标签： 南京夜生活交流

　　On the afternoon of March 20th, local time, the Chairman of the Supreme Leader arrived in Moscow and began a state visit to Russia. This is his ninth visit to Russia since he took office as president in March 2013.

　　China and Russia are friendly neighbors linked by mountains and rivers, and the development of Sino-Russian relations has clear historical logic and strong endogenous power. Today, the all-round and multi-level cooperation pattern is bringing tangible benefits to the people of the two countries, and it also provides a steady stream of impetus for the development and revitalization of both sides.

　　The Yangtze River, the mother river of China, and the Volga River, the mother river of Russia, have many similarities — — Broad-minded, tenacious temperament, all bear the glory and tragic, hope and pursuit of this nation. Nowadays, the magnificent waves of the two mother rivers have "blended" together and "irrigated" the political, economic, trade and cultural map.

　　As the provinces with the longest runoff mileage in the Yangtze River, Hubei and Russia have many stories to tell … …

　　Hubei people who went to Russia to grow tea

　　In 1893, it was the Guangxu period of the Qing Dynasty. A Russian businessman named Banov came to China and wanted to find someone to help them grow tea in Russia.

　　At that time, tea was already a commodity between China and Russia, but tea planting in Russia began in the middle of Qing Dynasty, and there was not much experience. In addition, the climate in Russia was cold all the year round, so it was difficult for tea trees to survive.

　　Bagong House in Jianghan District of Wuhan was once Banov’s residence.

　　Banov finally found Liu Junzhou, a tea merchant in Hankou, who was extraordinary.

　　Since the mid-19th century, Hankou has become a big port for tea gathering in the world, with 25,000 tea boats moored on the river and hundreds of tea merchants. One of the most famous tea merchants is Liu Junzhou’s Han family Liu’s Tea House. The annual trading volume of tea in Hankou Port accounts for 65% of the whole country, of which the Liu family accounts for 10%.

　　Liu junzhou

　　Liu Junzhou accepted the invitation of Banov, took nine technicians, tea seeds and tens of thousands of tea trees, followed Banov to grow tea in the Caucasus along the Russian Black Sea, and succeeded!

　　In 1897, Liu Junzhou returned to China, and his son Liu Zerong was 5 years old. Liu Junzhou set out again with his wife and children and 12 technicians to continue his tea growing career in Russia. Liu Junzhou’s deeds have been widely spread, so that many Russians still call tea "Liu Tea".

　　The tea trade between China and Russia has a long history. As early as the mid-19th century, Russians came to Wuhan to do tea business. In the Russian textbooks of the 1920s, there was a map of the bridge between Chinese and Russian tea bridges, which painted the "China-Russia Wanli Tea Ceremony" formed in the 17th century.

　　Map of Sino-Russian Tea Road Bridge

　　In this picture, Wanli Tea Ceremony is painted as a long bridge. The starting point of the bridge is Hankou, Wuhan, and the end points to Moscow, Russia. With this "bridge", from the mid-19th century to the early 20th century, there were dozens of Russian tea trading companies in Hankou.

　　However, influenced by the war, in the first half of the 20th century, the Wanli Tea Ceremony between China and Russia gradually declined, and the Liu Tea House of the Han family went into silence. Until 2006, Liu Jiaguo, the 27th generation descendant of Liu’s Tea House of Han family, was determined to revive Liu’s Tea House of Han family, so he resigned from public office and went into business. According to Liu Taikun, the son of Liu Jiaguo, "My father and mother opened a small shop of less than 40 square meters, sold a lot of things and took out 2 million yuan. It’s really desperate!"

　　In 2015, Han Liu’s tea once again advanced into Russia. The company has opened four exclusive stores in Russia and joined more than 50 distribution stores.

　　Through the "Belt and Road Initiative", many famous Hubei teas such as Yangloudong Brick Tea in Chibi and the golden signboard "Yellow Crane Tower Tea" have also entered the homes of Russian people.

　　In 2014, Hubei tea merchants copied brick tea a hundred years ago and gave it to Russian President Vladimir Putin.

