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Today, the non-members of "We Can’t Fall in Love" officially closed. The love teaching demonstrated by "Zhao Jiangyue X Gu Jiaxin" also achieved full-scale customs clearance with enthusiastic feedback from the audience: during the broadcast period, it won a total of 300+ hot searches on the whole network, topped the list of Youku with the popularity of 9741, and the number of related topics in Tik Tok reached 4 billion+,and all the data were brilliant, which was a circle explosion in the theme of brother-sister love.

Not only that, "We Won’t Fall in Love" has been on the hot list of Guduo online dramas for several days since its membership closed on March 1, showing a long tail effect different from ordinary sweet pet dramas.

This achievement is both expected and hard-won for Zhao Munan, the chief producer of the first independent fencing project. When talking to Gu Duo, she said frankly: Because "We Won’t Fall in Love" is an original project, there is no aura of big IP, and there is no lineup blessing of S-class team, so the advantages of the project are not obvious at first. Fortunately, Youku has given strong support and trust. After fully communicating with the platform about the market demand for "brother-sister love idol drama", Zhao Munan became more and more clear about the creative direction. "Since I want to do this project, I have to let others see what is the difference between it and other projects." Although the cost of the basic disc is not large, Zhao Munan is determined to make the play exceed expectations and started the road of "finding a good match".

"We will not fall in love", I know "adaptation" very well

When Zhao Munan looked back at "We Will Not Fall in Love", a word repeatedly mentioned was "adaptation", which was her most intuitive and deepest feeling about this project and a core concept that she firmly grasped from the script stage.

Because at that time, both Zhao Munan and Chen Xinyue, the screenwriter, were faced with the problem of getting rid of the single, just like Zhao Jiangyue in the play. How to construct a discussion on the topic of love in the real context in the play was a problem that they pondered for a long time when polishing the script.

"Because there is a need for coordination between people and the environment, how can everyone naturally output their opinions in this love topic? Then a love APP that combines the nature of pairing with love teaching is a good setting." With the real experience as the foundation, and constantly getting the knowledge of young people about love from social platforms such as Little Red Book and Tik Tok, Zhao Munan finally decided to start the first step of adaptation from the love APP.

However, before the official launch of the project, Zhao Munan made a preliminary screening and comparison of novels involving brother-sister love on the market with his housekeeping skills he had practiced when he was doing IP operations. She knows that the innovation that can be brought only by the topic of love theory is indeed limited, so she incorporates comedy elements and "double strength+sense of growth" in the content, which breaks the stereotype of sweet pet drama to some extent.

Of course, in casting, Zhao Munan also followed the principle of adaptation all the way. "I mainly considered three points at that time: First, the degree of fit between actors and roles; Second, whether the artists’ own traffic scale and nature can be equated with our drama demand; The third is whether they can collide with the opponent actors for fresh and interesting chemical reactions. "

With a small amount of budget, Zhao Munan thinks so and does so. "Because I hope to give a platform or a market, a’ top-notch’ choice beyond the projects at the same level, then this grasper is Gina and Ziyi." When all the elements have found their best positions, a project may have the most ideal market performance. Obviously, Zhao Munan knows this well.

Making a drama is like doing a math problem. You need to find the optimal solution.

"I have no other choice but to take my team to do’ math problems’ every day." This is how Zhao Munan, a first-time producer, really feels when controlling costs.

"We Will Not Fall in Love" is an urban sweet pet drama, and the overall production volume is not large. In order to reduce unnecessary expenses, Zhao Munan chose to do it himself, such as personally finalizing the wall color of Neighbor Technology, one of the main scenes, and announcing the entry and poster content one by one. Behind these things is Zhao Munan’s understanding of the identity of a producer.

Zhao Munan turned from an early writer’s agent to a newcomer’s producer. Looking back after her successful debut, she found that, unlike focusing on the IP operation of writers, the producer in this new identity needs to distract her eyes and form a unique discourse system to adapt to the change.

"Because producers need to clearly convey their knowledge of the project to everyone, whether they are facing platforms, artists or cooperative teams, they must use their logic to make the other party understand." This is one of the reasons why Zhao Munan will focus on everything in the specific trading process and grasp it step by step.

This kind of cognition also played a different role when she led the team to overcome the mathematical problem of "cost". Finding the optimal solution before spending money is the most common thing she did in this project.

"For example, the love market, lovelorn museum, blind date, etc. in the play all need real-life construction, but we will consider how to spend the money on the cutting edge, so we reached a cooperation with the Suzhou government and got a free venue like Wetland Park. Then we chose cheap and beautiful KT boards for some scenes, and finally we got good picture effects and controlled the cost."

