Hisense Home Appliances released the first half of 2023 "transcript" Hisense central air conditioner high-quality innovation to help people live a healthy life

On the evening of August 28, Hisense Home Appliances (SZ 000921, HK 00921) released its 2023 semi-annual report. The financial report shows that Hisense Home Appliances’ operating income was 429.4.40 billion yuan, an increase of 12.10% year-on-year; the net profit attributable to the mother was 14.9.80 billion yuan, an increase of 141.45% year-on-year; the net profit deducted from the mother was 12.6.30 billion yuan, a significant increase of 195.10% year-on-year.

According to the announcement, by product, the HVAC business achieved main business income of 211.6 billion yuan, an increase of 11.68% year-on-year. Through in-depth insight into user requests and continuous technological innovation, the company’s central air-conditioning business achieved steady growth year after year, and maintained a leading position in the domestic multi-line market with a share of more than 20%. During the reporting period, the central air-conditioning business achieved a year-on-year increase in revenue of 12.5% and a year-on-year increase in net profit of 25.5%.

Among them, Hisense central air conditioning in the first half of this year, thanks to the product innovation, marketing, corporate social practice and other aspects and drive, continue to lead the market development, with high-quality innovation to empower people’s healthy life, for the group’s overall performance single add luster.

User-centered, continuous innovation to create healthy air

For a long time, Hisense Home Appliances has always adhered to the core concept of "technology establishment", creating new products that are healthy, intelligent and energy-saving. As a representative of national central air conditioning, Hisense Central Air Conditioning is based on the new national product positioning of quality and health, with the concept of "for every healthy breath", relying on the strong technical support of Hisense Group, it has been deeply cultivating the research and development of air, and is committed to providing comfortable and healthy central air conditioning full life cycle solutions. The home improvement field has successively launched a series of solutions leading the industry innovation such as 5G Honor Home, Ai Home, Villa Home III, etc. The commercial field has created Hi-Multi G2 series, Hi-Multi M2 (Module) series, Hi-Smart H + series, magnetic suspension water machine, air-cooled screw chiller (heat pump) unit, air source heat pump hot water unit and other series of commercial products. By creating a one-stop service that meets the air demand of the whole scene in an all-round way, it will Quality and healthy air is brought to more families and all aspects of society.

With continuous innovation, Hisense Central Air Conditioning has broken through the multi-line intelligent predictive control technology and indoor temperature and humidity comprehensive control technology to achieve high-efficiency, energy-saving and comfortable operation, and meet the personalized needs of high-end users. The project "Multi-line intelligent predictive control system based on temperature and humidity dual control and performance measurement technology" has been rated as the international leading level through the evaluation of scientific and technological achievements; The multi-line building load forecasting technology has made breakthroughs, and for the first time realized the self-identification of multi-line room-level building load characteristics and high-precision prediction of building cold and heat loads. It can automatically identify 9 typical building scenarios and realize the energy-saving operation of central air-conditioning equipment.

In the home improvement retail market, the industry launched the exclusive "family doctor" system for central air conditioners based on the "fault pre-diagnosis function" to promote the upgrade of product and service standards. In terms of specific products, in the face of the current consumers’ increasingly important demands for air health, Hisense 5G Honor Home, Ai Home and other household central air conditioning products are equipped with full health modules and use Nanoe technology, which can effectively remove formaldehyde, decompose harmful substances in PM2.5, inhibit bacteria, mold, pollen and other allergic substances, and create a clean and fresh home air environment for consumers. Focusing on the scene of life, Hisense Ai Home Central Air Conditioning integrates the scene-based solution with the eco-home concept. Through the industry’s first fusion of 5G and PLC technology, air-conditioning products can be linked with smart appliances such as curtains and lights with one click, creating a high-end life aesthetic of "Internet of Everything, Wisdom and Convenience", leading the trend of life and market upgrading with leading concepts and ecological integration. With its leading aesthetic application and experience design, Hisense Ai Xiangjia APP won the German IF Award and Red Dot Award at the same time.

