[Shaanxi car buying network news] On the occasion of the 30,000 of Xingyue L rolling off the assembly line, Geely Automobile adheres to the service concept of "user-centered", continues the concept of "no comparison, no try, no sale" IP and "open door car building" of China Star, and walked into China Star · CMA Super Black Light Factory – Xi’an Manufacturing Base on October 15 to explore the technical strength behind Xingyue L’s high-value products, "Why China Star · Flagship SUV Xingyue L is worth waiting for".
Xi’an Manufacturing Base is the world’s first full-architecture, full-energy, full-car super intelligent black light factory. It is also Geely Automobile’s largest vehicle production base with the largest area, the largest investment, the most high-end products, the most advanced technology and the highest degree of intelligence. It integrates digitalization, automation, intelligence and flexibility, and can realize black light unmanned production. The Xi’an Manufacturing Base covers an area of 2,260 acres and has a total investment of over 10 billion yuan. It has four workshops: stamping, welding, painting and final assembly. It is mainly responsible for the production and manufacturing of CMA and SEA architecture models. The construction of production lines and manufacturing systems fully meets European Union standards. The equipment, manufacturing process and technology leadership of the four workshops have reached the world’s first-class world-class factory standards.
According to Geely’s official introduction, in Xingrui’s sales volume, the sales volume of high-end models reached 65%, and the transaction price of main models reached 13-130,000 yuan; in Xingyue L’s sales volume, the sales volume of high-end models reached 62%, and the average transaction price of all models reached 170,000 yuan.
"The mission of China Star is to create a high-end road for Chinese cars with the courage to do things and join hands with many users. It is to break the monopoly of strong joint venture brands and constantly use high-end products to fight for the value of Chinese cars. It is to be the world’s mainstream and play the strongest voice of Chinese brands with high-end mainstream." Now, after two months of selling, Fan Junyi, executive deputy general manager of Geely Automobile Sales Company, believes that Xingyue L has met expectations.
Black light factory reshapes China’s highest automotive value standard
When the Xingyue L was listed, Geely defined it as "a new benchmark for high-end value of China’s flagship SUV". For this title, Geely’s confidence can be derived from the Xingyue L production base – Geely Xi’an Manufacturing Base, which is the world’s first full-architecture, all-energy, all-car super intelligent black light factory.
Entering this brand-new factory, like a traditional automobile factory, Geely’s Xi’an manufacturing base is also composed of four parts: stamping, welding, painting, and final assembly. However, the obvious difference is that these workshops are basically busy with various robots.
The stamping workshop uses a "five-sequence fully automatic stamping process" and is equipped with 2 high-speed fully automatic continuous stamping production lines. The entire stamping process is completed in a confined space without the participation of a single worker. Also in the welding workshop, there are 16 ABB robots, and different body parts are sent from the assembly line to a fixed position, and then welded and assembled by multiple welding robots. The whole process is also not manually involved. The final assembly workshop uses a world-class "chassis overall automatic assembly" process, which can automatically tighten 46 sets of bolts synchronously at a time, with an accuracy control of within 0.15mm, and the tightening data can be monitored online.
As Geely’s latest automobile production plant, the Xi’an base not only has the largest floor area, but also Geely’s first electrified digital super factory.
It is understood that as a native factory in the era of 4.0 comprehensive architecture vehicle manufacturing, Geely Xi’an Manufacturing Base can not only produce CMA-based Xingyue L, but also support the production of SEA-based products, which can meet the flexible and intelligent co-line production of 3 platforms and 6 models. That is, it can produce fuel vehicles, pure electric and hybrid vehicles. The factory can realize fully automatic turntable and switching library for model switching, and it only takes 1 minute to switch between different models.
As the name implies, a black light factory is a factory that can produce normally when the lights are turned off, which mainly relies on the factory’s highly intelligent and highly automated production technology. According to reports, the main processes of stamping, welding, painting and other major processes of Geely Xi’an Manufacturing Base have achieved 100% automated manufacturing. The entire production process is managed by the AI management system of vehicle manufacturing, and under the application of big data and 5G technology, every quality link can be accurately controlled.
It meant that during the production process of each car, the tightening of a certain screw and the welding time of the welding point could be recorded digitally. Moreover, the automatic production line of the main process also ensured the consistency and precision of the vehicle production. For example, the cumulative error of the parts of the Xingyue L was within 0.5 mm, which was equivalent to the accuracy error of half a hair.
"Due to the impact of the epidemic and chip supply shortage in some parts of China and overseas, I’m sorry to keep many Xingyue L customers waiting for a long time. At present, we are coordinating global supplier resources, adjusting the production plans of each base in real time, and making every effort to ensure the production of China Star products. We strive to deliver Xingyue L to users as soon as possible."