However, "the local province of the province, the local flower of the flower" is also a point that Zhao Munan has always implemented when making films. "For example, I can’t let Gina and Ziyi wear fake brand clothes, because their roles are there, and I can’t cheat." The fit within the budget is precisely Zhao Munan’s practice of the concept of "adaptation".

A play, a universe,

Zhao Munan’s production thinking is built from here.

Zhao Munan, who achieved gorgeous transformation through "We Can’t Fall in Love" for the first time, still habitually calls himself a "novice". Although We Won’t Fall in Love has brought her a lot of experience, and now she has begun to devote herself to new projects, in her opinion, these precious "novice experiences" may not be applicable to other projects.

This is not because Zhao Munan is not good at using experience flexibly, but for her, "every project is an independent universe". She classifies her own thinking orientation as another product logic that a producer must have, that is, each project is an independent product, besides drama logic and market logic.

This point can be seen from the trading methods of specific projects. As an idol drama, We Won’t Fall in Love is inherently blocked from other types of themes such as realism and suspense drama in the market competition. However, if it is subdivided, it is also different from ancient dolls.

"Take the same level of projects as an example. In fact, an ancient puppet with a length of 30 or 40 episodes, especially Xian Xia, does not require very high traffic for artists, while the current puppet with a maximum of 24 episodes needs to be in a shorter broadcast tape, relying on the artist’s own texture and fan enthusiasm to lift the air." This is one of the reasons why Zhao Munan prefers to spend part of his budget on casting when he creates We Will Not Fall in Love.

When Zhao Munan’s eyes were drawn away from specific projects and returned to the overall level of "evaluating whether new products are worth putting into production", she also had a set of her own measurement standards.

"First of all, let’s see if the story itself is well written and interesting enough; Secondly, what is a good method if it is good? This needs to be made clear after the initial screening, homogenization test and competitiveness judgment of all the same types of subjects. Finally, in addition to the quality of the project itself, we must return to the topic of adaptation, that is, whether we and the team have the ability to take over this porcelain work. " These are the three grasping hands that Zhao Munan can’t do without when evaluating how feasible a new project is.

Next, Zhao Munan, who holds the copyright of foreign big IP remake, is about to start Jinjiang S-class IP film and television projects, and the emerging Guangmei pictures behind him will continue to focus on women’s emotional track and give an optimal solution beyond production expectations by "adaptation".

CCTV News:Recently, the reporter learned from China Vegetable Circulation Association that the vegetable production in China is good in spring this year, and the planting area will be further expanded.

According to the consultation and judgment of China Vegetable Circulation Association, since the beginning of this year, the vegetable superiority areas in South China, East China and Southwest China in winter and spring, as well as the vegetable superiority areas in Huanghuaihai and Bohai Rim facilities have produced well in spring, with sufficient supply and strong national consumption demand. In the same period, the production of summer and autumn vegetables in northern high latitude areas, Loess Plateau and Yunnan-Guizhou Plateau has been carried out one after another, and the situation is gratifying.

Dai Zhongjiu, president of China Vegetable Circulation Association, said that this year, China’s vegetable planting area will be further expanded, which is expected to reach about 380 million mu, and its output will continue to increase, which is expected to reach 850 million tons, and it will continue to maintain its position as the world’s largest vegetable producer and consumer.

According to the analysis of China Vegetable Circulation Association, from the second half of 2023 to the beginning of 2024, the vegetable industry has gradually seen the trend of consumption upgrading. With the development of facility agriculture, the acceleration of cold chain logistics infrastructure construction in various places, and the promotion of rural revitalization and industrial revitalization policies, local specialty vegetables such as Sichuan children’s vegetables and fresh bamboo shoots, which were not eaten in the northern region, began to enter the people’s table, further meeting the people’s growing needs for a better life.

Digitalization and Intelligentization Boost the High-quality Development of Vegetable Industry

Big data, Internet of Things, sensors, with the progress of modern science and technology, digitalization and intelligence are promoting the high-quality development of vegetable industry.

In the vegetable planting area of this agricultural science and technology company in Wanzai, Jiangxi, the greenhouse automation control system of intelligent agriculture Internet of Things integrates intelligent functions such as automatic irrigation, automatic ventilation and exhaust, automatic cooling, automatic shading and shading, which can scientifically and accurately water and fertilize vegetables in different growth periods, and realize scientific control of temperature, humidity, light and wind speed.