This summer, many places across the country issued high-temperature red alerts. In the face of continuous high-temperature baking tests, hard-core air conditioners with fast cooling, strong cooling, and long-term protection are highly anticipated. At the same time, indoor air quality under high temperatures attracts more attention. Hisense Central Air Conditioning has launched a new series of "Performance Small Steel Cannon in Air Duct Machine" Zhifeng series. Fearless of heat refining, cold and clean pioneer, Hisense Zhifeng series focuses on 43 ° C cooling without attenuation, 55 ° C high temperature without stopping; at the same time, it integrates the fifth generation of internal and external self-cleaning + 58 ° C high-temperature sterilization to clean and rejuvenate a comfortable home; 18 decibels of soft sound protection, quiet and comfortable; new appearance design in a round sky, with both performance and aesthetics; first-class energy efficiency, energy saving and From appearance to temperature control, purification, noise reduction, energy efficiency and other comprehensive strength.

In addition, in the first half of the year, Hisense’s central air-conditioning household field also launched the Hi Enjoy Home series with intimate design, cooling and heating at will, to provide healthy air solutions for exquisite spaces. In the real estate supporting market, combined with the national dual-carbon strategy, the company innovatively launched the industry’s first ultra-small capacity multi-connected central air-conditioning, combined with high-efficiency heat recovery fresh air ventilation system, to effectively reduce the energy consumption of air system operation and meet the needs of ultra-low energy buildings. In the engineering project market, the company continued to strengthen the advantages of multi-connected products, quickly replenished the full water machine, heat pump, fresh air product line, and built a full-category product matrix to provide customers with customized green energy-saving, low-carbon environmental protection solutions. The company has launched a full-capacity magnetic levitation variable frequency centrifugal water machine solution for customers in the fields of education, agriculture, animal husbandry, and rail transit, which has improved product operation efficiency and reduced post-maintenance costs. The water machine business has increased by 57% in the first half of the year.

Overall, through a variety of innovative products to meet the indoor air needs of different groups of people, Hisense Central Air Conditioning brings inspiration to users to build comfortable living aesthetics in an all-round way, and also highlights its technological and innovative strength as a leading brand in the field of central air conditioning.

Diversified marketing efforts connect consumers, so that the quality and strength of national products continue to come out of the circle

Hardcore products consolidate the competitive heritage, and multi-marketing efforts connect consumers. In order to allow more people to experience the high-quality and good air created by national products, Hisense Central Air Conditioning focuses on consumer concerns, actively explores diverse communication methods that can create resonance, and promotes continuous upgrading of brand value.

Good air conditioner, quality visible. Hisense Central Air Conditioning continued to launch the factory see activity in the first half of the year. Through multiple methods such as live broadcast in the factory, disassembly explanation, and inviting experts to visit the factory, consumers can witness the technological content and standardized process behind good air conditioners, as well as the quality of each component and the "991 difficult" test that needs to go through to the market, so that the quality of national products can be seen transparently.

In an era when the younger generation has become a new consumer force in the market, Hisense Central Air Conditioning is exploring ways to promote its brand in a way that suits the younger generation, such as continuously sponsoring the world’s top sports events such as the European Cup and the World Cup, as well as a variety of hardcore launches such as the title high-speed rail. It integrates elements such as sportsmanship, hard work, and Chinese speed with the strength of national products to release strong brand vitality and influence.

In the first half of the year, Hisense Central Air Conditioning also integrated the champion spirit with the national product spirit through the group’s "Olympic champion Chen Meng experiences a day of working people". In addition, around the hot summer graduate job season, Hisense central air conditioning also launched #new start in the workplace, new not cold field #topic interaction, spontaneous derivative topic #graduates because of a poster successful entry #, on the Weibo hot list, to create 1 billion topic reading, 32.10,000 interactive volume, workplace tips posters placed in 200 + cities across the country, 400 + high-speed rail sites, and synchronously launched video clock in, topic clock in and other prize online activities, through online and offline all-round linkage, mobilize young people to participate in enthusiasm, fully enhance brand exposure, but also let the brand influence in more people’s hearts.

 Adhere to green and low-carbon practices of responsibility, so that healthy air continues to be deeply rooted in the hearts of the people

In the "dual carbon" era, Hisense Central Air Conditioning has been actively practicing and pioneering dual carbon for a long time. It has always adhered to independent innovation and led the development of green energy-saving technologies, and continuously launched new energy-saving and environmental protection technology products to demonstrate its new national product responsibility.

