCD central control screen, which makes the interior design quite layered, which is in line with the temperament of the car. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard design is remarkable and looks round and lovely. The car uses a leather-like seat, equipped with functions such as seat proportion down, and it is basically enough for daily use.

Geely Geometry M6 matches the gearbox, which is 150KW and 310N.m, with good power performance.

The performance of Geely Geometry M6 trunk space is relatively good, the opening size is in line with its positioning, and the family’s storage needs can be met. At the same time, the car is equipped with anti-lock braking system (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driver airbag and co-pilot airbag.

What’s your main impression of this car after reading the whole article? Such a car with the right price is enough to meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the cost performance is good.

1905 movie network news Produced by Xú Zhēng, directed by Su Lun, and starring Lei Jiayin and Tong Liya, the comedy love fantasy film "Living Together in Time and Space" was released nationwide on May 18, 2018. The film has already started roadshows in Tianjin, Harbin, Chengdu, Shijiazhuang, Ningbo, Nanchang, Nanjing, Wuhan, Suzhou, Shanghai and other places, and the audience who watched the film in advance gave favorable comments. The 101-minute film had a maximum of 225 laughter, and strongly praised the film "Living Together in Time and Space" as "a movie that can’t wait to brush up", "a comedy that wants to be crazy about Amway" and "the love with the most heart-felt plot"

The film "Living Together in Time and Space" tells the story that Gu Xiaojiao (Tong Liya) from 2018 and Lu Ming (Lei Jiayin) from 1999 accidentally lived in the same room because of the overlap of time and space. From mutual dislike to trying to "conspire for great cause", a series of funny episodes were created by mistake, but the two people who enjoyed it did not know that the mysterious man who controlled all this actually wanted to "opportunistic" in 2037. … Under the wonderful cross-time background, Lei Jiayin also plays two roles with superb acting skills, which makes people more curious about what this film is full of comedy, love and fantasy elements.

　

Watch a new type of romantic comedy: the flow of bones and the interpretation of time and space love by the national goddess

This year, Lei Jiayin can be described as a continuous drama, with wonderful screens of different sizes, which brought multiple impressions to the audience. Wang Dading in the TV series "Peace Hotel" can not only gag, but also fight against Japan with blood; Shi Fei’s warm-hearted humor in old boys is the crowning touch of the whole play. At present, in the popular urban emotional drama "Great Expectations", Tong Liya broke through the previous image by disguising himself as "a handsome guy" and "a grandfather", and with the blessing of his powerful acting skills, he also made the audience shine.

In the movie "Living Together in Time and Space", Lei Jiayin, a drama star, and Tong Liya, a national goddess, performed "Love through Time and Space" with full highlights, respectively playing Lu Ming from 1999 and Gu Xiaojiao from 2018, laughing and making noise in the space where the two rooms were merged due to "wall crack". When they opened their doors, they were still in their own time, and when they opened the doors at the same time, a magical story happened. In 2018, Gu Xiaojiao not only showed Lu Ming the music playing function of the smart phone and the take-away service summoned by Siri’s assistant, but also teased and asked the latter "Do you want to sleep with me?" This warm and lovely cohabiting female roommate left Lei Jiayin in the 1990s helpless and full of cuteness. From their initial panic and disbelief to their peaceful coexistence and constant jokes, they can feel joy through the screen.

　

Aspect 2 Best Bad Friends Join Hands for the Second Time: The combination of "Lei Tong" is sweet and bursting to lead young people to Tik Tok’s new gameplay.

After the TV series "Weaning", Lei Jiayin and Tong Liya once again starred in the movie "Living Together in Time and Space" after a lapse of six years, which was full of surprises and sparks. Tong Liya revealed that he was actually invited by Lei Jiayin to make this film, and he was also looking forward to this work of two people moving from the screen to the big screen.