In the smart vegetable greenhouse in Zouping, Binzhou, Shandong Province, vegetable growth is entering a critical period. The person in charge of the greenhouse told the reporter that greenhouse vegetables have very high requirements on temperature and humidity, which will affect the normal growth of vegetables if they are not well controlled. Last year, with the support of local agriculture, forestry, electric power and other departments, intelligent monitoring equipment was installed in the greenhouse, and the information in the greenhouse was collected in real time through multiple sensors to realize remote control of the temperature and humidity in the greenhouse.

Yuanmou is one of the important vegetable production and wholesale bases in Yunnan. The agricultural big data center in the county updates the trading dynamics of the county agricultural products market and 155 agricultural products markets nationwide every day, providing accurate data support for farmers, enterprises and merchants, and realizing "speaking with data, managing with data, making decisions with data and innovating with data" in vegetable production.

Zhang Tingmo treats patients. People’s Daily Online Wang Fan photo

Zhang Tingmo, a professor and doctoral supervisor at Chengdu University of Traditional Chinese Medicine, is an expert in traditional Chinese medicine. Although he is over eighty years old, he is still active in the clinical and teaching of traditional Chinese medicine. In the past 60 years, from studying medicine, practicing medicine to spreading medicine, Zhang Tingmo has always practiced the heartfelt words of "serving patients wholeheartedly and guiding students with heart and affection".

In 2022, Zhang Tingmo was selected as one of the top ten Chinese medicine practitioners in Sichuan Province. As a doctor, he saves lives and lights up the hope of life; As a teacher, he teaches and educates people, igniting the hope of life.

Facing the achievements, he said: "My actual age is 80 years old. I hope I can continue to serve patients wholeheartedly in my lifetime, and share my experiences and thoughts over the years in words so that future generations can take fewer detours."

Healer, heal the wounded and rescue the dying.

Zhang Tingmo has rich clinical experience in medical diseases and dermatoses for 60 years. He identified difficult and severe cases accurately, and had remarkable curative effect. He cured many hospitalized patients with "critical" deprivation dermatitis and unexplained high fever, and its curative effect surprised the competent western medicine experts.

Zhang Tingmo is a minor in medicine, paying equal attention to both ancient and modern, with a solid foundation and a wide range of knowledge, and has accumulated unique experience in drug use. At one time, an employee of Chengdu University of Traditional Chinese Medicine was "critically ill" because of persistent high fever, and he passed various examinations in the western medicine hospital for more than 10 days, so he could not confirm the diagnosis. Zhang Tingmo was invited to see a doctor, and thought that the patient was suffering from damp-heat inhibiting shaoyang and qi deficiency at the same time. He took three doses of Haoqin Qingdan Decoction. The patient took the medicine at about 7 o’clock that night, and started to have a fever at 11 o’clock. He was kept in hospital for 3 days and was discharged with normal body temperature.

Zhang Tingmo has excellent medical skills and noble medical ethics. This is directly related to his family’s ancestral medical practice and inheritance of medical ethics.

Zhang Tingmo was born in a family of traditional Chinese medicine, and is the fourth generation descendant of family medical skills. When he was very young, he followed his father and watched him save lives. His father, Zhang Jiliang, is not only superb in medical skills, but also noble in medical ethics. His father’s consulting room is always open to patients. Seeing that some patients have no money to treat diseases, they even buy medicines for patients out of their own pockets. Zhang Tingmo was deeply impressed, not only inherited his father’s tradition of free clinic, but also extended his footprint further, stepped deeper and stretched longer.

In 1963, 20-year-old Zhang Tingmo was assigned to Luding Dermatology Prevention Hospital in Sichuan Province to engage in clinical work of traditional Chinese medicine. Whenever he is free, he carries a visiting box and goes to the countryside to treat the villagers.

In the past 17 years, regardless of the dawn in the middle of the night, severe cold and heat, wind, frost, rain and snow, whenever patients need it, Zhang Tingmo will carry a medicine box on his shoulder and run along the winding country road in Luding to deliver medicines to the villagers and take their pulse. Go from village to village to relieve patients’ pain in time, and make Zhang Tingmo a well-known health "guardian" in the local area.

After leaving Luding Dermatology Prevention and Treatment Hospital in Sichuan Province, he has been adhering to the medical ethics of saving lives. Once, a retired worker in Chengdu Hongpailou Garment Factory had a stroke, and there were only two empty nesters at home, so it was inconvenient to go out to see a doctor. Zhang Tingmo learned of this situation, and in order to help him recover as soon as possible, he took the initiative to use his rest time to visit the doctor for free. For a year, Zhang Tingmo went to the patient’s home for free consultation every week, rain or shine, until the patient recovered.