　　Soviet Eagle over Wuhan during the Anti-Japanese War

　　When it comes to air force aid to China, what’s the first thing that comes to mind? American Flying Tigers? Chennault?

　　In fact, long before the Flying Tigers, there was such a team, which had fought fiercely in the air with the mighty Japanese Air Force in the sky in Wan Li, China. They were the Soviet Air Force Volunteers.

　　soviet air force volunteer team

　　In 1938, in the three Wuhan air battles of "2.18", "4.29" and "5.31", the Soviet Air Force Volunteers, together with the China Air Force, successively shot down more than 40 Japanese planes and sacrificed more than 100 people, completely smashing the Japanese invaders’ attempt to "master the air superiority".

　　In order to commemorate this unforgettable history, in 1956, with the approval of Hubei provincial government, 15 tombs of Soviet Air Force martyrs were moved from Wanguo Cemetery in Chen Huaimin Road, Hankou to Jiefang Park. The overall design task of the martyrs’ tomb of the Soviet Volunteer Team falls on Huang Kangyu, a famous architect and chief engineer of Wuhan Architectural Design Institute. Zhang Lianggao, one of the founders of the Department of Architecture of Huazhong University of Science and Technology, is responsible for the specific construction design.

　　Zhang Lianggao (left) and Huang Kangyu (right)

　　Full of reverence and gratitude, Huang Kangyu and Zhang Lianggao devoted themselves to the design and construction of the martyrs’ tomb. Huang Kangyu originally hoped to design the memorial altar as a dome-shaped building with Soviet style, in which words and pictures were displayed to show the voice and face of the martyrs. However, after the completion of the tombstones and graveyards, the design and construction of the memorial altar had to be stopped due to the shortage of funds, and the dome design of the original drawings has not been completed.

　　Memories of the design scheme of martyrs’ tomb

　　Tomb of the Soviet Air Force Martyrs, now located in emancipation park.

　　Now let’s go to see the tomb of the martyrs of the Soviet Air Force Volunteers. The monument with a square cone points to the sky, indicating that they are martyrs in the sky. There is a big flower bed in front of the monument, in which a huge five-pointed star pattern is planted with red wood, surrounded by more than 60 evergreen trees such as cypress and cedar, guarding the heroes like private soldiers.

　　Later, in the interview of reporter Chi Dajun and others, four more descendants of martyrs were found, and detailed file information of more than 200 martyrs was sorted out. In addition, 14 members of the Soviet Air Force Volunteer Team who died in Wuhan were also found. In 2015, the names of these 14 newly confirmed Soviet martyrs were added to the tombstone of the martyrs in Jiefang Park for future generations to mourn.

　　Decades have passed, the smoke over Wuhan has already dispersed, and the tombstone has no words to refer to the sky. The story of the sword of justice and the eagle hitting the sky will be remembered forever!

　　On this Russian tombstone, the Wuhan Yangtze River Bridge is engraved.

　　The Soviet Union has assisted 156 industrial projects in New China, including 7 key projects in Wuhan, including the Wuhan Yangtze River Bridge, which is known as the "First Bridge of the Yangtze River".

　　In the second year after the founding of New China, the plan to build the Yangtze River Bridge was put on the agenda. For thousands of years, the Yangtze River without a bridge has ushered in the vision of "a natural barrier becomes a thoroughfare".

　　Wuhan Yangtze River Bridge　

　　In the design and construction stage of the bridge, 28 members of the Soviet expert group provided a lot of guidance, and Xilin, the group leader, played a decisive role in the bridge construction.

　　Xilin, an expert sent by the Soviet Union to help build the Wuhan Yangtze River Bridge (first from right)

　　Xilin, who came to China in 1948, had already repaired and erected one bridge after another in the north. However, it is not easy to realize the "natural moat becomes a thoroughfare" under the economic and technical conditions at that time, especially in the most critical bridge foundation construction. At that time, the common practice in the world was the pneumatic caisson method, which has been passed down for a hundred years. However, the Yangtze River was in a turbulent state and the construction depth reached the upper limit of air pressure, which not only delayed time but also endangered workers’ lives. The old method encountered new problems.