Take it from nature and return it to nature. Hisense photovoltaic central air conditioning is specially designed to solve the problem of building energy consumption, allowing air conditioners to use light to generate electricity and become power transfer stations at the same time. Relying on photovoltaic direct drive technology, Hisense photovoltaic series has built a photovoltaic direct storage flexible frequency conversion central air conditioning system with self-developed technology, which directly reduces energy consumption by 8% compared with ordinary photovoltaic air conditioners, transforming air conditioners from large power consumers into distributed energy system transfer stations, ensuring the stability of air conditioning operation, and at the same time supplying electricity to other equipment in the building through photovoltaic power, improving energy efficiency and better responding to the low-carbon and energy-saving needs under the sustainable development proposition

In the "Fortune" China ESG Impact List released in the first half of the year, Hisense was selected for the second time for its performance in technology research and development, production and manufacturing, and supply chain partner selection. Hisense photovoltaic central air conditioning is recognized for its major technological innovation breakthroughs in the green field.

Green is the brand color of Hisense. In response to the national "double carbon" goal and the healthy China strategy, Hisense Central Air Conditioning also continues to carry out the "Healthy Nanshan Run" to make the concept of healthy life affect more people. And convert the running mileage into a variety of ways such as Haloxylon trees, to effectively be the guardian of green and low-carbon. On the "World Day to Combat Desertification and Drought", Hisense Central Air Conditioning also joined hands with NPO Green Life Public Welfare Organization to go to Northwest China’s windproof sand-fixing life infra Dunhuang Yangguan Forest Farm in Gansu Province to start the "Carbon Green Silk Road" Hisense Desert Oasis Co-construction Action to help Dunhuang’s desertification control cause.

In addition, as a representative of national products, Hisense Central Air Conditioning has a wide range of public welfare eyes. Not long ago, Hisense Central Air Conditioning provided professional air solutions for the concert hall and scripture writing room of Dunhuang Mogao Art School by combining two sets of Hisense Hi-Multi M2 series central air conditioners and air duct machines with energy-saving, comfortable, healthy and environmentally friendly systems, helping to inherit and carry forward Dunhuang culture and art.

In addition, in response to the globalization development strategy of Hisense Home Appliances Group, Hisense Central Air Conditioning has also been paying attention to the layout of overseas markets for a long time. According to the announcement, during the reporting period, Hisense brand central air conditioners seized the opportunity in the European market and actively established an overseas marketing system. They achieved breakthroughs in large-scale high-end model projects in many countries and regions, and their own brand revenue increased by 42%. At the same time, the company launched multi-line and air source heat pumps with new refrigerants such as R32, and continuously improved the multi-line and heat pump product matrix. Heat pump export revenue increased by 106% year-on-year.

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Divorce has become the beginning of women’s being rejected. A cartoon reveals the social status quo of women’s poverty.

This story is based on a real case in Japan.

The 64-year-old Dalin Sanzuo was forced to sleep on the street for social reasons. On the morning of November 16th, she was attacked and killed by Yoshida Kazuo while taking a nap at the bus station. Yoshida and Dalin did not intersect, just because of the absurd reason that "she sat at the bus stop and blocked my eyes", an innocent woman was killed.

The social problems behind the incident came to the fore in an instant. The dilemma of "female poverty", which has accumulated in the hearts of the public for a long time, has been put in broad daylight. Japan’s "women don’t have to earn money to support themselves, seemingly caring, but actually depriving women of the opportunity to survive." Although there is no such phenomenon in China, it is difficult for women to find a job from the age of 28 to 35. Whether married or unmarried, with or without children.

Companies always worry that women will delay their work for the sake of their families, and eventually they would rather choose a man with an average resume than take the risk of choosing a woman with excellent work. In order to make a living, women can only work hard or lower their job search standards in employment. The decrease of marriage rate and fertility rate also reflects the rise of women’s thoughts.

Protecting women’s rights and interests so that women can survive in an equal competitive environment is the best social security.

# Headline Creation Challenge #

11-year-long research has confirmed that persisting in exercise can prolong life and reduce the incidence of 13 kinds of cancer.

If there is a "universal prescription" that can lower blood pressure, blood fat and blood sugar at the same time, prevent cancer and eliminate insomnia, it is exercise.

According to the World Health Organization,Lack of exercise has become the fourth largest risk factor for death in the world.Long-term lack of exercise will reduce the function of body organs and tissues by 30%.

