标签： 苏州水磨店推荐

Production is fixed by sales, and goods are purchased on demand … Mooncakes ＂exit＂, and the backlog of waste is gradually becoming a thing of the past.

After the Mid-Autumn Festival, mooncakes, a kind of seasonal food, quickly disappeared from major stores, and "Where did the mooncakes go" became a hot topic after the festival. In an interview recently, the reporter found that this year’s moon cakes are not only "slim" in packaging, but also more rational in production and sales: supermarkets and stores purchase goods on demand, and manufacturers set production by sales. In previous years, the phenomenon of a large backlog and waste of moon cakes after holidays has been significantly improved. Practicing economy and opposing waste is becoming a new fashion of consumption.

Merchants purchase goods on demand: discount promotion and timely clearance.

On the morning of September 15th, the reporter visited a number of supermarkets in our city and found that the mooncakes in gift boxes that were sold hot before the Mid-Autumn Festival basically disappeared, and only a few mooncakes in bulk were on sale at a discount. The staff of a supermarket told reporters that after the Mid-Autumn Festival, almost no one bought moon cakes, and they were taken off the shelves one or two days after the festival.

"One or two days before the festival, supermarkets will carry out promotional activities. Some varieties buy one get one free, and many elderly people will buy some bulk moon cakes to eat at home." Zhang Peng, manager of suguo supermarket Jiangjun Avenue Store, told the reporter that compared with bulk mooncakes, gift box mooncakes are mainly used to send benefits to relatives and friends or companies. After the Mid-Autumn Festival, there is basically no market. At present, all of them have been removed from the shelves, and the stores are taking the return process with dealers. "We analyzed last year’s sales and this year’s market demand before we purchased the goods. We purchased the goods on demand and tried to balance sales and inventory, so there was not much left."

An old-fashioned pastry shop in Xinjiekou launched the activity of "buy one get one free for all the mooncakes" after the festival, which attracted many elderly customers to buy them. "It will be sold at a discount these days after the holiday, and the customers are mostly elderly people." The staff in the store told the reporter that the bulk moon cakes can basically be sold out after the discount, and the boxed moon cakes will be returned to the manufacturers if there is any surplus.

The reporter saw on an e-commerce platform that the moon cake interface showed "Replenishment" and it was no longer possible to place an order. The relevant person in charge of the e-commerce platform told the reporter that in order to avoid inventory backlog, this year’s moon cakes are basically purchased on demand. Most of the moon cakes have been sold out, and only a small amount will be left, and the rest will be returned to the manufacturers for unified handling.

Manufacturers set production by sales: follow the market to adjust production.

"Moon cake sales are mainly in two ways: store retail and social group purchase. We all determine the output according to market demand to avoid overproduction caused by blind production." Nanjing Xiaosuzhou Food Co., Ltd. is an important supplier of mooncake sales in supermarkets and hotels in Nanjing and surrounding areas. Hu Xiliang, the general manager of the company, told reporters that this year, enterprises analyzed the market demand and purchasing power before production, and social group purchases placed orders first before production. "In the production process, we track the market situation every day to fix production by sales."

Hu Xijin told reporters that the production of moon cakes reached its peak in mid-August this year, and it will not be produced around September 5. "This year, a total of more than 6 million mooncakes were produced. Because of the market analysis in the early stage, the basic products produced were sold, and the sales rate reached 99.8%. The remaining small amount of moon cakes are all distributed to employees, and there is no stock at present. "

In the interview, the reporter learned that in recent years, "fixing production by sales" has become the main tone of the production and sales of Mid-Autumn Festival moon cakes. Most manufacturers will arrange production plans according to the order quantity of moon cakes, the sales data of the previous year, the changes in market conditions and the inventory dynamics, so as to avoid the moon cakes returning to the factory or being scrapped due to overproduction or unsold.

The shelf life of most moon cakes on the market is less than 3 months, and the short shelf life is only ten or even a few days. Many consumers are concerned about the whereabouts of the remaining moon cakes, fearing that they will eat aged moon cakes in the next year.

In this regard, a person in charge of a moon cake manufacturer told reporters that the cost of cold storage and storage of moon cakes is higher than that of re-production. Normally, they will not choose to freeze for one year and then sell aged moon cakes. For a small amount of surplus moon cakes, in addition to distributing them to employees as welfare, some manufacturers will also sell them to related enterprises at a discount for reuse and make them into animal feed.

Closed-loop supervision of departments: dynamically tracking the flow direction of moon cakes

"Where did the moon cake go?" is not a new topic. Almost every year after the Mid-Autumn Festival, such a question will appear. The insiders of the market supervision department believe that such a topic is not "old-fashioned", which just reflects the public’s concern about food safety and food waste.

In order to protect food safety and put an end to food waste, after the Mid-Autumn Festival, the market supervision department of our city carried out the dynamic supervision of seasonal food, inspected and visited shopping malls, supermarkets, pastry shops and moon cake production enterprises in the jurisdiction, and "tracked" the trend of moon cakes after the holiday.

In a large supermarket in Jiangning, all kinds of mooncake gift boxes that were placed in a conspicuous position last week have been removed from the shelves. Law enforcement officers inspected the sales ledger to learn more about the sales and disposal of the remaining moon cakes, and urged the operators to record the loss or return of unsold products, forming a closed loop of the ledger. Law enforcement officers also visited a number of moon cake production enterprises, inspected raw and auxiliary materials warehouses, production workshops, finished product warehouses, packaging workshops and other places, and compared the enterprise accounts to prevent unqualified moon cake food from flowing to the market.

The new fashion of "saving strictly and opposing waste" has given more "opening ways" to mooncakes that have not been eaten at home during the holidays. Mooncake porridge, baked mooncakes, mooncake cakes, fried mooncakes with fruits … Many consumers turn the endless mooncakes into daily food through cooking. Various creative "mooncake cooking" videos on social platforms are very popular among netizens, and some college students have exposed "fancy eating methods" such as fried mooncakes with green peppers and mooncakes with Hu spicy soup introduced in the school cafeteria.

The market supervision department said that it will continue to carry out dynamic supervision of moon cakes, accurately grasp the flow of moon cakes in sale and inventory, form a closed-loop supervision from pre-holiday protection to post-holiday inspection, and effectively protect people’s food safety. If consumers find that businesses use expired moon cakes as other food materials or change packaging to sell them in other forms, they can call the 12315 hotline to report to the market supervision department.

Nanjing Daily/Purple Mountain Journalist Zhu Kai Huang Linyan

Deep reading ｜ Trade in the old for the new, looking forward to changing the ＂new world＂ of consumption

Not long ago, the State Council issued the Action Plan for Promoting Large-scale Equipment Renewal and Consumer Goods Trade-in (hereinafter referred to as the "Plan"), proposing key tasks such as carrying out trade-in of automobiles and household appliances and promoting trade-in of home-improvement consumer goods. According to the National Development and Reform Commission, this measure can not only promote technological upgrading of enterprises, improve production efficiency, but also guide residents to upgrade their consumption, realize energy saving and carbon reduction, and reduce potential safety hazards.

To implement a new round of trade-in of consumer goods, major manufacturers and platform enterprises have responded to this trillion-dollar huge market and launched promotional subsidies. What is the feedback from this wave of "more fashionable" markets? Where is the "new" in this round of trade-in? How can production and marketing enterprises and consumers seize the opportunity to achieve a win-win situation of high-quality development and high-quality life?

The home appliance market is moving from "is there" to "is it good"

On March 20th, in the store of Xinjiekou store in Suning.cn, Gao Rongping, a promoter, introduced in detail to Uncle Sun who was interested in buying air conditioners: "The first-class energy efficiency ratio of this Hisense bright air conditioner is as high as 5.28, which is fresh and silent, with a thickness of only 13.4 cm. The paint panel will not turn yellow and discolor after being used for a long time." Gao Rongping said that this air conditioner is currently heavily discounted. She calculated an account. "The market price of air conditioners is 5,099 yuan, which will go straight to 800 yuan during the event. The replacement of old machines at home can subsidize 600 yuan at the highest level, and the actual payment may be as low as 3,699 yuan."