The 30,000 Xingyue L was successfully rolled off the production line at Geely Automobile’s Xi’an Manufacturing Base. Behind the hot-selling Xingyue L is the quality assurance of the CMA super factory. It is Geely’s first technology-led, ecological-led and talent-led super factory that has the confidence of Geely to "build world-class cars", which not only enhances Geely’s competitiveness in the field of intelligent manufacturing industry, but also leads Chinese auto brands to go global. On the 30,000 of Xingyue L rolled off the production line, Geely’s Xi’an Manufacturing Base ushered in its first opening.
Geely’s current state-of-the-art smart factory
The Xi’an manufacturing base covers an area of 2260 mu, with a total investment of over 10 billion. It has four workshops of stamping, welding, painting and final assembly, with a maximum annual production capacity of 360,000 units. It is mainly responsible for the production and manufacturing of CMA and SEA architecture models, and the construction of production lines and manufacturing systems fully meets European Union standards. Currently only "China Star · Flagship SUV" Xingyue L.
Xi’an Manufacturing Base is the world’s first full-architecture, full-energy, and full-car super intelligent black light factory. It is also Geely Automobile’s vehicle production base with the largest footprint, the largest investment, the highest-end products, the most advanced technology, and the highest degree of intelligence. It integrates digitalization, automation, intelligence, and flexibility, and can realize black light unmanned production. The black light factory is a literal translation of "Dark Factory", that is, a smart factory. It can realize highly automated production in the state of black light, and the main processes such as stamping, welding, and painting have achieved 100% automated manufacturing. At present, the factory has less than 2,000 employees.
As a native factory in the era of 4.0 comprehensive architecture vehicle manufacturing, Geely Xi’an Manufacturing Base can not only produce CMA architecture Xingyue L, but also support the production of SEA architecture products, meeting the flexible automatic and intelligent co-line production of 3 platforms and 6 models. The production models include pure electric, hybrid and fuel vehicles. At the same time, the fully automatic turntable and switching library are used for model switching, and the model switching takes only 1 minute. New cars can be flexibly scheduled when needed in the future.
At the same time, the factory has established an electronic file for each car, from the core parts information, software and hardware equipment, equipment parameters and quality parameters of each link, can be tracked and recorded in real time, and any quality problems can be traced back. Vehicle data is uploaded to the cloud in real time, the MES system generates 3.60 million pieces of data (including pictures and images) a year, the data is uploaded to the cloud in real time, a car is uploaded 3 trillion a day, and the factory will upload 5600TB of data a year.
Wang Ying, general manager of Geely Automobile Xi’an Company, said: "Due to the impact of the epidemic and chip supply shortage in some parts of China and overseas, I am sorry to keep many Xingyue L order users waiting for a long time. At present, we are coordinating global supplier resources, adjusting the production plans of each base in real time, and making every effort to ensure the production of China Star products. We strive to deliver Xingyue L to users as soon as possible. As the first IATF member in Asia, Geely actively participates in the formulation of international Quality Standards. The Xi’an factory will also implement the TQS full-process competitiveness quality management system based on IATF, providing quality assurance for building a world-class car, and helping Geely Automobile fight for the value of Chinese automobiles."
Xu Dongwei, deputy general manager of Geely Automobile Sales Company, said: "China Star · CMA Super Factory is the world’s first super intelligent black light factory with full architecture, all energy and all models. China Star’s mission is to fight for the value of Chinese cars. Behind this confidence, in addition to the excellent genetic empowerment of the CMA Super Matrix, the world-class factory is also a quality assurance. The Xi’an factory is a native factory born for the era of 4.0 comprehensive architecture car manufacturing. It can achieve highly automated production under black light conditions. The automation rate is as high as 100%. 696 robots work together to ensure the cumulative error between parts is ± 0.05mm., highlighting the advanced nature and technology of China Star · CMA Super Factory."
"China Star" continues to sell well, and has won a large number of user fans from the joint venture, becoming a high-value choice for users to buy cars, gradually reversing the brand definition bias of consumers "over 100,000 yuan should buy joint ventures, not independent". On behalf of Chinese brands, they have successfully entered the hinterland of joint venture prices and continue to lead Chinese auto brands upward. China Star allows users to own no longer just one car, but a car that brings the full value chain rights and interests of hardware + software + services, and newly defines the "China Star" style of beautiful car life.
Not only a smart factory, but also a green factory
The Xi’an manufacturing base is also a green ecological factory with zero pollution in the manufacturing life cycle. The concept of sustainable development empowers "manufacturing" and "nature" to coexist harmoniously. The super factory located on the edge of the Jingwei Wetland in Gaoling, Xi’an has a green area of 296,000 square meters, a greening rate of 20%, and 29 kinds of tree landscapes are planted.
