A round of financing 5 billion, the foreplay of Landmap IPO begins?

Today, two years had passed since the birth of the Lantu brand. However, the sprint speed of Lantu after breaking 10,000 vehicles was obviously slower than expected. Compared to the top several new energy brands, Lantu’s sales were also pulled apart.

For the "slow" at this stage, Lantu has been prescribing the right medicine and gradually resuming the rhythm of rising. At the same time, it seems to be approaching the IPO step by step.

On November 18, Lantu Automotive announced that it had completed the signing and delivery of the financing agreement for the A round.

Lantu Auto’s Series A financing was actually officially launched in December 2021 and has been in the works for a long time. On August 1 this year, the capital increase information began to be pre-disclosed on the Shanghai United Equity Exchange. It was officially listed on September 13 and ended on October 13.

According to the Lantu official, the total amount of A round of financing is nearly 5 billion yuan, and the market valuation of Lantu after financing is nearly 30 billion yuan. After this round of financing, Lantu will choose the opportunity to continue to carry out subsequent rounds of financing. At the same time, Lantu will also consider the follow-up IPO plan based on the market and regulatory policies.

Rare large-scale financing under the "capital winter"

Entering 2022, the automotive industry has gradually shown a trend of major reshuffle, and the capital markets have become more cautious in betting on new energy vehicle brands. The A round of financing of nearly 5 billion yuan by Lantu Automobile is almost the largest first round of financing in the domestic new energy automobile industry.

Specifically, there are 10 investors in this round of financing of Lantu. Among them, the joint leading investors are the state-owned enterprise mixed reform fund and Bank of China assets, while the following investors include three state-owned capitals of ICBC Investment, Agricultural Bank of China Investment, and Jiaoyin Yuanjing, Wuhan Economic Development Fund, Hubei High-quality Development Fund, and Zhongxin High-tech Investment. Three local state-owned assets, Ganfeng Lithium Industry, Xinwangda Two industries and private capital.

As the big owner, the group invested 900 million yuan. After this round of financing, the group held 78.88% of the shares in Lantu, 12.37% of the A round investors, and 8.75% of the Lantu employee stock ownership platform.

On the one hand, through the introduction of strategic investment, industrial synergy is formed in the upstream and downstream industrial chain, especially the three electricity, marketing ecological cooperation, etc. That is to say, the investors in this round of financing of Lantu Automobile have strategic synergy with Lantu Automobile, and will realize complementary advantages and promote the rapid development of Lantu’s business.

On the other hand, on May 31 this year, the three-year action task of the company’s state-owned enterprise reform was fully completed. As a high-end electric brand that the company has made every effort to build, Lantu Automobile’s financing is also to continue to implement the relevant requirements of the "Double Hundred Enterprises" mixed reform, improve the corporate governance structure, and revitalize the system and mechanism.

According to the plan, this round of financing funds will be used to support Landmap technology research and development, digital system construction, capacity building and marketing investment and other matters related to Landmap’s main business operation and expansion, of which more than 40% of the cost is expected to be used for technology research and development.

Unlike new forces, the background of the "national team" has undoubtedly made Lantu much smoother in the capital markets. However, at the same time, Lantu bears the dual mission of the company’s brand upward and exploring new models of independent brand development, which puts more pressure on Lantu. Therefore, it is likely that Lantu will eventually embark on the road of listing and financing.

What impact does Lantu Auto have on its IPO?

It is not just Lantu that is watching the IPO. Among the new energy vehicle brands incubated by independent traditional car companies, GAC’s Ai’an has officially announced that it will choose the opportunity to attack the IPO, and Avita, JK, etc. have also announced plans for IPO.

As important as Landmap was, they were born with a golden spoon, and they were also a weapon used by car companies to attack the high end. It could be seen that the competition for IPOs from high-end brands of traditional car companies had become increasingly fierce.

In the first half of this year, the entire industry faced the impact of unfavorable external factors such as the epidemic, rising raw material prices, and tight chip supply. During this period, Lantu’s sales also declined. It began to grow month-on-month after June.

According to the official data released, in October this year, Lantu delivered a total of 2,553 new cars, an increase of 154% year-on-year. Since June, the average price of bicycles has exceeded 382,000 yuan. Since August 2021, the Lantu brand has delivered a total of 22,963 new cars.