"At present, upgraded products with large size, large capacity and multifunction are particularly popular. Since the launch of the trade-in activity, the sales growth rate of new energy-efficient air conditioners, large-capacity refrigerators and large-screen color TVs over 80 inches has exceeded 120%; Dishwasher sales increased by 103% year-on-year, and dryer sales doubled. " Wang Yisheng, the general manager of Suning.cn Xinjiekou Store, said that the 10 billion-yuan subsidy for trade-in will provide users with a large subsidy of up to 30%, which can be participated online and offline, and also provide services such as free door-to-door, disassembly and handling.

In Wuxi, the ongoing "Revitalization of Quality Life" activity of the 2024 Taihu Shopping Festival has launched a number of preferential policies to boost the release of large-scale consumer demand for household appliances. The maximum subsidy for replacing household appliances is 15%, and the maximum subsidy for a single household is 4,500 yuan. Consumers who purchase new green and energy-saving home appliances and new smart home appliances (the unit price is more than 500 yuan) in the event merchants can use China Unionpay Quick Pass APP payment code to reduce the turnover by 10%, and the maximum single subsidy is 1000 yuan. If the household appliances are trade-in, and the paid-in amount of each piece reaches 4,000 yuan, 6,000 yuan and 10,000 yuan, Wuxi Municipal Bureau of Commerce will give consumers 200 yuan, 300 yuan and 500 yuan extra incentives for trade-in.

The promotion of car companies is also in full swing. BYD launched the activity of "Old Friends Rejuvenating the New Season". During the activity, car owners can get a replacement subsidy of up to 8,000 yuan when they replace BYD’s new energy vehicles in the store, and a new car gift package worth 3,888 yuan. Dongfeng Motor’s trade-in action covers more than 50 models, and the replacement subsidy is expected to exceed 10 billion yuan; FAW-Volkswagen introduced the old car replacement down payment policy …

"In fact," trade-in "is nothing new. As early as 2009, the state launched a combination of" home appliances going to the countryside "and" trade-in ",and enterprises cooperated with the government to implement subsidy policies to recycle and sell services, initially forming an operation mode of trade-in; Since 2016, home appliance sales companies have joined hands with manufacturers to organize their own trade-in activities, subsidize consumers, and develop their own trade-in sales system. " Qian Zhengming, secretary of the Party branch of the Provincial Household Electrical Appliances Association, said.

With the comprehensive popularization of durable consumer goods in China, the demand for upgrading the stock of consumer goods is constantly increasing, and the consumer market is changing from "whether there is" to "whether it is good". According to reports, the home appliance market in Jiangsu Province has accounted for about 10% of the national market over the years, among which it is estimated that there are more than 30 million home appliances in extended service, which has great demand and potential for upgrading. Qian Zhengming believes that the trade-in action will not only enable consumers to enjoy more convenient services and more favorable prices, but also promote the high-end, intelligent and green development of the manufacturing industry. For the society, it will also help to eliminate old household appliances and eliminate security risks.

Let "unwilling to change" and "afraid to change" become "comfortable to change"

I don’t know who to look for to disassemble the toilet, and I want to buy a dishwasher, but there is no reserved position in the kitchen, and the discarded old mattress waste station is not needed … As the real estate industry enters the era of stock, the renovation of old houses has gradually become the main force in the home industry. However, as a kind of low-frequency consumer goods, consumers will not only think twice when buying furniture, but also the disposal of waste furniture often makes people feel quite tricky.

"The biggest problem in this industry is the long consumption decision-making cycle and low conversion efficiency." Bai Yang, the head of Shilin Home Furnishing Division, said that unlike home appliances, automobiles and other industries, the replacement of furniture faces the problems of "difficult handling, difficult handling and low added value of recycling", which makes it difficult for customers to make choices and make decisions.

How to shorten the consumer decision-making cycle? "In addition to providing sufficient discounts in shopping malls, providing convenience services in residential quarters has become an important means to capture service information and increase user stickiness. For example, free recycling of used mattresses, provision of toilet disassembly services, design and local reform of cabinets and balconies … The core is to let consumers see how the service is done and feel the changes in consumption concepts, thus solving the pain points that customers are afraid to change, unwilling to change, and do not know how to change. " Bai Yang said that by integrating merchants to build solutions, the company has now settled in 25 communities and served nearly 1,000 families.

From 2021 to 2023, about 220,000 pieces of household appliances were recycled in Suning.cn, and a total of 19.9 million yuan of old machine residual value subsidies and new machine subsidies were distributed. The proportion of old-for-new appliances was about 3.1%, and there was still much room. In the same period, JD.COM Wuxing recycled 8573 old household appliances, showing a trend of small total and high growth rate. According to statistics, from 2021 to 2023, the household appliance recycling enterprises in Nanjing recycled 3.164 million sets of "four machines and one brain" (TV sets, refrigerators, washing machines, air conditioners and microcomputers).

"At present, the trade-in of home appliances is independently carried out by manufacturers, and the government’s blessing is needed in terms of subsidies and credibility. At the same time, it is necessary to increase publicity, change consumers’ awareness of "home appliances are not broken and not replaced", and help consumers realize the harm of home appliances that are over-aged. In addition, the original definition of trade-in commodities is less, and there are not many participating enterprises. It is necessary to expand the categories and expand the scope of trade-in participating enterprises. " Qian Zhengming suggested.

At present, the automobile consumption demand in the whole province and even the whole country has entered a period of steady development, and the activities of car subsidies are carried out separately in various places, which are more to attract the consumption power of cities with low policy activities and cannot drive new demand.

In this regard, Zhao Qiang, director of the Wuxi Municipal Bureau of Commerce, said that in addition to subsidizing individual consumers who scrap or transfer non-operating passenger cars under their personal names and buy new cars, they will also explore ways to promote the upgrading and expansion of the automobile aftermarket and promote the integrated development of automobile maintenance, cultural experience, professional competitions, vehicle modification and consumer finance. In addition, encourage the transformation from "brokerage" to "distribution", improve the comprehensive management and supporting service functions of the used car market, and encourage qualified enterprises to make full use of various trade promotion platforms to broaden overseas market channels.

Recycle and make good use of misplaced resources.

The "Program" requires the implementation of recycling actions. Improve the recycling network of waste products and equipment, support the circulation and trading of second-hand goods, promote remanufacturing and step-by-step utilization in an orderly manner, and promote the high-level recycling of resources.

On the disassembly assembly line of Nanjing Kaiyan Electronics Co., Ltd., an average ordinary refrigerator produces about 0.4 kg of copper, 0.8 kg of aluminum, 17 kg of iron and 7 kg of plastic after disassembly procedures. Song Guoping, the company’s administrative director, said that the company’s refrigerator line disassembly processing capacity can reach 1,000 units per day, and the annual processing capacity of "four machines and one brain" reaches 1.93 million units. "These renewable resources after resource and harmless treatment have greatly reduced the mining of copper mines and iron mines, reducing carbon emissions and turning waste into treasure."

"Scrapped motor vehicles are a collection of steel, aluminum, rubber, plastics, glass and various non-ferrous metals. If they are dismantled by themselves or by illegal and irregular enterprises, a large number of rubber, plastics and glass will be abandoned and burned, which will seriously pollute the ecological environment. In addition, illegal dismantling of scrapped motor vehicles, vehicle transactions and cross-regional transfer will pose great security risks to road traffic. " Li Zheng, general manager of Nanjing Coson Ning Environmental Protection Technology Co., Ltd. said that scrapped motor vehicles must be disposed of in accordance with the Law on the Prevention and Control of Environmental Pollution by Solid Wastes, and it is suggested that they be scrapped in the vehicle registration area and managed locally.

"At present, China is at the peak of household appliances scrapping. However, at present, enterprises are carrying out the" trade-in "activity, and most of the recycled waste household appliances, except air conditioners, have nowhere to be accepted and piled up in the open air, causing environmental pollution. Some of them flow to the second-hand market and illegal dismantling channels. Even if they enter the formal dismantling enterprises, they have gone through many links, and the expenses are high, so the enterprises lack enthusiasm for operating at a loss. In addition, the’ illegal dismantling’ of used household appliances has no environmental protection disposal facilities, and there is no actual tax payment at the recycling end and the sales end, and the operating cost is low, which directly leads to the lack of competitive advantage in the price of formal dismantling enterprises, resulting in bad money expelling good money. " Qian Zhengming said.

