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　　On February 25th, at the test center of Yubeilou Middle School in Tai ‘an, Shandong Province, candidates lined up to enter the examination room. Photo courtesy of vision china

　　On February 25th, the civil service examination in Guangdong Province was held in the examination room of Guangzhou Finance and Business Vocational and Technical School. Photo courtesy of vision china

　　(of a performer) hurry from one theatre to another

　　In the past few months, Liu Xiaohao couldn’t know his destination accurately. In order to get a regular job, this fresh graduate has taken seven exams since last December. He always knows where to go next when he is informed of the exam, so he is used to buying only tickets for the examination room, regardless of the later trip.

　　The most tense time was in the middle and late February of this year. In two weeks, Liu Xiaohao traveled to Wuhan, Zhengzhou and Beijing by high-speed train and plane to take four exams. There are still three exams, so he has to give up because of the time conflict.

　　On February 25th, he enrolled in the recruitment of civil servants in Henan, Guangdong and Shandong and the recruitment of Zhejiang Tobacco Company. In the end, he chose the provincial examination in his hometown of Henan.

　　In recent years, for many graduates, the attraction of a prepared job is self-evident. Many people will "tour" the whole province or even the whole country to take the civil service examination and various career preparation examinations.

　　They are called "patrol examiners" and only when they are successfully admitted can they be considered as "ashore". One candidate said that he applied for 26 career positions in Hunan Province in half a year.

　　Because of the large number of applicants for many exams, the price of hotels around the examination room will increase exponentially before the exam. On weekdays, the price of a room just over 100 yuan will become two or three hundred yuan.

　　In order to save money, candidates need to book hotels as early as possible. Some people even predicted the scope of the examination room according to past experience before the examination was arranged, and selected different places nearby to book several rooms. If the final arrangement changes, then unsubscribe or transfer the unnecessary rooms.

　　When hotel prices really rise, some people will go to the guest house for 70 to 80 yuan a night to make do. Examinee Hu Shu once chose a guest house. Only after checking in did I find that the password lock on the old wooden door of the room had been slightly damaged. She didn’t dare to fall asleep, so she left the bathroom light on all night. On the way out to buy dinner, she was followed by a strange man.

　　In the Douban group of "Let’s go ashore for civil servants in the national examination and provincial examination", which was joined by 100,000 people, some netizens posted a message asking what means of transportation should be chosen for the first patrol exam. A candidate who went to Zhejiang for the patrol exam left a message, "The patrol party should be prepared to spend at least 500 yuan and 3,000 yuan for an exam."

　　Hu Shu graduated from a university in a coastal city in Shandong last year and has taken more than a dozen exams for civil servants and institutions. Among them, the written part, the qualification review part and the interview part of three exams are crossed. Just after attending the qualification review of the first exam, she received the notice of the third written exam and the second online interview. To this end, she had to travel from the northeast to the southwest of Shandong, between two cities 300 kilometers apart.

　　In order to control the cost, she only takes the train. Sometimes, sleeping for seven or eight hours is also beneficial, which can save one night’s accommodation.

　　A teacher of a training institution once mentioned in class that he saw an army of patrol exams and took as many recruitment exams as possible for civil servants and institutions across the country. Every year, the provincial exams in Jiangsu, Zhejiang and Shanghai became their "pre-test simulation" in order to prepare for the final provincial exam in his hometown.

　　In 2023, more than 2.5 million people participated in the national examination, setting a record for the number of applicants in the past 10 years. For Liu Xiaohao, a fresh student, taking the civil service examination is only a part of his job search. Besides, he has to take the examination of public institutions.

　　The data shows that the number of college graduates in 2023 is expected to be 11.58 million. As a graduate student majoring in economics who is about to graduate from a 211 university in Beijing, Liu Xiaohao started the basic review stage of the civil service examination in the last summer vacation of the university and started his own job search.

　　He guarantees at least 12 hours of preparation time every day. Many people around him started taking the online exam in March and April. In order to save time, he finished the course at twice the speed.

　　However, none of the seven civil service examinations he took successfully landed.

　　He didn’t stop the exam tour. At present, his focus is on the exam tour of branches of China Tobacco, so he went to Zhejiang, Shaanxi, Yunnan and Hunan to take the recruitment exam.

