[car home Information] On February 28th, (|) was officially listed.The new car has launched six models, and the price range is 109.8-169.8 million yuan.. At the press conference, the official has always emphasized "youth". Young people here refer not only to young people, but also to people with a young mentality. As the first model under the Chery iCAR brand, iCAR 03 can be said to cater to young consumers.
From the appearance, the iCAR 03 vehicle listed this time adopts the "square box" shape, positioning the "tidal box electric SUV" and providing a hard-core off-road temperament. In response to such styling design, Zhang Hongyu, deputy general manager of iCAR Brand Division of Chery Automobile Co., Ltd. said: "Square boxes are a differentiated category in the current market, and these models have their own modification properties. Users can show their individuality with a little decoration, which will make young people like them more and avoid the involution in the current market."
『ICAR 03 modified car』
However, the official also said that the iCAR series is not only an SUV series, but also other categories, which will be officially announced at the 2024 Beijing Auto Show.
Regarding the price of the first car, Zhang Hongyu said: "The iCAR brand focuses on young people. Today (February 28), everyone was surprised to see this price, but this price is what we have been doing towards this goal. Our sales target is’ double 10,000′, which is about 10,000 vehicles per month and the profit level is 10,000 yuan. "
In response to the next product layout of the iCAR brand, Zhang Hongyu bluntly said: "We plan to launch 2-3 brand-new vehicles to the market every year, 2 vehicles in 2024 and 3-4 vehicles in 2025, all of which are brand-new vehicles and new categories created by brand-new platforms."Specifically,Starting from this year, two new cars will be launched every year in the short term until 2026, and the new V23 will be pre-sold at the Guangzhou Auto Show in November, and will be officially listed globally at the end of December. On the brand night in Beijing, the official will release three new cars in the iCAR series under the iCAR brand, including the V23.
Next, regarding the layout of dealers, Zhai Xiaobing, assistant general manager of iCAR Brand Division and executive deputy general manager of iCAR Automobile Marketing Company, said: "It is planned to start the opening of 100 cities in March, focusing on the markets of second-and third-tier cities, and at the same time, it will also be widely distributed for supermarkets and exhibition halls, which will bring in the reach of users and products." (Compile/car home Li Na)