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Gansu forced blood selling case： The blood bank involved forced minors to sell blood five years ago.

The gate of Wunan plasmapheresis station involved in the case was closed. The Paper Zhao Chongqiang

　　　　　　　　August 23, the summer heat. After an autumn rain, the city appearance of Wuwei is much clearer than before. However, the "case of forcing minors to sell blood" that has recently attracted national attention has not been settled.

　　　　　　　　Seven suspects involved in the case were arrested, and six others were prosecuted except one because he was under the age of criminal responsibility. Wuwei Wunan Lansheng Plasmapheresis Co., Ltd. (affiliated to Lanzhou Branch of China Biotechnology Co., Ltd., hereinafter referred to as Wunan Plasmapheresis Station) was also revoked by Gansu Provincial Health Planning Commission. All these seem to indicate that this vicious incident will come to an end.

　　　　　　　　However, a survey in The Paper (www.thepaper.cn) found that the number of underage students who were victimized may be far more than the seven identified by the police. The time for illegally collecting plasma at the plasma collection station in Wunan involved in the case may also be longer than that announced by the police from November 2013 to May 2014. However, the serious shortage of plasma and the chaotic supervision of apheresis stations in some areas are the background that can not be ignored in rethinking this case of threatening to sell blood.

Blood-selling network inside and outside campus

　　　　　　　　Judging from the situation announced by Wuwei police, the detection of this blood sale case that shocked the whole country was very accidental.

　　　　　　　　Dong Dexiang, the captain of the Second Brigade of Criminal Police of Liangzhou Branch of Wuwei City Public Security Bureau, disclosed that on May 19th this year, when investigating a case of robbery of students’ property, the Public Security Bureau of Liangzhou District of Wuwei City found clues that Zhang Moumou and others involved in the case forced others to sell blood.

　　　　　　　　On June 6, Liangzhou District Public Security Bureau officially filed a case for forced blood selling. On July 8, the case was listed as a case of supervising evil forces at the municipal level. On August 15th, it became a provincial case of supervising evil forces.

　　　　　　　　According to police investigation, from November 2013 to May 2014, Huang Dahong, deputy stationmaster of Wunan Plasma Collection Station, lured by the company’s introduction of 50 yuan prize for the first plasma donor, instructed Zhang Moumou to find a plasma donor. During this period, plasma of 10 impostors (7 of them were minors) was collected.

　　　　　　　　The case detected by the police is probably just the tip of the iceberg of illegal blood collection at Wunan plasmapheresis station.

　　　　　　　　On the afternoon of August 21st, Huang Xiaotian (pseudonym), who lives in the village next to Wunan plasmapheresis station, walked quickly through the path in front of Wunan plasmapheresis station. He never dared to pass through this road before the Wunan plasmapheresis station was closed. "Mom told me that someone nearby fished (caught) the child to draw blood."

　　　　　　　　This road is the shortest road between his home and school. In order to avoid those who "fish for children", Huang Xiaotian has to make a detour every day.

　　　　　　　　Huang Xiaotian, a 14-year-old junior high school student, has been training in the school these days. He told The Paper that when he was in the fifth grade of primary school, he found that some students in his class went to Wunan Plasma Collection Station to "sell blood". There are nearly 20 students he knows who are involved in "selling blood". In his primary school class, there are seven or eight people involved.

　　　　　　　　Huang Xiaotian recalled that most of these students who participated in "blood donation" were "fished out" for the first time. After discovering that this was also a way to get money, they went by themselves. Usually little or no money is given when it is fished for the first time, and more and more "rewards" are obtained as the number of trips increases. However, he didn’t know whether those who "fished for people" at the intersection had any connection with Zhang Moumou and others in the above-mentioned cases. He only knew that it was easier to get money by "introducing" others to "donate blood" than by himself, "just like pyramid selling".

　　　　　　　　Some parents and teachers also found pinholes in their arms, but they generally used "bitten by mosquitoes or vaccinated" to hide the sky. Huang Xiaotian also found that a classmate in his class still wore long sleeves and wrapped himself up even in summer. In a fight, the classmate was stripped of his clothes. After everyone saw the pinhole on his arm and asked what was going on, he confessed that he often "donated blood".

　　　　　　　　Convert the time, when Huang Xiaotian was in the fifth grade, it was from the second half of 2012 to the first half of 2013, which was much earlier than the November 2013 to May 2014 announced by the police.

　　　　　　　　The Paper found an adult plasma donor on the website of Wunan Plasma Collection Station. According to his memory, at least two years ago, every time he went to donate blood, he would see some students in school uniforms. However, he did not know which school these students came from and whether they were adults.

　　　　　　　　Some residents of the neighborhood opposite to Wunan plasmapheresis station also told The Paper that, especially on weekends, a group of students in school uniforms often walked out of Wunan plasmapheresis station, clutching their arms.

　　　　　　　　The Paper previously reported that Chen Yuhua (pseudonym) was lured to Wunan plasmapheresis station by Zhang Moumou and others in June and July 2013, and then escaped.

　　　　　　　　Several interviewed students told The Paper that some parents took their children to the local police station to report the case. When asking the Wunan police station for verification, Yang Binghao, the director of the institute, shirked the case on the grounds that it was under the control of the city’s criminal investigation team.

　　　　　　　　Paradoxically, according to the report of Western Business Daily in June 2013, in 2012, health supervision institutions at all levels in Gansu Province conducted 54 illegal blood collection and blood supply inspections on blood stations and apheresis plasma stations within their jurisdiction, and no illegal blood collection and blood supply behavior was found.

　"Hungry plasma"

　　　　　　　　The so-called "plasma collection alone" refers to separating the collected human blood by a centrifuge, taking away the plasma and then returning the red blood cells to the blood seller, so that they can recover their physical strength quickly. The plasma provided by the plasma collection station is not used for clinical blood transfusion, but used as raw materials for refining expensive drugs such as human albumin, globulin and platelet factor.

　　　　　　　　According to the statistics of the Ministry of Health, the annual basic demand for raw plasma for the production of blood products in China’s medical market is 8,000 tons-that is, only when the amount of blood products reaches 8,000 tons can the products meet the basic needs of domestic patients. In 2013, the annual pulp production in China was 4,979 tons, which was only half of the demand. Because healthy human plasma is the main raw material of blood products, it is no exaggeration to describe the blood products industry as "valuable without market" under the condition of limited plasma source.

　　　　　　　　An industry insider who did not want to be named believes that the serious shortage of plasma is the deep background of this incident. "There are more than 20 blood products enterprises (nationwide) and more than 100 plasma collection stations, each of which is short of (plasma)."

　　　　　　　　According to Wuwei police, in 2014, the Wunan plasmapheresis station involved in the case required each employee to develop 30 new plasma donors, and 300 yuan was awarded every month if the target was met. If the task was not completed, the bonus of 3,600 yuan for the whole year was deducted. In 2013, the task of the plasma station is to develop 20 people each.

　　　　　　　　Wuwei police did not disclose how other employees completed the task. The Paper found a QQ group named "Wunan Plasma Station". Several people in the group said that they were employees of Wunan Plasma Station, but when asked about "coercing underage blood sales" and "task indicators", everyone chose silence.

　　　　　　　　On August 22nd, The Paper saw that there were still people in the office building of Wunan plasmapheresis station. Someone looked out warily through the curtains. People in white coats called on the stairs at the back of the building, but there was no answer at the door.

　　　　　　　　According to public information, Wunan plasmapheresis station is one of the subsidiaries of Lanzhou Institute of Biological Products, which is affiliated to China Biotechnology Co., Ltd..

　　　　　　　　On the "China Blood Donation Network" sponsored by China Biotechnology Co., Ltd., The Paper found an article "Lanzhou Company held the 2013 deployment meeting of apheresis plasma".

　　　　　　　　According to the article, on the morning of February 28th, 2013, Lanzhou Company held the deployment meeting of plasma apheresis in 2013, and the heads of relevant departments introduced the plasma collection tasks formulated according to the plasma doubling plan of Sinopharm Zhongsheng in 2013 to the plasma apheresis stations, and issued the annual and monthly plans for plasma apheresis in 2013. The person in charge of each plasma collection station signed the 2013 plasma collection task book.

　　　　　　　　Yang Xiaoming, president and secretary of the Party Committee of China Biotechnology Co., Ltd., made a request at the company’s blood source management work conference in May 2012: "From 2012, it is necessary to ensure that the average annual pulp collection of each pulp station will increase by no less than 1 ton."

　　　　　　　　When The Paper asked people in the industry whether every blood product enterprise and apheresis plasma station have assessment tasks, he only vaguely responded that "everyone’s work will be assessed".