Sun Bo, Secretary-General of Nanjing Renewable Resources Association, said that the recycled waste materials should not just be scrapped, but must enter the formal recycling and dismantling enterprises, and then enter the remanufacturing process, so as to realize the goal of turning old materials into new ones and turning waste into treasure.

The reporter learned from the Nanjing Municipal Bureau of Commerce that this year, we will speed up the cultivation of home appliance recycling and dismantling industries, standardize and rectify the circulation order of second-hand home appliances, and strictly prohibit the illegal renovation and disassembly of three-no products from entering the consumer market. Accelerate the development of "replacement+recycling" logistics system and new model, support household appliance production and sales enterprises to build reverse logistics system through distribution, installation, maintenance and other channels, or cooperate with professional recycling enterprises to recycle waste household appliances at home. Explore the formulation of local standards or industry standards for the service life and scrapping conditions of different types of household appliances, and relax the qualification control of household appliance production and sales enterprises applying for electronic and electrical products processing. At the same time, encourage capable dismantling enterprises to expand home appliance recycling business to the front end, and encourage the construction of recycling network system.

Xinhua Daily Meeting Point reporter Lin Shantian Mochi/Wen Hua Su Jie/photo

The Confucius Institute at Tel Aviv University held the 2019 Spring Festival get-together.

　　Original title The Confucius Institute at Tel Aviv University held the Spring Festival get-together in 2019.

　　International Online Report (Reporter Sun Ling of China Radio International): On the evening of the 9th, the Confucius Institute at Tel Aviv University held the 2019 Spring Festival get-together. China students and Israeli college students got together, guessing riddles, eating jiaozi, singing and laughing, and celebrating the arrival of the Spring Festival in China.

　　There is an innovative program at this year’s get-together. Everyone can take out their mobile phones and log on to a platform to participate in the Spring Festival custom prize-winning activities. The lively atmosphere is no less than grabbing red envelopes with WeChat. In the traditional talent show, not only China students performed programs, but also Israeli students were very enthusiastic. Two students challenged a difficult rap duet in Chinese, which won applause from everyone.

　　The rapper Chen Huan, an Israeli student, said that he had studied Chinese for two and a half years and liked the songs of Mayday and Wulan Tuoya very much. He likes the Spring Festival and Dragon Boat Festival in China. Last year, he participated in the Dragon Boat Festival on behalf of Tel Aviv University. He thinks that the Spring Festival in China is similar to the Jewish New Year, and both are family reunion festivals. He said: "The Spring Festival in China is a very interesting festival. There are jiaozi and red Spring Festival couplets. I think it is a very interesting tradition for all families to spend the New Year together. Jews also like to eat, sing and chat with their families during the New Year, and so on. "

　　Feng Xiao, a senior student at Tel Aviv University, sang a song "Young and Promising". Feng Xiao said that he studied Middle East Studies and Digital Media at Tel Aviv University, and was also responsible for the work of the Students’ Union. He liked the learning and living atmosphere of the school very much, and he would attend the Spring Festival get-together every year. He said: "My major is international, and students from more than 20 countries have studied together. I feel that it is a very rare experience for my whole life. I can get in touch with people from different places and increase my experience. For me, studying here is the right decision. I will attend the Spring Festival get-together every year, because it is a rare opportunity for everyone to get together. Usually, everyone is busy with their studies. During the Spring Festival, everyone can get together. The Confucius Institute provides a good platform for talented students to show their talents. Those who have no talents can also get together with friends and eat jiaozi, which makes them feel at home. "

　　Istai, a retired journalist from Tel Aviv University, is attending the Spring Festival get-together of Confucius Institute for the second time, and he is particularly excited to participate in such activities. He said: "I used to work in Tel Aviv University as a reporter. Today, I came to class and saw the poster of the Spring Festival party, so I came. The songs they sing are very nice and great. Just twenty or thirty years ago, almost no one here knew about China, Japan and South Korea. Now, there are many understandings and exchanges between countries. "

　　Wu Yang, Chinese dean of the Confucius Institute at Tel Aviv University, said that because many students have holidays every Spring Festival, the get-together will be held in advance, providing opportunities for China and Israeli students to show their talents and exchange. Not only China students, but also Israeli students are very enthusiastic about signing up, because they like singing Chinese songs and eating jiaozi in China. Wu Yang said: "Hold a Spring Festival party in advance before students go home, bring together Israeli students and China students, publicize the Spring Festival culture in China, and provide a platform for Israeli students and China students to communicate with each other. At the same time, I also hope that those China students who can’t go home for the New Year will have a New Year atmosphere here and feel the taste of the New Year. "

Teach you several usages of Google trends, and learn them as soon as you are in an overseas market.

Do you know Google trends? If you are doing overseas business, you should have heard about it. Google Trends can help you analyze your competitors, understand the hot news of various countries and analyze market segments.

Google is the largest search engine in the world, and there are more than billions of information and data searched by Google every day. Google Trend is its product. Through Google Trend, you can get related keyword popularity and trends from all over the world and so on. Here are some usages of Google Trend, so you can learn it quickly if you are in an overseas market.

1. View the latest hot search

When you open the Google Trends website, you can see that there is a popular section in the upper left corner, which is the hottest topic in every country at the moment, arranged from top to bottom according to the highest heat.

Different countries have different topics. You can choose the corresponding countries according to the market you have made to check the hot topics. Combining hot topics can help you understand what users are concerned about now, and then combine them to provide ideas for your social media update.

Generally speaking, this section is more suitable for those blog forums or technology websites that output articles, because writing articles must keep up with current events. Of course, if you are a seller, you can also pay attention to whether there are popular products through popular search. For example, if there is a hot topic in cycling season, and you sell bicycles, then you can consider whether to increase the promotion.

Teach you several usages of Google trends, and learn them as soon as you are in an overseas market.

Image source: trends.google.com

Step 2 analyze competitors

Google Trends can search for keywords, such as brand name or product model, and customize the time range to view its hot trends. You can check the trend of competitors’ popularity by entering their brand names or competing products. If the popularity of your competitors suddenly soars or continues to surpass yours in a certain period of time, then you should analyze what happened during that period, whether your competitors made strategic adjustments, etc., and how you can make your own adjustments to this point.

Take Xiaomi SU7 as an example. On March 34, 2024, Xiaomi SU7 held a press conference and was officially delivered on April 3. We input Xiaomi SU7 into Google Trend, and we can see that its popularity has a rapid growth trend from March 17th to April 6th, 2024.

Teach you several usages of Google trends, and learn them as soon as you are in an overseas market.

Image source: trends.google.com

The reason for this obvious peak must be the release, listing and delivery of the new car. At that time, Xiaomi SU7 really caused a very heated discussion, and the search for SU7 on the Internet also increased significantly. Similarly, if you want to search for other competing products, you can also search in this way.

In addition to directly searching for competitors’ keywords, you can also enter your own brand or product for comparison at the same time. Google Trends will simultaneously give a comparison chart of the heat of two competing products, which can visually see how the competition between them is in each time period, and also help sellers to analyze whether there are problems in their marketing strategies.

Teach you several usages of Google trends, and learn them as soon as you are in an overseas market.

Image source: trends.google.com

3. Judge whether it is a seasonal product.

Some products with special properties are seasonal products, such as Mother’s Day gifts, Christmas gifts, hand warmers, etc., which cannot be "resident" products because of their unique attributes. We can also judge these products by using Google Trends.

For example, when searching for Christmas gifts, we can see that there is an obvious peak in the trend from mid-December to Christmas Eve, and the search volume in the rest of the time is almost zero, which is a very obvious seasonal trend.

There are also some products whose seasonality is not particularly obvious that we need to search and judge through Google Trends, such as sunglasses. Most people will think that sunglasses are more needed in summer when the sun is strong, but in fact, through search, we can see that sunglasses have peaked in most time periods of the year, which is convenient for sunglasses sellers to find the right time and increase their promotion efforts.