　　At the same time, he did not give up other career preparation exams. On the 10th of last month, he received an exam notice from Zhengzhou two days later, when he had just finished an interview in Hangzhou. On the way, he completed an interview with a bank online, made two sets of real-life simulations by printing the admission ticket, and then flew to the examination room in Yunnan.

　　He is prepared to work hard until June this year. When he meets a good job opportunity, he will continue to fight for it. He doesn’t want to go to work and regret that he missed the opportunity of better development and better salary because he didn’t try.

　　For him, the intensive exam arrangement has become numb. "There are too many exams from small to large." In 2016, when Liu Xiaohao took the college entrance examination, 820,000 people in Henan took the exam with him. "For these (applicants), competition has actually become commonplace."

　　A person who collapsed in the examination room

　　For the examinees, arranging the itinerary is only the first step. When they go to the examination room, the test is the real beginning. In the written test against time, candidate Sun Yijing will leave the problem until the end. However, when taking part in a provincial examination in Jiangsu, when she skipped a series of questions, she found that she had no questions to do. Later, in an exam in her hometown of Shandong, she was so nervous that she had a double image when reading the test paper, and she kept sweating. As a result, it was the worst exam result in her job search.

　　She began to take the exam after graduating from undergraduate course. For the first time, she set off with her family at 6 am and drove to Lianyungang for the exam. Last time she was here, she and her family drove to see the sea.

　　That year, she had just passed the judicial examination and was waiting for the results of the postgraduate examination, and she didn’t take the civil service examination to heart. In the examination room, she first learned the specific questions of the civil service examination.

　　But at this time, she has strengthened her determination to take the exam. In July of that year, she went to the law firm as an intern and saw the busyness there, as well as the competition and pressure among colleagues. Moreover, her work needs to keep running to courts and procuratorates to meet other people’s time.

　　That kind of busyness reminds her of her parents. Since she went to school, her mother has only attended one parent-teacher conference. The question of "Why hasn’t mom come back" runs through her whole childhood.

　　Going to a place with a stable work rhythm is a very important consideration in her career planning. She envied her sister who entered the interview after taking the national examination for the first time and went ashore after taking the provincial examination for the second time. She also heard that her brother who gave up his job and concentrated on taking the civil service recruitment examination did not go ashore for five or six years. Children from relatives around them, even when filling in their volunteers in the college entrance examination, began to consider which major is more conducive to the examination of civil servants.

　　The worst exam was to take a job that she really liked, working in the prefecture-level city in her hometown. Her body felt the pressure ahead of her heart. One month before preparing for the exam, in a quiet environment, she suddenly heard a noisy "drumming" sound, which was similar to the heartbeat. At first, she just thought there was something wrong with her ears, and she was not diagnosed as "nervous tinnitus" until after the examination.

　　Compared with the postgraduate exam, Qin Xue originally thought it was much easier to take the exam.

　　In July last year, after the second postgraduate entrance examination failed, she chose a new "track". She entered the interview the first time she took the exam.

　　On the interview list, she was the last one. Before she entered the examination room, she collapsed. Before the postgraduate entrance examination, her father would make a special trip to the school to accompany her in the exam, so she didn’t have to worry about oversleeping or forgetting to bring her admission ticket because of carelessness. She took the exam alone. On the first night of arriving in the examination room city, she cried and called home and used up all the tissues in the hotel room.

　　On the day of the exam, Qin Xue was so nervous that she vomited the wonton she had for breakfast when she was putting on makeup. Any trouble in the examination room will make her think more, and even the loud voice of the boys in the examination room will make her more and more nervous.

　　The last question, which she had never prepared, escaped from the crowd waiting at the door before she left the examination room and waited for the interview scores to be posted. She didn’t pass the interview, and this failure made her decadent at home for half a month.

　　Find the optimal solution

　　For examiners, popularity is not necessarily the best choice. Some people regard their hometown or a city that is convenient to go home as the destination of the exam tour, and they are no longer blindly pursuing first-tier cities.

　　Sun Yijing doesn’t want to be too far from home. She has been to many cities during the tour, but those places have hardly brought her freshness. Nowadays, online shopping can meet most of her living needs, while urban buildings are similar, "they all look the same" and "KFC is everywhere".

　　She also took the exam in Beijing, but she didn’t witness the prosperity of the capital. On the way to the hotel, she saw an old building with dripping pipes and broken buildings.