If you want to IPO, the cumulative sales of Lantu 23,000 vehicles, there is obviously huge room for growth. Of course, Lantu is also strengthening its core competitiveness step by step, especially in the near future, the news of new cars and new technologies is particularly intensive.

First of all, Landmap has a complete technology research and development system and leading technology research and development capabilities. At present, all technologies of Landmap are fully self-developed.

In terms of technology, Landmap has just released the dual layout of ESSA native intelligent electric architecture and central centralized SOA electronic and electrical architecture. The official introduction is that the concept and technology of Landmap ESSA native intelligent electric architecture can meet the technical needs of Landmap in the next 8-10 years; the concept and technology of central centralized SOA electronic and electrical architecture can meet the technical needs of Landmap in the next 5 years. In addition, Landmap also deploys technologies such as solid-state batteries, hydrogen power, and autonomous driving above L4 level.

Secondly, Lantu’s high-end products have spanned three categories of SUVMPV sedans. Among them, Lantu FREE is positioned as a 300,000-class luxury SUV; Lantu Dreamer focuses on the electric luxury MPV market; the third sedan Lantu Chasing Light will debut next month. After that, Lantu still plans to continue the strategic layout of a new car for a year.

In terms of sales channels, it is also stepping up construction. As of October 31 this year, Lantu has opened 168 stores across the country, and its sales and service network covers 85 cities across the country.

In addition, Lantu is also exploring the international market. In February this year, Lantu Auto officially announced its entry into the European market, landing in Norway for the first time. In September, Lantu FREE officially shipped to Norway and will be officially delivered to Norwegian users at the end of November. Following the Norwegian market, Lantu Auto is also planning to enter Sweden, the Netherlands, Denmark, and Israel.

The A-round financing of Lantu will undoubtedly help Lantu’s future layout, and at the same time, the more important role may be to enhance internal and external confidence. Although behind Lantu, there is the support of the group in terms of resources, technology, capital, talents, etc., as one of the leaders of the national team’s new energy vehicle manufacturing, in the face of the industry reshuffle, Lantu also needs to play a 12-point spirit and sprint again.

After all, both past experience and current facts prove that the road to high-end has never been easy. At present, there are very few examples of domestic independent brands that have achieved their goals. If Lantu wants to break through, it still needs to practice its internal and external skills.

"All-powerful" premiered, Jay Chou created the theme song MV for the world premiere


1905 movie network news movieAll Power.Recently, the premiere of "Cloud Brilliant" was held, and all the film creators gathered. Director Chen Yixian, producerJay Chou, the producerLiu YanhongPeng Xiaodao, actorKunling,Cao Youning,Fan Yichen,Ke YoulunGao Yingxuan and others all attended and gathered with the long-awaited fans online to share the exciting stories behind the scenes of the film. In addition, the full version of the film’s theme song MV of the same name was also revealed for the first time at the premiere. This song composed by Jay Chou shows the extreme pleasure of exclusive racing movies. On January 15, the film will officially land in major theaters across the country.



At this special cloud premiere, the film’s main creators appeared one after another to talk about the details of the shooting. Chen Yixian, a former professional racing driver, called the film a projection of his own life experience, and he wanted the audience to understand the true state of the driver, which is actually full of danger behind the handsome and handsome. When Jay Chou, a "racing film enthusiast", talked about the original intention of participating in "All the Wind", he expressed his admiration for the director’s ability to use the camera to tell stories and present a sense of speed. Liu Yanhong, who is the producer, also believes that the director will show the emotions between the drivers and the unknown stories behind them.

"All-powerful" will reveal the speed world of professional drivers in the moment of life and death, and the lead actor also encountered many challenges during the filming process. Kunling, who plays the female driver Lily, revealed that after wearing a racing helmet and various protective gear, she developed claustrophobia in the small space of the car, trembling all over, and the director who has always been a high standard made her drive three laps on the track to get used to this feeling. Jay Chou did not hesitate to praise Kunling’s domineering female driver who broke through the image and interpreted "women do not let men". The actor Cao Youning was also deeply impressed by the filming of the racing scene. He admitted that in hot weather, the heavy racing equipment makes people very anxious and uncomfortable, and they need to fully adapt to this environment that they have never experienced before.