Teach you several usages of Google trends, and learn them as soon as you are in an overseas market.

Image source: trends.google.com

4. Analyze market segments

By analyzing market segments, it helps sellers to find the target market more accurately and launch marketing planning for the target market. I can give an example of Google trends with laptop as the key word.

Search for laptop in the past 90 days in the United States, and the top five in terms of search popularity are New York, Washington, Virginia, Columbia, and Texas.

Through the inquiry of each region, we can see that New York State mentions Lenovo brand more, and Virginia mentions HP more. This will help merchants to make targeted marketing strategies according to the degree of brand preference of each state, and the user market will be more accurate, which is very beneficial to sales.

Teach you several usages of Google trends, and learn them as soon as you are in an overseas market.

Image source: trends.google.com

Teach you several usages of Google trends, and learn them as soon as you are in an overseas market.

Image source: trends.google.com

5. Find accurate keywords

Like e-commerce platforms such as Amazon, the keywords of products are very important for your ranking in search engines, and only when you use the right keywords can you get ahead.

There are many paid keyword research tools on the Internet, but we can use Google Trends, a free tool, to query keywords, so as to determine what keywords are more accurate.

Let’s take laptop as an example. When we search laptop and laptop computer at the same time, we can see that the interest index of laptop is much higher than laptop computer, which shows that the word laptop is more accurate.

Teach you several usages of Google trends, and learn them as soon as you are in an overseas market.

Image source: trends.google.com

In addition, by looking at the related query section below, we can see the hot topics related to the searched keywords, such as "shop luggage" and "snapdragon x elite laptop", which will help businesses find some potential customer needs.

6. Optimize Google shopping strategy

Google Shopping Advertising is also a very important promotion strategy for businesses that make sea brands. In addition to the functions mentioned above, Google Trend can also search Google Shopping Data, just switch.

We use glove as the key word to search, and we can see that in the past five years, the sales volume of glove has obviously increased in June every year, and then it has shown a downward trend. For merchants, according to the data given by Google Trends, they can make preparations in advance when the peak season is coming, so as not to be in a hurry to catch up with the progress during the activity period.

These are the six usages of Google trends to be introduced today, and those that have not been introduced are welcome to discuss in the comments section.

(Source: Argo said cross-border)

The above content belongs to the author’s personal opinion and does not represent Hugo’s cross-border position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author. ?

Super Mario Bros. Movie has exceeded $1.2 billion at the global box office.

1905 movie network news It is reported that the box office performance of the film continues to climb, and the global box office of the film has exceeded $1.2 billion, reaching $1.21 billion! Super Mario Bros. Movie not only became the first "Billion Club" movie in 2023, but also the highest-grossing movie in the world this year. At the same time, the film is also the total box office champion of the film history of game adaptation.


It is reported that "Hollywood Report" once conducted a survey on the adaptation of movies from games. The survey concluded that Nintendo’s Super Mario Bros. is the game adaptation film that Americans most want to see, so the film is generally optimistic at the North American box office. In the sixth week of its release in North America, Super Mario Bros. Movie reached US$ 13 million, a decrease of only 30.1% compared with the previous weekend. The cumulative total box office in North America was US$ 530 million, rising to the 24th place in the single box office of North American film history and the 5th place in the box office of animated films of film history. At the same time, the film also created the highest box office record for lighting and entertainment.


The film grossed $26.1 million overseas over the weekend, totaling $674.5 million (including 164 million yuan at the box office on the 41st day of its release in mainland China)! Overseas ticket warehouses include Mexico, Britain, Japan, France, Germany, Australia, Spain, Brazil, China and Italy. Among them, Japan, the hometown of Mario Brothers, ranked third in overseas ticket warehouses with a box office of 59.8 million US dollars, Mexico ranked first with a box office score of 82.4 million US dollars, followed by the United Kingdom with 63.2 million US dollars.


Super Mario Bros. is the best-selling game series in history. After its first release in 1981, it became popular all over the world. The film and television circle has put it on the screen several times. This film was jointly created by Nintendo and Lighting Entertainment, with the voices of Seth Rogan, Jack Black and Jigan michael kay.


At present, no sequel has been exposed.


Focus interview： new era, new journey, new great cause, determined to strengthen the army and forge ahead

Cctv news(Focus Interview): Continue to focus on "New Era, New Journey and New Great Cause". Report to the 20th CPC National Congress pointed out: "The People’s Army has always been a heroic army that the Party and the people can completely trust. It has the confidence and ability to safeguard national sovereignty, unity and territorial integrity, to provide strategic support for the great rejuvenation of the Chinese nation, and to make greater contributions to world peace and development." Today, let’s walk into a military camp and feel their training and work.

This is an island shooting range in Bohai Bay, and a live-fire shooting training of a naval aviation unit in the northern theater is underway. The pilot maneuvered all the way through the fighter plane, and after reaching the airspace above the target shooting range, he quickly occupied a favorable shooting position and prepared to attack. In the ground tower, the course leader Fang Xinyi paid close attention to the air posture of the fighter plane.

Since the 18th National Congress of the Communist Party of China, the national defense and the army have drastically deepened reforms and reconstructed the leadership and command system, modern military force system and military policy system of the people’s army. A certain naval aviation unit has been transformed and reshaped for more than five years, and its organizational framework has been completely reconstructed and its command mechanism has been completely rationalized. The person in charge of the course is a new training management backbone of a certain naval air force in order to adapt to the new system of the army and accompany the new generation of flight training syllabus. In this regard, Fang Xinyi has deep feelings.

Report to the 20th CPC National Congress of the Party pointed out that "it is necessary to comprehensively strengthen training and preparation for war and improve the people’s army’s ability to win." A certain naval aviation unit actively breaks down professional barriers, optimizes the training structure, compiles and trains different types of combat forces, and reduces the command level, with only one purpose, that is, to win more quickly, flexibly, accurately and efficiently. Not long ago, a cross-day, real-life confrontation drill was launched in an airspace in the Yellow Sea. As the air mission commander, Li Xiaobing, the commander of the army, led several fighters and bombers to form several assault formations. Under the command and guidance of the airborne early warning aircraft, he attacked the red side day and night.

"Practice is war", and training is actual combat.

In the South China Sea, a submarine detachment of the navy in the southern theater was training when it suddenly received a briefing from its superiors and started the mode of "fighting from training". Captain Wang Hailiang immediately commanded the submarine to enter the combat state.

"From training to combat" mainly tests the submarine’s emergency combat capability, which has long been the norm. No matter how the mission phase is changed, the officers and men of the whole boat "go out and play."

Report to the 20th CPC National Congress of the Party pointed out that "it is necessary to study and master the characteristics and laws of information-based and intelligent warfare." This is especially important for submarine officers and soldiers. Submarine combat is "one hundred men with one gun", and every link needs close cooperation between the battle positions. In this detachment, including engineers of the technical support brigade, commanders of various boats, and business chiefs, it covers a group of talents. They give full play to their respective professional advantages and carry out innovative research on training methods and tactics.

Every underwater voyage, every ashore exercise, and every innovation in training methods and tactics are the grindstones of the future battlefield. Stationed in the South China Sea, frequent combat readiness tasks keep this submarine force in a state of imminent war.

In a ground-to-air missile battalion of the air force in the central theater, a rally is being carried out nervously. More than 60 years ago, they were the first ground-to-air missile units, which shot down enemy planes many times in national air defense operations. In July 2022, this ground-to-air missile battalion was awarded the honorary title of "Model Ground-to-Air Missile Battalion" by the Central Military Commission. After the 20th National Congress of the Communist Party of China was held, this honorary unit strengthened the study and education of military history and the cultivation of fighting spirit. They also realized more and more clearly that the credit book is not a hotbed of lying and winning, but a higher and steeper "ladder" leading to the next victory.

"Acting according to the No.1 plan", with the instructions issued, officers and men assembled and moved from the combat readiness level to air defense strikes. The whole process was "silent command", and officers and men of each combat unit acted according to the plan, which not only saved time, but also avoided hidden dangers such as leaking secrets and misreading passwords.

At night, in order to prevent positions from being exposed, it is necessary not only to be silent, but also to have no light. The officers and men are wearing self-invented finger lamp erection equipment.

