Blue whale finance YY, Liu Bei
Remember the "treasure-hunting" in the fires in Tik Tok and bilibili?
Recently, some merchants and employees broke the news to Blue Whale Finance, saying that "Tiantian Jianbao" was exposed to the break of the capital chain and the platform ran away. Now, not only employees who are owed wages, but also many settled merchants whose payment is quilt cover are involved. Unexpectedly, the "source of happiness" of netizens has become their "source of pain" …
Business employees collect debts together, founder Wang Yi: Financing failed.
"Everyday Jianbao" is not a pheasant company that nobody cares about. Around 2020, it ran out of a path by "Everyday Jianbao", which broadcasted Jianbao live for everyone on a short video platform. Unlike Mr. Wang Gang’s serious treasure-making, the experts of "treasure-making every day" obviously have more entertainment than content.
Whether it’s a bronze sword, a pink diamond with a price of over 100 million yuan, an emerald in the Qing Dynasty, a silver coin in the Song Dynasty, or even an original Zhang Daqian, all the anchors can "sentence" you with their mouths open. Because the anchor likes to measure the preciousness of treasures by how many years of imprisonment, this unique live broadcast form has also harvested many non-antique lovers.
No matter in Tik Tok or bilibili, the self-media account of "Everyday Jianbao" has millions of fans. According to media statistics, the volume of "Everyday Jianbao" is extremely high around 2020-2021, and it has become a "late-night necessity" for many netizens.
In addition to the live connection to identify the harvest flow, in July 2019, "Everyday Jianbao" also started the e-commerce business.
However, ultra-high traffic is not a barometer of operation. On June 14th, according to a little information report, many merchants claimed that Jianbao was in arrears with millions of payment for goods every day. Among them, Mr. Zhu, a merchant in Zhaoqing, Guangdong Province, settled in an online shopping platform for two years, and the platform suddenly failed to settle the payment, and refused to return the platform deposit totaling 920,000 yuan. Mr. Zhu said that the platform staff replied that the capital chain had been broken and there was no money to settle the payment at present. In October 2021, I went to the Beijing headquarters of the platform, and the staff could not settle the payment until they answered the restructuring financing. It will take a while. In May 2022, all the order information in the background of the platform could not be found, and the relevant staff could not be contacted. It is reported that many people reported that the platform could not settle the payment. At present, Mr. Zhu has reported the case to the local police.
This is not the first time that "Everyday Jianbao" has been involved in the arrears of merchants. In March 2022, some media reported that Mr. Wu of Jiangsu Province complained that he had sold four orders in Tiantian Jianbao from November 20, 2021 to December 12, 2021, totaling 33,149 yuan. Platform payment collection settled accounts with Mr. Wu according to the agreement. It was originally scheduled to settle accounts ten days after the platform users received the goods. After more than three months, the platform did not settle accounts, and during this period, they repeatedly urged for payment, ignoring them. Mr. Wu told us that no one responded to the repeated contacts in the merchant group created by Jianbao every day.
The crack of "Everyday Jianbao" also appeared internally. Mr. Liu, an employee of "Everyday Jianbao", broke the news to the Blue Whale reporter that he and hundreds of colleagues had been owed wages for a long time. Mr. Zhao said that since last year, the company has experienced a large area of unpaid wages. "Last year, the wages of our directors and above have been owed for more than five months, while the employees below the director level have been owed for nearly three months." According to him, wage arrears are not a case, and the number of wage arrears rights groups within the company has exceeded 200.
According to the internal audio and video materials provided by Mr. Liu, Wang Yi, the founder of "Tiantian Jianbao", delivered an internal speech at the end of 2021, saying that the company was facing operational difficulties due to unsuccessful financing. "In fact, there were some difficulties in the capital chain. We started financing in May as originally planned, and the funds could be received in July at the latest, and finally the contract was not successful." At the same time, it said that the company will adjust to new media such as Tik Tok and Aauto Quicker in the future, and the situation of wage arrears will be solved before the Chinese New Year.
However, the fact is not as promised by Wang Yi in his speech. According to Mr. Liu, after repeated layoffs, "Tiantian Jianbao" has only retained a very small number of employees to be responsible for the operation of accounts in Tik Tok and Aauto Quicker.
The Blue Whale reporter observed that although "Everyday Jianbao" was caught in the mire of unpaid wages recently, the related accounts were still being broadcast live. However, at present, the Tik Tok account of "Everyday Jianbao" has been renamed as "Ruize Jianbao Jewelry YEATION", and "Ruize" happens to be one of the important anchors of "Everyday Jianbao".
According to Mr. Liu, although the employees who have been owed wages have applied for labor arbitration and obtained arbitration confirmation letters, they have not received the wages they owe so far.
Wang Yi, a serial entrepreneur, and his popular antique business.
In 2018, Wang Yi founded "Tiantian Jianbao". Before that, he was a serial entrepreneur, working in SP industry, mobile download tools, cosmetics e-commerce and online pawn industry. When I was engaged in the online pawn industry, I was inspired by another wenwan jewelry e-commerce micro-pat hall and founded "Everyday Jianbao".
The reason why "Everyday Jianbao" can be popular is not entirely by luck. Although the ultimate goal of this line is live broadcast with goods, how to drain it is very important. "Daily treasure" came up with the method of "free treasure". Under the influence of many unique "treasure masters", "Daily treasure" was called Deyun Society in the treasure industry and became a content product. This has laid a very good traffic foundation for the follow-up e-commerce and cargo delivery, and this traffic is not only in the antique circle, but also a lot of "broken traffic".
Perhaps it is because it took a fancy to the content gene of "Everyday Jianbao", or perhaps it is optimistic about the antique live broadcast track. "Everyday Jianbao" won five rounds of financing from 2018 to 2021, including many well-known investment institutions. In 2020, "Tiantianjianbao" received financing from ByteDance, and the accumulated financing amount reached 40 million US dollars after five rounds.
At its peak, "Tiantianjianbao" not only became famous among netizens, but also had a high status among peers. It was evaluated by the industry that Tiantianjianbao was the MCN organization with the largest traffic in the literary and artistic circles. Around June 2020, Yang Jun, the co-founder of "Tiantian Jianbao", revealed that their platform had 20 million new registered users a year and about 2 million daily users.
However, due to the special properties of antiques, it has not been converted into "commercial value" efficiently and continuously while attracting traffic. After 2020, "Tiantian Jianbao" has not obtained new financing. On the other hand, peers who started earlier recently submitted a prospectus to the Hong Kong Stock Exchange, which impacted the main board of Hong Kong stocks.
It seems that in some industries, "flow" is not everything.
Since 2021, many data such as active merchants and active buyers of antique e-commerce platforms have declined, which is quite downhill. As a kind of "consumer goods" with low frequency, the "daily treasure" that relies on breaking the circle to prop up the flow market is probably limited to "treasure-building work". Although young people may have changed their attitude towards wenwan, I’m afraid there is still a long way to go before it really turns into buying.
Original title: "The head wenwan e-commerce platform" Everyday Jianbao "thundered: hundreds of people collected debts, and the founder lost contact"
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