A new ‘paparazzi-proof’ scarf could be a game-changer for celebrities who prefer to shy away from the limelight.
At present, a new type of "paparazzi-proof" scarf has become a magic weapon for celebrities to avoid candid photos.
The ISHU scarf is the brainchild of Dutch-born fashion entrepreneur Saif Siddiqui and is designed to ‘give people their right to privacy back’.
ISHU series scarves were invented by Saif siddiqui, a local Dutch fashion entrepreneur, with the original intention of "returning privacy to people".
A host of celebrities including Cameron Diaz, singer Joe Jonas, Bayern Munich footballer Jerome Boateng and music producer Major Lazer have worn the ISHU after it was spotted at London Fashion Week last year.
Since the appearance of ISHU products at London Fashion Week last year, many celebrities including cameron diaz, singer Joe Jonas, Bayern Munich footballer jerome boateng and music group Major Lazer have bought them.
It works by reflecting the light back into a camera, effectively becoming an ‘invisibility cloak’ for celebrities who don’t want their photo taken.
This scarf helps celebrities who don’t want to be photographed to be "invisible" by reflecting light back to the camera.
Anyone wearing the scarf is protected from mobile flash photography, with the fashion accessory’s fabric effectively blocking out any unwanted pictures, although it doesn’t stop no-flash photographs from being taken.
The fabric of this fashion accessory can effectively block any unwanted photos for you and help you hide under the flash of your mobile phone, but if the other party doesn’t turn on the flash, there is nothing it can do.
The 28-year-old Siddiqui was inspired while visiting family in Amsterdam in 2009 when his friends attempted to take a photo of him using an iPhone in front of some bikes.
Siddiqui, 28, was inspired by a trip to visit relatives in Amsterdam in 2009. At that time, his friends wanted to take a photo of him with their Apple phones, and they were standing in front of some bicycles.
“He noticed that the bike’s reflector manipulated the flash of his mobile camera in a way that obscured the faces of his friends in the picture,” the ISHU website explains.
"He noticed the light reflected by the rearview mirror of his bicycle, which made his friends’ faces blurred in the photos taken by his mobile phone," said the website of ISHU
“He immediately realised that if developed into the right product, this feature would be an ideal solution for his friends and [is] now available to the public who want to keep their private moments in public private.
"He immediately realized that if this principle is applied to the right products, it can be an ideal solution for people to protect their privacy in public."
“Saif put together a team of experts who dug into the science of light and reflection, and how to blend technology with fashion.”
"So Saif immediately convened a group of experts to study the science of light and reflection and how to integrate this technology into fashion."
He told Decoded Magazine: “The ISHU scarf effectively allows an individual to control what pictures and videos are taken of them.
In an interview with Decoded magazine, he said: "ISHU scarf allows individuals to effectively grasp the initiative of being photographed and videotaped."
“There are no more unwanted pictures and videos on Snapchat, Instagram, or Facebook! Everyone carries a phone with them nowadays that has an amazing camera. So, it all made sense to me.”
"In this way, there will be no photos or videos that you don’t want to be photographed on the instant messaging software Snapchat, photo sharing software Instagram or social networking site Facebook! In today’s society, almost everyone has a mobile phone with powerful camera function. Therefore, the birth of the ISHU scarf is a matter of course. "
More ISHU products are set to launch in August, with mobile phone cases set to launch in the next few weeks.
In August this year, more ISHU products will be available, and this series of mobile phone cases will be put on the market in the next few weeks.
The ISHU is currently sold out but you can pre-order it online for ￡289.
ISHU products are sold out now, but you can book them on official website, and the pre-sale price is 289.
Vocabulary
Game-changer: something that breaks the pattern and turns the situation around
English source: Daily Telegraph
Translator: Lin Shanshan (iNews Translator, China Daily)
Revising & Editing: Dany