Come when you are called, you can fight when you come, and you will win the battle. Honor belongs only to history. If we "zero" honor, we need to win it with one victory after another in the future.

With the expansion of human activities and the development of national interests, the current space of military struggle has gone beyond the traditional territorial land, territorial sea and airspace, and has been expanding into deep sea, space, electromagnetism and other fields, and new areas and new quality combat forces have emerged. Report to the 20th CPC National Congress of the Party pointed out, "Build a strong strategic deterrent system and increase the proportion of new areas and new quality combat forces." Army aviation is a new combat force. Army aviation has the advantages of flexibility, quick response and accurate strike. A practical flight training has just ended, and pilots have discussed training topics such as tactical application, operational coordination and air-ground integration.

Not long ago, a cross-day live-fire shooting drill was launched in the hinterland of Kunlun Mountain. The officers and men used new theories and new ideas, and adopted a multi-aircraft formation combat mode. The multi-aircraft such as Zhi-10 and Zhi-8 cooperated with each other to conceal the penetration and successfully attacked the enemy’s effective forces on the ground.

Also in the snowy plateau, at an altitude of more than 3,500 meters, a practical emergency support drill is underway. The emergency support detachment of a station in the Sichuan-Tibet Military Region’s Sichuan-Tibet Military Station Department heard the order and quickly completed the assembly of troops and the loading of materials, and practiced regional maneuvers to the western Sichuan Plateau.

The mountain is high and the road is dangerous. While organizing officers and men to clear the falling rocks and grab the access road, the emergency support team sent a cooking squad to carry a portable field feeding unit and attack the target area on foot. After grabbing the access road, the follow-up vehicles arrived immediately, and the officers and men quickly camouflaged the vehicles and built a temporary supply station based on the topography.

The officers and men of a station of the Sichuan-Tibet Military Station Department are stationed on the Sichuan-Tibet line with an average altitude of more than 3,000 meters all the year round, providing accommodation for the past task forces. On September 5, 2022, an earthquake with a magnitude of 6.8 occurred in Luding, Sichuan. The officers and men rushed to the epicenter at the first time and set up an emergency supply station to provide hot food security for the people and rescuers in the disaster area, which was widely praised by the people in the disaster area. The officers and men constantly solved the problem of plateau support, focused on building modern logistics and improving the emergency support capability of the troops.

In the past ten years, the reform has strengthened the army, the people’s army has a new system, a new structure, a new pattern and a new look, the modernization level and actual combat capability have been significantly improved, and the road to strengthening the army with China characteristics has become wider and wider.

Studying and implementing the spirit of the 20th Party Congress in an all-round way, the people’s army is accelerating its progress to achieve the centenary goal of building the army and create a new situation of national defense and army modernization.

A military camp, a clank oath. A strong country must have a strong army, and a strong army can protect the country. By carrying out the Party’s thought of strengthening the army in the new era, carrying out the military strategic policy in the new era, adhering to the only fundamental standard of combat effectiveness, focusing all our energy on fighting, exerting all our efforts on fighting, and speeding up the improvement of winning ability, we will certainly be able to defend national sovereignty, security and development interests, and accomplish all the tasks entrusted by the Party and the people.

Shen Teng doesn’t spend money in the usual way. ＂The richest man in Xihong City＂ 727 laughs and cools off.

1905 movie network news "It’s time to announce the true identity of the invisible rich!" Recently, Yan Fei and Peng Damo wrote and directed, Shen Teng and Vivian Sung starred, and Zhang Yiming, Zhang Chenguang, Chang Yuan and Wei Xiang co-starred in the "Funny Blockbuster", which newly released the poster of "The Sphinx" and the preview of "The Richest Man in Variety". Wang Duoyu, a goalkeeper with a fortune and willfulness, opened his mind wide, not only transformed the Sphinx into a "fish face", but also "cut" the daily booking price of luxury hotels to 20 million in January, which shocked netizens by Wang Duoyu’s "alternative consumption view" and shouted "As an invisible poor population, I really can’t understand the troubles of the rich.

　

Shen Teng Fancy tried 360 lines of "the richest man" to spend money "bargaining and increasing prices"

In the new preview of "The Richest Man in Xihong City", it is announced that Wang Duoyu, the goalkeeper played by Shen Teng, has tried fancy jobs when he was down and out, including the job of dressing up as a woman and playing women’s football, which is surprising. However, Wang Duoyu gave full play to the screw spirit of "doing one thing and loving another" and took every job seriously. When I saw this down-and-out goalkeeper wearing makeup and ponytail to play women’s football, I seemed to understand Wang Duoyu’s love, persistence and perseverance in football, and also understood why he shouted "Money is a bastard, we should respect our dreams!"

As a "rich second generation who became a late bloomer" in the film, Wang Duoyu only said awkwardly and politely that "those are just hobbies" when facing the "unbearable past". When he faced the wonderful challenge of "spending a billion dollars a month", he racked his brains to make all kinds of wonderful moves, and staged more wonderful moves such as "haggling for a second to raise prices", "smashing antiques and walnuts to eat" and "Lu Yu touching porcelain to donate generously", which made people laugh and was full of curiosity about this "fairy tale". Shen Teng said frankly in an interview that although "gold will always be spent", this wonderful challenge is really not acceptable to anyone, and I don’t know how to face it myself. "I don’t know how to spend money. In reality, I may use 80% of the money to find someone to plan how to spend the remaining 20%!"

　

"The Richest Man in Xihong City" makes Shen Teng "crazy" and "I want to laugh this time!"

Although he has always been regarded as one of the "shoulders" in the local comedy circle, Shen Teng claimed to be a person with a "high laugh at ordinary times" and seldom watched comedy movies, but when he saw the script of "The Richest Man in Xihong City", he admitted that he could not stop laughing. He said that he was lucky to meet such a script, and even praised the lines written by the two directors as "textbook level", "I want to laugh this time!"

Shen Teng, who was completely addicted to the richest man in Xihong City, admitted that he experienced the ups and downs like a roller coaster in this play. "The overall style is really crazy, but it is a comedy full of sunshine." In the previous "Magic Sound" special, the main creators kept "hahahaha" in the filming, which made the netizens cry "brainwashing". Shen Teng calmly explained that "I don’t like to laugh at ordinary times, but others’ laughter is easily infected", while Chang Yuan ridiculed that "we made a film for 100 minutes, and Teng Ge laughed for 120 minutes … …”

Price concessions are effective. The retail sales of the new BMW 5 Series reached 10,188 units in June, and the total order volume exceeded 12,000 units.

　　Only five months after the launch of the new BMW 5 Series, the sales volume in June has exceeded 10,000. 5 Series domestic long wheelbase (fuel version and pure electric version) and imported standard wheelbase (fuel version and pure electric version) totaled 10,188 units in June, and the total order volume exceeded 12,000 units.

Price concessions are effective. The retail sales of the brand-new BMW 5 Series reached 10,188 units in June, and the total order volume exceeded 12,000 units _fororder_image001.

Price concessions are effective. The retail sales of the brand-new BMW 5 Series reached 10,188 units in June, and the total order volume exceeded 12,000 units _fororder_image002.

　　The new BMW 5 Series breaks the inherent aesthetics of the traditional commercial sedan. With the classic short front overhang, long wheelbase, coupe style and body proportion of BMW, and the classic BMW iconic design elements, the pure driving interest is visually expressed, giving the design aesthetics of the executive sedan a "business leisure".

　　Design is a visual presentation of "pure driving pleasure", and the new BMW 5 Series embodies the perfect integration of design and function. Dive side air curtain, dynamic and smooth body, extended rear suspension, wedge-shaped tail falling rapidly, sculptured L-shaped taillights and hidden diffuser guide air smoothly and neatly through the body. At the same time, the aerodynamic wheel hub adopts alloy wheel hub and metal texture chip insert, which reduces the weight by about 15% compared with ordinary wheel hub. Every detail, every curve and every corner of the new BMW 5 series body has undergone strict wind tunnel test. These elements not only improve the aerodynamic performance of the vehicle, so that the drag coefficient of the vehicle is only 0.23, but also show a strong sense of movement and strength visually.