　　Liu Xiaohao gave up a good job in Beijing at the beginning of this year, focusing on the examination tour in Zhengzhou and second-tier cities with good development potential. The job he gave up had an annual salary of 200,000 yuan and a Beijing hukou, but he clearly knew that his ability and family conditions could not support him to settle down in Beijing.

　　Qin Xue will still focus on jobs in first-tier cities. She wants to pursue further studies, and the local college education resources are her important consideration.

　　Qin Xue always wanted to be a lawyer before her sophomore summer vacation. A summer camp to visit local law firms, courts and procuratorates changed her job search direction. In a well-known law firm, she found that luxury offices with high-rise buildings and beautiful rivers in TV dramas are not easily owned by ordinary people. More lawyers only have one desk, and rows of green plants add some life to the cubicle. She thought that in the bustling metropolis, herself on that small table was too insignificant.

　　Graduated from a famous university in the field of law, she only has a bachelor’s degree and has no rich internship experience in law firms and companies. She has no confidence in her competitiveness. "On the contrary, taking exams all the time can give me a little sense of stability."

　　Qin Xue occasionally thinks that if the postgraduate entrance examination is successful, he can better plan social practice and internship, make up for his previous regrets, and maybe have more choices in employment. But at present, for her, "Kao Gong is an optimal solution".

　　A victory

　　In the civil service examination, there is no methodology of absolute landing.

　　In the last interview without a leading group that she participated in in the Qin Xue Tour Examination, she fought a "defensive battle".

　　This interview form requires candidates to discuss and cooperate with others in a specific situation at the same time, and finally make the best plan to deal with the incident. Who can fully display individual talents and personality characteristics in a group of people will often stand out.

　　She ranked first in the written test, but for the sake of insurance, she didn’t show too much enthusiasm. She was worried that it would cause the examiner’s dissatisfaction. And Qin Xue, a classmate in an interview class, encountered another complicated situation. In the group, they appeared the role of "lever essence", while her classmates appeared as mediators, and stood up several times to solve the contradictions in the group, and finally won the first place in the interview.

　　After entering the interview for the fourth time, compared with the first time, Qin Xue was no longer afraid of being nervous. Every time she took the exam, she clearly remembered the real tension. Only by remembering this feeling can she learn how to overcome it.

　　After landing as a destination, candidates can only constantly improve their ability to get close to infinity.

　　Sun Yijing’s 13 rounds of civil service examinations have gone through her undergraduate and graduate career for five years. During graduate school, she will also force herself to take part in some competitions to exercise her interview ability. In the last few interviews, her scores have been rising steadily.

　　Through the examination tour again and again, she will remember every reflection in the memo: speak slowly, answer the work of contacting the grassroots, and say "first, second and third" will be more logical than "first, second and last" … … She is no longer the person who was called "timid as a mouse" by the training class teacher when she first started the interview.

　　Hu Shu continued to patrol the exam, and she expressed her confusion about taking the exam and applying for a job in Douban’s "Association of Mutual Comfort after Failure in the Exam" and "University Regrets Studying Accounting" groups. After more than 10 exams, she stopped blindly taking exams and made it clear that she would not choose some places.

　　Last month, after a year’s tour, Qin Xue finally landed in Guangdong Province. Recalling the first time she signed up for the public examination interview class was a rare happy time after her graduation.

　　During the two-year postgraduate exam, she closed her circle of friends and cut off unnecessary contact with the outside world. In the interview class, she met someone who resigned after working for several years to take the exam. A person who failed in the postgraduate entrance examination like her.

　　Because the postgraduate entrance examination has been unemployed, Qin Xue often has age anxiety. I don’t know that there are such a group of people. Looking at those who are older than themselves and have experienced more social experience, they look both light and serious. She feels that she has broadened her horizons and is still young, and her life should not be trapped by one exam after another.

　　At that time, the girl who shared a room with her was going to study abroad to improve her academic qualifications, and she continued to take the civil service exam after she came back. Qin Xue thought, if everyone finally chooses this road, there is nothing wrong with walking first.

　　(At the request of the interviewee, Hu Shu, Qin Xue and Sun Yijing are pseudonyms.)

　　Zhongqingbao Zhongqingwang Trainee Reporter Gong Ayuan Source: China Youth Daily

　　A few days ago, "a woman received thousands of verification code messages at noon" became a hot topic, which triggered a discussion among netizens about malicious harassment and telephone "bombing" others. The mobile phone was inexplicably "bombed". Who is behind it?