　　　　　　　　When The Paper asked the employees of several apheresis plasma stations whether there were any task indicators and reward and punishment measures similar to those of Wunan apheresis plasma station, they all denied that "Wuwei must be a case, which shamed our apheresis plasma station."

　　　　　　　　Lanzhou Institute of Biological Products Co., Ltd., which belongs to Wunan Plasma Collection Station, has not yet responded to the assessment task of Wunan Plasma Collection Station.

A blood station that is difficult to supervise

　　　　　　　　A few years ago, a similar thing happened in Wunan plasmapheresis station.

　　　　　　　　According to the Lanzhou Morning Post reported in March 2009, five local unemployed youths in Wuwei coerced 14 minors to go to Wunan plasmapheresis station to "donate blood" for three times in order to raise the Internet fee, and four of them (one at large) were convicted of "forcing others to sell blood" and sentenced to fixed-term imprisonment ranging from 4 to 6 years. However, the article does not mention whether the blood station bears legal responsibility.

　　　　　　　　Perhaps, the seeds of chaotic supervision were planted at that time.

　　　　　　　　Southern Weekend once reported that since the beginning of this century, the blood collection and supply system in China, which is the guarantee of raw materials for plasma products, has experienced an extremely chaotic stage. Commercial institutions and blood stations take profit as the sole purpose, and do not standardize blood collection, resulting in the spread of blood-borne diseases such as AIDS, hepatitis B and hepatitis C through blood transfusion and blood products, and the plasma that was originally used for saving lives has become a fatal "culprit".

　　　　　　　　The situation began to change fundamentally in 2006, and the government made up its mind to issue the "Work Plan on the Transformation of Plasma Collection Stations", requiring all domestic plasma collection stations to complete the restructuring task of separating from the management of the health department before December 31, 2006. In this process, a large number of unqualified plasma collection stations were shut down. The Plan sets a deadline for the transformation: December 31, 2006. However, there are many delays in operation in various places, but by the end of 2007 at the latest, the era of plasma collection stations attached to the government was over.

　　　　　　　　This policy undoubtedly played a strong and effective role in regulating the chaos in the industry at that time, but at the same time, the direct result was that in 2007, the national pulp production dropped sharply from more than 5,000 tons at the peak to 2,700 tons, and the production capacity of enterprises dropped sharply. According to the data on the website of the National Family Planning Commission, it was not until 2013 that the national pulp collection volume recovered to 4,979 tons-still less than 5,000 tons.

　　　　　　　　It is against this background that Wunan apheresis plasma station was established. On April 3, 2009, Gansu Legal Newspaper reported on Wunan apheresis plasma station. This report entitled "Insisting on scientific development and devoting to blood donation-Sidenotes on the work of Wunan apheresis plasma station" may be the only public report on Wunan apheresis plasma station at present.

　　　　　　　　According to the report, Wunan plasmapheresis station was established in March 2007 after institutional transformation, and passed the transformation acceptance of the station by the provincial health department in June 2007, and passed the evaluation acceptance of the provincial AIDS screening laboratory in October 2007.

　　　　　　　　The report also mentioned that there were 18 employees in Wunan plasmapheresis station at that time, including 13 health professionals and technicians, and all the 18 employees in the station obtained the employment certificates of the national blood collection and supply institutions.

　　　　　　　　Wuwei police did not announce when Huang Dahong, the deputy stationmaster of Wunan plasmapheresis station, was hired and whether he obtained a work permit.

On August 22nd, there were still people in the office of Wunan plasmapheresis station. People in white coats called on the stairs at the back of the building, but no one answered the door. The Paper Zhao Chongqiang

　　　　　　　　According to Article 46 of the Administrative Measures for Plasma Collection Stations, plasma collection stations shall report the collection of raw plasma to the health administrative department of the local people’s government at the county level every six months. However, when The Paper contacted the Wuwei Health Bureau affiliated to Wunan Plasma Station, the staff responded: "This is under the Lanzhou Institute of Biological Products, so it belongs to the provincial health department and does not belong to our management scope."

　　　　　　　　The office building of Wunan Town Government is separated from the Wunan plasmapheresis station by a wall. A staff member surnamed Liang said that they have no jurisdiction over the plasma station and have not found any illegal blood collection.

　　　　　　　　According to the report of Western Business Daily in July, 2007, Gansu Province will establish three supervision systems and measures for all plasma collection stations in the province according to the requirements of the Ministry of Health. However, has these supervision played a role? This question may not be answered until the case is heard.

A few cents per episode supports 20 billion markets! The short drama of the explosion is also crazy overseas. What business models and participants are there？

At present, the short play market is hot. We estimate that the paid income of short plays will exceed 20 billion yuan in 2023. Short plays going to sea is also the main direction in the future. It is expected that overseas film and television companies and streaming media platforms may also join the short play blue ocean market.

The competitive advantage of domestic manufacturers is that they have rich experience in short drama production and streaming, and the speed of setting up overseas short drama shooting teams and responding to hot content is more agile, which is expected to seize users’ minds and market share in the early stage of industry start-up. The emerging mini-drama complements and perfects the existing video ecology in two dimensions: content form and distribution link, and there is a huge blue ocean market to be explored at home and abroad.

Source: New Fortune Magazine (ID: xcf Plus)

Author: Kuang Shi (chief analyst of GF Securities Media Internet) Xu Chengjuan (senior analyst of GF Securities Media Internet)

Estimation of the market size of short plays

According to the data of flying melon, the huge engine predicts that the short play market will consume 20 billion yuan in 2023. According to the hot cloud data, the average return on investment (ROI) of the short play industry is about 1.1, so we expect that the paid income of short plays will exceed 20 billion yuan in 2023.

The scale of sub-account income of short plays is expected to be less than 1 billion yuan. According to De Tawen, in the first half of 2023, there were 481 mini-dramas launched on domestic long and short video platforms, with 100 mini-dramas launched on Tencent Video, Youku, Mango TV, iQiyi, Tik Tok and Aauto Quicker, 72, 28, 7, 212 and 68 respectively. According to Yunhe’s data, in the first half of 2023, among the micro-short dramas launched online, the sub-accounts of "Provoking" and "Locking Love" exceeded 10 million yuan, and the sub-accounts of 30 short dramas exceeded 1 million yuan. Assuming that the average sub-accounts of the remaining 451 short dramas were 500,000 yuan each, the sub-accounts revenue of micro-short dramas in the first half of 2023 totaled about 360 million yuan. We expect that in 2023,

The market scale of small program short plays has grown rapidly, surpassing the fast-shaking short plays and long-video short plays that have been developed for many years. The main reason is that the "Tik Tok+Jump Payment" mode of small program short plays has a stronger spread in the information flow algorithm and a better user experience than the mode of fast-shaking short plays with promotion and payment at the end. In the diversion dimension, the completion rate of paid video is naturally low, and based on the algorithm, its propagation radius in the short video platform is small.

In the second half of 2022, Tik Tok opened a link of "massive star map purchase → Tik Tok platform diversion → jumping to WeChat applet → paying to watch short plays". Through a large number of film and television experts on Tik Tok platform, the eye-catching plot of short plays of small programs was edited into short video material and put in Tik Tok station. The broadcast effect of the material was good, the reach radius was wide, and the delivery link settled by CPS was accurate. In the dimension of user experience, if you insert video content that needs to be paid to watch completely in the information stream, or directly mount paid short plays, it will hurt the feelings of short video users who are used to free use to some extent, while short plays with small programs need to jump to small programs before entering the payment link, which separates free users on the short video platform from potential users with strong willingness to pay, effectively reducing the bad review rate of talent accounts and streaming materials.

The key miniseries in Tik Tok, Aauto Quicker and long video platforms must pass the content review of the radio and television administrative departments and obtain the Network Drama Distribution License. At present, the small program miniseries are mainly self-reviewed by WeChat and Tik Tok platforms, with a short review period and relatively loose scale.

Discussion on the future business model of short play: free VS payment

At present, the main profit model of small program short plays is pay-per-view, and the industry dilemma lies in the low profit level. According to the report of Whale Platform, the single episode of small program short play lasts about 1-2 minutes, the price of single episode ranges from a few cents to 3 yuan per episode, and the delivery cost accounts for about 80%-90% of the total paid income. The production cost of a single short play ranges from 100,000 yuan to millions of yuan, and then the technical service fee of the platform is deducted (for example, WeChat small program charges 10% technical service fee and gives back 6% incentive advertising fee).

