In order to make up the shortfall, I simply ordered an unnecessary dish; Different restaurants have different amounts of food, but according to past experience, they found that they ordered more food … … Although Beijing’s new anti-food waste regulations have put forward relevant requirements for the foreign selling industry, the reporter found that there are not many platform businesses that are currently implemented according to the regulations, and the problem of excessive food sales still exists.
Embarrassed.
In order to make up, order one more dish.
"If you subtract 15 yuan from 40, you’re still short of 8 yuan. Go and make a bill … …” Because there is no canteen in the workplace, it has become normal for Xiao Chen to order takeout for lunch. Generally speaking, one dish can satisfy his appetite. However, before paying, he is often attracted by the reminder on the settlement key, so he can’t help but look back at the menu.
Attracting customers with full discounts has become a routine means in the take-away industry. Merchants generally set different discount stalls according to the amount of consumption from low to high. The more they buy, the greater the discount range. It is precisely because of this mechanism that when the next discount is a few dollars away, consumers are often hard to resist the temptation and finally add a dish that was not necessary. After you get the meal, you can either eat it hard or you can only leave it.
In Xiao Chen’s view, although this full reduction mechanism has brought preferential treatment to consumers, it is also suspected of inducing excessive ordering. Sometimes the next discount is very strong, and ordering one more dish to make up the bill is even cheaper than not ordering this dish, so "you don’t earn anything."
The Beijing Anti-Food Waste Regulations has clearly stated that the take-away platform induces excessive ordering: "The take-away platform should supervise and guide catering service operators and consumers to prevent and reduce food waste by improving the business operation mode, optimizing the trading rules of the platform, and establishing and improving the incentive mechanism. The food and beverage take-out platform shall not abuse the dominant market position, and shall not induce or deceive consumers to order too much food by means of false or misleading commercial propaganda. "
Question.
The weight is not clearly written, and the order is not referenced.
The "small portions" initiative, which has been mentioned many times before, is also reflected in this new anti-waste regulation: "Online catering service operators should mark information such as meal specifications, reference weight, taste, suggested consumption number, etc. on the meal browsing page, and promote small portions, multi-specification meals or optional packages." However, the reporter checked the takeaway APP and found that there are not many businesses that are implemented according to the regulations.
Many merchants who do home cooking do not have the option of setting small dishes. Although some merchants have added small portions, it is puzzling that some small portions are only "small portions" and there is no large portion to choose from. And how small the small portion is, it is difficult to judge just by looking at the pictures.
On the details page of dishes, merchants generally write down the main and auxiliary materials used in dishes, but few people write down the grams of each material. Xiao Chen said that in the case of rice, he usually orders two meals for side dishes, but some merchants give a lot of rice, so they order more without knowing it in advance.
The new regulations also stipulate that the food and beverage take-out platform should prompt consumers to order food on demand and in moderation in a significant way. The reporter looked at different take-away platforms and found that this regulation has not been implemented. Some platforms can’t find relevant tips no matter how they look for them, and there is no reminder on the ordering page. Only on the payment page can you see a small line at the top: "Please order in moderation to avoid waste."
Statement.
Discount is better than full reduction.
Cheng Shengkui, a researcher at the Institute of Geographical Sciences and Resources, Chinese Academy of Sciences, has always been concerned about food waste. He believes that the introduction of small portions of food on the take-away platform not only helps to avoid food waste, but also means more choices for consumers, which is in line with consumers’ wishes. "But the introduction of small dishes will lower the price and make less money. It is hard to say whether merchants will have the motivation to do it. "
In terms of full discount, Cheng Shengkui said that it is not reasonable to order one more dish than one less. The reason is that the amount difference between preferential stalls is too big. "For example, some restaurants subtract 20 from 50 in the first gear, and it becomes 100 MINUS 40 in the second gear. If you can set more gears in the middle, you may not have to order more food to save money. "
Cheng Shengkui suggested that for the full reduction preferential mechanism, either the gears should be divided into more details or the preferential strength should be set relatively uniformly. "For example, if you set a 20% discount, you can order a few dishes at a time. Only those group meals with a particularly large amount can be discounted a little more. " Our reporter Mo Fan.