Price concessions are effective. The retail sales of the brand-new BMW 5 Series reached 10,188 units in June, and the total order volume exceeded 12,000 units _fororder_image003

　　The design of the new BMW 5 Series front cockpit fully embodies the "Tech Magic" inspired technology, and the designer creates an immersive space full of light and shadow magic through the thinking mode of digital art. The distinctive "Thunderwood" flowing gold decorative board is made of natural and original basswood, with exquisite materials and delicate texture. In the process, the composite method of wood skin and aluminum foil is innovatively adopted, and the lightning texture is hollowed out by laser laser laser engraving, exposing the aluminum foil under the wood skin to form a lightning strike effect. The integrated suspended curved screen has high-grade and delicate texture and extremely clear visual effects. The embracing interactive light belt runs through the whole front dashboard and door, and the touch-type car control button is skillfully combined with the ambient light to create a brilliant flow effect like diamond cutting. In the back row, the BMW suspended giant screen turns the back row space into an exclusive private cinema. The unique 31-inch 8K ultra-high-definition giant screen at the same level supports 32:9 panoramic playback mode, bringing more scene applications and digital experience. Bowers & Wilkins 4D surround sound system and Harman/Kardon high-end sound system jointly create the auditory enjoyment of the concert hall. The unique panoramic star-track canopy at the same level extends from the front row to the back row, and the visible area is increased by about 30% compared with the previous generation skylight, and the field of vision is broader. With the switching of vehicle modes, it creates a flowing and changing light and shadow atmosphere, adding a unique artistic sense to the interior space.

Price concessions are effective. The retail sales of the brand-new BMW 5 Series reached 10,188 units in June, and the total order volume exceeded 12,000 units _fororder_image004

　　BMW is the benchmark of driving pleasure, and even if it enters the electric age, it is also a model to be chased. Regardless of oil and electricity, BMW’s pursuit represents unique driving pleasure, which is not stacking materials and book data, but comes from the combination of software and hardware and BMW’s exclusive system integration and adjustment. The new car is equipped with "BMW chassis super brain" — — The 9th generation lateral dynamics management system is responsible for allocating various functions of the chassis, and prefers curves to straights. Adhering to the concept of "ergonomics", BMW is committed to creating an intelligent driving assistance system that is easy to use, comfortable to use and assured to create a safe and comfortable driving experience with the design and adjustment that suits people’s hearts. The purpose of BMW’s design of intelligent driving assistance system is to give users a clear use boundary by "safety first" and ensure that users are always in the driving part, that is, "driving in the ring". The new BMW 5 Series is equipped with automatic lane change function with line-of-sight confirmation, which is a concrete expression of the concept of "driving in the ring".

Price concessions are effective. The retail sales of the brand-new BMW 5 Series reached 10,188 units in June, and the total order volume exceeded 12,000 units _fororder_image005.

Price concessions have a significant effect. The retail sales of the new BMW 5 Series reached 10,188 units in June, and the total order volume exceeded 12,000 units _fororder_image006

　　The innovative pure electric BMW i5 is the first medium-sized and large-sized luxury car with all five stars, which has been evaluated by C-NCAP and C-GCAP. In the evaluation of C-GCAP, the innovative pure electric BMW i5 scored all five stars in three indicators: health, energy efficiency and low carbon, which benefited from: under the BMW high-efficiency power strategy, the innovative pure electric BMW i5 has a high endurance achievement rate and a "what you see is what you get" pure electric mileage; The industry nearly five times the standard limit electromagnetic compatibility test to test the electromagnetic "immune system" of the new BMW 5 series; Veganza, a natural and environmentally-friendly high-quality interior material, will not emit obvious odor even under long-term exposure at 65℃, ensuring the comfortable experience of vehicle drivers and passengers. In the C-NCAP evaluation, the innovative pure electric BMW i5 is higher than the average level of tested vehicles in terms of occupant protection, pedestrian protection and active safety, especially in the pedestrian protection test, which has the highest score among all tested vehicles in the 2021 code version, reflecting that BMW not only cares about the safety of drivers and passengers, but also cares about the safety of all social traffic participants.

Price concessions are effective. The retail sales of the brand-new BMW 5 Series reached 10,188 units in June, and the total order volume exceeded 12,000 units _fororder_image007.

Price concessions are effective. The retail sales of the brand-new BMW 5 Series reached 10,188 units in June, and the total order volume exceeded 12,000 units _fororder_image008.

　　The sales volume and orders of the new BMW 5 Series both exceeded 10,000 in June, which once again showed the position of the 5 Series in the hearts of consumers in China. (Source: BMW)

Mate XT cattle has been hyped by nearly 100,000.

Author | Cao Shuangtao

Editor | Yang Bocheng

Title map | Wen Xin yi ge

"Huawei’s most leading, innovative and subversive products are coming! This is an epoch-making product that others think of but can’t do. After five years of persistence and investment, we have turned science fiction into reality. " Yu Chengdong refers to this product or Huawei’s upcoming release of the world’s first three-fold screen mass-produced mobile phone-Mate XT Extraordinary Master.

Source: Weibo, Yu Chengdong

According to the official warm-up video, the back panel design of Mate XT extraordinary master mobile phone is close to that of Mate 60 RS extraordinary master. The whole module is black, surrounded by a metallic decorative frame, and a polygonal camera module is placed behind it. The back shell of the fuselage is made of plain leather, and a vertical metallic "HUAWEI ULTIMATE DESIGN" logo can be seen below the camera module.

Source: Huawei official

The mass production of the extraordinary masters of Mate XT has triggered domestic mobile phone manufacturers to follow suit. Known as the "King of Africa", Chuanyin is the first Huawei to release PHANTOM ULTIMATE 2, a three-fold screen mobile phone, but this model is still a prototype. There is no public statement about when to realize global mass production.

Zhao Ming, CEO of Glory, also pointed out that Glory has a layout in technologies such as 30% discount and scroll. Although the technology is ready, the specific release time depends on the market reaction. From the supply chain, Xiaomi is developing a 30% discount mobile phone, which is expected to appear in the form of a physical model or prototype at the Mobile World Congress in February 2025.

Different from the development of large folding screen and small folding screen to multi-folding screen in China, Samsung is developing a rollable mobile phone. Korean media Business Post reported that Samsung recently applied for a patent for a rollable display for smart devices.

According to foreign media Patently Apple, Samsung applied for the patent of electronic device with rollable display in Europe, with the patent number of 20240281093. The rollable display can be simply understood as a common "rolling gate" in life. Some screens are rolled inward for storage, and larger screens are pulled out when necessary.

Compared with folding screen displays, rollable displays need higher-end technical support. Overseas media predict that commercial rollable mobile phones may not appear until after 2027 due to the high technical difficulty of rollable phones.

And considering that Samsung Galaxy Z Fold has spent 11 years from development to listing, it means that Samsung’s rollable mobile phone may have a longer time to market.

Although compared with the rollable mobile phone, the technical difficulty of the three-fold screen mobile phone is reduced and the commercialization may be higher. However, due to the disadvantages of price, after-sales price, durability, versatility, and scenes, it is still open to question whether the three-fold screen mobile phone can achieve substantial growth in the short term.

Since June 2018, Rouyu Technology has taken the lead in Huawei and Samsung, taking the lead in releasing the world’s first foldable flexible screen mobile phone FlexPai. In the following years, in addition to Apple, major mobile phone manufacturers have released related folding screen models, and the shipments of larger screen, lighter and thinner folding screen mobile phones have been increasing.

Source: Based on public information collation

Counterpoint data shows that in 2024, Q2 global folding screen mobile phone shipments increased by 48% year-on-year, and Latin America’s growth rate reached 450% due to its relatively low base. Glory Magic V2 replaced Samsung to win the title of folding screen mobile phone in Western Europe in this quarter, relying on a thinner body.

Under the high growth, it is still difficult to hide several realities of the folding screen mobile phone market: First, the problem of folding screen hinge crease still exists. On the JD.COM platform, many manufacturers’ folding screen mobile phones have bad reviews related to hinges; Second, the high maintenance cost, Huawei Pocket2 to replace the new screen price of about 3000 yuan. If the original old parts can be recovered for free, the cost will be more than 2000 yuan, which is enough for consumers to buy brand-new machines.