The overall profit rate of small program short plays is low, the core reason is that the content of short plays is extremely homogeneous at present, and the product competition is concentrated in the delivery end, which leads to the average ROI of investment rolling up to about 1.1. According to our statistics, from January 1st to November 5th, 2023, the short dramas on the list in Tik Tok’s short program drama explosion weekly list accounted for 34% of the theme of "God of War". The solution to the low profit rate of small programs and short plays is to create differentiated competition through short play content and attract users to pay by virtue of outstanding content quality; The second is to accumulate loyal users through the supply of large-scale short plays and private domains such as APP, community and small programs, so as to improve the stickiness and repurchase rate of platform users and reduce the demand for purchases.

Figure 1: The value industrial chain structure of small programs and short plays

Source: WeChat Advertising Assistant, Reyun Data, Guangfa Securities Development Research Center.

From the perspective of market demand, compared with the content form and distribution link of long videos, short plays have the advantages of short episodes and fast plot rhythm, which are more suitable for the fragmented and exciting entertainment needs of contemporary netizens; and the production threshold is lower, the content supply is more huge, and Tik Tok and other streaming channels are superimposed, so that accurate distribution can be realized according to user tags. Therefore, we judge that after the quantity and quality of content supply in short drama industry are upgraded, there is still much room for further growth in market scale. On the one hand, we can gain new users in the sinking market and increase the viewing frequency, on the other hand, we can gain the fast-paced demand of some users on the long video platform.

From the perspective of business model, the scale effect of three business models, namely, payment on demand, membership subscription and free viewing of advertisements, is increasing. It is expected that the short play industry is similar to the online reading industry, and the free mode will eventually win most of the market share. At the same time, the scale effect of the free model is very strong, and we expect the platform to be highly centralized. Paid short plays will still occupy a certain market share with differentiated high-quality content. The core competitiveness is the content quality of short plays, and the market structure is expected to be relatively dispersed.

There is still some potential market space for short plays. According to the "Data Value Report of Aauto Quicker Short Plays in 2022" compiled by the magnetic engine, in 2021, the number of users who have seen Aauto Quicker short plays in China has exceeded 1 billion; According to people’s entertainment reports, as of July 2022, the daily users of short plays in Aauto Quicker reached 260 million. According to the report of the Capital Radio and Television Program Producers Association, the number of paid daily users (DAU) of mini-mini-dramas has exceeded 10 million. Assuming that the monthly paid users of short plays are divided into 0.3, 0.6, 0.9, 120 and 150 million, and the average user income (ARPU) is 50 yuan/month/person, the annual paid income of the corresponding short plays is 180, 360, 540, 72 and 90 billion yuan. Assuming that the daily users of free short plays are 1.0, 1.3, 1.7, 250 and 330 million, and the average advertising revenue generated by a single DAU is 0.7 yuan/day/person, the annual advertising revenue of the corresponding short plays is 256, 319, 426, 639 and 852 million yuan. According to LatePost, the revenue of tomato novels exceeds 10 billion yuan. According to QuestMobile, the average DAU of tomato novels in 2022 is 61.82 million, and the average advertising revenue achieved by a single DAU is about 0.44 yuan/day/person. Considering the short play content, the advertising forms that can be inserted are more diverse than the text content, and the advertising value is higher. However, it is expected that the free mode will seize most of the short drama users’ time, leading to a decline in the overall payment rate of the short drama industry.

There are many short plays, and the online platform presents a first-Mover advantage.

This year’s explosive small program short play market and low production threshold attracted a large number of players. At present, there are mainly the following participants in the short drama industry.

The first is the web platform. This kind of participants have two competitive advantages. One is that the IP of the reserved web text can be adapted into short plays, which are highly coincident in terms of user portraits, cool content and so on. The other is that the mature web text investment or distribution link can be reused with small programs and short plays. Due to the resource endowment of the online platform at both ends of copyright and distribution, it is the main player in the short play market of small programs at this stage. According to the huge amount of engine data cited by Whale Platform, from the fourth quarter of 2022 to the third quarter of 2023, the number of short drama copyright owners increased from 41 to 150, of which online literature accounted for 48%. At present, Dianzhong and Kyushu, which are in the first echelon of the small program short play industry, both started as online platforms, accounting for 18% and 15% of the explosion of small program short plays in Tik Tok this year respectively.

The second is the marketing company. The competitive advantages of such participants are: first, they have mature experience in content marketing and streaming; second, they can integrate talents, brand advertisers, e-commerce and other resources in the system, extend the realization chain of short plays, and obtain incremental benefits through online celebrity incubation, advertising placement, live broadcast and delivery.

The third is the film and television company. The competitive advantages of such participants are rich film and television resources and professional drama production ability. With the improvement of industry supervision and the upgrading of users’ aesthetics, the production threshold of small programs and short plays will be improved as a whole, and the quality of content will become a more critical core competitiveness. We judge that film and television companies will become the main players in the short play market in the next stage.

The fourth is the state-owned enterprise of radio and television department. The competitive advantage of this kind of participants is that they have the License of Audio-visual Program for Information Network Communication and related film and television resources.

In addition, many game companies, social platforms, e-commerce companies, comic platforms, etc. are entering the short drama track by virtue of their competitiveness in content production and investment.

Figure 2: Number of times in Tik Tok’s short program and short drama explosion weekly list from January 1, 2023 to November 5, 2023 (times)

Source: Tik Tok, Guangfa Securities Development Research Center.

Radio and television, small programs and short plays move towards standardized review

In view of the censorship policy of short plays, short and long video platforms have been brought into the standardized management of radio and television administrative departments, and it is necessary to review the contents of the radio and television administrative departments and obtain the Network Drama Distribution License, or complete the filing of online audio-visual programs in accordance with the relevant regulations on the management of network dramas. At present, platforms such as Tik Tok and WeChat are responsible for the censorship of short plays. On the whole, the content review scale of small program platform is relatively looser than that of radio and television management department, and some small program short plays contain industry chaos such as bad value orientation and vulgar edging. On the one hand, the radio and television management department encourages the industry to develop continuously, on the other hand, it accelerates the improvement of management mechanism and tightens the efforts to control illegal content.

On November 15th, 2023, the State Administration of Radio, Film and Television once again launched a one-month special rectification work, focusing on the orientation, title, content, aesthetics, personnel, publicity, broadcasting and other aspects of online mini-dramas, increasing the disposal of illegal online mini-dramas, and improving the review mechanism of advertising promotion. Subsequently, Tik Tok, WeChat, Aauto Quicker and other platforms have issued disposal announcements. Tik Tok recently removed 119 micro-short plays that violated regulations in small programs and disposed of 1188 Tik Tok accounts that illegally promoted micro-short plays; Aauto Quicker removed more than 10 illegal mini-dramas, and punished 13 accounts that posted illegal content according to the degree of violation. In the future, the State Administration of Radio, Film and Television plans to formulate "Detailed Rules for the Creation, Production and Content Audit of Internet Miniature Plays" to promote the inclusion of Internet Miniature Plays APP and applets in daily institutional management.

We judge that the content review requirements of small program short plays in terms of film title, theme, plot, aesthetics, personnel, etc. will gradually be in line with the network short plays of long and short video platforms, especially for key short plays with certain influence or popularity. Previously, the industry chaos that some small programs and short plays attract users through vulgar and eye-catching plots will eventually be completely managed, and the content competition will turn to the production and development capabilities of dramas under the compliance framework. Finally, the network micro-short drama APP and small programs will be included in the daily institutional management under the radio and television system.

Short Play Going to Sea: Blue Ocean Market, which is expected to create a leading vertical APP.

Short drama APP is a new "top stream" for China’s application to the sea. According to data.ai Intelligence data, short drama manufacturers began to try to enter the overseas market in 2022. As the head product ReelShort accelerated the launch of local original short dramas and increased the scale of launch, the overseas downloads of short drama apps began to explode in June 2023. From July to October, the overseas monthly downloads of short drama apps remained above 2 million.

As a kind of short video content, short plays have both short and compact narrative rhythm and continuous plot development. When short plays go to sea, users have lower understanding threshold, stronger audio-visual experience, and it is easier to build a production system that specializes in producing content (PGC) overseas. Therefore, we expect that short plays will go to sea more easily than long video platforms and web platforms.

Figure 3: Overseas monthly downloads of popular short drama apps go by.

Data source: data.ai Intelligence, Guangfa Securities Development Research Center.

Similar to the current situation of the domestic short drama industry, the current short drama participants are mainly online text manufacturers, game companies, marketing companies and video platforms with overseas experience. Among them, online text manufacturers have also seized the leading position in the overseas short drama market by virtue of their rich IP reserves, domestic short drama production experience, overseas investment ability and user accumulation. It is expected that overseas film and television companies and streaming media platforms may also join the short drama blue ocean market in the future. The competitive advantage of domestic manufacturers lies in their rich experience in short drama production and streaming, and their ability to form overseas short drama shooting teams and respond to hot content is more agile, which is expected to seize users’ minds and market share at the initial stage of industry start-up.

