On the evening of August 28, Hisense Home Appliances (SZ 000921, HK 00921) released its 2023 semi-annual report. The financial report shows that Hisense Home Appliances’ operating income was 429.4.40 billion yuan, an increase of 12.10% year-on-year; the net profit attributable to the mother was 14.9.80 billion yuan, an increase of 141.45% year-on-year; the net profit deducted from the mother was 12.6.30 billion yuan, a significant increase of 195.10% year-on-year.
According to the announcement, by product, the HVAC business achieved main business income of 211.6 billion yuan, an increase of 11.68% year-on-year. Through in-depth insight into user requests and continuous technological innovation, the company’s central air-conditioning business achieved steady growth year after year, and maintained a leading position in the domestic multi-line market with a share of more than 20%. During the reporting period, the central air-conditioning business achieved a year-on-year increase in revenue of 12.5% and a year-on-year increase in net profit of 25.5%.
Among them, Hisense central air conditioning in the first half of this year, thanks to the product innovation, marketing, corporate social practice and other aspects and drive, continue to lead the market development, with high-quality innovation to empower people’s healthy life, for the group’s overall performance single add luster.
User-centered, continuous innovation to create healthy air
For a long time, Hisense Home Appliances has always adhered to the core concept of "technology establishment", creating new products that are healthy, intelligent and energy-saving. As a representative of national central air conditioning, Hisense Central Air Conditioning is based on the new national product positioning of quality and health, with the concept of "for every healthy breath", relying on the strong technical support of Hisense Group, it has been deeply cultivating the research and development of air, and is committed to providing comfortable and healthy central air conditioning full life cycle solutions. The home improvement field has successively launched a series of solutions leading the industry innovation such as 5G Honor Home, Ai Home, Villa Home III, etc. The commercial field has created Hi-Multi G2 series, Hi-Multi M2 (Module) series, Hi-Smart H + series, magnetic suspension water machine, air-cooled screw chiller (heat pump) unit, air source heat pump hot water unit and other series of commercial products. By creating a one-stop service that meets the air demand of the whole scene in an all-round way, it will Quality and healthy air is brought to more families and all aspects of society.
With continuous innovation, Hisense Central Air Conditioning has broken through the multi-line intelligent predictive control technology and indoor temperature and humidity comprehensive control technology to achieve high-efficiency, energy-saving and comfortable operation, and meet the personalized needs of high-end users. The project "Multi-line intelligent predictive control system based on temperature and humidity dual control and performance measurement technology" has been rated as the international leading level through the evaluation of scientific and technological achievements; The multi-line building load forecasting technology has made breakthroughs, and for the first time realized the self-identification of multi-line room-level building load characteristics and high-precision prediction of building cold and heat loads. It can automatically identify 9 typical building scenarios and realize the energy-saving operation of central air-conditioning equipment.
In the home improvement retail market, the industry launched the exclusive "family doctor" system for central air conditioners based on the "fault pre-diagnosis function" to promote the upgrade of product and service standards. In terms of specific products, in the face of the current consumers’ increasingly important demands for air health, Hisense 5G Honor Home, Ai Home and other household central air conditioning products are equipped with full health modules and use Nanoe technology, which can effectively remove formaldehyde, decompose harmful substances in PM2.5, inhibit bacteria, mold, pollen and other allergic substances, and create a clean and fresh home air environment for consumers. Focusing on the scene of life, Hisense Ai Home Central Air Conditioning integrates the scene-based solution with the eco-home concept. Through the industry’s first fusion of 5G and PLC technology, air-conditioning products can be linked with smart appliances such as curtains and lights with one click, creating a high-end life aesthetic of "Internet of Everything, Wisdom and Convenience", leading the trend of life and market upgrading with leading concepts and ecological integration. With its leading aesthetic application and experience design, Hisense Ai Xiangjia APP won the German IF Award and Red Dot Award at the same time.
This summer, many places across the country issued high-temperature red alerts. In the face of continuous high-temperature baking tests, hard-core air conditioners with fast cooling, strong cooling, and long-term protection are highly anticipated. At the same time, indoor air quality under high temperatures attracts more attention. Hisense Central Air Conditioning has launched a new series of "Performance Small Steel Cannon in Air Duct Machine" Zhifeng series. Fearless of heat refining, cold and clean pioneer, Hisense Zhifeng series focuses on 43 ° C cooling without attenuation, 55 ° C high temperature without stopping; at the same time, it integrates the fifth generation of internal and external self-cleaning + 58 ° C high-temperature sterilization to clean and rejuvenate a comfortable home; 18 decibels of soft sound protection, quiet and comfortable; new appearance design in a round sky, with both performance and aesthetics; first-class energy efficiency, energy saving and From appearance to temperature control, purification, noise reduction, energy efficiency and other comprehensive strength.
In addition, in the first half of the year, Hisense’s central air-conditioning household field also launched the Hi Enjoy Home series with intimate design, cooling and heating at will, to provide healthy air solutions for exquisite spaces. In the real estate supporting market, combined with the national dual-carbon strategy, the company innovatively launched the industry’s first ultra-small capacity multi-connected central air-conditioning, combined with high-efficiency heat recovery fresh air ventilation system, to effectively reduce the energy consumption of air system operation and meet the needs of ultra-low energy buildings. In the engineering project market, the company continued to strengthen the advantages of multi-connected products, quickly replenished the full water machine, heat pump, fresh air product line, and built a full-category product matrix to provide customers with customized green energy-saving, low-carbon environmental protection solutions. The company has launched a full-capacity magnetic levitation variable frequency centrifugal water machine solution for customers in the fields of education, agriculture, animal husbandry, and rail transit, which has improved product operation efficiency and reduced post-maintenance costs. The water machine business has increased by 57% in the first half of the year.