　　Therefore, Xilin boldly proposed to replace the pneumatic caisson method with "pipe column drilling method" to change the bridge construction from underwater construction to water construction. This world-advanced construction method shortened the Yangtze River Bridge to two years and one month, completed two years ahead of schedule, and was successfully opened to traffic in 1957.

　　During those hard years, Xilin devoted all his efforts to the bridge. After years of outdoor work, the harsh environment made him suffer from severe arthritis, and the hospitalization period happened to be the tense stage of bridge construction, so he resolutely moved back to the construction site.

　　During the whole process of bridge construction, the builders in China were deeply admired by the professionalism of Soviet experts like Xilin. What impressed Liu Changyuan, a former deputy chief engineer of China Railway Bridge Bureau, was a Soviet expert, West Vacov. When piling pier No.7, some piles could not stand hammering and were easy to crack. In order to tackle the problem on the spot, West Vacov, who was in charge of this pier, went out early and returned late in a boat every day.

　　Xilin and other Soviet experts have been to China many times since the Wuhan Yangtze River Bridge was opened to traffic. In May 1993, Xilin led a delegation to China to inspect the construction of cable-stayed bridges, and spent his 80th birthday in Wuhan. At that time, wuhan yangtze river bridge was under construction, and Xilin went to the construction site specially.

　　On the monument of the bridge pier of Wuhan Yangtze River Bridge, the achievements of experts from the former Soviet Union such as Xilin are cast in copper characters. Thousands of miles away in Canete Nicokov Cemetery, a black granite tombstone is engraved with Xilin’s proudest work — — Patterns of Wuhan Yangtze River Bridge.

　　The pattern of Wuhan Yangtze River Bridge engraved on the back of Xilin tombstone

　　The Old Katyusha in Honggang City

　　In Qingshan District, Wuhan, there once lived an old Russian woman who was the only Russian-born China citizen in Wuhan.

　　Her Russian name is Ilina Yaclivna Chilkova, and China’s name is Shufan Li.

　　Shufan Li was born in St Petersburg in 1926. At a campus dance, at the age of 23, she met Qiu Yongyan, an international student from China, and they fell in love. In 1950, Shufan Li followed Qiu Yongyan to China without hesitation.

　　In 1953, Shufan Li came to Wuhan with all Russian translators in Central and South China, and worked as a full-time translator for Soviet experts who were preparing to build WISCO at that time. Since then, she has had an indissoluble bond with Jiangcheng, her second hometown.

　　In 2017, Shufan Li was interviewed by the Voice of Hubei.

　　In 2017, the Voice of Hubei reporter interviewed the elderly in Shufan Li. According to her recollection, "I still remember that the first investigation was not in the East Lake. After the experts came, they said that the water in the East Lake was not good. It was stagnant water, so it was polluted. Because the iron and steel industry must have flowing water, so to investigate in the Yangtze River, this will go to Qingshan and WISCO will land in Honggang City. " The steel mill settled in Wuhan, which was a suggestion made by Soviet experts after investigation. From the layout of factory and living quarters to the determination of main technology, WISCO basically copied the model of Novosibirsk industrial zone as a whole, representing the advanced level of the world at that time.

　　Russian people can sing and dance, and Shufan Li is no exception. She likes singing and dancing, and after she retired, she organized a dance team with her sisters in the community. The favorite song is the familiar Soviet folk song Katyusha, and the neighbors affectionately call her "Katyusha".

　　In 2021, Shufan Li died of illness at the age of 96. When she left, many neighbors around her shed tears. In Honggang City, everyone will always miss the old Katyusha.

　　In Wuhan, there are still many Russian elements. Now the No.1 club in Dongting, Hankou used to be a Russian consulate. Red brick houses designed by Russia can be seen everywhere in Qingshan and Qiaokou.

　　In April 2014, the China-Europe train that restarted its operation set off from Wuhan and exported "Made in Wuhan" to Russia, realizing the two-way trade between China and Russia.

　　On July 30, 2014, China Southern Airlines opened a direct flight from Wuhan to Moscow.