 

In addition to the actors’ careful interpretation, the crew will also carry out the purpose of "excellence" throughout. Director Chen Yixian said that the sound of each car’s engine and brakes in the film is different, "just like everyone has a different soul." As a producer, Jay Chou is also dedicated to controlling the whole process. With the full cooperation of the whole team, the most exciting audio-visual feast will be presented on the big screen. In addition, the creators also talked about the significance of the release of "All-powerful" in 2021. Chen Yixian hopes that the film can bring positive energy to audiences who have experienced difficulties; Liu Yanhong also said that the film will bring strength, confidence and courage to everyone in the first month of the new year.

It is worth mentioning that the world premiere also premiered the film’s theme song "All-powerful" MV, which was composed by Jay Chou. Fan Yichen and Ke Youlun, the two powerful singers, sang together for the first time, full of blood and hormones. The shooting scene of the MV is also very special, creating a concert-like feeling in a tunnel. The most surprising thing is that Jay Chou appeared in the MV and staged a cool and explosive electric guitar solo show. He said it was a "strong" song, and after watching the movie, he will feel more about this song.


[first try] mixed light | BYD Qin PLUS DM-i

If I told you,

There is a model that has been waiting for more than a month.

What was the first reaction? Lexus?

If you add another condition, what about mixing?

What if I say it’s still a self-owned brand?

All right, no suspense.

I’m talking about BYD Qin (parameter picture) PLUS DM-i, which is hotly discussed this year.

Author Yu Wenhao Layout Tong Wei

Qin PLUS DM-i is probably the most concerned hybrid model this year. Before, the hybrid world has always been controlled by Japanese "two fields", but the problem is that compared with similar fuel vehicles, the effect of high price, low configuration and fuel saving is even less obvious. But what people didn’t expect was that BYD’s DM-i super hybrid system launched this year made people shine. The fuel consumption is 3.8 liters per 100 kilometers, the comprehensive cruising range of oil and electricity is over 1,200 kilometers, and the acceleration of 100 kilometers is 7 seconds. Is it a bit shocking to see these figures? He can surpass the mixed performance of Corolla dual-engine and Lingpai Rui at the same level. How to do it? Let’s talk about this DM-i super hybrid system first.

The core of this system is to save fuel, mainly driven by electricity. That is to say, the motor is the protagonist here, doing the most work, but the engine does the least work, and only appears when it is the most fuel-efficient. This is different from the purpose of the DM-p hybrid system carried by Han, which is more for the pursuit of power. The working form mainly depends on the cooperation of engine, generator, driving motor, battery and electronic control system. Similar to most hybrid technologies, there are four modes: EV pure electric, HEV series, HEV parallel and high-speed engine direct drive.

Although the model of DM-i super hybrid system seems ordinary, there is a lot of learning in it. The most important part of this structure is the EHS electromechanical coupling unit, including the drive motor and generator, and also with a clutch. The combination of the three works to realize the series-parallel operation of the above two kinds of power, and the highest efficiency of the drive motor here reaches 75%. The battery pack adopts BYD’s unique Ferrous lithium phosphate blade battery, and its pure battery life can reach up to 120km, so its safety and life are more reassuring than ternary lithium battery.

The Xiaoyun-Plug-in special 1.5-liter engine, similar to the range extender, has a thermal efficiency of 43.04% through technologies such as split cooling and intelligent thermal management. You should know that the thermal efficiency of 8ZR-FXE on Toyota Corolla is 40%, and the highest thermal efficiency of M20A-FXS is 41%. This kind of high thermal efficiency is just used in the mixed high-speed state, so it is more fuel efficient.

The front face of Qin PLUS DM-i is still the style of BYD’s family-style Dragon Face dragon. The ladder-shaped large mouth grille is unique to the hybrid version. The EV version is similar to Han, and the grille will be smaller. The headlights are all LED, and the daytime running lights are in arrow feather style. The roof line behind the B-pillar is directly connected with the tail, which has a certain sense of coupe, which is also a popular design technique in recent years. Except for the low-profile 16-inch rim, all others are equipped with standard 17-inch rims, and the tires are Atlas AS380 owned by Linglong, which belongs to a niche brand. A popular penetrating taillight, with a dragon’s claw mark style with family imprint after lighting.