During the six years since he was invited to Xinjin County Hospital of Traditional Chinese Medicine, Zhang Tingmo trained grassroots Chinese medicine personnel through outpatient service, rounds and lectures. Although Zhang Tingmo is an old doctor of traditional Chinese medicine, his outpatient registration fee is always 50 yuan per person, and there has been no price increase. When he left, Xinjin County Hospital of Traditional Chinese Medicine counted the prescriptions he had prescribed, and the average price was around 30 yuan. He said that it is necessary for doctors to have benevolence and benevolence to let patients spend as little money as possible and achieve as great a curative effect as possible.

Teacher, preach and teach.

Zhang Tingmo is not only a doctor with benevolence, but also a teacher of teaching and educating people. As a famous teacher in the first national college of traditional Chinese medicine, his rich clinical practice and vast academic thoughts are important intellectual resources for the development of traditional Chinese medicine.

In 1978, Zhang Tingmo was admitted to the first postgraduate of Chinese medicine in Chengdu College of Traditional Chinese Medicine with excellent results. During his graduate studies, he also studied the exegetics taught by professors of Sichuan Normal University, which benefited a lot from his later career.

In those years, in order to learn Chinese medicine well, he was also willing to invest in learning materials. In 1977, with a monthly basic salary of 24 yuan, he could spend 17.5 yuan to buy a set of Chinese Medicine Dictionary; In 1979, with a monthly salary of 42 yuan, he could spend 32 yuan to buy a set of Ci Yuan. He said that to learn Chinese medicine, we must study ancient books and documents. Chinese medicine documents are concise and concise, and we can understand the premise before we can understand the true meaning. Therefore, he also bought all kinds of ancient Chinese medicine classics in China and studied them one by one. At present, there are hundreds of original Chinese medicine classics, Chinese medicine dictionary, Chinese materia medica, etymology, Ci Hai, Shuo Wen Jie Zi, Kangxi Dictionary, Er Ya and other dictionaries in his home, all of which were purchased by himself in the last century, and many of them have been read very badly.

When he graduated, Zhang Tingmo was allowed to stay as a teacher because of his excellent grades and rich clinical experience. He said: "At that time, Chinese medicine was the golden signboard of our school, and it was also a brand discipline. It was very demanding to teach in this discipline." Zhang Tingmo’s conscious innate lack of eloquence has had a certain impact on his expression. In order not to smash the "golden signboard" of the brand school, after graduating from graduate school, he devoted himself to the study of traditional Chinese medicine.

He initiated the teaching method with drug efficacy as the core, and promoted the knowledge of performance, downward application and syndrome taboo, which effectively solved the problems of traditional Chinese medicine involving a wide range, difficult to talk about and difficult to learn, and achieved the effect of getting twice the result with half the effort, keeping simplicity and controlling complexity. He has taught "Chinese Pharmacy" and various special lectures for doctoral students, college students and Chinese medicine personnel for more than 10,000 hours, and was rated as "favorite teacher" by students.

In 2003, Zhang Tingmo was also selected by state administration of traditional chinese medicine as the speaker of the national model teaching teacher training class, and gave a full-time demonstration lecture on Chinese Pharmacy for teachers from more than 20 colleges and universities for 80 hours, equivalent to 120 hours. The recorded CD-ROM was widely circulated, and was regarded as a teaching classic of Chinese Pharmacy by teachers and students in the industry, which made an important contribution to the improvement of the teaching level of Chinese medicine teachers in Chinese medicine colleges and universities across the country.

Inheriting the quintessence of China, cultivating peaches and planting plums. He said that doctors are a "late-maturing" profession, which requires comprehensive knowledge, medicine and gradual accumulation of clinical experience. In English, doctor and doctor are the same word, which also shows that doctors need higher academic literacy. "Medical students should cherish the opportunity to study medicine, work hard and endure loneliness, step by step. As long as they work hard and gradually accumulate, the achievements of inheriting and innovating Chinese medicine must be above our generation."

Sixty years in the Spring and Autumn Period, Zhang Tingmo’s original heart remained unchanged. A white coat, a responsibility, and a passion, he used his doctor’s kindness to relieve the pain of one patient and guide countless people to contribute great love to the medical cause. (Wang Fan, intern Wu Shuting)