　　Nowadays, under the influence of the "Belt and Road" cooperation, Wuhan and Russia have increasingly close exchanges in economy, trade, science and technology and culture.

　　In November 2022, Russian Ambassador to China Morcourt Lov said in an interview with Russian reporters that Russia would set up a consulate in Wuhan, but the specific opening time has not yet been determined. Morcourt Love said: In September 2015, witnessed by the leaders of the two countries, Russia and China signed an intergovernmental agreement to establish the Russian Consulate General in Wuhan and the Consulate General of China in Kazan. The Consulate General of China in Kazan will open in 2018. "This means that the Russian consulate in Wuhan will definitely open."

　　[car home News] The Guangzhou Auto Show at the end of November was the last large-scale auto show in China this year. Many domestic and foreign manufacturers brought the latest and hottest products at this auto show, and Chery also brought 11 models of its two series, Arrizo and Tiggo, to this auto show. At the same time, on the other side of the globe, Chery also brought a strong lineup at the Sao Paulo Auto Show in Brazil. (|), Tiggo 5x, Tiggo 7, Tiggo 8 and four new energy vehicles made their local debut at the same time, which can be said to be Chery’s biggest exhibition in South America.

　　South America is an important and representative market for Chery. In Brazil, Chery has established a joint venture company with CAOA, the largest local automobile manufacturer and seller. Since the establishment of the joint venture company, Chery has shown a strong upward trend in Brazil. In other South American markets, such as Chile, Chery sells through cooperation with SKBERGE, the general agent. At present, it has ranked in the top 20 among more than 70 brands in the Chilean market and maintained a certain growth momentum. In November, car home started filming the series of documentaries "China Brand Going Out", and the first visits were Brazil and Chile. Starting today, we will talk to you about Chery’s development in Brazil and Chile in words. At the same time, let’s look forward to the official launch of the documentary "China Brand Going Out" in January.

Introduction to the essence of this article

　　★ How big is Chery’s overseas territory? Export first in 15 years, covering more than 80 countries and regions;
　　★ Chery’s dream in Brazil is not only the first brand in China, but also the long-term goal of catching up with modernity;
　　★ Tiggo 2 has been listed in the top 15 SUVs for more than half a year, and more than 7 models of Tiggo 5x and Tiggo will land;
　　★ Dealers are completely innovated, switching from Chery standard to Chery Kao standard;

● Chery’s overseas territory: the export sales volume ranked first for 15 consecutive years, covering more than 80 countries and regions.

　　As a China brand that went abroad earlier, Chery’s overseas business has achieved sufficient development. According to the information we obtained from the government, the sales of Chery Automobile have covered more than 80 countries and regions overseas, and more than 1,300 sales and service outlets have been established overseas. In 2001, Chery officially entered the Middle East market, which opened the prelude to its entry into the international market. At present, it has accumulated more than 430,000 users. In Latin America, Chery has entered Brazil, Chile, Argentina and other countries. In addition, Chery has been operating in markets such as Russia, Ukraine and Egypt for many years.

　　In addition to pure export, Chery has set up 10 KD factories overseas, which are scattered in Russia, the Middle East, North Africa, Southeast Asia and South America. At the same time, it has set up three R&D centers in Europe, the Middle East and South America, which are responsible for the localization development of models.

　　Although Chery can’t be said to be the first China automobile brand to go abroad, it has firmly established its first position in overseas sales. From 2001 to the end of 2017, Chery’s total overseas exports have exceeded 1.3 million, of which 107,727 new cars were exported in 2017, up 22.3% year-on-year, ranking first in China brand passenger cars for 15 consecutive years. According to the official data released by Chery in December, Chery exported 10,675 vehicles in November and 118,017 vehicles from January to November, an increase of 18.7% year-on-year, which has exceeded the export volume of last year.

　　Chery’s achievements are worthy of recognition, but this does not mean that we can sit back and relax. Although it won the top spot among China brands, Chery still has a long way to go compared with mainstream overseas brands, especially Japanese and Korean brands, which are the most directly competitive.

● Brazil: New attempts bring a new beginning to Chery.