The brand-new inner room has a sense of design with a wave-like shape, and many soft materials are wrapped in grades. The central control large screen comes standard with 10.1 inches, and the top is 12.8 inches. Like other BYD models, the screen supports rotation. Car machine is DiLink 3.0 intelligent networking system, which supports voice, navigation, APP and other functions. Mobile apps such as Tik Tok and bilibili can be extended at any time, and the overall performance of the system is of the first-class level. The electronic bar is designed with texture, and most functions in the central control area are displayed in Chinese, which is very friendly to Chinese people. At the same time, the middle and high-end models have functions such as wireless charging of mobile phones and driving mode options. The top model adds multi-color atmosphere lights and ACC adaptive endurance function to enhance the sense of grade. The embedded instrument panel looks small in size, but rich in information display, and it can also be equipped with a racing instrument panel designed on the steering column. Of course, the details of this car still need to be optimized, such as the dim lighting in the car at night, and the conflict between the wireless charging position of the mobile phone and the cup holder.

In terms of space, the shape of the front integrated sports seat is in place, and the sense of wrapping is still good. The length of the chair cushion can support the whole thigh, which is commendable. There is nothing wrong with the performance of the rear space, the wheelbase of 2718 mm is equivalent to that of the same level, there is no slot in the rear leg space, and the support of the seat to the thigh is also in place, but the head space will be slightly cramped for adults about 1.8 meters tall.

In the case of sufficient electricity, you can treat this car as an electric car most of the time, which is why many people choose this car. The power is given directly and smoothly. There is a slight vibration when the engine is involved, but it is not as obvious as Toyota twin engines. The noise of the engine is well isolated, and it is almost impossible to feel its running condition. The maximum horsepower of the 55km version of the electric hybrid system is 180 HP, and that of the 120km version is 197 HP. The acceleration of 7.3-7.9 seconds per 100km is equivalent to 2.0T power. The chassis is very complete, the suspension support is good, and there is confidence in cornering. However, due to the cost, the spring adjustment is too tough, and the vibration under rough roads is still obvious. Atlas’s tires are average in performance, with excessive tire noise and moderate grip. It is suggested to change into higher-grade tires later to improve the overall driving quality.

Most car owners who choose Qin PLUS DM-i are running for his biggest feature to save fuel. There are two options: 55 km and 120 km in pure electricity state, because it is not cold weather in winter, and there is no excessive attenuation of electricity. This time, I deliberately tried the state of power loss, but I didn’t deliberately save fuel. The fuel consumption per 100 kilometers in hybrid mode is about 3.7-4.0 liters, which is equivalent to the data provided by netizens. What else can I say about this fuel consumption? For this reason, most buyers will choose the 55-kilometer version as an extended-range electric vehicle, and choose their own electricity and oil, which also solves the problem of endurance anxiety of electric vehicles. In addition, the price of the 55 km flagship version of the test drive is 119,800 yuan, compared with the minimum allocation of "two fields" of 130,000-140,000 yuan.

Before the test drive of Qin PLUS DM-i, I really didn’t expect that the progress of plug-in hybrid vehicles with independent brands was advancing by leaps and bounds, combined with brand-new battery management systems and technologies. Although there is still room for optimization in the overall driving experience, the starting price in the early 100,000 yuan can buy such a fuel-efficient plug-in hybrid model, so let’s applaud the progress of our own brands.

Byd Qin PLUS DM-i

Body and drive type:

Front drive, 4-door 5-seat sedan

Engine:

1.5L,I-4,110PS,135Nm

Motor:

Front single motor, 132kW, 316Nm

Battery type:Lithium iron phosphate

Battery energy:8.32/18.32

Transmission:E-CVT

Suspension:

Front/McPherson independence, rear/torsion beam non-independence

Braking:Front/Ventilated Disc, Rear/Disc

Tires:Front/back 225/60r16; Front/back 215/55 R17

Length/width/height:4765/1837/1495mm

Wheelbase:2718mm

Curb quality:1500kg

Official 100 km acceleration:7.3-7.9s

Fuel label:No.92

Tank volume:48L

Comprehensive fuel consumption of Ministry of Industry and Information Technology:0.7-1.2L/100km

Minimum state-of-charge fuel consumption:3.8L/100km

Vehicle warranty:Six years or 150 thousand kilometers

Battery pack warranty:The first owner is not limited to years/mileage.