Source: JD.COM

Third, the development path of consumer electronic products is probably as follows: manufacturers’ shipments increase → dilute manufacturers’ R&D costs and after-sales costs and supply chain manufacturers’ costs → lower prices to drive shipments increase → continue to dilute costs, and the yield rate continues to increase → continue to drive sales. The traditional large bar mobile phone has grown up according to this path.

If the folding screen mobile phone wants to realize this path, it still faces a lot of resistance. Huang Tao, vice president of vivo products, said that overcoming various technical problems requires manufacturers and suppliers to constantly promote ripening. Under the current situation that the total amount is not large enough, the overall difficulty of promoting things is relatively large.

Based on this, it is difficult for high-priced folding screens to enter the mainstream mass market and remain a niche market in the short term.

Trend Force Jibang Consulting data shows that in 2023, the global shipment of folding screen mobile phones was 15.9 million, accounting for about 1.4% of the total smartphone market. It will grow to 17.7 million in 2024, but the proportion will only increase by 1.5%.

If the above problems are put on a three-fold screen mobile phone, the problems may be more prominent. On the one hand, in order to ensure the user experience, the three-folding screen mobile phone pursues thinness more than the big folding screen and the small folding screen.

For example, when the prototype of a three-fold mobile phone is folded, the thickness of the whole machine is 11mm, which is almost close to the thickness limit of a three-fold screen mobile phone in terms of the thickness of Samsung Galaxy Z Fold 6, Huawei Mate X5 and Glory Magic V3.

In order to achieve thinness and thinness, three folding screens need to use flexible OLED screens and hinges with longer life at the same time, and demand higher yield, cost and income of supply chain manufacturers.

It is reported that Phantom Ultimate 2 prototype can be folded zigzag through two sets of hinges. Officials say that its rotating shaft can withstand up to 300,000 folds and has a high strength of 2100MPa. Huawei’s 30% mobile phone consists of a double hinge structure folded inside and outside, which requires high flexibility, durability and hinge strength of the display.

At present, the core problem of hinges is the low yield. According to the relevant research report of Shanxi Securities, the median yield of hinges in the industry is about 50%-60%, which is the biggest threshold for the assembly of folding screen panels. It is bound to be more difficult to use the three-fold mobile phone panel with double hinge structure.

In addition to the hinge problem, the chip is also a big problem. These two problems or the supply chain still have shortcomings.

Citic Construction’s related research report mentioned that the triple-folding model is a brand-new folding form, which still poses great challenges to the supply chain. If the supply chain delivery capacity cannot meet the demand, the shipment of Huawei’s triple-folding model may be less than expected.

The yield of the upstream supply chain is low and the technology is immature. Huawei needs to ensure the normal profits of dealers. The supply chain estimates that the price of Huawei’s three-fold screen may be as high as 20,000 yuan.

If you refer to the screen maintenance cost of Pocket2, the maintenance cost of the three-fold screen will only be higher. In other words, the purchase cost is superimposed on the possible maintenance cost, and the use cost of Mate XT extraordinary master is at least 20,000 yuan.

However, whether it was the hot sale of Mate60 in the market last year, the out-of-stock caused dealers and scalpers to eat, or the sales volume of Nova Flip exceeded 45,000 units in 72 hours, which increased by 85% year-on-year.

Whether the shipment of Mate X5 series is more than 4.5 times higher than that of X3, or the upcoming Mate XT Extraordinary Master takes the world’s first mass-produced three-fold screen mobile phone as a selling point, scalpers are speculating the Mate XT Extraordinary Master at a sky-high price.

On salted fish, the price of Mate XT has reached 50,000-60,000, and the price given by some sellers is as high as 100,000, and the premium rate is close to 5 times.

?Source: Xianyu APP

The extraordinary master of Mate XT, who is positioned in the ultra-high-end business market, is responsible for Huawei’s impact on the higher end. On the one hand, Huawei’s existing production capacity cannot achieve large-scale global supply, and more high-end products need to be launched to continuously improve revenue and profits; On the other hand, some dealers revealed that Huawei’s TOC business has changed from selling goods to operating customers, which means that Huawei wants to get rid of the shackles of the original stores and change from sitting in a business to a merchant. It also means that Huawei’s integrated business is also fully adjusted to high-end.

?

It is undeniable that the global mass production of Huawei MateXT three-fold screen mobile phone shows the comprehensive technical strength of Huawei and supply chain manufacturers.

According to market rumors, the panel supplier of Huawei’s three folding screens is BOE. As early as 2022, BOE has announced the successful development of F-OLED flexible N-shaped folding display technology, which can realize internal and external folding simultaneously. The water-drop folding life of inward folding R3 is 200,000 times, and that of outward folding R5 is 100,000 times.

If BOE officially supplies Huawei, the expected service life will be further improved, which means that the comprehensive technical strength of domestic panel manufacturers may be able to compete with SDC, the originator of folding screen panels.

It is still open to question whether the extraordinary master MateXT can provoke Huawei’s high-end tasks. In addition to the supply chain problem, Li Nan, president of Meizu, publicly criticized Huawei’s three-fold screen for being 10mm thick, which was not practical. And the design and technology began to pay attention to X grid instead of talking about cost performance. This is a very small number of middle-aged men who are not poor in money and have serious and advanced fun. The implication is that there are too few consumers who are willing to pay for Huawei’s Mate XT of more than 20,000 yuan.

Source: Weibo

In addition, it is urgent to answer several key questions to the market after the three-folding-screen mobile phone is really listed in a large area, which is expected to drive the manufacturers to increase their shipments and the relevant supply chain manufacturers to benefit. That is: compared with the existing consumer electronics, what is the core advantage of triple folding? Or what kind of differentiated experience can a three-fold mobile phone with a price of more than 20,000 yuan bring to consumers?

Manufacturers focus on two forms of triple-fold exposure. First, it is unfolded from the triple-fold used by Yu Chengdong in the engine room and is close to the size of a tablet computer. The message list is displayed on the left side of the screen, and other split-screen browsing contents seem to be displayed on the middle and right side of the screen. After the real launch, there may be a new design and planning in the split-screen operation, and the use scenarios of the overall equipment are expected to be more than the existing folding screen equipment.

The other is the "tent mode" under the expansion of Phantom Ultimate 2, where users can operate different pages by touching the pen. Although the overall operation is similar to that of a tablet computer, the other screen is idle.

Source: Voice official

Zhang Nan (pseudonym), a consumer from Fuyang, Anhui Province, told DoNews that he personally thought that the three-fold screen was a little tasteless, and compared with the traditional straight mobile phone, it had no advantages in maintenance cost, portability and price. Compared with tablet, the game screen is not as big as tablet, and the whole operation experience is not as good as tablet.

Compared with a business office computer, it is more expensive for me and my colleagues to get used to Apple or Microsoft’s operating system than a high-profile business office computer. Compared with the big folding screen, I don’t need it for my daily business and business socialization. If you simply meet the entertainment needs and pursue a big screen experience, why not buy a large-size TV or projector directly?

The same feeling as Zhang Nan is also Hu Yang (a pseudonym) who sells a mobile phone in Zhoukou, Henan Province. Hu Yang said that many customers he comes into contact with every day pay more attention to the configuration of mobile phones and the problem of jamming, and pay limited attention to the screen. And the core functions of consumers using mobile phones are games, payment, short videos and social interaction, and some consumers will make adjustments according to their occupation and personal habits. At present, the function of smart phones is not insufficient, but a serious surplus.

As Hu Yang said, since 2024, in addition to Apple, major mobile phone manufacturers have launched AI mobile phones. And in order to meet the needs of policy supervision, domestic mobile phones seek cooperation from overseas big models, and overseas mobile phone manufacturers seek cooperation from domestic big model manufacturers.

However, Canalys reports that consumers who pay attention to AI mobile phones can be divided into four categories: technology enthusiasts, value-maximizers, pragmatists and skeptics.

Among them, pragmatists account for the largest proportion of 67.9%. At present, the real AI mobile phone buyers on the market are technology enthusiasts. It is estimated that the market will wait until 2025 or 2026, and those who pursue value maximization and pragmatists will pay for AI mobile phones, and the relevant supply chains will also target this group in advance.

