In August, the sales volume of 25,987 units in Han jumped to the fifth place, and BYD really realized its own brand upward?

Lead: A few days ago, the Passenger Transport Association released the express of retail sales ranking in August 2022. Among them, in the Top15 of the car market, BYD emerged three models, namely BYD Qin (37,511 units), BYD Han (25,987 units) and Dolphin (23,298 units). It must be said that from the performance in recent months, BYD really got up. Today, the model we want to talk about is BYD Han. This model with an average price of 250,000+has sold more than 20,000 for four consecutive months, which is obviously worth mentioning separately.

Reasons for BYD Han’s sales from 10,000+to 20,000+

From February to April this year, BYD Han’s sales performance showed a steady increase, but they all hovered around 10,000 units. In May, BYD Han’s sales increased by leaps and bounds to 20,000+,and it has achieved a month-on-month growth for four consecutive months. Then, from 10,000+in April to 20,000+in May, what is the reason behind the sharp increase in BYD Han’s sales?

In fact, BYD launched a brand-new BYD Han model in April, in which the popular DM-i super hybrid was replaced for Han’s hybrid model, although it arrived late; At the same time, the Han EV model also uses a larger battery in exchange for longer battery life and stronger power. At the same time, compared with the old model, the new model has been obviously upgraded in appearance, interior, configuration, car machine and other parts, and the comprehensive product strength has been improved more than a little compared with the old model. Therefore, in terms of attractiveness and competitiveness, this car is naturally much stronger.

From the above, it is not difficult to find that the overall progress speed of BYD is not limited to new energy technologies, which is visible to the naked eye. In 2020, BYD Hanxiang was launched, and in the past two years, BYD Hanxiang has made many innovations. One month after the listing of the brand-new BYD Han, the sharp increase in market sales performance is also the best embodiment of BYD Han’s strength.

Is BYD’s brand going up?

So, judging from BYD Han’s sales performance and BYD’s average bicycle price, has BYD’s brand upward road achieved results?

Undeniably, BYD is the only independent brand that has an average transaction price of 250,000+and can sell 20,000+in a single month. At the same time, this performance makes BYD naturally hook up with the brand.

Only when you have strength can you have confidence. Relying on leading technologies such as DM-i, blade battery and independent power generation, BYD dares to enter the market of 200,000-300,000. Of course, from the overall performance, it is not just to raise the price to gain high-end recognition, but to be able to live up to its price in comprehensive strength, and at the same time, it is relatively superior to the joint venture competing models of the same level and price, whether in Han or Tang.

On the whole, BYD, whose price range covers 40,000-340,000 yuan, successfully surpassed Volkswagen’s 145,400 yuan with an average price of 153,200 yuan in January last year, and it is still showing an upward trend. According to the latest data this year, BYD’s average transaction price rose to 174,000. It is obviously very convincing to compare it with the best-selling and most recognized public in China. Of course, it is not difficult to find that BYD is now catching up with the joint venture brand represented by Volkswagen in all directions. This can’t help but make people sigh that Volkswagen may still be the same Volkswagen, and BYD is not the same BYD as before.

Obviously, the increase in the average price of BYD models is not only brought by the brand’s mid-to high-end models. In the 100,000-200,000-level market, the prices of BYD-related models have also increased significantly compared with the past. For example, the price of Qin PLUS for A-class cars has been confidently set at 175,800, and the new energy price of Song PLUS has reached 216,800. Similarly, its price increase is driven by product strength. The above two, the sales results in August were 38,000 and 42,000 respectively.

Therefore, considering the average bicycle price and overall sales volume, we can’t deny that BYD’s brand is on the way up.

BYD has set up a beam of light for its own brand.

In the past two years, most of the independent brands have been shouting about brand upward, and they have also put them into practical action, but the benefits and effects are very small. As we all know, most self-owned brands start with low-end models, so their impressions in the eyes of Chinese people are relatively low-end. Now, although it takes a lot of practical actions to make brands go up, it is undoubtedly not easy for consumers to recognize them. Difficult, but it doesn’t mean impossible. The initial success of BYD’s high-end brand has undoubtedly made a good start for other independent brands that take the road of brand upward, and at the same time set up a beam of light.