　　The reporter’s investigation found that although the "bombing service" has been cracked down, this service is still active in the dark. As long as you spend money, relevant software and services can be found. People who suffer from "bombing" will be in great trouble in their work and life.

　　retaliate

　　Just because a bad review mobile phone directly "exploded"

　　Just because he gave a bad review, Lu Lili was bombarded by phone calls from merchants. "It’s been two days and two nights, and I haven’t let go in the middle of the night, which has caused serious harm to my life." Lu Lili hopes that the involved e-commerce platform can intervene in management and deal with merchants.

　　Previously, Lu Lili bought a stroller on a well-known e-commerce platform. Because the baby stroller cushion is narrow and uncomfortable for the child to sit on, she only used it once and wanted to return it, but the merchant replied that she could not return it after using it. Then, Lu Lili chose to score bad reviews in the product reviews. Soon, the merchant sent a red envelope, hoping that Lu Lili would delete the bad reviews after receiving it. Due to poor communication, Lu Lili didn’t receive the merchant’s red envelope or delete the bad reviews. Since then, Lu Lili’s mobile phone has inexplicably received continuous "bombing".

　　"Bombing with VoIP for 24 hours. SMS bombing with various verification codes, the mobile phone directly exploded. " Lu Lili said that the merchants even threatened to find someone to pick her up. "This kind of business exploits legal loopholes and threatens consumers unscrupulously. Consumers have no recourse to complain. How can this kind of business exist?" She asked the merchants whether they would keep harassing her crazily if they didn’t delete the bad reviews. In the face of such questions, the customer service did not respond positively, but only replied, "Thank you, sister, we promise not to bother you."

　　Lu Lili’s experience is not a case. Consumer Teng Feiming also suffered a "call you to death" bombing before. Teng Feiming bought a pair of trousers on a certain platform. Because he felt that the product had color difference, he contacted the customer service, but the customer service thought that the product had no color difference problem. After some negotiations, Teng Feiming gave the store a bad review. Then, he was also suddenly harassed and bombed. "I was bought by the store on the Internet and kept harassing and bombing me. It has affected my personal life. " Teng Feiming said that there were quality and color difference problems in the shop products, but they were bombarded and harassed after bad reviews, and they were very depressed. "My purpose is to ask the merchants to apologize and compensate."

　　The reporter searched on the consumer complaint platform "Black Cat Complaint" and found that more than 90 related complaints could pop up as long as the keyword "bombing of bad reviews" was entered. A number of cases show that after purchasing products, consumers have suffered malicious harassment of "calling you to death" because of product quality problems, difficulty in negotiating refunds and returns, or not accepting red envelopes from merchants.

　　Heichan

　　Choose more packages at will, and the price is as low as a few cents.

　　Where did these rampant "call you to death" bombings come from? What is the cost? The reporter’s investigation found that "calling you to death" is mainly divided into two forms: telephone bombing and SMS bombing, and unscrupulous merchants often provide a variety of packages. The cost of SMS bombing is as low as a few cents.

　　After many twists and turns, the reporter finally contacted a merchant who provided the so-called "short message service". The page shows that nearly 4,000 orders have been made for "SMS" products. In its service introduction, the merchant implicitly stated that "your needs will be better met". As for the price, the "telephone version" and the "short message version" are obviously different. Take the "short message version" as an example, which introduces "5 yuan tested and sent 300 verification code short messages, 3 hours in 10 yuan and 6 hours in 15 yuan … … 30 yuan is 24 hours. " The price of the "telephone version" is 160 calls from 20 yuan, 280 calls from 30 yuan, 500 calls from 60 yuan and 1,800 calls from 150 yuan. In particular, the "telephone version" service will hang up after ringing for one or two seconds and will not be connected. "Contact after filming, I’ll arrange it."

　　The reporter filmed the "short message version" of 5 yuan’s money test. In less than a minute, the merchant replied "Start". Soon after, a short message with a verification code appeared on the reporter’s mobile phone. And these short messages come from various institutions and all walks of life. In just a few minutes, dozens of short messages "bombed" in. "Generally, after the order is submitted, the text message will arrive (the other party’s mobile phone). Unless you guess it is you, you won’t know it is you." Merchants said that even if the other party guessed who bought the "SMS service", "don’t admit it."

