Pure skin care, micro-ecological skin care, friendly make-up, scalp balance maintenance, body protection with oil and skin care black technology have become the trend. Products with organic, natural and healthy ingredients are sought after, and beauty lovers choose products more accurately, rationally and scientifically. Beauty care has entered a "sustainable" era.
In recent years, the concepts of "pure skin care" and "micro-ecological skin care" are becoming popular among many skin care enthusiasts. According to the consumption trend of 618 imported beauty personal care released by the e-commerce platform, the turnover of related categories of "pure skin care" and "micro-ecological skin care" has increased significantly in the consumption of imported beauty personal care. Among them, products such as the essence of natural, organic and non-allergenic ingredients, cleansing, toner and sunscreen are the most concerned by consumers. The concept of advocating nature, organic, "efficient and sustainable" skin care is highly sought after by consumers.
Not only basic skin care, but also healthy and skin-friendly beauty products are one of the pursuits of beauty lovers. Under the influence of the concept of "sustainability", cosmetic products that are friendly to problem muscles and nourish the skin are also becoming a new consumption trend. The turnover of imported "friendly makeup" related products increased by three times compared with other beauty products. As the concept of "skin care" is no longer limited to the face, scalp balance maintenance and body skin care have begun to be valued, and related products of head and body care have become the new favorites in the skin care industry.
At the same time, the demand for "skin care black technology" products represented by beauty instruments and rehabilitation instruments has also increased significantly in recent years. At the moment of fast-paced life, such efficient, convenient and accurate skin care products are highly sought after by consumers.
In addition to AR virtual makeup test, smart makeup mirror can also provide skin detection; The skin detector can accurately interpret the moisture and oil content of the skin. Some research reports pointed out that with the rapid development of high technology such as digital technology, artificial intelligence, AR, big data and other technologies began to be gradually applied to the cosmetics industry, and the cosmetics industry began to enter the intelligent era. The birth of a series of make-up "black technology" has set off a "technology tide" in the industry.
To combine and innovate cosmetics and technology better, we should not simply transplant technology into the beauty industry, but apply appropriate technology in the right position from the needs of consumers, thus bringing personalized and intelligent services to users, which will promote the development of cosmetics.