The breath of summer is getting stronger and stronger, and the JD.COM 618 Shopping Carnival will be grandly opened in 2025. JD.COM has made all-out preparations, carefully laid out and comprehensively upgraded the goods, games and subsidies, and is committed to creating a large-scale shopping feast with rich discounts and full of fun for consumers, so that consumers can enjoy the happiness and benefits of shopping this summer.
At the beginning of the event, the attractive red envelope benefits came strongly. From May 13th, the JD.COM 618 red envelope was officially opened! Open the mobile phone JD.COM APP and search for "Shopping Red Packet 999", and you can get red packets three times a day. This benefit lasts until June 18th. In more than a month’s time, consumers can easily harvest surprise red envelopes, which can be directly deducted from cash at the time of shopping settlement, saving money whether it is daily necessities purchase or large-scale goods purchase.
The JD.COM 618 event was promoted in stages and orderly, bringing continuous shopping surprises to consumers. At 8 o’clock on the evening of May 13th, the "Heart Shopping Season" kicked off first. As a warm-up stage of the activity, it will last until May 28th. During this period, consumers can choose their favorite products in advance, feel the atmosphere of the shopping festival and lock in the offers in advance. At 8: 00 pm on May 31, JD.COM 618 officially kicked off. At that time, a large number of super-value goods will be unveiled, and various preferential activities will be launched simultaneously. A wonderful shopping spree will soon be presented to consumers.
At the same time, JD.COM also has state subsidies: search for "mobile phone 500" or "Apple mobile phone 886" in JD.COM APP to buy mobile phone tablet digital products, and the highest subsidy is 500 yuan; Search for "home appliances special 818" to buy home appliances, and the maximum subsidy can reach 2000 yuan, so that consumers can buy high-quality goods at more affordable prices.
This time, JD.COM 618 made a comprehensive innovation in gameplay and built a diversified marketing system. In the basic gameplay, classic activities such as "over 200 MINUS 20 coupons" and "cross-store full reduction" have returned strongly, and the incentives are even stronger. Consumers can easily enjoy direct reduction and exemption as long as they meet the conditions, regardless of whether they buy a single item or a cross-store combination. Moreover, these offers can also be superimposed and used to truly save money for consumers to shop.
In addition, JD.COM has carefully created seven theme promotion days, namely surprise day, super spike day, 10 billion subsidy day, super provincial special price day, super live broadcast day, PLUS member day and ten thousand stores spike day. These theme days span the heart shopping season and the official activity period of 618, and each theme day has unique preferential highlights. There are random benefits on surprise day; Super spike day popular goods low-cost spike; 10 billion subsidies for daily commodity subsidies; Super-provincial special day focuses on high cost performance; Super live broadcast day anchor brings exclusive benefits; PLUS membership day members enjoy privileges; Many stores offer simultaneous discounts on the 10,000-store spike. During the event, stars and popular IP will also participate in it, bringing interesting interactions and rich prizes, making shopping more interesting.
The whole 618 activity is divided into four stages. At the beginning stage, the explosive goods are launched at a low price, and consumers can snap up popular new products at the first time; During the special period, promotional activities were carried out in turn according to categories to meet the needs of different consumers; During the climax, all categories of goods participated in the preferential treatment, and the preferential intensity reached the maximum, and the benefits such as red envelopes, full reductions and discounts were fully covered; The return period provides consumers who missed the previous activities with the last chance to pick up the missing items. Hot goods are replenished, affordable and well stocked.
Taobao 618 Hongbao
You can get 618 red envelopes by searching for [Happy 2266] on mobile phone Taobao.
Taobao also has a red envelope to collect, which can be collected every day during the activity, with a maximum of 25,888. It can be operated in a few seconds without any cost. It is recommended to get it every day.
In terms of characteristic play, JD.COM highlights frequently. The "Seconds Kill" channel launched activities such as Super Seconds Kill Day and Big-name Seconds Kill Day, which provided businesses with more exposure opportunities and gave consumers more opportunities to snap up big-name good things at low prices. The newly launched "State Subsidy× 10 Billion Subsidy" channel combines policy concessions with platform concessions to create the most favorable shopping experience of the year. Consumers can enjoy double subsidies when purchasing a variety of goods and realize low-cost shopping. The "Special Price" channel brings activities such as "50% off special weekend", "2 yuan postage" and "factory direct sale", so that consumers can enjoy value-added shopping. JD.COM app searches for [Shopping Red Packet 999] to get 618 red packets. The "Trial" channel has been upgraded, and JD.COM has invested a lot of resources to implement the model of trying big-name explosive products before buying, which not only ensures the safety of consumers’ shopping, but also helps brands to pull new promotions and achieve a win-win situation.
In 2025, JD.COM 618 invited consumers to participate in this summer shopping spree with rich welfare and innovative gameplay. No matter you are a consumer who pursues quality or a shopper who pays attention to cost performance, you can find your favorite goods and great discounts in JD.COM 618, start a pleasant shopping trip and enjoy the infinite fun brought by shopping!