From the perspective of ReelShort’s starting path, the core driving force is the content of explosive short plays and the scale of delivery. According to the little data, the download volume and income of ReelShort increased significantly in July, the end of August and the end of October this year, corresponding to ReelShort’s launch of explosive short plays "Fated to My Forbidden Alpha" and "The Double Life of My Billionaire Hubband" in June. On August 28th, the short drama "Goodbye, My CEO" was launched, and on October 21st, the short drama "I Got Married Without You" was launched. At the same time, according to APPgrowing, ReelShort’s launch scale has increased synchronously around the above time point. ReelShort’s distribution channel is mainly Meta-system. According to APPgrowing, the delivery channels of ReelShort this year accounted for 25%, 25%, 24% and 24% respectively.

Investment direction: There is a huge blue ocean market to be explored at home and abroad.

The emerging short play of small programs complements and perfects the existing video ecology in two dimensions: content form and distribution link, and there is a huge blue ocean market to be explored at home and abroad. In China, the paid income of small programs and short plays is expected to exceed 20 billion yuan this year, and it still maintains a relatively fast growth rate, but the overall profit rate is low due to the relatively low content quality and fierce competition at the delivery end. The State Administration of Radio, Film and Television has begun to tighten the content review. It is expected that the overall quality, matching user range and profit level of short plays will be significantly improved after the clearing of the industry and the entry of professional production institutions. It is judged that the business model of short plays in the future will be paid and free. The core competitiveness of the free short play platform is the user scale and will occupy the main market share, and the core competitiveness of paid short plays is the differentiated high-quality content. Overseas, a large number of short drama apps have been launched and their rankings have risen rapidly. At present, the estimated revenue of ReelShort, the leading product, has exceeded US$ 20.51 million so far this year, and the overseas short drama market is still in the stage of large-scale content capacity building and user cultivation.

At present, the head short video platform’s support for short drama content at home and abroad and its extension to the production of short drama content deserve special attention. Pay attention to reading companies with rich IP and high synergy with short drama format; In addition, based on rich experience in content production, some film and television or game companies will release their production capacity and competitive advantage in the next stage, and they can pay attention to the stimulation of the emergence of explosive works on industrial development. At the same time, the content output cycle of short drama industry is short, and the iteration is fast. Marketing announcement is an important help for product breakthrough. With more short drama platforms and content going out to sea in 2024, it is expected that the marketing budget will also increase at a high speed. Paying attention to marketing companies with content marketing and going out to sea will extend the realization chain of short drama content.

However, at present, the short drama industry still needs to pay attention to four major risks. First, the State Administration of Radio, Film and Television has tightened its censorship policy on small programs and short plays; Second, the intensified competition in the industry has further reduced the profit rate; Third, the uncertainty of the income of short drama projects; Fourth, the progress and performance of short drama business of listed companies are less than expected.

Any information and information mentioned in this article is only the expression of the author’s personal views or the statement of specific events, and does not constitute recommendation and investment advice, and does not represent the position of the society. Investors should bear the risks and consequences of investing accordingly.

Mahua FunAge Wang Haigang： Deeply cultivate comedy to broaden the track, and the new film has surprises.

Special feature of 1905 film network "Not sincere, no comedy. With a sincere attitude to produce works, Mahua FunAge focuses on the comedy track and has been on the road. "

Follow the footsteps of the movie channel host, step into the Mahua FunAge film industry, and other explosive movie posters come into view. Fruit tea and coffee named after movies, such as "the richest tomato" and "what berries", also appeared in the twist cafe.

These posters and derivatives bear witness to Mahua FunAge’s fruitful achievements in the film field all the way.

Mahua FunAge film industry has always regarded creation as its greatest strength and foothold. Although they have contributed a lot of high-quality works on the comedy track, they don’t want to stop there, but continue to think about the combination of comedy and other types.

In order to thoroughly publicize and implement the spirit of the 20th National Congress of the Communist Party of China, on the occasion of the convening of the two sessions of the National People’s Congress, the film channel will launch "Blue Feather Meeting Room" at 22:00 every night — — Dialogue spring. Lan Yu, the host, talked with the heads of China film leading enterprises and wrote a new look of China film from different angles.

In this program, Lan Yu talks with the co-president of Mahua FunAge Group and the CEO of Mahua FunAge Film Industry, focusing on how Mahua FunAge Film Industry can deepen comedy, broaden the track, and explore new possibilities for the integration of film mining types in China.

Broaden the track,Comedy+fantasy

Starring in the new film as a comedy of women’s emotions

This year marks the 20th anniversary of the founding of Mahua FunAge. From stage plays to film and television variety shows, Mahua FunAge has blossomed in an all-round way and has become an important brand that continues to create high-quality comedy content in China.

In film, Mahua FunAge has made great achievements. Goodbye mr. loser, The Iron Fist of Shame, The Richest Man in Xihong City, and those who were nominated for the Golden Rooster Award in Chinese movies and won the awards, achieved a double harvest at the box office. Among them, Moon Man created the highest box office record in Mahua FunAge with a cumulative box office of 3.103 billion.

At the same time, the Mahua FunAge team is also thinking about how to by going up one flight of stairs. "The audience’s vision, taste and requirements are constantly changing and improving. We can’t always rely on the crutch that we have achieved in the past. We also need development and innovation." Wang Haigang said.

He introduced that Mahua FunAge officially holds a film topic selection meeting every month, and there are more than 100 topics each year. In fact, there are only about two topics that enter the script creation and final shooting.

Wang Haigang believes that there are two main reasons for "two out of a hundred": First, the threshold for watching comedy is low, but the threshold for creation is high. "It is very difficult for everyone to really be happy and burst into heartfelt laughter in two hours. Therefore, we have always been in awe in creation. " Second, with the development of China’s films, the audience’s aesthetic requirements are getting higher and higher. "We can only screen the seeds of more accurate works through a larger number of funnels."

Comedy creation comes from real life and pays attention to freshness and strangeness. Nowadays, the prevalence of short content has brought great impact and quickly consumed comedy resources. In order to cope with these challenges and problems, Mahua FunAge must strive for perfection, and create a high-level comedy that "makes everyone laugh heartily, and there are waves in his heart when he leaves".

Mahua FunAge will continue to focus on genre integration, exploring the possibility of combining comedy with other types of themes, and more sparks will collide. Moon Man is a comedy added to science fiction. The Super Family, which is scheduled to be released this year, is a comedy added to the fantasy ability setting, and it is the first time to play the villain role, with a unique shape and uncharacteristics.

Wang Haigang revealed that Mahua FunAge’s new film, which is planned to be filmed in March this year, is a "comedy+"film with a female theme and an emotional orientation, starring Mary. "This genre will be rare, but this is what we are doing to broaden our comedy track."

"insincerity, no comedy" is the principle repeatedly emphasized by Wang Haigang. Mahua FunAge Film Industry is not a company that stipulates how many works must be produced every year. They are more focused on sincere creative attitude. Every work that meets the audience should be sincere. "The day we decided to do it, we did our best. After passing your own level, you may be able to pass the audience. "

Mahua FunAge has developed in many fields, and telling good stories is fundamental.

Cultivate new comedies and look for the next Shen Teng Mary.

Mahua FunAge is not only deeply involved in stage plays and movies, but also deeply involved in variety shows, short plays, online dramas, online movies, live broadcasts and other fields in recent years. Hai Wang just bluntly said that these are carriers, and Mahua FunAge’s main business is still a story — — Telling good stories, telling interesting stories and telling stories that make everyone happy is our mainstream and will not change.

"The main purpose of our participation in variety shows is more from the perspective of cultivating and discovering new people." Wang Haigang said that the audience is now familiar with Shen Teng, Mary, and other star actors. There are about 300 or 400 comedians in Mahua FunAge all over the country, and there are many talented performers, but they are rarely really remembered by everyone, so I hope to let the audience see them through the platform of variety show.

As for whether they can achieve fame and achievements like Shen Teng and Mary one day, Wang Haigang admits that it is hard to predict. "Because Shen Teng and Mary are both talented actors and hardworking actors. Before the Spring Festival Evening and the first film "goodbye mr. loser", they had been on the stage for at least ten years, and there were still many opportunities given to them by many times. "

"Comedy needs to be soaked," Wang Haigang said. Mahua FunAge selected comedians to pay attention to the rhythm of comedy performance. The rhythm of comedy is a kind of perception, which requires talent and experience. "Shen Teng and Mary have been in the comedy tank for ten years. People say that Shen Teng is relaxed, but when he needs to get up, he can get up. This is Shen Teng. Therefore, comedy is a rhythm that is between tight and loose and needs to be comfortable. "

In addition to training new comedians, Mahua FunAge also actively explores comedy creators. Wang Haigang introduced that they mainly start from two aspects: First, give full play to the advantages of Mahua FunAge’s traditional stage and incubate and cultivate talents through stage plays; The second is to cooperate with major venture capital platforms to find young directors who have the potential to create comedies from external channels.

