In China, Michelle Ice City is the king of marketing and public relations. No one should refute it, right?
Real rammer players don’t need to create their own hotspots, and hotspots will come after them.
Believers of the brand will capture the Oriental Pearl Tower for it, and hold 4 yuan lemonade under the tower.
Even if you run into a food safety problem that the public has almost zero tolerance for, you can walk away without saying a word.
Consumer: "Michelle Ice City retreats behind me".
"Ten thousand steps back, honey snow with lemon overnight, don’t we have no responsibility? Can I go to drink early and stay overnight? "
"The lemonade in Mi Xue Bing Cheng actually uses lemons, and I cried."
Obviously it is for the brand.public relationsThe delivery proposition of the Ministry has turned into a publicity advertisement in such a public relations situation.
But Mi Xue’s real invincible position is that this set of traffic witchcraft, which has been invincible all over China, has been successfully reproduced overseas.
Countless foreigners have spontaneously become believers, madly pursuing and playing with the Snow King in overseas social media.
The overseas terrier of Mi Xue Ice City is so hot that even their president is playing.
Among them, memes, which is the most widely circulated and out of the circle, actually coincides with our gameplay.
Because of the large number of stores and small stores. So now Honey Snow Ice City and Zhengxin Chicken Chop have become the measuring units of our distance.
When Mi Xue Ice City attacked the city overseas and opened stores everywhere, Indonesian netizens also found that something was wrong.
So a local buzzword appeared:"If a place is left empty for a long time, it will become a snow-covered ice city."And thus produced a series of memes.
Even if you are a game, you can’t escape this fate.
Of course, animation is no good either. Anyway, the Dragon Ball next door has been occupied.
The Monkey King proposed to duel in the clearing, and as a result, the place was already in the shape of a snow-covered ice city.
At the end of the game, even the Indonesian President personally took part.
I uploaded a cartoon on my social media, and the title inside is"Rental of suitable ice cream shops".
In this national degree, who else can fight the first world war?
In addition to playing with store stalks, Snow King is the hardest hit by their second creation.
Xue Wang Tianran’s Q cute appearance is better than any spokesperson.
Many brands have to spend a lot of money to invite spokespersons and find stars to promote them when they go out to sea.
However, the Snow King, a big white fat man, went to that station without understanding the threshold, and he also brought his own communication attributes. People can’t help but put it on Teletubbies.
Even sent the snow king to the altar and called it king Snow.
When Snow King ascended the throne with the five-meter-long ice cream stick and became the new "spiritual leader" of believers, a familiar feeling of deja vu came back.
Just like the people who support it, they gather under the Oriental Pearl Tower.
But under the cute appearance, there is the heart of "bully".
Snow King, who is used to being overbearing at home, can’t suffer any hardships when he goes overseas.
You can see them almost anywhere. On the New Year’s Eve in Shibuya, the Snow King dances in the street, and in the shopping malls in Singapore, they stand on their heads like nobody’s watching, attracting people to watch.
There seems to be no circle where they can’t blend in..
Sometimes, I "fight" with other dolls so much that I can’t stand foreigners passing by.
"Nobody cares about this bear? It bullied the dolls in the local tea shop? ? ？"
Don’t be too quick to correct that this is not a bear.
After all, Thais have never seen snowmen.
The most arrogant thing is that after the criminal deeds were exposed, the criminals not only did not repent, but also breathed a lot.
Foreigners passing by have never seen this posture.Immediately photographed and sent to the internet, and completed the second spread for Snow King for free.
Finally, it is the theme song of Mi Xue Bing Cheng, which is brainwashed and can never be forgotten after listening to it once.
"You love me, I love you, honey snow ice city is sweet."
Who can resist singing after reading the above sentence?
As it turns out, even if the black buddies who don’t speak the language come, they have to come to two sentences..
Kpop stars are singing, black buddies are singing, and America is singing. A song of honey snow and ice city, honey, automatically became a killer spread on social media.
Of course, opportunities are always reserved for those who are prepared.
Behind these viral spreads, there must be some lucky elements of natural fermentation and accidental mistakes, but Mi Xue Bing Cheng’s own diligence in overseas business can be rated as the best in China.
Let’s say that the spokesperson Snow King himself can get a new set of skin every other month.
Get a haircut wherever you go.As soon as this little bathrobe is worn and the little headscarf is tied, people immediately itch.
All kinds of textbook-style communication cases that have been verified on the Chinese Internet have also been re-engraved by Snow King when he moved overseas.
Do you still remember the "Snow King Blackening" stalk that was madly transmitted by domestic social media before? After it was processed overseas, it still became the Internet traffic password.
A short co-production video can actually have more than one million likes. . .
Many netizens in Malaysia and Thailand also said that it was appropriate that the snow king who came to the tropics forgot to wear sunscreen and was tanned.
Internet brahmins play with traffic, which is so easy.
Of course, Snow King’s going in Rome as the Romans do is definitely not as simple as changing clothes and skin.
All kinds of joint names are constantly living, and the cartoon image of Snow King is constantly implanted in young people.
For example, Malaysians all know a cartoon "Brothers and Sisters", and Snow King directly found the cartoonist himself and made a joint image.
What Ramadan, Eid al-Adha, Songkran Festival, and Honey Snow Ice City will organize special interactions, either limiting drinks and discounts, or touring the Snow King.
For example, if you drink a cup of honey snow on Valentine’s Day, you can get a marriage certificate with Snow King.
They are also good at using social media, and all kinds of communication punching activities are also handy.
For example, two weeks ago, on the ocean shake, Mi Xue Ice City launched a challenge to drink a glass of lemonade in 45 seconds, and easily planned a viral spread.
The theme song of brainwashing, Michelle has also prepared different versions for different regions, and specially invited people to cover it. At present, it should be available, including English, Korean and other six language versions.
This sincerity is also reflected in the products. Michelle has specially applied for halal certification in Muslim-majority countries, as well as exclusive halal drinks.
After such an analysis, Shichao found that Snow King’s style of play was really invincible.
Even foreigners themselves can’t understand when this viral spread and expansion started. . .
Many people have also written papers specifically for this purpose to make a detailed analysis.
There must be a brainwashing, easy-to-spread IP image and theme song behind this.In order to achieve this kind of communication, there must be a user base as a precondition.
You have to have a lot of consumers before someone plays with you.
In the past few years, relying on extreme cost control,Mi Xue Bing Cheng has long been the largest chain restaurant brand in Southeast Asia.
There are nearly 5,000 stores in Southeast Asia, especially 2,600 in Indonesia.
More importantly, the most essential thing is the invincible brand positioning of Mi Xue Bing Cheng.
Whether in China or other overseas areas. Honey Snow’s positioning is very clear, that is, a kind of people-friendly and cheap happiness.
Even in 15 minutes, the bus will charge you 14 Singapore dollars, and Michelle only needs 5 yuan for an ice cream.
Dude, what else did you say? Singapore gave it to you.
Honey snow sells a feeling.A sweet little reward after a hard day’s work.Its pricing makes no one have a psychological burden and can be kind to themselves with a clear conscience.
Therefore, it is grounded enough and practical enough.
Second, it has created a brand image with huge space, and has also completed beautiful cultural output almost without hindrance.
It also allows people to buy a cup and taste it without any burden when they brush Erchuang.
Nowadays, when a young man in Indonesia or Vietnam sees the Snow King, he will smile, hum "I love you, you love me" and even use the expression "King Snow" to fight with his friends.
We knew that the snowman from China had conquered the world in his own way.
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