The goal is to compete with Hyundai in the Brazilian market.

　　Chery’s story in Brazil can be traced back to 2009. As the largest automobile market in Latin China and one of the most important emerging automobile markets in the world, Brazil has attracted many American automobile companies, and Chery has also built the first China automobile manufacturing plant there. However, the instability of the Brazilian market has caused the China brand to stumble locally. Due to political crisis, economic downturn and many other factors, the total sales volume of Brazil’s auto market in 2016 fell by 19.8% year-on-year, and the overall sales volume was the worst year in more than a decade. The weak China brand has become a "victim" of the market volatility. Chery’s local sales fell by 42% in 2015 and 63% in 2016.

　　In November 2017, for the development of Chery in Brazil, it is a node that may go down in history. Chery announced the establishment of Chery Khao with Khao Group, which is the first Sino-Pakistani joint venture. Kao Group is the largest automobile dealer in Brazil and even Latin America, and Hyundai’s success in the local area can’t be separated from Kao’s help.

　　Hyundai once entered the Brazilian market around 2004, but withdrew in two years. The second time it entered the market, it chose to cooperate with Khao. When Hyundai first entered the Brazilian market, consumers’ cognition of it was the same as that of the current China brand, and they had doubts about the product quality. Thanks to the joint efforts of Kao and Hyundai, Hyundai finally reached its current height and became the top five in the Brazilian market.

　　So, what is Chery’s goal in the Brazilian market? He Weibin, Marketing Director of Chery Kao Automobile Company, said, "According to our current performance in Brazil, our sales volume has surpassed Kia, but in fact our highest goal is definitely Hyundai, and we hope to compete with Hyundai." It is no longer Chery’s concern to be the first brand of China in Brazil. It is Chery’s long-term goal to compete with Hyundai.

Tiggo 2: It feels good to be noticed by other brands.

　　In the Khao era of Chery, the brand-new QQ of mini-car was preserved. This car was also the first car that Chery put into production in Brazil that year, and it had a certain popularity. In April, 2018, Khao Chery ushered in the truly heavy model after its establishment-Tiggo 2, which is the domestic Tiggo 3x.

　　Regarding the achievement of Tiggo 2, He Weibin, the marketing director of Chery Kao Automobile Company, admitted in a dialogue with car home that the market performance of Tiggo 2 exceeded expectations. He mentioned, "In about half a year, the monthly sales volume of Tiggo 2 has exceeded 1,000. The monthly sales of more than a thousand can basically reach about 10 in the SUV. " In October, the sales volume of the Tiggo 2 was 1,045 vehicles, and it ranked 12th in the SUV market in that month, ranking 21st in the whole year. You should know that this car was only listed in April.

　　The success of this car has also attracted the attention of competitors. He Weibin told us a short story: the marketing manager of Chery Kao learned from his peers that Peugeot and Ford basically didn’t pay attention to Chery before, but Tiggo 2 seized the market share of Peugeot 2008 (about 1,000 vehicles per month) and Ford Wing Bo (about 3,000 vehicles per month) after its listing, and now the two brands have begun to formulate corresponding marketing strategies for Tiggo 2. He Weibin finally said frankly, "This feeling of being concerned by others is still quite good."

　　With the help of Tiggo 2 and brand-new QQ, the overall performance of Chery brand in the local market has also made significant progress. Only from the passenger car market (car +SUV), Chery’s sales in October have ranked 13th, surpassing Mitsubishi and Kia. In the coming year, Chery’s goal is to surpass Mercedes-Benz, Citroen and Peugeot, and its ranking can rise to around 11.

Arrizo 5, Tiggo 5x, Tiggo 7 and Tiggo 8 will all land in Brazil.

　　During the Sao Paulo Auto Show, Chery officially announced the price of Arrizo 5 in the local market, 65,990-72,990 Brazilian reais, about 11.64-128,700 RMB. Next, Tiggo 5x and Tiggo 7 will be sold in Brazil in December and January 2019 respectively. During this auto show, the Tiggo 8 was officially launched in South America, and this car is expected to be listed locally in the second half of 2019. By then, Chery will have a product lineup of two cars and four SUVs in Brazil.