Overall, through a variety of innovative products to meet the indoor air needs of different groups of people, Hisense Central Air Conditioning brings inspiration to users to build comfortable living aesthetics in an all-round way, and also highlights its technological and innovative strength as a leading brand in the field of central air conditioning.
Diversified marketing efforts connect consumers, so that the quality and strength of national products continue to come out of the circle
Hardcore products consolidate the competitive heritage, and multi-marketing efforts connect consumers. In order to allow more people to experience the high-quality and good air created by national products, Hisense Central Air Conditioning focuses on consumer concerns, actively explores diverse communication methods that can create resonance, and promotes continuous upgrading of brand value.
Good air conditioner, quality visible. Hisense Central Air Conditioning continued to launch the factory see activity in the first half of the year. Through multiple methods such as live broadcast in the factory, disassembly explanation, and inviting experts to visit the factory, consumers can witness the technological content and standardized process behind good air conditioners, as well as the quality of each component and the "991 difficult" test that needs to go through to the market, so that the quality of national products can be seen transparently.
In an era when the younger generation has become a new consumer force in the market, Hisense Central Air Conditioning is exploring ways to promote its brand in a way that suits the younger generation, such as continuously sponsoring the world’s top sports events such as the European Cup and the World Cup, as well as a variety of hardcore launches such as the title high-speed rail. It integrates elements such as sportsmanship, hard work, and Chinese speed with the strength of national products to release strong brand vitality and influence.
In the first half of the year, Hisense Central Air Conditioning also integrated the champion spirit with the national product spirit through the group’s "Olympic champion Chen Meng experiences a day of working people". In addition, around the hot summer graduate job season, Hisense central air conditioning also launched #new start in the workplace, new not cold field #topic interaction, spontaneous derivative topic #graduates because of a poster successful entry #, on the Weibo hot list, to create 1 billion topic reading, 32.10,000 interactive volume, workplace tips posters placed in 200 + cities across the country, 400 + high-speed rail sites, and synchronously launched video clock in, topic clock in and other prize online activities, through online and offline all-round linkage, mobilize young people to participate in enthusiasm, fully enhance brand exposure, but also let the brand influence in more people’s hearts.
Adhere to green and low-carbon practices of responsibility, so that healthy air continues to be deeply rooted in the hearts of the people
In the "dual carbon" era, Hisense Central Air Conditioning has been actively practicing and pioneering dual carbon for a long time. It has always adhered to independent innovation and led the development of green energy-saving technologies, and continuously launched new energy-saving and environmental protection technology products to demonstrate its new national product responsibility.
Take it from nature and return it to nature. Hisense photovoltaic central air conditioning is specially designed to solve the problem of building energy consumption, allowing air conditioners to use light to generate electricity and become power transfer stations at the same time. Relying on photovoltaic direct drive technology, Hisense photovoltaic series has built a photovoltaic direct storage flexible frequency conversion central air conditioning system with self-developed technology, which directly reduces energy consumption by 8% compared with ordinary photovoltaic air conditioners, transforming air conditioners from large power consumers into distributed energy system transfer stations, ensuring the stability of air conditioning operation, and at the same time supplying electricity to other equipment in the building through photovoltaic power, improving energy efficiency and better responding to the low-carbon and energy-saving needs under the sustainable development proposition
In the "Fortune" China ESG Impact List released in the first half of the year, Hisense was selected for the second time for its performance in technology research and development, production and manufacturing, and supply chain partner selection. Hisense photovoltaic central air conditioning is recognized for its major technological innovation breakthroughs in the green field.
Green is the brand color of Hisense. In response to the national "double carbon" goal and the healthy China strategy, Hisense Central Air Conditioning also continues to carry out the "Healthy Nanshan Run" to make the concept of healthy life affect more people. And convert the running mileage into a variety of ways such as Haloxylon trees, to effectively be the guardian of green and low-carbon. On the "World Day to Combat Desertification and Drought", Hisense Central Air Conditioning also joined hands with NPO Green Life Public Welfare Organization to go to Northwest China’s windproof sand-fixing life infra Dunhuang Yangguan Forest Farm in Gansu Province to start the "Carbon Green Silk Road" Hisense Desert Oasis Co-construction Action to help Dunhuang’s desertification control cause.
In addition, as a representative of national products, Hisense Central Air Conditioning has a wide range of public welfare eyes. Not long ago, Hisense Central Air Conditioning provided professional air solutions for the concert hall and scripture writing room of Dunhuang Mogao Art School by combining two sets of Hisense Hi-Multi M2 series central air conditioners and air duct machines with energy-saving, comfortable, healthy and environmentally friendly systems, helping to inherit and carry forward Dunhuang culture and art.
In addition, in response to the globalization development strategy of Hisense Home Appliances Group, Hisense Central Air Conditioning has also been paying attention to the layout of overseas markets for a long time. According to the announcement, during the reporting period, Hisense brand central air conditioners seized the opportunity in the European market and actively established an overseas marketing system. They achieved breakthroughs in large-scale high-end model projects in many countries and regions, and their own brand revenue increased by 42%. At the same time, the company launched multi-line and air source heat pumps with new refrigerants such as R32, and continuously improved the multi-line and heat pump product matrix. Heat pump export revenue increased by 106% year-on-year.
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