Start with comedy and don’t stop at comedy; Mahua FunAge hopes to bring stable product supply and fresh creative direction to China film market. In Wang Haigang’s view, the film industry is a "high-light" industry. Film practitioners have more spotlights than other industries, but they should be flat-minded and down-to-earth in order to win the hearts of the audience.

He looked forward to, "producing works with a sincere attitude, and all kinds of films are supported and paid. This is the real spring of movies in my mind."　

Did Tamia Liu give fans a set of papers, failed and expelled from school？

Liu Taofa Weibo exposed the fan test paper.

Tamia Liu’s flaming lips are fashionable and capable.

1905 movie network news On April 25, Tamia Liu took a group of photos of his own test paper in Weibo, and wrote: "I actually received a fan’s test paper, and my mood now is a bit indescribable." In the picture, Tamia Liu, with delicate makeup, flaming lips, wearing a white shirt and long hair, looks very fashionable and capable.

The examination questions in the examination paper can be said to be all-encompassing. Tamia Liu’s wedding anniversary, the name of the company he opened with his best friend, the songs he sang and the awards he won are all within the scope of investigation, especially the question about the premiere time of the work. It can be said that it is not iron powder that can’t answer it.

The questions in the fan test paper are all-encompassing.

Netizens have commented, "Is this a new operation of self-certification?" "Sister Tao, I like you for so many years, but I have to admit that I may not get full marks." Some netizens asked Tamia Liu: "How many points can you get yourself, Sister Tao?"

It’s about you and me In October, not only the Golden Week, but also a number of new regulations will be officially implemented.

　　Zhongxin Jingwei Client October 1 ST (Dong Wenbo) Entering October, there will be not only eight days of small holidays, but also a number of policies and regulations that will affect your work and life. It is related to the implementation of 18 trillion new sales regulations in Public Offering of Fund, the ban on killing big data on online travel websites, the implementation of three new policies to reduce the burden of medical insurance in Beijing, and the increase of the highest reward for food safety reporting in Shanghai to 500,000 … … Let’s take a look!

　　New national regulations

　　The Measures for Complaints of Foreign-invested Enterprises was formally implemented.

　　The Measures for Complaints of Foreign-invested Enterprises (hereinafter referred to as the Measures) shall come into force as of October 1st. Compared with the Interim Measures for Complaints of Foreign-invested Enterprises formulated in 2006, the new Measures further improve the complaint system, with a more comprehensive scope of complaints, a more sound complaint mechanism, clearer complaint rules and a more powerful protection system for rights and interests.

　　The Measures consists of 5 chapters and 33 articles, which clarify that foreign-invested enterprises and foreign investors can apply to the complaint office for coordination and settlement if their legitimate rights and interests are infringed by administrative acts. The "Measures" stipulate that complaints do not affect the complainant’s right to file administrative reconsideration and administrative litigation according to law; Require the complaint office to take effective measures to protect the complainant’s business secrets, confidential business information and personal privacy; No unit or individual may suppress or retaliate against the complainant.

　　Public Offering of Fund’s new sales regulations related to 18 trillion yuan have landed.

　　On August 28th this year, the CSRC issued the Measures for the Supervision and Administration of Sales Organizations of Public Offering Securities Investment Funds (hereinafter referred to as the "Sales Measures") and its supporting rules, which will take effect on October 1st. The revision of the Sales Measures and supporting rules mainly strengthens the licensing access requirements for fund sales activities, optimizes the entry and exit mechanism of fund sales institutions, consolidates business norms and institutional control, and improves the supervision of independent fund sales institutions.

　　The "Sales Measures" stipulates that fund publicity and promotion materials must be expressed in clear language, and expressions that unilaterally emphasize the time limit of centralized marketing, such as quick purchase and good purchase opportunities, shall not be used; For the arrangement of product raising ceiling and proportional placement, it is not allowed to emphasize in different fonts or increase the font size, and it is not allowed to be used as a sales theme for marketing promotion.

　　Data Map: China Securities Regulatory Commission. Zhongxin jingwei photo

　　Legislative implementation of the first free trade zone in China

　　On September 1st, the first free trade zone legislation in China, the Regulations of Shenzhen Special Economic Zone on Qianhai Shekou Pilot Free Trade Zone (hereinafter referred to as the Regulations of Free Trade Zone) and the revised Regulations of Shenzhen Special Economic Zone on Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone were officially released, both of which came into effect on October 1st.

　　In the management mode of foreign investment access, in addition to the existing "pre-entry national treatment and negative list management", the Regulations on Free Trade Zone innovatively put forward the management mode of "non-violation and non-intervention". The regulations also stipulate that restrictions on the access of foreign investors in the fields of finance, modern logistics, information services, scientific and technological services, cultural services, professional services, medical and health care, etc. shall be gradually abolished or relaxed; Promote the negative list management of cross-border service trade between Hong Kong and Macao, and promote the full liberalization of service trade with Hong Kong and Macao.

　　Government operating expenses and government debts need to be disclosed to the public.

　　The revised Regulations on the Implementation of the Budget Law of the People’s Republic of China (hereinafter referred to as the "Regulations") was published by the Chinese government website on August 20, and will take effect on October 1. As the most important supporting regulations of the new budget law in 2015, the Regulations affect the fiscal revenue and expenditure management of 40 to 50 trillion yuan.

　　The "Regulations" stipulate that government debts, government operating funds, government procurement, and funds in special financial accounts are disclosed to the public in accordance with relevant regulations. In terms of local government debt balance, the Regulations clearly implement quota management, and the debt limits of provincial governments are approved by the State Council within the total limits approved by the National People’s Congress or its Standing Committee; The financial department shall establish and improve the evaluation index system of local government debt risk, put forward early warning to areas with high debt risk, and supervise the resolution of debt risk.

　　Online travel websites are not allowed to kill big data.

　　The Ministry of Culture and Tourism reported on August 31 that the Interim Provisions on the Management of Online Tourism Management Services (hereinafter referred to as the "Regulations") was deliberated and passed, and will come into force on October 1. In terms of operation, the Regulations put forward 16 specific contents, which require that online tour operators should protect tourists’ right to proper evaluation, and should not block or delete tourists’ evaluation of their products and services without authorization, and should not mislead, seduce, replace or force tourists to make evaluations, and the evaluations made by tourists should be preserved and made public.

　　At the same time, it is proposed that online travel operators should protect the data security of tourists’ personal information, and clearly indicate the purpose, method and scope of collecting tourists’ personal information in advance when collecting tourists’ information, and obtain the consent of tourists; Do not abuse big data analysis and other technical means, set unfair trading conditions based on tourists’ consumption records and travel preferences, and infringe on the legitimate rights and interests of tourists.

　　Data Map: Online Travel Platform. Zhongxin Jingwei Xue Yufei photo

　　Do not dump, pile up or scatter pesticide packaging wastes without authorization.

　　On October 1st, the Administrative Measures for the Recycling and Disposal of Pesticide Packaging Wastes (hereinafter referred to as the Measures) jointly promulgated by the Ministry of Agriculture and Rural Affairs and the Ministry of Ecology and Environment came into effect.

　　The "Measures" clarify that pesticide producers and operators should fulfill the corresponding obligation of recycling pesticide packaging waste in accordance with the principle of "whoever produces, manages and recycles". The Measures require that pesticide operators and pesticide packaging waste recycling stations (points) should strengthen the management and maintenance of relevant facilities, equipment and places, properly store the collected pesticide packaging waste, and shall not dump, pile up or scatter pesticide packaging waste without authorization. Measures should be taken to prevent environmental pollution when transporting pesticide packaging wastes, and pesticide packaging wastes should not be discarded or scattered. The means of transport should meet the requirements of rain-proof, leakage-proof and spill-proof.

　　Crude oil import is adjusted to a new mode of "first release and then inspection"

　　In order to further promote the "streamline administration, delegate power, strengthen regulation and improve services" reform, further optimize the port business environment and improve the level of trade facilitation, the General Administration of Customs decided to adjust the inspection and supervision mode of imported crude oil to "release it first and then inspect it", which will take effect on October 1.

　　"First release" means that after the imported crude oil meets the requirements through on-site customs inspection (information verification, sample preparation, etc.), the enterprise can carry out unloading and transshipment; "Post-inspection" refers to the laboratory testing and conformity assessment of imported crude oil. The imported crude oil subject to "release before inspection" can only be sold and used by enterprises after it has passed the customs inspection and issued a certificate.