Date of listing:September 2021

Price:10.58-14.58 million yuan

Geely ICON Chocolate has booked 112,900 since August 2nd.

A few days ago, Geely officially announced that its small SUV——ICON Chocolate, officially opened online booking. The new car has launched two models, namely, the mellow version and the mellow version, and the booking price is 112,900-132,900 yuan respectively.

At the same time, the government provides multiple reservation rights. From 10: 00 on August 2nd, the first 1,200 users who paid a deposit of 1,999 yuan in JD.COM, the official flagship store of Tmall Geely Automobile and the official shopping mall of Geely Automobile can enjoy a camping ceremony or a romantic ceremony, an ICON chocolate color blind box worth 520 yuan, and the first owner can enjoy 3 or 4 years of free basic maintenance.

In appearance, the overall shape of Geely ICON chocolate has not changed much, but the details have been adjusted. Among them, the net part becomes a narrow strip with rounded corners and a thick chrome trim strip, and there is also a single chrome trim strip in the center. Headlights adopt split design, with thin and long LED daytime running lights on both sides, vertical headlight design and blackened lower enclosure design, which effectively lengthens the visual width of the front face and makes it look younger.

ICON chocolate series has launched five color schemes, each of which symbolizes a chocolate, namely true love powder, sea salt blue, mint green, heart ash and pure enjoyment white, among which true love powder is highly recognizable.

In terms of interior, the new car is equipped with a suspended screen consisting of a 10.25-inch LCD instrument and a 12.3-inch high-definition central control panel as standard, with a three-spoke multi-function steering wheel, which is full of technology. Among them, the 10.25-inch floating central control panel integrates the latest GKUI 19 vehicle interconnection system, which uses a brand-new UI operation interface to provide travel information, navigation forecast, weather information and other information, and supports intelligent voice interaction in addition to touch control. The new car is also equipped with 72-color breathing atmosphere lights and a panoramic canopy, which brings better lighting and visual perception.

In terms of intelligent driving, the new car is equipped with FACE CONNECT face recognition intelligent system. After FACE ID face recognition is successful, it can be automatically ignited by stepping on the brakes. At the same time, the memory linkage between the main driver’s seat and the exterior rearview mirror can realize intelligent driving matching. In terms of intelligent safety, the new car is equipped with L2 intelligent driving assistance system, which has 17 active safety functions, including ICC intelligent navigation system, ACC full-speed adaptive cruise system, LKA lane departure assistance system, TSR traffic sign intelligent identification, ELK emergency lane keeping assistance, IHBC near-distance light adaptive system, AEB pre-collision system, etc., and integrates camera and navigation information, and can identify speed limit signs, automatically adjust near-distance light and other configurations.

In addition, the new car is equipped with 540 panoramic image+chassis perspective, tracking and reversing, narrow road exploration and other functions, which can realize the memory of the last 50 meters driving path. The new car is equipped with high-definition reversing image with dynamic route assistance, and is equipped with the original 360 driving recorder.

In terms of comfort and environmental protection, ICON chocolate is equipped with the industry’s first CN95 high-efficiency composite air conditioning filter element. The four-fold protection has a filtration efficiency of over 95% for dust with a diameter of 0.3μm and over 99% for PM2.5, which can effectively clean the air and enhance human functions. The new car also comes standard with an antibacterial steering wheel, which is wrapped with materials certified by Guangwei with 99% antibacterial rate, effectively caring for health. In addition, the new car is equipped with active constant temperature air conditioner, six-way electric seat with face recognition and memory function, DTS immersive cinema sound stage, worry-free departure, inductive electric tailgate, etc., to achieve the ultimate comfort and convenience.

In terms of power, ICON Chocolate comes standard with a new generation of Geely Jinqiang 1.5TD high-efficiency power system, with a maximum power of 133kW, a maximum torque of 290Nm and an acceleration time of 7.9 seconds per 100 km. In terms of transmission, it is matched with a 7-speed wet dual-clutch gearbox.

New Year’s Eve: a reunion dinner, a reunion year.

  When it comes to New Year’s Eve, what comes to mind? Have a delicious jiaozi, eat the warmth of the New Year’s Eve, or stick Spring Festival couplets and window grilles?