　　At the same time, the merchants said that they can also buy the "telephone version" and "50 yuan for a monthly subscription, and you can operate it yourself". It is understood that the "telephone version" mainly gives the buyer an account and password in the background of the webpage, and the buyer can submit four telephone numbers to run at the same time. And the "telephone version" of the outgoing bombing calls, the other party saw the incoming number is a foreign number.

　　"The system is very good, efficient and perfect, and the other party immediately apologized" "Very good, I killed you" "Very easy to use, even better in the middle of the night" … … In the product evaluation of the service page, hundreds of netizens left comments. Even, one of the netizens suspected of being a student left a message saying, "Family members, especially easy to use, buy a thief for the teacher."

　　According to statistics, SMS bombing of black products currently harms more than 3,500 verification code interfaces and 2,400 SMS interfaces of more than 2,000 websites, and there are more than 1.6 million bombing SMS messages on the whole network every day.

　　chain

　　Hanging sheep’s head and selling dog meat "painstakingly" to avoid supervision

　　In fact, "calling you to death" has always been the target of severe crackdown by relevant departments. Articles 27 and 63 of China’s Network Security Law stipulate that no individual or organization may engage in activities that endanger network security, such as illegally invading other people’s networks, interfering with the normal functions of other people’s networks, and stealing network data.

　　The reporter’s investigation found that businesses that provide such services often sell dog meat by hanging sheep’s heads and avoiding supervision through various methods and ways.

　　In some web pages, it is difficult to find related software or businesses by directly searching for keywords such as "calling you to death" and "bombing". But at the same time, words such as "baked chicken" and "blasted chicken" were also derived. Although some software on the Internet claims to be an "infinite cracked version", most of them are gimmicks after testing. More real situations are still selling dog meat and avoiding keyword monitoring.

　　The reporter found that on the e-commerce platform, businesses suspected of providing "calling you to death" bombing often appear with words such as "short message generation", "short message software" and "short message service". Even, words such as "breaking through obstacles", "monthly, experiential" and "tough" will be typed. In the specific consultation and communication, merchants will not take the initiative to mention the words "bombing" or "calling you to death", or even describe the goods too much, just saying that they will contact after placing an order.

　　The aforementioned businesses that provide "short message service" are very cautious. In communication, he called "telephone" as "electric painting" many times, but for other questions asked by reporters, he simply replied in a few words, unwilling to say more. In the screenshot of the task sent to the reporter, it also deliberately coded the words "bombing in progress" and "SMS bombing has started".

　　"Don’t mention illegal, illegal or sensitive words. If you ask me if I have XXX, I will only reply you:No." A merchant said this in an automatic reply. When consulting the details of the goods, he also gave a vague answer to the services he provided, only saying, "Contact me after photographing, and you can use it after registering and recharging yourself." "The effect is great. Open it if you want, close it if you want, depending on your mood. " For other questions, it "does not reply."

　　statement

　　There are many risks in illegally "calling you to death"

　　“‘ Call you to death ’ Bombing is mainly realized through call forwarding or virtual number equipment and related software. The principle is to let a device or software make an automatic call to a certain number. " Peng Gen, a network security research expert and general manager of Beijing Hanhua Feitian Xin ‘an Technology Co., Ltd., said that because of the low cost of "calling you to death", some unscrupulous merchants are willing to spend this cost to maliciously harass customers.

　　According to Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, it is illegal for someone to harass others by calling you to death. "There are clear provisions on the right to privacy in the Civil Code, ‘ Call you to death ’ Bombing violated others’ right to privacy and peace of life. In addition, it also involves personal information disclosure and network security issues, which must be severely cracked down. "

　　Zhu Wei believes that some businesses are smart enough to cover up illegal purposes in a legal form. In this regard, the platform should not turn a blind eye, but take necessary measures such as self-examination and smooth reporting channels. "To buy and sell ‘ Call you to death ’ The real identity information of the service person is left and reported to the regulatory authorities. The regulatory authorities should also increase law enforcement and take timely measures. "

　　"Once encounter ‘ Bombing ’ , you can install interception software, or you can complain to the operator and ask for help. If the operator does not solve it, he can complain to the Ministry of Industry and Information Technology. " Peng Gen said that operators can solve this problem if they really want to solve it. "It depends on how strong it is." Our reporter Li Songlin illustrated Song Xi

Image source: vision china

Xiaomi car has not yet entered the market, and Lei Jun has begun to be anxious.

Recently, Lei Jun, chairman of Xiaomi Group, said in an interview with CCTV that he was worried that Xiaomi’s car would not catch fire as soon as it came up, and that everyone would buy it. "It was all kinds of anxious emotions."