　　New local regulations

　　Beijing: implementation of three new policies to reduce the burden of medical insurance

　　200 yuan is the highest penalty for individuals dumping construction waste at will.

　　On September 18th, Beijing Medical Insurance Bureau issued three new policies to reduce the burden of medical insurance, which are applicable to urban workers, urban and rural residents and other insured persons in Beijing, and were officially implemented on October 1st. The three new policies to reduce the burden include: including six diseases such as severe mental illness into the scope of special diseases in medical insurance clinics in this city; Increase the reimbursement varieties of drugs for special diseases in outpatient treatment of malignant tumors and renal dialysis; 9 kinds of precious drugs, such as Roxastat capsules, are paid in a fixed proportion.

　　In addition, Beijing announced the "Regulations on the Management of Construction Waste Disposal in Beijing" on August 7, 2008. If construction waste is dumped, scattered or piled up at will, the comprehensive law enforcement department of urban management shall order it to make corrections within a time limit, give a warning, impose a fine of more than 100,000 yuan and less than 1 million yuan on the unit, and impose a fine of less than 200 yuan on the individual who produces construction waste. The above provisions shall come into force as of October 1.

　　Shanghai: The highest reward for reporting food safety rises to 500,000.

　　Prohibition of non-degradable disposable plastic straws

　　On October 1st, the newly revised "Shanghai Food Safety Reporting Incentive Measures" was officially implemented. Calculate the reward amount by comprehensively considering the factors such as the value of the goods involved, the reward level and the degree of social influence, and improve the reward standard and the maximum reward ceiling. Reward standards at all levels are not less than 2000 yuan, 1000 yuan, 200 yuan; The maximum reward ceiling is raised from no more than 300,000 yuan to no more than 500,000 yuan.

　　Shanghai issued a "plastic restriction order" on September 29, and it will be implemented on October 1. The "Implementation Plan for Further Strengthening the Control of Plastic Pollution in Shanghai" issued by the Shanghai Municipal Development and Reform Commission and other ten departments proposes that by the end of 2020, non-degradable disposable plastic straws will be banned in the catering industry throughout the city; Non-degradable disposable plastic tableware is prohibited in catering service. Take the lead in prohibiting and restricting the production, sale and use of some plastic products in key areas such as restaurants, hotels, hotels and postal express delivery, and basically realize zero landfill of plastic waste.

　　Xi ‘an: Supervise the income and expenditure of the supervision account of "custody" leasing enterprises.

　　Xi ‘an Housing and Construction Bureau reported on August 20th that the Implementation Opinions on Supervision and Management of Housing Leasing Funds in Xi ‘an (for Trial Implementation) (hereinafter referred to as "Opinions") came into effect on October 1st, with a validity period of 5 years, aiming at standardizing the behavior of housing leasing enterprises, preventing the operational risks of housing leasing enterprises and ensuring the safety of housing leasing transaction funds. The "Opinions" clarify that "custody-type" leasing enterprises need to sign the "Agreement on the Supervision of Housing Leasing Funds" with commercial banks in Xi ‘an before conducting business, and the enterprises should open a special account for the supervision of housing leasing transaction funds in the supervision bank; The management department of the housing leasing industry will supervise the daily income and expenditure of the special account for supervision.

　　Data map: RMB. Zhongxin Jingwei Xiong Siyi photo

　　Zhejiang and Shenzhen: Large deposits and withdrawals need to be registered.

　　In order to regulate the use of large amounts of cash, the central bank decided to carry out large amount of cash management in Zhejiang Province and Shenzhen City on October 1 for a period of two years, with the starting point of private account management of 300,000 yuan and 200,000 yuan respectively; Previously, since July 1, personal deposits and withdrawals of more than 100,000 yuan in Hebei Province need to be registered. The starting point of the management amount of corporate accounts in the three places is 500,000 yuan (inclusive).

　　The central bank pointed out that in recent years, the volume of large cash transactions has continued to grow, and large cash withdrawal has become an important channel for circulating cash. In order to meet the needs of the current situation, China urgently needs to strengthen the management of large cash, curb unreasonable demand, and curb the use of large cash to commit crimes. As far as the public is concerned, as long as the registration obligations are legally fulfilled according to regulations, there is no restriction on the deposit and withdrawal of large amounts of cash.

　　Sichuan: More than 100 people in rural areas need to report two days in advance.

　　On September 2nd, the People’s Government of Sichuan Province reported that the Measures for the Safety Management of Rural Collective Dining in Sichuan Province (hereinafter referred to as the Measures) was issued, which will take effect on October 1st and be valid for 5 years. The "Measures" require that a report management system be implemented for rural collective dinners with more than 100 people per meal. The organizers or contractors of rural collective dinners should report to the township (town) people’s government (street office) in paper or electronic form two days before the collective dinners are held and fill out the "Report Form for Rural Collective Dinner".

　　Garbage classification is implemented in Changsha, Haikou, Sanya, Sansha and Danzhou.

　　The 19th meeting of the Standing Committee of the 13th Hunan Provincial People’s Congress, which closed on July 30th, passed the Changsha Municipal Domestic Waste Management Regulations (hereinafter referred to as the "Regulations"), which came into effect on October 1st. The "Regulations" divide Changsha’s domestic waste into recyclables, harmful waste, kitchen waste and other wastes; If the domestic garbage is not classified according to the provisions, the competent department of environmental sanitation shall order it to make corrections. If the circumstances are serious, the unit shall be fined between 50,000 yuan and 500,000 yuan, and the individual shall be fined between 50 yuan and 200 yuan.

　　On July 2nd, the People’s Government of Hainan Province issued the Implementation Plan for Domestic Waste Classification in Hainan Province. Haikou City, Sanya City, Sansha City and Danzhou City have fully implemented domestic waste classification since October 1st, and carried out classification management according to the "four classification" mode of "recyclables, harmful waste, kitchen waste and other wastes". By 2022, the domestic waste classification treatment system will be basically completed.

　　Data Map: Garbage classification. Zhongxin Jingwei Seimi Zhang photo

　　Sanya: The maximum penalty for illegal disposal of kitchen waste is 1 million yuan.

　　Hainan’s first local regulation on the management of kitchen waste, Sanya’s Regulations on the Management of Kitchen Waste, came into effect on October 1st. Among them, the kitchen waste producer fails to hand over the kitchen waste to the kitchen waste collection and transportation service enterprise that has obtained the service license, and the kitchen waste collection and transportation service enterprise fails to hand over the kitchen waste collected and transported to the disposal service enterprise that has obtained the service license for disposal, etc., and the local environmental sanitation department shall order it to make corrections, with a maximum fine of 1 million yuan. (Zhongxin Jingwei APP)

Lexus RX new energy in Shanghai is on sale! The reserve price 469,000, act quickly

Welcome to Autohome Shanghai Promotion Channel, we bring you exciting news. Currently, the much-talked-about promotion is being held in Shanghai with unprecedented intensity. The maximum discount has reached an astonishing 80,000 yuan, allowing the original high-end RX new energy model to reach more consumers’ car purchase budgets. The minimum starting price is already as low as 469,000 yuan, which is an opportunity not to be missed. If you are interested in Lexus RX new energy, be sure to click "Chatti Car Price" in the quotation form to lock in this rare offer and make your car purchase dream a reality.

上海地区雷克萨斯RX新能源特价出售！底价46.9万，赶快行动

Lexus RX New Energy has led the new trend of luxury new energy models with its elegant and dynamic exterior design. The front face features the iconic spindle grille of the Lexus family, with smooth lines and a luxurious atmosphere. The LED headlight set is sharp and bright, which complements the body contour and adds a sense of technology to this model. The overall style blends strength and sophistication, showing the perfect combination of modern urban and environmental concepts.

上海地区雷克萨斯RX新能源特价出售！底价46.9万，赶快行动

The Lexus RX New Energy shows elegance with its refined side design. The body size is 4890mm x 1920mm x 1695mm, and the wheelbase is up to 2850mm, ensuring a spacious and comfortable interior space. The front and rear wheels are equipped with 235/50 R21-size tires respectively. The tire size is moderate, and the delicate wheel rim design not only enhances the visual beauty of the vehicle, but also ensures the driving stability. Overall, the side lines of the Lexus RX New Energy are smooth and dynamic, perfectly combining power and refinement, bringing an extraordinary look and feel to the driver and passengers.

上海地区雷克萨斯RX新能源特价出售！底价46.9万，赶快行动

Lexus RX new energy interior design upholds the brand’s usual luxury and refinement. The center console is covered with a large area of soft materials to create a warm and comfortable atmosphere. The 14-inch high definition touch center screen, combined with the intuitive and easy-to-use operation interface, shows the sense of technology and practicality. The steering wheel is wrapped in leather, with delicate texture, with electric up and down + front and rear adjustment functions to ensure the driver has the best control experience. Equipped with automatic speech recognition control system, it supports multimedia, navigation, phone and air conditioning control to enhance driving convenience.

