Do you know Google trends? If you are doing overseas business, you should have heard about it. Google Trends can help you analyze your competitors, understand the hot news of various countries and analyze market segments.
Google is the largest search engine in the world, and there are more than billions of information and data searched by Google every day. Google Trend is its product. Through Google Trend, you can get related keyword popularity and trends from all over the world and so on. Here are some usages of Google Trend, so you can learn it quickly if you are in an overseas market.
1. View the latest hot search
When you open the Google Trends website, you can see that there is a popular section in the upper left corner, which is the hottest topic in every country at the moment, arranged from top to bottom according to the highest heat.
Different countries have different topics. You can choose the corresponding countries according to the market you have made to check the hot topics. Combining hot topics can help you understand what users are concerned about now, and then combine them to provide ideas for your social media update.
Generally speaking, this section is more suitable for those blog forums or technology websites that output articles, because writing articles must keep up with current events. Of course, if you are a seller, you can also pay attention to whether there are popular products through popular search. For example, if there is a hot topic in cycling season, and you sell bicycles, then you can consider whether to increase the promotion.
Image source: trends.google.com
Step 2 analyze competitors
Google Trends can search for keywords, such as brand name or product model, and customize the time range to view its hot trends. You can check the trend of competitors’ popularity by entering their brand names or competing products. If the popularity of your competitors suddenly soars or continues to surpass yours in a certain period of time, then you should analyze what happened during that period, whether your competitors made strategic adjustments, etc., and how you can make your own adjustments to this point.
Take Xiaomi SU7 as an example. On March 34, 2024, Xiaomi SU7 held a press conference and was officially delivered on April 3. We input Xiaomi SU7 into Google Trend, and we can see that its popularity has a rapid growth trend from March 17th to April 6th, 2024.
Image source: trends.google.com
The reason for this obvious peak must be the release, listing and delivery of the new car. At that time, Xiaomi SU7 really caused a very heated discussion, and the search for SU7 on the Internet also increased significantly. Similarly, if you want to search for other competing products, you can also search in this way.
In addition to directly searching for competitors’ keywords, you can also enter your own brand or product for comparison at the same time. Google Trends will simultaneously give a comparison chart of the heat of two competing products, which can visually see how the competition between them is in each time period, and also help sellers to analyze whether there are problems in their marketing strategies.
Image source: trends.google.com
3. Judge whether it is a seasonal product.
Some products with special properties are seasonal products, such as Mother’s Day gifts, Christmas gifts, hand warmers, etc., which cannot be "resident" products because of their unique attributes. We can also judge these products by using Google Trends.
For example, when searching for Christmas gifts, we can see that there is an obvious peak in the trend from mid-December to Christmas Eve, and the search volume in the rest of the time is almost zero, which is a very obvious seasonal trend.
There are also some products whose seasonality is not particularly obvious that we need to search and judge through Google Trends, such as sunglasses. Most people will think that sunglasses are more needed in summer when the sun is strong, but in fact, through search, we can see that sunglasses have peaked in most time periods of the year, which is convenient for sunglasses sellers to find the right time and increase their promotion efforts.
Image source: trends.google.com
4. Analyze market segments
By analyzing market segments, it helps sellers to find the target market more accurately and launch marketing planning for the target market. I can give an example of Google trends with laptop as the key word.
Search for laptop in the past 90 days in the United States, and the top five in terms of search popularity are New York, Washington, Virginia, Columbia, and Texas.
Through the inquiry of each region, we can see that New York State mentions Lenovo brand more, and Virginia mentions HP more. This will help merchants to make targeted marketing strategies according to the degree of brand preference of each state, and the user market will be more accurate, which is very beneficial to sales.
Image source: trends.google.com
Image source: trends.google.com
5. Find accurate keywords
Like e-commerce platforms such as Amazon, the keywords of products are very important for your ranking in search engines, and only when you use the right keywords can you get ahead.
There are many paid keyword research tools on the Internet, but we can use Google Trends, a free tool, to query keywords, so as to determine what keywords are more accurate.
Let’s take laptop as an example. When we search laptop and laptop computer at the same time, we can see that the interest index of laptop is much higher than laptop computer, which shows that the word laptop is more accurate.
Image source: trends.google.com
In addition, by looking at the related query section below, we can see the hot topics related to the searched keywords, such as "shop luggage" and "snapdragon x elite laptop", which will help businesses find some potential customer needs.
6. Optimize Google shopping strategy
Google Shopping Advertising is also a very important promotion strategy for businesses that make sea brands. In addition to the functions mentioned above, Google Trend can also search Google Shopping Data, just switch.
We use glove as the key word to search, and we can see that in the past five years, the sales volume of glove has obviously increased in June every year, and then it has shown a downward trend. For merchants, according to the data given by Google Trends, they can make preparations in advance when the peak season is coming, so as not to be in a hurry to catch up with the progress during the activity period.
These are the six usages of Google trends to be introduced today, and those that have not been introduced are welcome to discuss in the comments section.
(Source: Argo said cross-border)
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