In 2018, the National Cancer Institute of the United States conducted an 11-year follow-up study of 1.44 million people, and concluded that proper exercise can reduce the incidence of 13 kinds of cancers by more than 10%, and the relative life span will be longer.

How exactly does exercise change the body? How should we choose suitable sports?

The best health care secret for the body is not a panacea, but exercise, which has many benefits for our body.

Strong bones:Exercise can make bones grow and develop better, strengthen bones, and enable bones to bear greater loads. Persisting in exercise can enlarge the bony process attached to muscles, improve bone metabolism and blood circulation, improve the ability of bones to resist various changes, strengthen joint toughness, and prevent bone hyperplasia and muscle degeneration.

Promote blood circulation:Aerobic exercise, in particular, can increase cardiovascular blood output and enhance myocardial contractility, thus improving the blood circulation of the whole body and preventing the occurrence of arteriosclerosis. Exercise can protect blood vessels and reduce the risk of cardiovascular diseases.

Enhance lung function:Insisting on exercise can strengthen the respiratory muscles, expand the range of breathing movements, and increase the breathing difference, thus enhancing the vital capacity and lung function.

Help digestion and absorption:Gastrointestine is an important organ for human digestion and absorption, and exercise can help increase appetite, promote gastrointestinal peristalsis and blood circulation, promote the secretion of digestive glands, enhance the digestion and absorption ability of gastrointestinal nutrition, and strengthen the metabolic ability of the whole body.

Delay aging:When you reach a certain age, your body’s toughness and metabolic ability will begin to decline, and insisting on exercise can keep your joints flexible, delay muscle relaxation and make your body younger.

People at different ages can choose different sports according to the characteristics of their bodies at different ages, which can better reflect the role of sports.

20 years old:You can choose any high-intensity exercise, such as marathon, runaway and other high-intensity aerobic exercises, to reserve resources for good health;

30 years old:Choose high-intensity aerobic exercise or strength exercise such as mountain climbing and jogging, and pay attention to stretching ligaments before and after exercise;

40 years old:You should choose moderate-intensity sports, such as swimming, brisk walking, jogging, cycling, etc., and increase strength exercises;

50 years old:You can choose moderate intensity aerobic exercise, such as swimming, cycling and brisk walking, while maintaining moderate muscle strength exercise. For women of this age, you can do some flexibility exercises such as yoga to keep your body flexible;

60 years old:Exercise should focus on improving the quality of life, improving psychological endurance and preventing falls, and ballroom dancing, swimming and walking are all good choices;

70 years old:At this age, taking part in sports should be based on safety, and you can choose walking, Tai Chi, Qigong and other sports.

80 years old:The elderly should choose low-intensity exercise, slow and rhythmic, and can choose Tai Chi, Baduanjin and gateball.

Proper exercise for the elderly has many advantages, but because the elderly are older, there are many places to pay attention to in exercise, otherwise it is easy to walk into the following sports misunderstandings:

1. Is morning the best exercise time?

Many elderly people like to exercise in the morning, but the high content of carbon dioxide in the air in the morning is not an ideal exercise time. In addition, human blood is sticky in the morning, especially in cold weather, which is easy to cause cardiovascular diseases. Old people can choose to exercise in the afternoon.

2. Exercise immediately after meals.

Many people believe that a walk after a meal is good for digestion. However, exercise immediately after meals will lead to an increase in blood flow of skeletal muscles, which will affect digestive function. Long-term exercise after meals will easily lead to gastroptosis.

?You don’t need to exercise if you often do manual labor.

Often doing housework is limited to the activities of certain organs and organizations, which has certain limitations and even unreasonable activities. Only scientific and reasonable exercise can make all parts of the body, joints and muscles get full and comprehensive activities, and all organs can also get comprehensive exercise.

Exercise can bring people health and happiness, but don’t go into the misunderstanding of exercise, master the correct types and ways of exercise, and make your body more and more "young"!

# Breeze Project ##39 Healthy Super Group #

References:

1. Liu Jianyu. Misunderstanding of exercise health care for the elderly [J]. Friends of Science: Next, 2009 (11): 73-74.

2. Huang Huiming. Decryption of longevity: How to exercise at different ages? [J]. Contemporary Model Workers, 2014: 77.

3. Ouyang Jun. Physical benefits of exercise [J]. Health Guide, 2012,18 (4): 58-59.

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