　　In addition, CARLOS, chairman of the Kao Group, also mentioned in the dialogue that Chery’s high-end brand EXEED will also enter the Brazilian market in the future, focusing on the high-end market. He Weibin predicted that with the listing of various products, Chery’s expected market share will reach 1.5%-1.7% by the end of 2019. According to the data in October, this market share will surpass Peugeot and Citroen, making Chery rank behind Nissan.

　　There are so many new cars released at the Sao Paulo Auto Show, and it is also inseparable from the improvement of Chery’s booth area. Previously, Chery’s booth area was only about 400 square meters, and this year’s auto show has been upgraded to 1,500 square meters, which is basically consistent with local first-line brands such as Fiat, Chevrolet and Volkswagen, which also makes Chery’s booth qualitatively different from previous years. In addition, with the visit of Brazilian President michel temer, it can be said that Chery staged its biggest exhibition at the Sao Paulo Auto Show.

● Dealer: From Chery Standard to Chery Kao Standard.

　　All along, Chery’s 4S stores in Brazil are operated according to Chery’s overall standards, and these 4S stores also constitute the initial impression of Brazilian consumers on Chery. Chery’s current achievements are inseparable from the efforts of these dealers.

　　For example, in Sao José dos kamps, near the location of Chery’s Caao company, there is a star 4S shop of Chery, which has won many orders because it can provide excellent service. If a customer comes to the store to see the car, but doesn’t have time to test drive, the store will write down the address of the other party’s work or home, and drive the car in person for a test drive at the convenience of the customer. Good service has won the trust of customers. The person in charge of the store said that the store will be doubled in the near future. We can also see that the dealers still have some confidence in Chery.

　　The change is still in progress, and Khao Chery thinks that the old dealer standards can’t completely match Chery’s brand image in Brazil. He Weibin said, "We used to sell mainly QQ, which is an entry-level model. After the models such as Arrizo 5, Tiggo 7 and Tiggo 8 are listed, our product line will be more quality and higher-end, and the change of models is also the reason for us to upgrade dealer standards. " In Sao Paulo, we saw the first 4S store adopting new standards. In the future, new 4S stores will be established according to the new standards, and more than 50 existing 4S stores will be fully upgraded within half a year.

　　The brand-new 4S shop standard was created by the Qao of Chery, which fully combined the suggestions of Chery and Qao, and the latter’s full understanding of the Brazilian market was also the primary reason why Chery chose to cooperate with it. The colors of black, gray and red are not only reflected in the decoration of the store, but also all the details of the staff’s clothes and lanyards strictly abide by the same standards. "Just to give consumers a sense of high quality," He Weibin said.

　　Regarding the number of dealers, Chery currently has 51 4S stores in Brazil, of which 25 are old stores before the establishment of the joint venture company and 26 are new stores after the establishment of the joint venture company. Although these 51 stores cover most states, there are still many blank areas. He Weibin said that by the end of this year, the number of dealers will increase to 65, and by the end of 2019 it will reach more than 100. For reference, the number of Peugeot 4S stores that Chery is determined to surpass next year is 90-100.

● The factory that originally produced modern products will also switch to Chery.

　　In the external publicity, Chery has two factories in Brazil, one of which is Jacarei factory near Sao Paulo, which was established by Chery in that year and is now owned by Chery Kao. The factory has three processes: welding, painting and final assembly. Because of the cost, there is no stamping production line, and stamping parts will be directly transported from China to Jacarei factory.

　　At present, Jacarei factory produces three models, namely brand-new QQ, Tiggo 2 and Arrizo 5. In terms of specific production capacity, He Weibin said, "The average output of the factory is about 68 vehicles a day, and the monthly output is 1,300-1,400 vehicles. The planned annual production capacity of the factory is 50,000 vehicles."

　　Next, Tiggo 5x, Tiggo 7 and other models will also be produced locally, but they will not be put into production at Chery Jacarei factory, but at the Anapolis factory near Brasilia. The latter is currently producing two best-selling modern Creta(ix25) and HB20 models, and we understand that this factory has already started preparations for the production of Chery.