In fact, since the day when Officer Lei announced the construction of the car, Xiaomi Automobile has always brought its own traffic attributes, but this is a "double-edged sword"-

• On the one hand, Xiaomi automobile has gained great attention from the public without blowing off dust. Even though the government has not disclosed the progress of Xiaomi’s car-making, new news has been constantly revealed and even leaked many times.
• On the other hand, the public’s high expectation of Xiaomi car is undoubtedly the pressure of Xiaomi to build a car. The public’s hung appetite needs to be fed to avoid traffic.

Although Xiaomi automobile has not entered the market, it has attracted much attention. In the face of huge traffic dividends, Xiaomi’s approach is not to increase exposure, but to maintain a "mystery."

It is reported that Xiaomi will launch a car-related event on December 28, but Xiaomi has not officially announced it. This kind of publicity rhythm is rare and abnormal in the industry.

But in any case, the debut of Xiaomi’s first model has entered the countdown, and the first shot of Xiaomi’s car will eventually be revealed. However, before Xiaomi Automobile officially entered the market, there were many difficulties ahead.

"Net red face" get together, can Xiaomi SU7 break through?

In November this year, Xiaomi Automobile landed in the new batch of new car declaration catalogue of the Ministry of Industry and Information Technology, and the first product of Xiaomi Automobile was also made public for the first time.

It can be seen that the appearance of Xiaomi’s first car is similar to that of Porsche Taycan, and it is similar to the models of Zhijie S7, Extreme Krypton 007, Extreme ROBO-02 and Star Road Interstellar ES.

Comparison between Xiaomi SU7 and competing models

According to the specific parameter information, the length, width and height of the first car "SU7" of Xiaomi are 4997mm/1963mm/1455mm, and the wheelbase is 3000mm, which is longer than the potential competitors such as Model 3, Tucki P7, Zhijie S7, and Extreme Krypton 007.

According to external sources, Xiaomi’s first car may be divided into three versions, namely, the regular version, the Pro version and the MAX version, and the price may be in the range of 190,000-300,000.

We should know that the B-class sedan market of 200,000-300,000 is the most competitive position at present. In this market segment, there are old faces such as BYD Han EV, Tesla Model 3 and Tucki P7, as well as the newly listed Zhijie S7, Yinhe E8 and Extreme Krypton 007.

Judging from the performance of the players on the field, BYD Han EV and Tesla Model 3 have gained a firm foothold, and sold 12,841 vehicles and 23,999 vehicles respectively in November, making them the two major peaks.

Among the new entrants, Zhijie S7 is an ecological product of HarmonyOS Zhixing, which uses Huawei’s latest technologies in chassis, safety, cockpit and intelligent driving, and is equipped with Huawei’s intelligent driving solution ADS 2.0；; Geely Group sits behind Krypton 007 and Galaxy E8.

In other words, Xiaomi SU7 is about to enter a battlefield surrounded by enemies.

According to the published application information, we can only know that Xiaomi SU7 will use lithium iron phosphate battery, and the supplier is Xiangyang Fudi Battery Co., Ltd. under BYD. The peak power of the driving motor is 220kW, and the supplier is United Automotive Electronics Co., Ltd.. In addition, the vehicle will provide optional items including side fender lettering, ETC, exterior rearview mirror, skylight glass, laser radar and so on.

Although more specific configuration information about Xiaomi car has not been made public, from the perspective of Xiaomi’s genes, its accumulation on mobile phone terminals makes it potentially competitive in smart cockpit.

In October this year, Xiaomi released "澎湃 OS" to open up the ecology of people and cars. Through the opening of the bottom layer of cross-scenario and cross-ecological software, Xiaomi Automobile got the card of "cross-terminal and cross-scenario experience", and the car companies in the industry currently have this kind of simultaneous layout of mobile phones and car terminals. There are three manufacturers: Geely, Weilai and Huawei.

Whether Xiaomi can release the advantages of drivers’ interconnection to form competitiveness after entering the automobile market is unknown, but the game between Xiaomi SU7 and Zhijie S7, Yinhe E8 and other products in drivers’ interconnection is actually that Xiaomi is once again facing Huawei, Meizu and other old rivals.