In the film, Lu Ming, who came from 1999, received a lot of slap in the face from Gu Xiaojiao at first, but later she was willing to do anything for her, pretending that her boyfriend went to help, and made a "chocolate cake" for Tong Liya with steamed bread chips and black sesame paste, and skillfully made a special "roast chicken" with dried beans and peanuts to soothe her face at the classmate party. In addition, they are still experiencing a brand-new life in each other’s time, creating wonderful, funny and sweet memories, including nostalgic dating in the 1990s and a trip of intelligent experience full of modernity. All kinds of daily life are enough to see that their feelings are gradually warming up. Previously, a set of "dead set" posters and four sets of "earthy love stories" exposed by the film side triggered hot comments from netizens, saying that the cross-time love between Lu Ming and Gu Xiaojiao was "sweet enough to snore", laughing that the screen CP was tens of millions, and Lei Jiayin and Tong Liya had a chance to watch! For young people’s favorite forms of entertainment, Lei Jiayin and Tong Liya also tried some new ways of playing in the film, such as "online celebrity cuisine", "sweet love" and "earth-flavored love stories", which triggered a wave of teasing and imitating by netizens on platforms such as Tik Tok.

　

Aspect 3: Self-knowledge in Fantasy Environment: Love and Career Complex Choice Torture Life

In the movie, Lei Jiayin plays two roles, Lu Ming in 1999 and Lu Shiyi in 2018. The former is an ordinary engineering designer. Being caught by accident at work, he is not only forced to lose his job, but also has to do something against his heart. The ultimate test exposed the complexity of human nature. Lu Ming, who was in a life crisis, launched a redemption for himself when his life was hanging by a thread. In 2018, Lu Shiyi was a business giant, and everything was given priority to monetary interests, which was pulled into the abyss by the expanding desire. From a "young boy" to an "industry elite", how the appearance of Gu Xiaojiao will change Lu Ming in 1999 and Lu Shiyi in 2018 is intriguing. Gu Xiaojiao himself is facing a major life choice in the transformation of time and space. "If you were given a chance to go back to the past, would you make the same choice?" Such a deep inquiry makes people think deeply. Can Lu Ming and Gu Xiaojiao, who encounter complicated choices of love and career, follow their own inclinations and stick to their nature? Where is the love across time and space going in the changeable time and space transformation? All kinds of questions will be solved one by one in the movie.

　

Watch four gold medal producers escort: comedy guarantees that Xú Zhēng will make you laugh in May.

The fresh genre, funny stories, touching emotions and profound themes not only attracted two powerful actors, Lei Jiayin and Tong Liya, but also producer Xú Zhēng escorted the whole film and supported young director Su Lun to create the first comedy love fantasy film in China.

This time, Xú Zhēng, who is known as "comedy guarantee", "box office panacea" and "genius director", participated in the whole process of supervising the story creation of the film, always maintained a meticulous attitude, spared no effort to find "interesting" and "exciting" points, and even broke through the play itself to pursue content with new meanings, striving to create a refreshing comedy love fantasy film. In addition, in addition to being a producer, he also starred in the film in friendship, appearing as a hot pot takeaway, and performed a self-proclaimed "walking clouds and flowing water", "golden python entangled" and "avalanche". At present, the film is on a hot road show in many cities across the country, and the audience has called it "an unexpectedly good-looking movie". During the movie-watching, they all laughed and cried when they were moved, and there were as many as 225 smiles in the 101-minute film.

　

Aspect 5: Young directors strive for perfection: the pursuit of detail and truth from a female perspective

Different from most male directors, female directors’ perception of life details is actually more specific, especially in love themes, and the content they convey will be more authentic and have a sense of life, making it easier for the audience to recall the bits and pieces of their feelings and feel the same. However, this time in the film "Living Together in Time and Space", the female director Su Lun did not limit her perspective to an independent love story, but chose to combine comedy and fantasy elements on this basis, adding time and space settings to the theme that was difficult to control, and expressed her brave and sincere love view in an unconventional form. Movies that combine love with cross-time setting and incorporate comedy elements are very rare, and this attempt by director Su Lun is also an experimental exploration of the development of film types in China.

It is worth mentioning that director Su Lun has also cooperated with Xú Zhēng, who is "acting well and guiding", and served as the executive director of classic comedies, and has his own unique understanding and experience in controlling comedy elements. In addition, during the filming of the film, director Su Lun insisted on Excellence from story creativity, scene details to actor interaction. Even if NG30 times, he would take pains to adjust various factors and present the best effect. I believe that with such a "detail control" director’s check, the film has several more layers of guarantee in quality!