Low hope is full, the road ahead is long.

Only by reaching the top ten can we achieve phased results.

　　In the eyes of Chery people, Chery’s development in Brazil is divided into four stages. The first stage is the general generation mode, the second stage is to recover the general generation right to operate independently, the third stage is to realize local production, and the fourth stage is joint venture operation. In Chery’s three-step strategy of going out, going in and going up, I think it is still in the stage of going in. However, from the outside world, before and after the establishment of the Chery Kao joint venture company, it may represent two different times of Chery in Brazil. Before the joint venture, Chery made a long attempt in Brazil, which had both the joy of success and the pain of failure. After the joint venture with Khao, Chery, together with the most experienced and channel partners, launched a new round of charge to the market. Tiggo 2 is a good start for the young Chery Kao. With the introduction of follow-up products, the test of the joint venture company has just begun.

"October car +SUV sales of various brands"

　　The road ahead is still long. Although Chery has been able to rank among the top 15 in Brazil and will continue to sprint 11th next year, the gold content in the ranking is not as high as expected. Looking at the Brazilian automobile market (car +SUV), the best-selling brands are Chevrolet, Volkswagen, Fiat, Ford, etc. According to the October data, Chevrolet’s monthly sales can reach about 40,000, and most of the top ten brands can achieve monthly sales of more than 10,000, and finally Nissan can sell 8,000 vehicles per month. On the other hand, Peugeot, which ranks 11th, has a monthly sales volume of less than 2,000 vehicles. It can be said that there is a clear watershed between the top ten and the brands ranked behind. Therefore, for Chery, it is not a success to surpass Peugeot to become the 11th place, and it is only when it can reach the top ten clubs that it can achieve phased results.

Brand recognition is not high.

　　The popularity and recognition of China brand in South America is not very high, which is also the dilemma faced by Chery. We had a random conversation with several taxi drivers on the street, and each other said they didn’t know or understand the brand. We can also see that Chery is trying to change this situation, whether it is a brand-new standard dealer or a club established by many local car owners, it will play a leading role in brand communication and image enhancement.

Who gets a small car wins the world?

　　The characteristics of the Brazilian market are very distinct, and miniaturized products are deeply loved by consumers. Looking at the local sales rankings, the top sales of passenger cars are all-in-one small cars, such as Chevrolet Onix, Hyundai HB20, Ford Ka, Volkswagen Gore /Polo and Chevrolet Prisma. The reason why Tiggo 2 can make a good start is also due to the positioning of its small SUV. In Brazil, we can say that small cars win the world.

　　Compared with Chery, the small car strategy of the first group brand is more flexible and targeted. For example, Chevrolet’s two best-selling cars, Onix and Prisma, are special models, and Fiat and Volkswagen are also building new cars for the local market. If Chery wants to further expand its achievements in the small car market, it needs not only the support of market strategy, but also more flexible response at the product level. Next, Chery’s models launched in Brazil are all developing to a higher level, especially the following Tiggo 7 and Tiggo 8. How to make consumers accept these higher-level products also requires manufacturers to spend more brains.　　　

● Full text summary

　　Although Chery faces many opportunities and challenges in the future in Brazil, we have to admit that the joint venture between Chery and Khao is an appropriate choice. Chery, which just entered Brazil nine years ago, may be regarded as a green-headed person who dares to rush and fight. It has made achievements and met with a rebuff. Now Chery in Brazil, let us see a more mature brand, and join hands with local giants to seek a win-win situation. This is a brand-new beginning for Chery’s business in Brazil, and it also gives Chery the opportunity to pull more products to distant Brazil and Volkswagen, Hyundai and Ford for more direct killing.

　　Fighting with competitors is inseparable from excellent products. Chery, as one of the representatives made in China in Brazil, will launch a new round of attack on its rivals. We are also pleased to see that China manufacturing is increasingly recognized by overseas consumers. Next, Chery will face numerous challenges. What I can be sure of is that Chery’s pace in Brazil will be more solid than before. (Text/car home Chen Hao)