In addition to the competitiveness of product configuration, the most uncertain thing about Xiaomi Automobile at present is the pricing problem-the pricing is too high to gain market recognition and affect sales; If the price is too low, the standard line of brand impression will be set, and at the same time, factors such as profit rate need to be considered. At the same time, the intensified price war also makes the pricing of Xiaomi Automobile more difficult.

Faced with the layers of new and old players, Xiaomi SU7 has officially started the breakout campaign since it entered the arena.

How can the latecomers make up for the battle of opening the city with wisdom?

"The goal of Xiaomi Automobile is to enter the first camp of the autonomous driving industry in 2024", which is the swear words released by Lei Jun in his annual speech in August 2022.

In Lei Jun’s view, autonomous driving is the key to the success of smart electric vehicles. Xiaomi will also choose autonomous driving as the breakthrough direction of smart electric vehicles and unswervingly follow the path of full-stack self-research.

Before this path was made public, Lei Jun began to set up an autonomous driving R&D team with L4 as the goal as early as 2021, and integrated the artificial intelligence laboratory, Xiaoai team, mobile phone camera department and other departments of the group to provide cooperation for intelligent driving development.

According to the information revealed by Lei Jun in his speech, the first phase of Xiaomi Auto’s self-driving project invested 3.3 billion yuan in research and development. The team covers sensors, chips, sensing control algorithms, simulation technology, high-precision maps, high-precision positioning, tool chains, training capabilities and other automatic driving full-stack technical talents.

Later, external news pointed out that the person in charge of Xiaomi’s auto-driving was Ye Hangjun, a veteran of Xiaomi. He joined Xiaomi in 2012, and was first responsible for cloud technology, then for the artificial intelligence department, and then switched to the auto-driving industry.

According to Lei Jun’s interview with CCTV, Xiaomi invested 3,400 engineers in the first car and invested more than 10 billion in research and development.

Smart driving industrial chain enterprises invested by Xiaomi

In order to quickly make up lessons in autonomous driving, Xiaomi invested in a large number of upstream and downstream companies in the industrial chain before the layout of autonomous driving, including black sesame intelligence, an automobile chip manufacturer; Automatic driving manufacturers Momenta, Zhixing, Zongmu Technology, etc.; Laser radar manufacturer Hesai Technology, etc., and in 2021, it wholly acquired the autopilot company DeepMotion Tech Limited, which has a layout in the fields of high-precision positioning, high-precision maps and 3D scene reconstruction.

However, the demonstration of Xiaomi’s auto-driving technical ability still stayed in August, 2022. At that time, the video data showed that Xiaomi’s auto-driving system could realize the functions of calling vehicles with one button, automatically entering the ramp, actively changing lanes to overtake, making unprotected turn/U-turn, automatically bypassing temporarily stopped vehicles/accident vehicles/roundabout, and autonomous parking service. After the vehicle is parked and parked, it can also be automatically charged by the mechanical arm.

After more than a year of R&D iteration, it is still unknown whether these capabilities can be mass-produced. However, the domestic smart car market has ushered in an unprecedented development period, and the competition of car companies in intelligent driving has moved from high-speed NOA to urban NOA, and they are competing to be involved in the battle of opening the city NOA.

Some manufacturers have experienced the game of choosing high-precision maps, and the algorithm has also been iterated, reconstructed and revised, while Xiaomi Automobile has always been in a silent state.

Intelligent driving ability is on the one hand, and more importantly, engineering landing and verification. It needs a certain amount of training and testing on the open road. Even if Xiaomi’s first model has the ability of NOA in the city as soon as it comes on the stage, it still needs to catch up with the players who are relatively the first to lay out in the open speed.

Liu Yilin, Senior Director of Autopilot Products in Xpeng Motors, recently publicly talked about the importance of real vehicle data to the verification of urban assisted driving test. He mentioned that "it is risky to rely on shadow mode on a large scale in the cold start stage, because there is no real vehicle data, and whether the shadow mode itself is reliable or not has not been verified. Only by combining the real vehicle verification+simulation mileage+shadow mode, combined with the Bad Case of a large number of production vehicles, can the functional safety be more securely guaranteed. "

According to various plans, Huawei NCA plans to be available nationwide by the end of this year, Xpeng Motors NGP plans to expand to 50 cities by the end of this year, and Weilai NOP+ will open 60,000 kilometers by the end of this year. All car companies are accelerating the landing of urban driving assistance capabilities, and all of them have a certain amount of real vehicle data running on the road.