In terms of seats, high-grade leather materials are used to provide a comfortable ride experience. The main and passenger seats are equipped with electric adjustment functions, including multi-directional adjustment of front and rear, backrest, height and waist support, and also support electric memory to ensure that the individual needs of drivers and passengers are met. The second row of seats also supports backrest adjustment, while the rear seats are designed with a proportional reclining design, with flexible space to meet the needs of different scenarios.

上海地区雷克萨斯RX新能源特价出售！底价46.9万，赶快行动

The Lexus RX is powered by a 2.5L 185-horsepower L4 engine with a maximum power of 136 kilowatts. It is matched by the E-CVT continuously variable transmission, which is designed to provide a smooth driving experience and efficient energy conversion, ensuring that the vehicle can maintain good performance and fuel economy during driving.

Overall, the Autohome owner’s evaluation of the Lexus RX New Energy is quite positive. He particularly praised the pure electric acceleration performance of the vehicle, believing that it brings a pleasant driving experience. In addition, he also expressed satisfaction with the exterior design and excellent sound insulation of the RX New Energy, which undoubtedly strengthens its competitiveness in the luxury SUV market. For consumers who pursue power, comfort and stylish design, the Lexus RX New Energy is undoubtedly an option worth considering.

The 27th Huading Awards Nominations Announced, Hu Ge Jackson Yee for Best Actor

1905 movie network news On June 11, the 27th Huading Awards announced the list of 12 awards nominated by the "China Film Satisfaction Survey". Five films of different genres and themes were shortlisted for Best Film. Directors such as Chen Kaige, Guo Fan, and Dumpling (Yang Yu) were nominated for Best Director. Wang Jingchun, Hu Ge, Xiao Yang, Shen Teng, and Jackson Yee competed for Best Actor. Wing Mei, Zhou Dongyu, Yao Chen, Ren Suxi, and Liu Yan competed for Best Actress.

2019 domestic film creation harvest

None of the shortlisted films is dominant

2019 was a bumper year for the creation of domestic films. Chinese filmmakers made breakthroughs in various genres and themes such as science fiction, animation, main theme, literature and art, youth and suspense, and also won the praise of the audience and the favor of the market. This made the nomination competition for this year’s Huading Awards particularly intense. There was no one-to-one situation where one or two films won multiple nominations, but the nominations for various awards were more evenly divided by popular films such as "Wandering Earth", "Nezha’s Devil Child", "My Motherland and Me", "Young You", and "The Wild Goose Lake".

Judging from the specific nominations of various awards, "Young You" has been nominated for seven awards, including Best Picture, Best Director, and Best Actor, making it the film with the largest number of nominations at this year’s Huading Awards.

"The Devil’s Child of Nezha", "Forever", "Half Comedy" were nominated for five awards, "The Wandering Earth", "The Wild Goose Lake" received four nominations each, and "My Motherland" received two nominations. These films are all strong contenders for the important awards of this year’s Huading Awards.

It is worth mentioning that the domestic science fiction blockbuster "Wandering Earth" won four nominations for best film, best director, best screenplay and best song, which earned 4.686 billion yuan at the box office during the Spring Festival last year and is a landmark film in the history of Chinese science fiction films. It is the first domestic science fiction film to be nominated since the establishment of the Huading Awards.

The domestic animated blockbuster "The Devil’s Child of Nezha" won five awards for Best Picture, Best Director, Best Screenplay, Best Emerging Director and Best Song, setting a record for a domestic animated film to be nominated for an important film award. This fully reflects that the Huading Awards are based on the results of the "Audience Satisfaction Survey" as the core evaluation criterion, and are not limited to the genre and theme of the film.

Idol stars and powerful actors

The competition for the best actor is quite suspenseful

In the past, idol traffic stars were often considered by the audience to have no acting skills, but the five actors Wang Jingchun, Hu Ge, Xiao Yang, Shen Teng and Jackson Yee who were nominated for the best actor in this year’s Huading Awards have an interesting pattern of idol stars and powerful actors. They have performed very well in their respective shortlisted works, making the competition for the best actor in this year’s Huading Awards quite suspenseful.

In the camp of powerful actors, Wang Jingchun was nominated for "Long Live". His simple and natural performance in the film not only moved thousands of viewers, but also moved the judges. He won the Best Actor at the Berlin Film Festival last year and the Best Actor at the Golden Rooster Award. This time, he is also a popular candidate for the Best Actor at the Huading Award;

Shen Teng’s performance in China is very easy, although there is no big breakthrough, but this "man who grows on the joke point" is all about drama, and can be called the most acting comedy star in China at present; Xiao Yang changed his former comedy screen image in "Manslaughter", vividly portraying a tough father who competed with the police, which is impressive.

In the idol star camp, Hu Ge was shortlisted for the literary film "The Wild Goose Lake" directed by Diao Yinan. As an idol star, Hu Ge has been working hard to transform into a powerful actor over the years. In 2015, his wonderful performance as Mei Changsu in the TV series "Langya Ranking" has enabled him to successfully prove his acting skills on the screen. "The Wild Goose Lake" is an important work for him to achieve transformation on the big screen. In the film, he has no idol baggage at all. He successfully played an unshaven and desperate fugitive, winning praise from the majority of movie fans.

The waves behind the Yangtze River push the waves ahead. Jackson Yee, who won two nominations for this year’s Huading Awards for "Young You", was a big surprise in the Chinese film industry last year. He debuted as a member of the teenage idol group Tfboys at the age of 13, and is now a top idol traffic star in the Chinese entertainment industry. No one expected him to have such an excellent and mature performance in his big screen debut "Young You". This time, he was shortlisted for the Huading Awards for Best Actor and Best New Actor, which is the greatest affirmation of his acting skills by the audience.

Zhou Dongyu Yongmei won the award

It is not easy to win the Best Actress Award

The competition for the best actress of this year’s Huading Awards is also quite intense. The five actresses nominated, Wing Mei, Zhou Dongyu, Yao Chen, Ren Suxi and Liu Yan, are some recognized as powerful stars, some are late bloomers, some are popular little flowers that combine Reiki and luck, and some have performed very well in the shortlisted works.

Wing Mei, 50, is a late bloomer. She is not a professional. She entered the film and television industry by chance in the 1990s, and has participated in many TV dramas over the years, but she has been lukewarm. Last year, she starred in the literary film "Long Live" directed by Wang Xiaoshuai, and Yiming was amazing in the Chinese film industry. She won the Berlin Film Festival and the Golden Rooster Award for Best Actress, and won the award softly. It is reasonable to be shortlisted for the Huading Award for Best Actress this time, but it is not easy to win the award, because her competitors are also strong.

Zhou Dongyu, 28, is one of Wing Mei’s biggest competitors in this year’s Huading Awards. Although Zhou Dongyu is more than 20 years younger than Wing Mei, she has grown into the most popular flower in the Chinese film industry over the years with her wonderful performances in many films. The growth and maturity of her acting skills are obvious to all. This time, she played the girl Chen Nian in "Young You", and the character of the character is cold on the outside and hot on the inside is just right. The performance is very explosive. She just won the Best Actress Award at the Hong Kong Film Awards, and the call for Best Actress at the Huading Award is also very high.

In addition, Yao Chen has also performed well as always in the films he produced and starred in; Ren Suxi’s performance in the comedy "Half Comedy" is no less than her famous work. Liu Yan, who was previously regarded by many audiences as a "vase", has also played an unexpected role in the shortlisted films this time, and has well created the image of an online female live streaming host.

Newcomers to Chinese movies emerge in large numbers

Best Director Young and Middle-aged Director

The director is the soul of a film. Over the years, a large number of new directors in the Chinese film industry have emerged. They not only often make amazing appearances in the domestic film market, but also break movie box office records accidentally. They have also become a new force that cannot be ignored in major film festival awards at home and abroad. They are the hope for the future of Chinese film.

Looking at the shortlist for the best director of this year’s Huading Awards, only Chen Kaige was nominated for "My Motherland and Me" among the older generation of directors, and the others were all young and middle-aged directors. Many of these directors did not have a professional background as directors, but they loved and even were obsessed with movies. The starting point of the director’s career was often very high, and each one was more fierce than the other.

Xu Zheng, Ning Hao and Wen Muye, who were also shortlisted for "My Motherland and Me", needless to say, among the other four directors, Dumpling (Yang Yu), who studied medicine, made his first animated feature film "Nezha’s Devil Child". With the careful adaptation of Chinese myths and the high standard of production, he won 5.013 billion yuan in the box office last summer, setting a new box office record for Chinese animated films. Dumpling became a popular candidate for the best director of this year’s Huading Awards.