  "In the sound of firecrackers, the old year is over, and the wintersweet smiles in the spring." In fact, its connotation is far from being as simple as a New Year’s Eve dinner. In the folk, "Chinese New Year" is a time period. From the early years and even the Laba Festival, people prepare new year’s goods, clean houses … and are busy welcoming the New Year. New Year’s Eve is the first "highlight".

  Data Map: On the Lunar New Year’s Eve, the entrance of ditan park in Beijing was decorated with large door gods and red lanterns. China News Service reporter Hou Yushe

  The Legend and Origin of New Year’s Eve

  New Year’s Eve is also called New Year’s Eve, New Year’s Eve, Big Dark Day and so on. In most cases, there are thirty days in December of the lunar calendar, so it is also called New Year’s Eve and New Year’s Eve. When there is a small moon in December, the New Year’s Eve will become the 29th, and some areas will be renamed Erjiu.

  Many people have done textual research on the meaning of the name New Year’s Eve. Literally, the original meaning of the word "except" is "go", which is extended to "easy", that is, alternating; The original meaning of the word "evening" is "sunset" and extended to "night", which vividly illustrates the alternation of the old year and the new year.

  It is said that there was a monster named "Xi" in ancient China, which was particularly fierce and often hurt human beings. Until one day, a child named Nian told everyone the way to get rid of the evening beast: it was afraid of red, fire and explosion.

  According to the method taught by the children, everyone really drove away the evening beast. To celebrate, people put on new clothes and hats one after another and went to their relatives and friends’ homes to congratulate them. The day when Xi was driven away in 2008 was called "New Year’s Eve".

  However, according to "Lu Chunqiu Ji Dong Ji", the ancients used drums to drive out "the ghost of plague" on the day before the New Year. This is another way of saying the origin of "New Year’s Eve".

  Data Map: The picture shows people choosing Spring Festival couplets. Photo by Lu Ming

  Stick grilles, Spring Festival couplets … The taste of the year is also in it.

  In the early morning of New Year’s Eve, many families will get up early and put up Spring Festival couplets at the gate. Spring Festival couplets are also called spring stickers, peach symbols, etc. The characters are neat and dual, and they simply express their expectations for the New Year.

  It is said that the custom of posting Spring Festival couplets in the New Year originated in the Song Dynasty and became popular in the Ming Dynasty. In the Qing Dynasty, Spring Festival couplets became both exquisite and artistic. Liang Zhangju’s monograph "Poems on Spring Festival couplets" discussed the origin of couplets and the characteristics of various works.

  There are many kinds of Spring Festival couplets, which can be divided into frame pairs, spring strips and bucket squares according to the places of use. The "frame pair" is attached to the left and right door frames, and the "spring strips" are attached to corresponding places according to different contents, and so on.

  In the folk, people also like to stick various paper-cuts on the windows, that is, window grilles. At the same time, the word "Fu" is pasted on the door, wall and lintel. Sometimes, the word "blessing" will be pasted upside down, indicating that "the blessing has fallen (arrived)"

  In addition, the word "Fu" can also be finely carved into various patterns, such as longevity, longevity peach, carp jumping over the dragon gate, abundant grains, dragons and phoenixes, and so on.

  A New Year’s Eve dinner, a reunion year.

  New Year’s Eve is extremely important for China people. In addition to welcoming the old and welcoming the new, it is one of the customs at this time to have a reunion dinner and keep the old.

  Liang Shiqiu also said in the article that the Chinese New Year needs to be in his hometown to have a taste. "It’s bleak to travel, and there is only a sigh in the next year. How can there be a little joy?"

  Data Map: jiaozi. Photo by Wang Yuyang

  In the past, some dishes for New Year’s Eve were prepared a few days before the Chinese New Year. In the north, jiaozi on the first day of New Year’s Eve is also wrapped up at 30 nights, and the sounds of chopping vegetables and meat are woven together with laughter to form a cheerful movement on New Year’s Eve.

  On New Year’s Eve, a table was filled with rich New Year’s dishes, and the whole family sat together to have a reunion dinner, enjoying both delicious food and a happy atmosphere for the New Year.

