Since the beginning of this year, polar fox has been constantly innovating and breaking through the boundaries, and has made constant efforts in technology, products and marketing, and finally made new breakthroughs in the ever-changing new energy market. In June this year, the sales volume of the polar fox brand exceeded 8,000 units, and all products increased by over 300% year-on-year, steadily outperforming the market, and the brand’s new strength was quite effective.
The excellent "interim report card" of polar fox shows that the brand has always been more widely recognized for its insistence on quality. With its own substantial growth, Polar Fox has pushed BAIC New Energy forward as a whole, providing a strong boost for it to continuously expand its market share and increase its revenue.
The market performance of many models is bright, and the sales of polar fox are rising rapidly.
BAIC Extreme Fox has continuously enriched its product lineup, providing more kinetic energy for market performance, which effectively promoted the high growth rate of sales.
Among them, the most striking is the polar fox Alpha T5. It was listed in December last year, which highly catered to the national psychology of being price-sensitive, but "both desirable and desirable". The price of Alfa T5 is only 130,000 yuan in limited time, but it has the function configuration far exceeding the price, 800V fast charge, the longest battery life of its class of 660km, 81% high-strength steel and aluminum alloy body, 0 aldehyde and 0 benzene, intelligent cockpit, etc. With the all-round quality of "all-eugenics", it brings users all-round high-quality experiences such as safety, health and intelligence. Excellent quality naturally brings remarkable achievements. In June this year, Alfa T5 sold more than 3,700 vehicles, ranking first in brand sales, and it is a veritable "sales responsibility" of Extreme Fox.
In addition, the koala, a "smart health car more suitable for families in China", has also made dazzling achievements. Since its listing last year, koala has won the love and recognition of many parent-child families with its extreme advantages of health, space, convenience and safety. At the same time, its outstanding functional configuration also brings high-quality travel life experience to all family members of all ages. In June this year, the koala ushered in an outbreak, with sales exceeding 3,200 vehicles. Together with Alfa T5, it became the "sales pillar" of the brand and played a key role in the sustained growth of BAIC’s new energy.
At the same time, the Alfa S5, which went on the market on June 15th, also shows the potential that cannot be underestimated. It combines the super-running posture and sense of control, the spaciousness and comfort of the car, and the fun and fun of the smart car, and decentralizes the enjoyment of a million-class luxury car to less than 200,000 yuan, becoming the value benchmark of the same-class pure electric car. At the delivery ceremony of Alfa S5, three "heads" of BAIC, Magna and Contemporary Amperex Technology Co., Limited delivered the car in person, bringing users a sense of reverence and hardcore quality assurance. The arrival of the new car is expected to stir up the pure electric car market and open a new chapter for BAIC’s new energy.
With the arrival of Alfa S5, the lineup of polar fox products is more neat, and the gradually powerful product matrix covers a wider market range. Every product, including Alfa S/ Alfa T Forest Edition and Alfa S Pioneer PRO, is promoting the overall sales of the brand and exerting its own energy.
Practically build cars and demand quality, laying a solid foundation for continuous quantity increase.
In the market competition, quality is the "passport" and "amulet" of the enterprise, and the reason why BAIC Extreme Fox can win the favor of the market stems from its diligent pursuit of quality.
Technology is the foundation of quality, and it is also the starting point to attract consumers and the market. In April this year, polar fox motor released a new architecture of Darwin 2.0 technology, a full-stack ecological self-evolution technology system, and fully demonstrated the hard-core technology behind the quality of polar fox products. Based on the IMC framework, we have made great efforts to build seven technical sectors —— Extreme Shield Safety, Extreme Clean Health, Aurora Battery, Extreme Front Power, Lingyun Chassis, Lingzhi OS and Extreme Enjoy Cockpit. By showing many top technologies in the industry, people can see the capability guarantee behind the extreme fox products and the confidence of brand explosion.
In addition to technical capabilities, with the full support of BAIC Group, Extreme Fox has always adhered to the strategic strength of long-term car-building. In order to ensure the high-end quality and user experience of its products, polar fox all chooses to cooperate with top partners in terms of safety, health and convenience. At the delivery ceremony of the first batch of users of 618 Alfa S5, Zhang Jianyong, Chairman of BAIC Group, Zeng Yuqun, Chairman of Contemporary Amperex Technology Co., Limited, and Roland PuRattner, Global President of Magna Steyr, gathered together to give full sincerity to users, and endorsed the quality of Extreme Fox with their own strong strength, which also made users feel more at ease.