Based on this, AI mobile phones currently have limited contribution to manufacturers’ shipments. According to Canalys data, global smartphone shipments in Q2 in 2024 only increased by 5% year-on-year, and most of them were contributed by markets in Eastern Europe, Southeast Asia and Latin America. If manufacturers continue to lower the price of AI mobile phones in order to hedge the research and development costs of AI big models, this means that it is difficult for three-fold screen mobile phones to sell AI.

In addition, with the consumer market paying more and more attention to the comprehensive cost performance, it is also difficult for the extraordinary masters of Mate XT to replicate the sales myths of Mate60, Nova Flip and Mate X5. Although the shortage of Mate60 provided the basis for the hot sales in the early stage of Pura 70, on the day of Pura 70 sales, the real-time search popularity of Meituan flash purchase directly increased by over 3600%. Cattle is a premium of 2000 yuan, and some popular colors are not available from stock.

However, if Pura 70 is put into a mobile phone with the same price, its overall cost-effective advantage is slightly insufficient compared with competing products. Based on this, the popularity of Pura 70 did not last long. Since July, its price has been reduced several times. With the increasing number of three-fold screen mobile phones sold by manufacturers in the future, what are the differentiated selling points that can be recognized by consumers? This is worth pondering by all manufacturers.

Source: Slow Buy APP

At present, mobile phone manufacturers are constantly rolling up big folds, small folds and triple folds, but traditional straight mobile phones still face many practical challenges if they want to grow more.

First, the problem of battery life. Zhang Wei (a pseudonym), a freight driver who has been engaged for many years, told us that the navigation function needs to be turned on during the whole process of the truck driver’s sports car, which requires high battery life of the mobile phone. In recent years, although many manufacturers of flagship machine have been purchased, the overall endurance is not good. After three or four hours of navigation, the power will soon drop from 80% to 20%. To make matters worse, in the hot summer, smartphones are not only slow, but sometimes they can’t be charged. Not only Android, but also the difficulty of low-temperature apples in winter has been criticized by many Apple users.

The second is the stuck problem of traditional straight board machine. According to the data of China Information and Communication Research Institute, in July this year, Apple’s market share in China has fallen to single-digit level, and the comprehensive proportion of Android mobile phone manufacturers has reached 90%.

However, Rong Qiang (a pseudonym), a salesman from an Apple store in Fuyang, Anhui Province, told us that many of the customers they come into daily contact with are because the Apple operating system is smoother than Android phones and is not stuck. Many old Apple users are not used to the Android operating system, or after using Android phones for a period of time, they continue to buy Apple. Even old Apple users who are highly concerned about cost performance will ask if there is an Apple II mobile phone in the store.

As Rong Qiang said, whether the black cat complaint involves the stuck Android phone, or the bad reviews of many manufacturers on the JD.COM platform can always see the stuck problem, or the second Apple phone accounts for a relatively large proportion, all of which explain the stuck problem or the problems that need to be solved and optimized constantly at present.

Source: Black Cat Complaint

Source: Black Cat Complaint

The third is the price issue that consumers are quite concerned about. With the increasingly fierce price war between JD.COM and Tmall, it is continuously impacting the price system of mobile phone manufacturers. Take this year’s 618 as an example. Starting from 0: 00 on May 20th, JD.COM successively removed the popular products of Redmi Turbo3 and K series for nearly five hours. In addition, several categories of mobile phone brands, such as OPPO, vivo, iQOO, Yijia and Glory, were also dropped by JD.COM.

The cause of the incident is that JD.COM and Tmall adopted the same price strategy. However, in order to expand the market share of 3C, Tmall added 100 yuan to the 88VIP discount on the basis of the original discount. JD.COM is a price-chasing Tmall, and under the business keys emphasized by Liu Qiangdong, such as improving efficiency, reducing costs and increasing efficiency, and focusing on pragmatism, mobile phone manufacturers are required to bear the subsidy price. Under the game between the two sides, the manufacturer’s model will be temporarily removed.

However, consumers will not pay attention to the tripartite game between JD.COM, Tmall and the brand, and the price reduction will still cause a lot of consumers’ dissatisfaction with backstab. On the black cat complaint platform, there are more than 4,000 complaints about the price reduction of mobile phones, covering multiple mobile phone brands. In other words, how to achieve a balance among channels, profits and consumer interests protection is one of the problems faced by brands.

?Source: Black Cat Complaint

Not only in the domestic market, India is regarded as one of the important growth markets overseas. Although the high temperature and rising prices have caused the demand in the Indian mobile phone market to stagnate, Counterpoint data shows that in the first half of 2024, India’s mobile phone shipments increased by 7.2% year-on-year to 69 million.

Although the average selling price has risen, consumer demand has continued to stagnate, but from January to June 2024, India’s smartphone shipments still reached an annual growth rate. Small-scale long-tail brands such as iQOO, Motorola, Nothing, and Poco, an independent brand of Xiaomi, have become the main kinetic energy to push up India’s annual growth rate for four consecutive quarters.

But whether India violated some visa regulations with Vivo and claimed to steal $13 billion from India. Either India has previously frozen Xiaomi’s assets of more than 600 million US dollars, or the Indian government’s procurement of GPU only allows domestic registered operators to bid, all of which indicate that domestic mobile phone manufacturers still need to break through many obstacles if they want to truly survive, gain a foothold and achieve greater growth in India.

There is nothing wrong with manufacturers’ rolling technology, and the process of rolling each other can also lower product prices and enhance domestic technical strength. However, if manufacturers want to rely on the three-fold screen to drive the sales explosion, there may be many problems to be solved.

Is it difficult to take the self-study exam of insurance principles？

The regulations of self-taught provinces are different, and the provincial policies shall prevail. Including the time, process, policy and entrance of registration are different, but the examination is unified throughout the country, and the academic qualifications are also available on the Internet. Is it difficult to take the self-study exam of insurance principles?On this issue, Xiaobian, the online self-study platform of China Education, will simply tell you about it.

Click to enter:If you have questions about the self-study exam, don’t know how to choose the examiner’s college and major, and don’t know the local policy of the self-study exam, click to learn now.

Insurance is a discipline involving risk management and finance. For many people, insurance may be a relatively unfamiliar and complex field. However, in the face of increasingly complex social and economic environment, it is becoming more and more important to understand the basic principles and concepts of insurance. Insurance involves many complex concepts and technologies, such as risk management, insurance principles, premium calculation and compensation theory. These concepts and technologies may be difficult for people without relevant background knowledge or experience to understand.

Self-taught exams generally take about 2 years to graduate. Self-taught examination basically depends on the examinee’s consciousness. If the examinee can study consciously, then the graduation time will definitely be shorter. There is no fixed academic system for adult self-study exams, and when to graduate and get a certificate depends on the candidates themselves. Candidates must complete all subjects in the professional plan before applying for graduation. There are generally about 12-16 examination subjects for self-taught undergraduate students. Candidates need to complete the theoretical courses specified in the professional examination plan, complete the practical course assessment specified by the major, and obtain qualified results before they can apply for graduation.

Worthy, the self-taught examination is the method to improve academic qualifications with the highest recognition except the full-time education enrollment. The enrollment target of self-study examination is for the whole society, and all employees, students and unemployed people can apply for it. The state expressly stipulates that self-study examination qualifications can participate in national civil service and postgraduate examinations, and can also participate in various job qualification examinations in society. Generally speaking, no matter whether you plan to work, go to school or go abroad for further study in the future, self-study exam qualifications are useful.

The above is related to the adult self-study exam, and candidates can use it as a reference, which is subject to the official announcement! Candidates want to get more information about the self-taught examination, such as the registration time, examination time, application conditions, preparation knowledge, related news, etc. Please pay attention to the online self-taught examination channel of China Education.

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If you have any questions about the self-study exam, don’t know how to choose the main examination institution and major, and don’t know the local policy of self-study exam, click to learn now > >

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In April, 2024, all provinces registered for self-study exams in official website.

Summary of Registration Time and Entrance of Self-taught Exams in April 2024 by Provinces