BYD’s success, in addition to taking the lead in identifying the forward-looking vision and strategy of the new energy track, we also need to pay attention to the leading strength of new energy technology and products themselves.

The penetration of new energy wave has undoubtedly opened up a new track for the market, and this track is also the most likely place for independent brands to succeed.

Nowadays, independent brands have gradually entered this new energy track. We can not only see BYD at the forefront, but also the hybrid technologies and models of these fast-responding independent brands, such as Geely Raytheon, Chery DP-i, Great Wall Lemon, Changan IDD, followed closely and chased after BYD’s leading position.

Achuan pingche

Generally speaking, from the success of BYD’s high-end model, Handan’s monthly sales volume of 20,000+,to BYD’s rapidly increasing average bicycle price and excellent sales volume, we can see the fruitful results of BYD’s focus on new energy. At the same time, it also points out a direction for other independent brands to go up, that is, to enter the new energy track. I hope that in the next few years, we can see more independent brands relying on the new energy track to complete the brand-up strategy and surpass the joint venture brands in an all-round way. (Text /Shen)

"Transformers 7" exposure forecast 6.9 Autobots all attack on the big screen.


1905 movie network news A few days ago, the film released the "All Army Attack" notice, rap ally GAI called, all the autobots were in place, and the Big Mac camp ushered in the big screen debut!It is not difficult to see from the preview that "Transformers: The Rise of the Super Warriors" will bring an unprecedented experience to the audience.



The strongest villain in the Transformers series, the Universe Emperor, parachuted into the air. He sent a fear beast headed by natural disasters to the earth to launch a siege against the Autobots. At the desperate moment, the long-dormant Big Mac appeared, and Optimus Prime Optimus Primal combined with the big screen for the first time. When they combined, they shouted "Autobots, Big Macs, Deformation and Departure!" The slogan, the atmosphere instantly burns to the extreme. In the ultimate war, Autobots, Big Macs, and human beings join hands to meet the fear beast and the giant scorpion army. The explosion of the deformation confrontation and the grandeur of the action scene will surely detonate the big screen!



"Transformers: The Rise of the Warriors" will feature many Transformers characters, four times as many as the movie, and their shapes, sizes and personalities are different. The producer said: "We have introduced many brand-new decent and villain characters into the movie, which is like a feast for fans, full of Transformers that have never been seen in previous movies." In the Autobots camp, apart from Optimus Prime and Bumblebee, which are familiar to the audience, the new role phantom is very bright, the exclusive avatar skills are dazzling, and the cheerful and talkative personality is also very popular. As many people’s childhood memories, Big Mac landed on the big screen for the first time, and it was full of feelings to see Optimus Primal leading Airazor, Huang Bao Warriors and rhinoceros Warriors to the front. The villain’s natural disasters, nightingales and traps are amazing, and they are evenly matched with Autobots and Big Macs, which will present the audience with a long-lost big screen shocking spectacle!


The dazzling and high-burning action scenes of the film also conquered the media at the premiere, and received rave reviews. Baidu video said: "The special effects are very realistic, the visual effects are good, and the fighting scenes inside are also exciting." The 1905 film network praised: "The combination and confrontation between human beings and the three camps of Autobots, Big Mac and Fear Beast not only upgraded the visual effect and expanded the action scene, but also properly expressed the core theme that in the face of evil and disaster, no matter which race, only concerted efforts can resist everything." The new characters appearing in the film are also widely loved. WANDA CINEMAS thinks: "Two new camps, the Big Mac and the Fear Beast, are introduced. The collision between animals and machinery makes people rediscover the blood that first saw the deformation scene." Sohu Entertainment can’t hide its love for Phantom: "The role of Phantom is a surprise, a chatterbox, and a social cow. Compared with other calm autobots, it is more naughty and friendly, and it is connected with the local atmosphere."


Transformers: The Rise of the Super Warrior is directed by, starring, and Peter Claver Cullen, Ron Pullman, Peter Dinraki, and others are involved in the dubbing. It has been scheduled for June 9, so stay tuned.


Solar term Chengdu | Great cold, snow has fallen in Xiling Snow Mountain.