The manufacturing cycle can achieve a "three-zero" green cycle system with 0 wastewater discharge, 0 waste landfill, and 0 harmful emissions. In addition, Geely plans to build a 400,000-square-meter super photovoltaic power generation system by 2022, with an annual power generation of 66 million degrees, an annual saving of 25,072 tons of standard coal, and a reduction of 62,482 tons of carbon dioxide. The energy emission reduction effect is equivalent to planting 3,274 hectares of forests.
Xingyue L is fully recognized by the market, and the average transaction price 170,500/month sales volume exceeds 10,000
Geely Xingyue L is equipped with a standard Drive-E 2.0TD engine, which combines strong power and fuel economy. It is also equipped with the domestic first BorgWarner sixth-generation electro-hydraulic four-wheel drive system, intelligent digital cockpit, autonomous driving technology application, and ANC active noise reduction technology, providing users with a leapfrog driving experience.
Xingyue L was born in the world’s first full-architecture, full-energy, full-car super intelligent black light factory, applying Geely’s best car-making technology, listed for more than two months, selling 26,263 vehicles, accumulating orders over 60,000 vehicles, end point A car is hard to find, and the car needs to be queued.
It is worth noting that in the proportion of Xingyue L sales, high-end models accounted for 62% of sales, more than 40% of users chose the value of 5000 Cuiyu radiant suit, the increase in exchange rate reached 62%, the average naked car transaction price of all models is also as high as 170,500 yuan, successfully entered the joint venture brand "price hinterland".
Xu Dongwei, deputy general manager of Geely Automobile Sales Company, said: China Star’s products are being recognized by more and more consumers with their disruptive product strength, becoming a high-value choice for users to buy cars, ushering in a double harvest of sales and word-of-mouth. As the flagship series of Geely brand models, "China Star" achieved a total of 21,520 sales in September, accounting for 25% of Geely brand product matrix sales. Among them, "China Star · Flagship Coupe" Xingrui sold a total of 10,173 units in September, and sold a total of 95,726 units in the first nine months of this year. The total sales volume in the 11 months since its listing has exceeded 110,000.
At the end of this month, Geely Automobile will release its global power brand, an important component of which is the Geely GHS2.0 intelligent hybrid system, which can achieve 43.32% of the world’s highest thermal efficiency, more than 40% fuel saving rate, and full power OTA, achieving global leadership in power, intelligence, and fuel consumption.
The GHS 2.0 smart hybrid system will first be carried on the "China Star", so the Xingyue L produced by the Xi’an factory will inevitably be carried. In the next three years, more than 10 models of Geely will be carried one after another. In addition, this set of hybrid technology and the entire "China Power" will be exported abroad, and the "China Power" will be supplied to the world for the first time.
Fan Junyi, executive deputy general manager of Geely Automobile Sales Company, said: "The mission of China Star is to create a high-end road for Chinese cars with the courage to do things. It is to break the monopoly of strong joint venture brands and constantly use high-end products to fight for the value of Chinese cars. It is to be the world’s mainstream and play the strongest voice of Chinese brands with high-end mainstream. In the future, Geely will continue to provide users with more valuable products and services that exceed demand. At the same time, it will also give more power to define products and services to users, and create and share everything with users."
This year, Geely’s sales have now exceeded one million, and it has achieved annual sales of over one million for five consecutive years. In addition to bringing new product value to users, Chinese brand mid-to-high-end SUVs have also achieved a lot of experience in user co-creation. User co-creation is also Geely’s next priority.
In terms of brand, Geely Automobile released the "we" user brand in June this year, and each product has its own values. For example, the "dare to do" of China Star users, Emgrand’s upward, etc. In addition, there are our music festivals, our basketball, and other user activities based on user requests and their own hobbies, which consolidate the "we" brand IP, so that users can create and penetrate into every link and every cell of Geely Automobile.
It is understood that in order to schedule production as soon as possible, the Xi’an factory will operate at full capacity to ensure production capacity, ensure delivery with efficient and high-quality production, strictly control quality, and maintain a safety line. All efficiency improvements will be based on creating the best products to ensure that every new car that leaves the factory is to the extreme, and make every effort to satisfy users. At the same time, in order to solve the current supply pressure facing the overall market and ensure that more users can pick up the car as soon as possible, the "Xingyue L two-wheel drive Zhizun type" has been launched recently. In the current two-wheel drive flagship, the average waiting period exceeds 90 days, and the launch of the two-wheel drive Zhizun type has greatly shortened the pickup cycle to about 45 days.
Dare to be, constantly create high value for users, and be the Chinese star of the times