  Generally speaking, there will be hot pot on the dining table, which symbolizes the prosperous days; In some places, you must eat fish. "Fish" and "Yu" are homophonic, symbolizing that "Jiqing has more than enough", and also pinning the good wish of "having more than every year".

  There are these taboos in the old days, and I look forward to a smooth new year.

  In order to express the meaning of getting rid of the old and welcoming the new, there were many taboos on New Year’s Eve in the past. For example, don’t say unlucky words such as ghost, death and murder, don’t break dishes, don’t speak ill words, and don’t spill sewage.

  Data Map: Citizens in Huludao, Liaoning Province enjoy a sumptuous New Year’s Eve dinner with their families at home. China News Agency issued by Haiyang Photo

  Especially at the New Year’s Eve, if some tea fruits are finished, you should say "I’m happy" or "too much" instead of saying "no" … These auspicious words are the "homework" that people must do, and adults should teach their children to say them, otherwise the New Year will not be smooth.

  Before the New Year’s Eve dinner, many families will prepare offerings to worship their ancestors. After Zuling is invited, no one can occupy the seats on both sides of the altar; Of course, we must not make noise or swear, otherwise we will disrespect our ancestors.

  Nowadays, with the passage of time, many taboos on New Year’s Eve have been broken, and the old customs are developing in a more scientific and healthy direction. But the only thing that remains unchanged is people’s attachment to their families: it is also the most rare happiness for the whole family to spend the whole year together. (Reporter Shangguan Yun)

China people’s "exercise and fitness" is getting harder and harder! My favorite project is …

Source: CCTV Finance

0one

Move it! Have a nice summer!

The national movement continues to heat up, and more and more people in China build strong physique through sports. According to the survey of a better life in China, the demand for sports and fitness has been rising continuously from the consumption expectation in the past four years. In 2023, the proportion of people willing to increase their consumption in sports and fitness reached 27.99%, ranking fourth in the list of Chinese consumption expectations, a sharp increase of more than 7 percentage points over the previous year.

Who is the main force of sports and fitness consumption? The survey found that women’s wishes have been higher than men’s for four years.

Pay for sports, don’t underestimate this crowd.

From different age groups, middle-aged people aged 36-59 are more willing to invest time and money in sports and fitness. With a certain consumption power and a crisis to their own health, this group has become the main force in the sports and fitness market. Followed by people over 60 years old, the proportion of people who are willing to increase their consumption in sports and fitness is as high as 30.95%, which is almost the same as that of middle-aged people.

In which cities are people more willing to spend on sports and fitness? Kunming, Xi ‘an, Guangzhou, Yinchuan and Zhengzhou are the top five cities on the list.

Let’s run (ju ǐ n) and (qǐ) and (lái), shall we?

In terms of exercise and fitness, what items do you like? According to the online survey data, 51.90% people choose running, followed by small ball games such as badminton (35.33%) and hiking/hiking/mountaineering (32.84%).

Among them, men’s enthusiasm for running is nearly 13 percentage points higher than that of women (58.61%, 45.95%).

From different age groups, 18-25 years old are the people who love running the most. Central China, Southwest China and South China are the top three "love running circles" among the seven regions. Running is not only a physical exercise, but also a positive attitude towards life.

Besides running, what are the differences between the sports that men and women love?

The top three in the women’s sports list are: running, yoga/pilates and other shaping classes and small balls such as badminton. The sports that men often participate in: running, badminton and other small balls, football/basketball and other big balls. Men are more interested in ball games, while women prefer shaping sports such as yoga.

02

Escape from fitness, these excuses have you been shot?

When there is movement, there is silence. What is the reason that makes some people unable to open their legs and restricts their pace of exercise and fitness?

According to the online survey, four adults said that they didn’t exercise because they didn’t have time (42.51%), followed by the high cost (30.00%), others said that it was difficult to find a common partner (27.14%) and the community fitness equipment was insufficient (25.72%), and only 19.53% people really didn’t like sports.

In fact, there are 10,000 reasons to give up, only one belief is needed to persist, and more time should be made for your own health.

The lack of community fitness equipment is restricting the movement of northerners.

Besides lack of time and high cost, southerners think that it is difficult to find common partners, which is one of the three main factors that restrict their sports. Northerners believe that the lack of community fitness equipment is also one of the three main factors restricting sports fitness. It seems that the construction in this area in northern cities should be strengthened.