Xiaomi Automobile, which wants to enter the first camp of the autonomous driving industry in 2024, should compress the competition in product experience, online time and the number of Kaesong into a more compact time range, so as to be able to compete with other automobile companies. This is not only a technical competition, but also a sales competition and a resource competition.

Can the trial of productivity hell stand up?

Entering the manufacturing process is the beginning of Xiaomi Automobile’s mass production.

In an interview with CCTV, Lei Jun said, "Cars are really complicated. I am particularly worried that if they don’t catch fire, everyone won’t buy them; What is more worrying is that if everyone comes to buy it, it will take a year or two to wait, and it will definitely be miserable. "In fact, it refers to the management of supply chain and factory capacity.

Screenshot of the new car declaration catalogue of the Ministry of Industry and Information Technology

It can be seen from the information of the new car declaration catalogue of the Ministry of Industry and Information Technology that the qualification subject of Xiaomi Automobile is "Beijing Automobile Group Off-road Vehicle Co., Ltd." and the production address is "No.21 Courtyard of Huanjing Road, Beijing Economic and Technological Development Zone", that is, the location of Xiaomi Automobile’s self-built factory.

Although it is still doubtful whether Xiaomi’s automobile production qualification has fully landed (according to the Regulations of the National Development and Reform Commission on Automobile Industry Investment Management in 2018 and the Regulations of the Ministry of Industry and Information Technology on New Energy Automobile Production Enterprises and Product Access Management in 2020, the new car manufacturing company needs to obtain the two qualifications of the National Development and Reform Commission and the Ministry of Industry and Information Technology at the same time), it can be confirmed from the application information that Xiaomi will produce "Xiaomi SU7" in its own factory.

Xiaomi Automobile Factory has two projects, one of which covers an area of about 720,000 square meters and has an annual production capacity of 150,000 vehicles. At present, it has been completed and started to enter the trial production stage. The first product prototype has been off the assembly line and is ready for mass production. The second phase is scheduled to start in 2024 and be completed in 2025.

Lei Jun once said that the first model of Xiaomi Automobile plans to sell 100,000 vehicles in the first year and deliver 900,000 vehicles in the next three years. This means that from 2025 to 2027, Xiaomi Automobile needs to produce and sell at least 300,000 vehicles every year.

Although Xiaomi has experience in supply chain management and manufacturing in the field of mobile phones, it is still a novice in the automobile industry. The automobile industry, which is known as the "pearl in the crown of human manufacturing", not only has a long supply chain, but also has a difficult capacity management. Even the head car companies such as Tesla and BYD can’t escape the torture of "capacity hell".

This year’s "Biography of Musk" recorded the whole process of Tesla Model 3′ s experience of productivity hell. Even the Tesla factory with high automation degree will be stuck in the production line because of a slight mistake or a certain part. An unimpeded production line needs more time to run in and accumulate a lot of invisible knowledge in management and technology besides the initial capital investment and the design of the production line.

The difficulty of capacity management lies in supply chain management. A supply chain manufacturer once told Titanium Media App that Xiaomi’s early negotiations with the supply chain gave an expectation of "100,000 in the first year". Usually, suppliers will arrange production according to demand, but when the production capacity is tight, some suppliers will tilt resources based on strategic considerations, which will undoubtedly increase the difficulty of supply management of car companies.

This year, Tucki G6 Max had affected the delivery speed because the laser radar supplier was not prepared enough; In the delivery of Krypton 001, the production capacity of Krypton 001 was slow due to insufficient suspended supply.

Xiaomi Automobile Factory only entered the trial production stage in September this year, producing about 50 prototype cars every week. For Xiaomi automobile, which has not experienced actual production, supply chain management and capacity management are all thresholds that it has to cross.

There is no "newcomer protection period" in the automobile market.

Xiaomi once entered the mobile phone market as a subversive, but in the matter of building a car, Xiaomi is actually no different from many new force car makers. There may be no shortage of pits to step on and classes to make up.

Different from the new car companies that have already entered the market, Xiaomi needs to face the cruel competition in the automobile industry when it enters the market. It is a consensus in the industry that the new energy vehicle market enters the knockout stage. Whether it is a three-year boundary or a five-year competition period, the first shot is particularly important for Xiaomi Automobile, which arrived late.

After all, in the face of fierce market competition, there is no so-called newcomer protection period.

(This article is the first titanium media App, written by Xiao Man, edited by Sharla Cheung)