Original title: Solar Term Chengdu | Great Cold, Xiling Snow Mountain has fallen heavily.

Every winter comes to an end.

It’s a cold year to welcome the Spring Festival.

January 20, 2024

-great cold

Winter goes and spring comes, and the years flow.

Great cold is the poetic end of winter.

It is also the beginning of a new round of solar terms.

There are three Hou in the great cold

One wait: the chicken begins to milk.Milk, used as a verb here, means reproductive feeding. Everything has been sleeping for a whole winter. At this moment, they feel the budding spring air. Chickens began to hatch chicks, and the world ushered in new life.

The second stage: the bird is severely ill.About five days after the great cold, falcons, such as eagles, will hover around in the air looking for food to replenish their energy to resist the cold.

Third stage: Shui Ze’s abdomen is firm.In another five days, the ice in the northern waters will be frozen to the center of the water, solid and thick.

The Great Cold Day in Old Chengdu:

Wei sumptuous food

Source: Dai Shuliang’s old Chengdu folk festival painting "Great Cold"

Tail teeth originated from the custom of worshipping the land as "teeth" The so-called February is the first tooth, and it will be the "tooth" every second and sixteenth day, and it happens to be the tail tooth on December 16th of the lunar calendar. Under normal circumstances, the worship of the tail teeth usually begins at 4 or 5 pm on December 16. When the tail tooth worships the land Lord, the altar will be set in front of the land Lord. There will also be a altar at the door or back door to worship the foundation owner. Sacrificial offerings include sacrificial rites (chicken, fish and pig), four fruits (four kinds of fruits, among which citrus and apple are necessary), and "spring rolls", that is, moist cakes, which are filled with bean sprouts, carrots, shredded bamboo shoots, shredded pork and coriander, and are wrapped with peanut powder, which tastes delicious. Tail teeth originated from the custom of worshipping the land Lord as "teeth" The so-called second day of February is the first tooth. From now on, every second day and sixteenth day will be the "tooth", and it happens to be the tail tooth on December 16th of the lunar calendar.

Laba porridge

When the great cold comes, every household in old Chengdu will eat Laba porridge, which means that the grain is abundant and people and animals are prosperous. Ordinary people will cook residual vegetables, noodles and red beans into porridge on this day. Rich people should add delicious dishes such as meat, chicken and delicacies when cooking porridge. Nowadays, people cook laba porridge with whole grains and peanuts and red dates.

Appreciate plums

When plum blossoms "bloom alone", it is also a good time to enjoy plum blossoms in a year. In the cold season, going to Du Fu’s thatched cottage to enjoy plums is also a custom that has been preserved in old Chengdu. Not only Du Fu Caotang, but also People’s Park, Cultural Palace, Baihuatan and other places at that time can see plum blossoms in full bloom.

Today’s cold day in Chengdu:

Sauna

In the cold winter, sauna has become a popular way of health care for many people. Sauna can not only keep warm, but also relax and detoxify.It is undoubtedly a pleasant option in winter..

Pick oranges

Winter is the season when oranges are ripe, and golden sweet oranges are covered with branches, which is the warmth and sweetness of winter. In this cold season, tasting a fresh orange can not only moisten the taste, but also bring you warm comfort.

Xiling Snow Mountain reproduces the most beautiful snow scene in the middle of winter.

"It’s easy to dry sand and soft roads when it’s slightly wet, but it’s warm and snowy and sunny when it’s cold." After an unusually warm "March 9th", today, on the third day of entering the "April 9th", along with the "Great Cold" solar terms, there is also a big reversal of cold and warm.

Affected by the nationwide cooling, Xiling Snow Mountain ushered in the first heavy snowfall in 2024. In a few hours, the whole mountain was covered with a large quilt of edelweiss, and the thickest place was at least 10cm. Xiling Snow Mountain has opened the most beautiful snow scene mode in winter. Snow leaves are stained with frost, and the sky is full of clouds and clouds at sunrise. Such a beautiful Xiling Snow Mountain is waiting for you!

Great cold solar terms meet cold wave crit

Quick freezing "doubles", adding cold to cold.

Remind friends to pay attention to keeping warm and keeping out the cold.

Editor | Deng Ying

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