As the "OEM Emperor", Magna has more than 100 years of high-end automobile manufacturing experience, including Mercedes-Benz G-Class, Aston Martin Rapide and other top luxury cars. Out of the common pursuit of quality, the two sides "walked together" and jointly established the Blue Valley Magna Factory, which is a model of China’s intellectual creation, and fully introduced Magna’s international leading high-end manufacturing technology and process standards, so that each polar fox product has a high quality comparable to that of millions of luxury cars.
The cooperation between BAIC and Contemporary Amperex Technology Co., Limited can be traced back to 2009. From the initial involvement in the new energy field to the "all-powerful" industry giant, the two sides supported each other to create a win-win story of industry cooperation and lead the development and progress of new energy vehicles in China from scratch. BAIC new energy batteries, including Polar Fox, have always been produced with high quality from Contemporary Amperex Technology Co., Limited, which not only makes the battery life more solid, but also makes Polar Fox maintain the record of "zero spontaneous combustion" so far, setting a safety benchmark for the new energy automobile industry.
The story of cooperation between the two sides will continue to be written. Recently, the project of Beijing Times Battery Base, jointly invested by Contemporary Amperex Technology Co., Limited and BAIC Group, officially started, which indicates a new breakthrough of BAIC New Energy in the field of battery manufacturing. In-depth cooperation with Contemporary Amperex Technology Co., Limited will further enhance BAIC’s strength in battery manufacturing, product development, technology upgrading and business model innovation, so that Polar Fox will have better quality assurance and provide users with a more secure travel experience.
New marketing innovation in products, the market performance of polar fox in the second half of the year can be expected
Nowadays, the competition of new energy car track is fierce, and "quantity" has become the basic consensus of players at the table. In order to achieve this goal, it is not enough to have good quality, but also to innovate marketing methods, effectively transfer the value and charm of products to target consumers, and realize order conversion.
Since April this year, BAIC Polar Fox and "Walking with Hui" have started cooperation and walked hand in hand through Henan, the hinterland of China, Hainan, the romantic island, and Shanxi, the hometown of pasta. With a high degree of spiritual resonance, profound ability and determination not to be bound by the world, they have successfully won high attention from the whole network, and accumulated more than 100 million traffic, realizing the double butterfly change of brand exposure and praise.
Facing the extreme fox Alfa S5, which was listed some time ago, the marketing also adopted a double hot spot superposition method, and the listing price information and listing rights of Alfa S5 were first announced in the live broadcast room with Huihui, attracting more netizens’ attention and discussion. In order to further promote the conversion of orders, this wave of marketing also adopts the combination of "online+offline", and simultaneously builds extremely fox stores and service outlets offline to facilitate users to get in touch with and understand extremely fox more widely. A series of communication actions have made BAIC Polar Fox achieve fruitful results, successfully turning passers-by in the live broadcast room with Hui into their own fans and paying for the products. It is understood that among the users of the advanced version of PRO, many specifically mentioned that fans who are traveling with Hui only place orders. It can be said that the marketing of Beiqi Polar Fox is accurate, powerful and fruitful, and it has found the right way to explore the road of "quantity+growth".
At present, BAIC New Energy has found the right way in marketing, and the continuous improvement of product matrix will add more opportunities to meet the taste needs of different consumers and further open up the space for quantity. In the second half of this year, BAIC New Energy and Huawei jointly built the first smart choice model vehicle, and HarmonyOS Zhixing’s first executive luxury flagship car, entitled "Enjoy the World S9", which can carry more family members’ happiness, and strive to promote BAIC New Energy to realize the deep-seated connection between the brand and consumers more effectively, further consolidate its market position and achieve sustained sales growth.
Nowadays, the new energy automobile industry is surging, and the competition is becoming increasingly fierce. If you want to survive for a long time, you must have excellent quality as support. BAIC’s polar fox gene is so excellent, and it can achieve equal quality and "childlike innocence". It has been assiduously studying, cramming technology and innovating, and unlocked the marketing password. I believe that it will continue to improve in the future and help BAIC’s new energy to a new level.