The young director Guo Fan has been working in the film industry for many years, and spent three years directing the sci-fi blockbuster "The Wandering Earth", which was very popular during the Spring Festival last year. Whether it is film quality or box office, it can be said to have ushered in a new era of Chinese sci-fi movies.

Zeng Guoxiang and Diao Yinan are also among the top contenders for best director at this year’s Huading Awards. Zeng Guoxiang’s "Young You" focuses on the phenomenon of school bullying, with a tortuous plot and vivid characters. After its release, it has a good reputation and box office. Recently, it won 8 awards at the Hong Kong Film Awards. Diao Yinan’s "The Wild Goose Lake" nominated for the Huading Award has been shortlisted for the main competition of the Cannes Film Festival. After its release in December last year, it has good reputation and box office.

Therefore, the intensity of the competition for the best director of this year’s Huading Awards is more intense than in previous years, and the situation of young and middle-aged directors playing the leading role shows the vitality of the new Chinese film directors.

Listed at the end of 2023, exposing the patent picture of Geely Galaxy Light

　　[Autohome News] Recently, some overseas media have exposed a set of Geely (|) patent images. The car is positioned as a pure electric mid-to-large coupe, and the exterior and interior all show the design style of Geely cars in the new energy field in the future. It is reported that its production version is expected to be launched by the end of this year.

Autohome

　　In terms of appearance, through the patent map exposed this time, it is basically the same as the concept version of the previous model. Specifically, its front face adopts Geely’s ripple aesthetic design style, which reinterprets the ripple aesthetic through the design method of optoelectronics. And the headlight shape that absorbs the rising momentum of the cornices gives the entire front face a more vivid effect. In terms of technology, the front face integrates high definition cameras, radar sensors, and information display panels, of which the information panel is similar to the Dynamic Island of the iPhone, which can realize the information interaction between cars and cars and people.

Autohome

　　The side shows the design highlights of the coupe model, and the more sporty attitude makes people look twice even when static. In addition to styling, in terms of technology configuration, streaming rearview mirrors, hidden door handles, side sentinel mode camera screens, NFC unlock areas, charging ports, outdoor mobile charging power supplies, outdoor mobile lighting tools, etc., are not only rich in functions, but also maintain a simple style in design. The new car’s wind resistance coefficient is only 0.19Cd.

Geely Automobile, Galaxy Light 2023, concept car

　　In terms of interior, in addition to the already common center console large LCD screen, the new model is designed with LED screens on the left and right door panels and the rear row, forming a kind of encircling and penetrating "galaxy ring screen". Through the one-touch "information flash" interaction mode, it provides a smoother, more natural and safer interaction experience. The front row can push car information to the rear row to share, and they can also enjoy entertainment without disturbing each other. The rear row can also provide driving information assistance for the front driver, such as navigation, destination sending, etc. (Compiler/Autohome Zhouyi)

Daqing Volvo XC60 Hot Promotion! The latest offer is 289,500! just this once

In the [Easy Car Daqing Local Car Market Promotion Channel], we sorted out the ongoing
Preferential activities. As a car that has attracted much attention, the current discount rate of Volvo XC60 is still amazing. The highest discount rate can even reach 132,400, and the lowest starting price is only 289,500. You can win a larger discount rate by clicking the "Inquiry" button in the quotation form. If you are looking for a practical and affordable model, you may wish to learn about the preferential situation of Volvo XC60.

Let’s take a look at the appearance of the Volvo XC60 first. The front face of the Volvo XC60 feels very round and lovely, and it is equipped with a straight waterfall grille, which looks sporty. Coupled with the headlights, the overall look has a certain sense of hierarchy. The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the body size of the car is 4708MM*1902MM*1660MM, and the car adopts dynamic and lively lines, giving people a very round feeling at the side. With large-sized thick-walled tires, the shape is eye-catching. In the rear design, Volvo XC60′ s rear line is simple, the taillights are very beautiful, and with the unique exhaust pipe, the shape is more spiritual.

Coming into the Volvo XC60 car, the front face of the Volvo XC60 looks very young and fashionable, and the visual effect is good. The steering wheel design of this car is very fashionable and dynamic, made of genuine leather, with a high palm fit. From the central control point of view, with a 9-inch central control screen, the interior style is impressive and meets the aesthetic standards of most consumers. The dashboard and seats give people a good feeling, too. Let’s take a look. The car is equipped with a fashionable dashboard, which looks very tough. The car uses leather/fabric mixed seats, equipped with sports style seats, auxiliary seats with memory electric adjustment, seat with memory electric adjustment, seat proportion down and other functions, and the overall comfort and wrapping are not bad.

The power performance of Volvo XC60 is impressive, and you can feel abundant power output during driving. The design is fashionable and atmospheric, and the lines are smooth and natural, which leaves a deep impression on people. In addition, the space of the vehicle is also very spacious, which can provide a comfortable ride experience in both the front and rear rows. Generally speaking, the Volvo XC60 has excellent performance in power, appearance and space, and is a model worthy of recommendation.

Pack fruit, cooked food, leftovers … Are you using the plastic wrap correctly？

Products such as plastic wrap and fresh-keeping bag can be seen everywhere. We are used to tearing off a piece of plastic wrap to seal the cut watermelon and other fruits, and opening a fresh-keeping bag to repackage dishes to prevent cross-taste.

What gives these materials the ability to "keep fresh"? What should I pay special attention to when using it?

Types of plastic wrap

Pe (polyethylene) cling film

The main component of pe cling film is polyethylene resin, which is mainly used for packaging ordinary fruits and vegetables.

Pe plastic wrap is considered as a safe packaging material, which can package foods that come into direct contact.

Pe plastic wrap has good waterproof and air permeability, and is suitable for packaging fresh vegetables and frozen foods. However, due to its good air permeability, it is not suitable for packaging foods with high oil content and easy to be spoiled by oxygen.

Pvc (polyvinyl chloride) preservative film

Pvc is a kind of polymer compound formed by addition polymerization of vinyl chloride monomer, which has the characteristics of good transparency, high viscosity and good elasticity, but these characteristics are based on its great harm to people.

The monomer vinyl chloride of pvc has anesthetic effect, teratogenicity and carcinogenicity at the same time. Long-term contact will cause harm to human nervous system, liver and embryo, and its human safety limit is 1 mg/kg body weight.

At the same time, the thermal stability of pvc preservative film is poor, and heating or microwave treatment will cause it to crack and produce toxic vinyl chloride.

In addition, in order to make pvc material into a soft and transparent preservative film, it is inevitable to add plasticizer to change its property state during manufacturing.

Some pvc cling films may contain ethylhexylamine (deha) as a plasticizer, which will destroy the endocrine system of human body, be carcinogenic, and be easily separated from the packaging materials and enter the human body with food.

Therefore, the General Administration of Quality Supervision, Inspection and Quarantine requires food preservative film manufacturers to indicate the material and scope of application on the product packaging, and it is forbidden to use deha in the production of pvc preservative film, and it is also forbidden to directly package meat, cooked food and oily food with pvc preservative film.

Pvdc (polyvinylidene chloride) cling film

Pvdc cling film is composed of polyvinylidene chloride, a small amount of plasticizer, stabilizer and other additives, which is mainly used for packaging some cooked food, ham and other products. It has the characteristics of good freshness, firmness and easy attachment, and can prevent water evaporation. It is superior to pvc preservative film in heat resistance and safety.

Pvdc cling film can be used for both refrigerator preservation and microwave heating, and its temperature range can reach -60℃~140℃.

Plastic wrap is not everything.

Plastic wrap has the advantages of preventing food from cross-flavor, reducing bacterial pollution and maintaining food nutrients.

It has certain air permeability and limits the loss of water, can adjust the oxygen content and water content around food, and at the same time block dust and bacterial pollution to a certain extent, thus prolonging the shelf life of food.

But it is not a "universal product" for food preservation.

Plasticizer will dissolve into food in water or oil above 60℃, so it is best not to keep cooked food and food containing a lot of oil with plastic wrap.

Fruits and vegetables with high moisture content are more suitable for preservation with plastic wrap, such as apples, pears and watermelons.

It is recommended to choose pe plastic wrap, especially when it is used for meat, fruit and other foods.

Pvdc plastic wrap has better moisture retention, and can provide longer fresh-keeping time compared with pe plastic wrap.

When buying plastic wrap, you should pay attention to the specific name or chemical formula on the package, and at the same time, you must choose products marked with the words "food use".

ShangguanNo. Author: Shanghai Huangpu