In the field of new energy vehicles, every new trend has attracted much attention. Recently, a series of news about Xpeng Motors has aroused widespread concern. It is reported that Xpeng Motors will launch its first vehicle and plans to mass-produce it next year. This move has undoubtedly caused quite a stir in the industry.

As an important participant in the field of new energy vehicles in China, Xpeng Motors has always focused on pure electric vehicles. However, what kind of strategic considerations are behind the announcement that it is going to install fuel tanks and enter the automotive field?

First of all, from the perspective of market demand, cars have met consumers’ concerns about cruising range to a certain extent. Although the cruising range of pure electric vehicles has been greatly improved with the continuous improvement of technology, for some consumers who often travel long distances, endurance anxiety still exists. By carrying the fuel tank, the car can use fuel to generate electricity when the battery power is insufficient, thus greatly increasing the cruising range of the car. This is undoubtedly an attractive choice for consumers who want to enjoy the environmental protection and low cost of electric vehicles, but also worry about battery life.

Secondly, from the perspective of competition pattern, the current new energy vehicle market is highly competitive. In the field of pure electric vehicles, major car companies have made great efforts, and the competition for market share has become increasingly fierce. In the automotive field, although some car companies are involved, the competitive pressure is relatively small. Xpeng Motors enters the automobile field at this time, which is expected to occupy a place in the new market segment and expand its market share.

In addition, the positioning of the price band above 200,000 yuan also shows Xpeng Motors’s ambition for the high-end market. With the continuous improvement of consumers’ requirements for automobile quality and performance, the market potential of high-end new energy vehicles is huge. By introducing high-end models, Xpeng Motors can not only meet consumers’ demand for high-quality cars, but also enhance its brand image and further enhance its market competitiveness.

It is worth mentioning that Cui Dongshu said that the extended-range vehicle is a pure electric vehicle. This view has aroused people’s thinking. From a technical point of view, although the car is equipped with a fuel tank, it still relies on the battery to drive the car in most cases, and only when the battery power is insufficient will the fuel power generation system be started. Therefore, automobile can be regarded as an extension and supplement of pure electric vehicle to a certain extent. This view also provides new ideas and directions for the development of automobiles.

However, Xpeng Motors also faces some challenges when it enters the automobile field. First of all, the technical complexity of automobile is relatively high, and it is necessary to take into account the cooperative work of battery and fuel system at the same time. This puts higher demands on Xpeng Motors’s technological R&D capability. Secondly, consumers’ cognition and acceptance of automobiles need to be improved. In the eyes of some consumers, the automobile may still be regarded as a "transitional product", and its market prospect is uncertain. In addition, with the continuous development of new energy vehicle technology, more advanced battery technology and charging facilities may appear in the future, which may also have an impact on the development of automobiles.

Despite many challenges, this move of Xpeng Motors undoubtedly demonstrates its determination to explore and innovate in the field of new energy vehicles. With the mass production of the first vehicle next year, we will wait and see whether Xpeng Motors can succeed in new fields.

From the perspective of the whole new energy automobile industry, Xpeng Motors’s action also reflects the development trend of the industry. Under the current technical conditions, although pure electric vehicles have the advantages of environmental protection and low noise, problems such as cruising range and charging facilities still restrict their further development. As a transitional solution, automobile provides consumers with more choices. At the same time, with the continuous progress of technology, the future development direction of new energy vehicles is still full of uncertainty. Major car companies need to innovate constantly and actively explore products and technical routes suitable for market demand in order to be invincible in the fierce market competition.

The statement that only Weilai is left in China’s pure electric vehicle enterprises is somewhat exaggerated, but it also reflects the fierce competition in the current pure electric vehicle market. In this context, it may be a wise strategic choice for Xpeng Motors to enter the automobile field. Through diversified product layout, Xpeng Motors can better meet the needs of different consumers and improve market competitiveness.

In a word, the news that Xpeng Motors will mass-produce its first vehicle next year has aroused widespread concern. This move not only shows Xpeng Motors’s innovative spirit and strategic vision, but also brings new thinking to the development of new energy automobile industry. In the future, we expect Xpeng Motors to succeed in the automotive field and bring more high-quality new energy vehicle products to consumers. At the same time, it is also hoped that the whole new energy automobile industry will continue to innovate and jointly promote the vigorous development of China’s new energy automobile industry.